Objective

To create a robust marketing strategy for SHELeadsIndia to attract and onboard women
entrepreneurs across India, supporting them in scaling their businesses through mentorship,
networking, and technological development.

Project Components

1. Brand Book Creation

Objective: Establish a cohesive brand identity.

 Deliverables:

o Logo guidelines (scaling, spacing, and placement).

o Color palette (primary and secondary colors aligned with themes like empowerment
and technology).

o Typography (font families for headers, subheaders, and body text).

o Brand tone and messaging (inspirational and supportive, tailored to women

entrepreneurs).

o Use case examples (business cards, social media posts, and presentations).

 Timeline: 1 week.

2. Lead Generation Strategies

Objective: Develop plans to reach and engage the target audience.

 Sub-Strategies:

o Content Marketing:

 Weekly blogs about challenges faced by women entrepreneurs and

solutions.

 Monthly webinars with successful women entrepreneurs sharing their

journeys.

 Case studies highlighting how SHELeadsIndia has helped other businesses

grow.

o Social Media Campaigns:

 Instagram: Inspirational reels and behind-the-scenes of events.

 LinkedIn: Thought-leadership posts and member success stories.

 Facebook: Ads targeting women-led business communities.

o Strategic Partnerships:
  Partner with women-focused NGOs, tech events, and business incubators.

 Collaborate with banks and financial institutions offering women-focused

schemes.

 Key Metrics: Website visits, engagement rates on posts, webinar sign-ups.

 Timeline: 4 weeks.

3. Funnel Building

Objective: Design a seamless process to convert leads into members.

 Stages:

o Awareness:

 Use Google Ads targeting keywords like “support for women entrepreneurs
in India.”

 Distribute informative ebooks or guides (e.g., “Top 10 Challenges Women

Entrepreneurs Face”).

o Consideration:

 Retarget interested users with personalized email campaigns.

 Offer a free trial of SHELeadsIndia’s services.

 Host live Q&A sessions about platform benefits.

o Conversion:

 Simplify sign-ups with an optimized landing page.

 Offer discounts for early sign-ups.

 Provide onboarding support via dedicated mentors.

 Tools: CRM software (e.g., HubSpot), email automation tools, and retargeting ads.

 Timeline: 3 weeks.

Execution Timeline

Phase Tasks Duration

Brand Book Creation Define identity, design guide Week 1

Lead Generation Content, social media, partners Weeks 2–5

Funnel Building Awareness, consideration, conversion Weeks 3–6

Campaign Launch Execute all strategies together Week 6 onwards

Budget

1. Brand Book: $500 (design and consulting fees).

2. Content Marketing: $1,000 (writers, webinars, and design tools).

3. Social Media Ads: $2,500 (targeted ad campaigns).

4. Partnerships: $1,000 (event sponsorships and collaboration fees).

5. Tools and CRM: $1,000 (subscription fees). Total: $6,000 (adjust based on scope).

Metrics for Success

 Increase in website traffic by 50% in 3 months.

 1,000 new leads generated within 6 weeks.

 30% conversion of leads to platform members.

 Positive feedback from members on onboarding and support.

1. Brand Book: Visual and Identity Guide

Deliverables:

 Logo Design:

o A modern and empowering logo featuring clean lines, feminine hues, and bold
typography.

o Sample: A combination of a stylized “SHE” in gradient colors symbolizing growth and

strength.

 Color Palette:

o Primary Colors: Pink (#FF69B4) for empowerment, Blue (#0073E6) for technology.

o Secondary Colors: White (#FFFFFF) and Gray (#707070).

 Typography:

o Header Font: Montserrat Bold.

o Body Font: Open Sans Regular.

 Tone of Voice:

o Friendly, inspirational, and professional.

o Example: “We believe in YOU. Let us help you take the next big step in your
entrepreneurial journey.”
2. Lead Generation Materials

Content Marketing:

1. Blog Topics:

o “5 Tools Every Woman Entrepreneur Should Know About.”

o “Building Networks: How SHELeadsIndia Creates Impactful Connections.”

2. Webinar Plan:

o Title: “Scaling Your Business with Technology.”

o Speakers: Successful SHELeadsIndia members.

o Visual: A sleek banner promoting the webinar.

3. Case Study Format:

o Title: “From Local to Global: How SHELeadsIndia Boosted Business X.”

o Content: Storytelling with infographics and data.

Social Media Designs:

 Instagram Post Templates:

o Carousel posts with inspirational quotes.

o Reels highlighting success stories.

 LinkedIn Templates:

o Professional-looking testimonials.

o Informative carousels on business tips.

 Ad Mockups:

o Example: A woman entrepreneur smiling with the text: “Your Network. Your Growth.
Join SHELeadsIndia Today!”

Strategic Partnerships:

1. Sample Email Pitch:

o Subject: “Let’s Empower Women Entrepreneurs Together.”

o Body: A personalized message explaining mutual benefits and proposing

collaboration.

3. Funnel Building Designs

Awareness Stage:

 Landing Page Layout:

 o Header: Engaging headline (“Empowering Women Entrepreneurs Across India”).

o Body: Benefits, testimonials, and a clear Call-to-Action (CTA): “Join Today.”

o Visuals: Images of workshops and networking events.

 Google Ad Sample:

o Text: “Discover Opportunities for Women Entrepreneurs. Join SHELeadsIndia Today!”

o Visual: Vibrant graphics of diverse women collaborating.

Consideration Stage:

 Email Template:

o Subject: “Ready to Grow Your Business?”

o Body: Introduction to platform benefits and an invite to a free trial.

o CTA: “Start Your Free Trial.”

 Retargeting Ad:

o Visual: Before-and-after stats of a business benefiting from SHELeadsIndia.

o Text: “Turn Opportunities into Reality. Join Us Today!”

Conversion Stage:

 Onboarding Checklist:

o Step-by-step guide with visuals.

o Includes a video walkthrough of the platform.

 Exclusive Offer:

o Sample Design: A sleek card announcing “Limited-Time Offer: Join for 20% Off!”

Tools to Develop Designs

We can create visual assets using tools like:

1. Canva: For social media templates and brand book mockups.

2. Figma: For landing pages and funnel-building designs.

3. Mailchimp: For email templates.

4. Google Ads Editor: For ad mockups.

SHEleadsIndia is an initiative focused on empowering and supporting women entrepreneurs in India.

It serves as a platform to connect women leaders, innovators, and entrepreneurs across various
industries. The initiative hosts events such as conferences and workshops, providing opportunities
for networking, mentorship, and skill-building.
Key elements include:

 EmpowerHER Conferences: These events feature inspirational speakers, panel discussions,

and practical workshops aimed at helping women entrepreneurs overcome challenges and
scale their businesses

SheThePeople

Sheleads

 SheLeads100 Community: A network designed to foster collaboration, mentorship, and

knowledge-sharing among women entrepreneurs. It also organizes events and provides
resources to support members in navigating the complexities of entrepreneurship

She Leads India

The platform highlights the achievements of women entrepreneurs, offers practical resources for
growth, and promotes leadership in traditionally male-dominated industries. It's a significant step in
fostering inclusivity and innovation in the entrepreneurial ecosystem. For more details, visit their
official website at sheleadsindia.com.

4o

You said:

give me their brand book

ChatGPT said:

ChatGPT

Searching the web...

I couldn't find a publicly available brand book for SHEleadsIndia. For detailed resources like brand
guidelines, you might contact them directly through their official website at sheleadsindia.com or
email them at their provided contact information.

4o

You said:

can you create one

ChatGPT said:

ChatGPT

Creating a brand book for SHEleadsIndia requires understanding their values, target audience, and
key messaging. Here's an outline I can help you create for a brand book. It will include the essential
elements for their brand identity, but feel free to provide any specific inputs or preferences.

SHEleadsIndia Brand Book Outline

1. Brand Overview

 Mission Statement: Empowering women entrepreneurs in India by fostering a supportive

community, providing resources, and offering opportunities to thrive in business.

 Vision: To be the leading platform that amplifies the voices and success stories of women
entrepreneurs, inspiring them to break barriers and innovate across industries.

 Core Values:

o Empowerment: Supporting women in leadership roles.

o Collaboration: Fostering a network of mutual support and knowledge sharing.

o Innovation: Driving forward-thinking solutions for women-led businesses.

o Inclusivity: Ensuring a space for women from all walks of life and backgrounds.

2. Brand Identity

 Logo: A clean, modern logo that reflects empowerment, strength, and collaboration. (This
would be visual; feel free to provide feedback for any changes)

 Typography: A combination of bold, clear fonts to project confidence, paired with a more
subtle, approachable font for readability.

o Primary font: Montserrat (bold for headers, regular for body text)

o Secondary font: Roboto (for added clarity and simplicity)

 Color Palette:

o Primary Color: Vibrant purple (symbolizing creativity and ambition)

o Secondary Colors:

 Light pink (to reflect warmth and inclusivity)

 White (for clarity and professionalism)

 Light grey (to balance vibrancy with elegance)

 Imagery: Inspirational images of women entrepreneurs, workshops, community events, and

success stories. Visuals should evoke empowerment, collaboration, and growth.

3. Brand Tone & Messaging

 Tone: Positive, motivational, and professional. It should be both aspirational and supportive.

 Key Messaging:

o "Empowering women to innovate and lead"

o "Join the community that fosters growth, collaboration, and opportunity"

o "Breaking barriers, creating legacies"

 Tagline: "Innovate. Empower. Lead."

4. Audience
  Primary Audience:

o Women entrepreneurs in India, from aspiring business owners to established

leaders.

o Professionals and leaders in industries such as tech, e-commerce, agriculture, social

impact, FMCG, etc.

 Secondary Audience:

o Sponsors, mentors, and industry experts looking to collaborate and contribute to

women-led growth.

5. Social Media & Marketing

 Social Media Platforms:

o LinkedIn, Instagram, Facebook, Twitter, and YouTube.

 Content Strategy:

o Share success stories of women entrepreneurs.

o Post content around events, workshops, and community milestones.

o Regularly feature tips and resources to help women grow their businesses.

 Hashtags:

o #EmpowerHER

o #SheLeadsIndia

o #WomenInBusiness

o #InnovateWithSheLeads

6. Event Guidelines

 Event Theme: Each event or conference should reflect empowerment, innovation, and
leadership. Use bright colors and inspiring visuals that encourage attendees to network,
learn, and grow.

 Event Execution: Professional yet approachable. Ensure a welcoming atmosphere for all
participants, and focus on high-value content in workshops and keynote sessions.

 Branded Collateral:

o Event banners, flyers, and presentations should follow the brand color palette and
typography for consistency.

Would you like to expand on any specific section, or include any additional features (like testimonials,
media guidelines, etc.)? If you have specific logos, fonts, or colors you'd like incorporated, let me
know!

4o mini
You said:

their previous marketing campaings

ChatGPT said:

ChatGPT

Searched 3 sites

SHEleadsIndia has run various impactful marketing campaigns aimed at empowering and supporting
women entrepreneurs in India. One of their key efforts is through SheLeads100, a vibrant community
designed to mentor, support, and provide resources for aspiring women entrepreneurs. In this space,
they emphasize collaboration, mentorship, and growth through various events, workshops, and
networking opportunities.

Some of their strategies include:

1. Success Stories: Sharing inspiring stories of women who have succeeded in digital business,
often through SheLeads100. These real-life examples help others see what is possible, such
as women who’ve successfully launched sustainable fashion brands or navigated local
sourcing complexities

She Leads India

She Leads India

2. Workshops and Mentorship: They host events like workshops on digital marketing, offering
valuable insights on topics such as e-commerce strategies and personal branding. These
initiatives help entrepreneurs optimize their online presence and scale their businesses

She Leads India

3. Collaborative Ventures: SHEleadsIndia highlights joint campaigns and collaborations

between community members, where women support each other in ventures that expand
their reach, customer base, and knowledge

She Leads India

These campaigns focus not just on digital empowerment but on fostering a collaborative ecosystem
where women entrepreneurs can thrive and help each other succeed.

The Funnel Building strategy refers to creating a structured pathway that guides potential leads
through various stages of their journey—from awareness of a brand or service to becoming a
committed customer or member. In this case, it’s focused on converting interested women
entrepreneurs into members of SHELeadsIndia, a platform that supports women in business.
Here's how the Awareness-Consideration-Conversion funnel can be applied to this strategy:

1. Awareness Stage

At the top of the funnel, your goal is to introduce SHELeadsIndia to a broad audience of women
entrepreneurs. This involves creating awareness and sparking interest.

Tactics:

 Content Marketing: Create blog posts, social media campaigns, and video content
highlighting the benefits of joining SHELeadsIndia, such as networking opportunities,
mentorship, and resources.

 Influencer Partnerships: Collaborate with successful women entrepreneurs or influencers

who align with the mission to promote the platform.

 Free Webinars or Workshops: Host sessions on entrepreneurship topics like leadership,

marketing, and funding, with a call-to-action at the end to join SHELeadsIndia.

2. Consideration Stage

Once the audience is aware of the platform, the next step is to get them to consider joining. This
stage requires building trust and showing the value that SHELeadsIndia provides.

Tactics:

 Lead Magnets: Offer downloadable resources like eBooks or guides on building a successful
business, targeted specifically at women entrepreneurs. These should be linked to the value
proposition of SHELeadsIndia.

 Case Studies & Testimonials: Share success stories from existing members or interviews with
women entrepreneurs who have benefited from SHELeadsIndia.

 Email Campaigns: Follow up with personalized emails that offer more information about the
community, mentorship, and exclusive opportunities.

3. Conversion Stage

At the bottom of the funnel, your goal is to turn those who are interested into paying members.

Tactics:

 Exclusive Offers/Discounts: Provide a limited-time discount or a free trial period for new
members to encourage them to join now.

 Clear CTA (Call-to-Action): Make the process of joining easy and clear. A strong call-to-action
should prompt users to sign up directly after viewing the benefits.

 Onboarding Process: Ensure a seamless onboarding experience with clear instructions on

how to get started, what resources are available, and how to connect with other
entrepreneurs.

By using this funnel approach, you are creating a strategic process that leads women entrepreneurs
from initial awareness of SHELeadsIndia to becoming engaged and valuable members.