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Sales Scripts

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9 views7 pages

Sales Scripts

Uploaded by

hafidz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SALES SCRIPTS

By: Hannah Gambe


*****DO NOT READ THESE SCRIPTS ON THE PHONE*****
THIS IS A GUIDE TO HELP YOU GET IDEAS ON WHAT TO SAY!

Here's a versatile B2B sales script that can work across


various industries, structured to allow you to build rapport,
understand the prospect’s needs, and present your solution
effectively. This script is flexible enough for many industries
and can be adapted as you learn more about the
prospect’s specific challenges.

[Opening] "Hi [Prospect’s Name], this is [Your Name] with


[Your Company]. How are you doing today?"

(Wait for a response and engage briefly to build rapport.)

"I’m reaching out because I noticed [specific fact about


their business, e.g., “your company is expanding,” or “you
focus on X industry”], and I wanted to connect to see if
there’s an opportunity for us to help you [mention a general
goal, e.g., “enhance productivity” or “reduce operational
costs”]. Do you have a few minutes to chat?"
[Qualification Questions] "Thank you! To make sure I’m
respecting your time, I’d like to ask a few quick questions
about your goals and challenges. Would that be okay?"

1. "Could you tell me a bit about your current [process,


solution, strategy] for [relevant topic: e.g., logistics, IT
security, marketing]?"
2. "What are some of the biggest challenges or
bottlenecks you’re facing with [current process,
solution]?"
3. "What are the main goals or outcomes you’re hoping to
achieve in the next [6 months/quarter/year]?"

(Listen actively and take notes. Their responses will help you
frame your pitch in a way that directly addresses their
needs.)

[Transition to Value Proposition] "Thank you for sharing that!


Based on what you mentioned, it sounds like [restate the
problem or goal briefly in their own words]. We actually work
with several companies facing similar challenges, and we
help them [describe a key benefit, e.g., “streamline their
operations” or “cut costs by X%”]."
[Present the Solution] "Let me briefly explain how our solution
could help you with that. At [Your Company], we specialize
in [briefly describe what your company does]. Specifically,
we help companies by [highlight 2-3 main benefits relevant
to their needs]."

● "For example, we recently worked with [brief example


or client success story relevant to their industry or
problem] and helped them achieve [specific result,
such as increased efficiency, cost savings, growth]."

[Address Objections or Questions] (If the prospect has


questions or concerns, address them here. Use empathy
and provide relevant information to alleviate their
concerns.)

"I completely understand, [Prospect’s Name]. That’s actually


something we often hear from new clients, and we typically
address it by [provide solution or reassurance]. Does that
help clarify things?"
[Close with a Call to Action] "From what we’ve discussed, I
believe this could be a great fit for your team. Would you be
interested in a more detailed demo/discussion where we
can dive into how this would work for your specific setup?"

(Offer a choice if they’re unsure.)

"Or if that’s not ideal, we could also send you more


information and schedule a follow-up call next week to go
over any questions. Which would you prefer?"

[Thank and Follow Up] "Thanks so much for your time,


[Prospect’s Name]. I’ll [confirm the next steps, e.g., “send
you the invite for the demo” or “send over that information”].
I look forward to talking again soon!"

Notes for Personalization

● Research the Prospect: Before calling, look up recent


company news or their LinkedIn profile to personalize
your introduction.
● Adjust the Script as Needed: Adapt the script based on
how engaged the prospect is, and prioritize listening
over talking.
● Be Ready to Pivot: If the prospect expresses an
unexpected concern or goal, adjust your pitch on the
spot to address it directly.

This universal B2B script is designed to create a connection


with the prospect, identify their pain points, present a
tailored solution, and guide them toward the next step in the
sales process.

Hooking someone in the first 60 seconds of a phone call is


critical in B2B sales to capture attention and create
immediate interest. Here’s a simple structure to make those
initial moments count:

1. Start with a Warm Greeting and Personalization

● Example: "Hi [Prospect’s Name], this is [Your Name]


from [Your Company]. I came across [something
relevant to their business, e.g., 'your recent expansion
news' or 'your work in XYZ industry'], and I wanted to
reach out because we specialize in helping companies
like yours with [relevant solution]."
● Why it works: Personalizing your opening shows that
you’re informed and interested in their business
specifically, not just making a random cold call.

2. Highlight a Pain Point or Goal


● Example: "Many of the [prospect's industry] leaders I
speak with are looking to [reduce costs, improve
efficiency, increase sales, etc.]. Would you say that’s
something you're focused on right now?"
● Why it works: By addressing a common pain point or
goal upfront, you immediately make the conversation
relevant. This also invites the prospect to share their
challenges or goals, making the call more engaging.

3. Provide a Value-Driven Teaser

● Example: "I thought it might be valuable to connect


because we recently helped [similar
company/competitor] achieve [specific result, e.g.,
'reduce their logistics costs by 20%' or 'increase
productivity by 30%']. I'd love to explore if we could do
something similar for you."
● Why it works: Briefly mentioning a success story or
specific result creates credibility and interest, making
the prospect more likely to want to hear how you could
help them achieve similar outcomes.

4. Give a Clear Purpose and Timeline for the Call

● Example: "I know you’re busy, so I’ll keep this brief—my


goal today is to understand a bit more about your
needs to see if we could be a helpful resource for
[challenge or goal]. Do you have a few minutes to
chat?"
● Why it works: Prospects appreciate when you respect
their time. Setting a clear intention and keeping it brief
helps reduce any resistance to the call.

5. Ask a Thought-Provoking Question

● Example: "What would it mean for your team if you


could [achieve key benefit or goal, such as 'save 10
hours a week on manual tasks' or 'reach new clients
faster']?"
● Why it works: A question about their goals or benefits of
solving a pain point shifts the focus to them and gets
them thinking about their needs, increasing
engagement right away.

Incorporating these elements into the first 60 seconds can


help grab attention, build curiosity, and establish a clear
path for a productive conversation.

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