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Karthik Resume

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76 views2 pages

Karthik Resume

Resume

Uploaded by

VamsiViswa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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KARTHIK SUBRAMANIAN

9840905522 | Karthik.subramanian@hotmail.com | https://www.linkedin.com/in/karthik-


subramanian-5801309/

Summary

Result-oriented B2B Marketing professional with over 15 years of experience developing and
executing marketing communications programs to engage diverse audiences across platforms.
Proven track record of increasing sales pipeline and brand management. Passionate about
innovating, team building, and mentoring.

 Built both inbound & outbound engines from scratch and was able to grow them by 40%
 Contributed $15.2Mn sales pipeline from a single event through a comprehensive event
strategy
 The analyst relations plan helped to get mentioned in analyst reports (Gartner &
Marketsandmarkets)
 In a fiscal, added 700+ channel partners through an effective channel strategy
 Delivered award-winning communication strategy for my clients
 Designed a media communication strategy and launched 34 products

Work Experience

Product Marketing Head (CMO) - Kanini Software – March 2021 to till date
GTM | Demand Generation | SaaS | Online Marketing | Content Strategy | Events

 Creating a GTM strategy including market direction, pricing, and positioning for Fielda and reducing user
acquisition cost by 40%
 Established inbound & outbound marketing processes (strategy, setting up process, hiring people, etc.), leading
to improved customer acquisitions & conversion rates by 9%
 With compelling & engaging content (blogs, use cases, videos, etc.), improved web organic traffic share to 72%
from 2%; 74 Keywords ranked in the top 10 positions (from 1 in the top 323); Website Domain Authority Score to
35 from 9.

Marketing Head – Saksoft Limited – March 2016 to July 2020


Campaigns | Internal and External Communications | Digital Marketing | Demand Generation | Events

 Developed & implemented an integrated marketing plan, resulting in an 18% increased sales pipeline
 Online Marketing campaigns (SEO, SEM, and Social) resulted in an 11% increase in leads, page rankings, etc.
 Empowered sales team with relevant marketing collateral (including presentations, white papers, articles,
brochures, battle cards, datasheets, case studies, corporate/product films, etc.)
 Drive communications strategy (Internal, External, and Analyst)

Senior Marketing Manager – CSS Corp – July 2012 to February 2016


Demand Generation | Events | GTM Strategy | PR | Brand Management

 Created & implemented marketing campaigns to build website traffic; Traffic up by 102% through SEO / SEM
initiatives against the target of 60%
 Increased brand engagement by 150% through social media (Facebook, LinkedIn & Twitter).
 Generated leads and enhanced brand awareness through effective marketing campaigns
 Work with cross-functional teams to develop compelling content, including white papers, technology articles,
corporate brochures, data sheets, case studies, business articles, corporate & product films, etc.

Assistant Marketing Manager - Sify Limited – January 2008 to June 2016


Channel Marketing| Events | Online Marketing | Brand Management | Sales Enablement

 Developed annual strategic marketing plan with the leadership team and established revenue goals along with
key metrics; Market share grew by 20%
 Orchestrated successful major product launches and campaigns, including internal awareness and training
 Revamped corporate website & social media; traffic increased by 84% against the target of 40%.
 Developed content and marketing materials
 Managed and delivered global events
 Supported channel marketing initiatives; Recruited over 1100 channel partners in 2 years.

Consultant – Hanmer MSL – November 2006 to January 2008


Public Relations| Crisis Communications| Investor Communications | Brand Management | Media Relations
 Managed client accounts in IT, Healthcare, Infrastructure, Retail, etc.
 Design and implementation of a media communication plan & launched 16 products during this period
 Handled media & investor relations for clients

Education
 General Management Programme - IIM- Ahmedabad
 Master of Science Mass Communications – Anna University, Chennai
 B.E.S – Madras University, Chennai

Awards
 'Best Lead Generation Campaign’ at Great Indian IT Marketing Summit – 2015
 ‘Marketing Campaign of the year’ from CMO Asia - 2014
 ‘Best Product Brand Development Award’ by PR Week Asia Pacific Awards – 2008
 Respect Award – 2019
 Best Manager - 2013, 2014, 2015

Tools
 CRM – Salesforce, HubSpot, Zoho, SAP
 Mailing – Mailchimp, Lead Squared, Zoho
 SEO – Yoast, SEMrush, Google Tagging, Analytics, AdWords, and Search Console
 Social – Buffer, Hootsuite, Canva
 Project Management – Trello
 Programming Language – WordPress (Content Management System), HTML, SQL (Understanding)

Verticals
 BFSI, Utilities, FinTech, FMCG/Retail, Healthcare

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