Strategy and International Business 1
Strategy and International Business 1
INTERNATIONAL
BUSINESS
GROUP 5
BSA-2C
Table Of
Content
Business and Corporate Strategy
Generic Strategies
International Strategy
The Five Elements of Strategy
Managing the International
Business with the P-O-L-C
Framework
What is strategy?
A strategy is the central, integrated, externally oriented
concept of how a firm will achieve its objectives.
Business strategy refers to the ways in which a firm plans to achieve its
objectives within a particular business.
Overview of International
Strategies
Cost-Leadership Strategy
the firm seeks to make its products or provide its services at the
lowest cost possible relative to its competitors while maintaining a
quality that is acceptable to consumers.
Differentiation Strategy
stems from creating unique value to the customer through
advanced technology, high-quality ingredients or components,
product features, superior delivery time, and the like.
Integrated Cost-Leadership/Differentiation
Strategy
combination of the cost leadership and the differentiation
strategies. Firms that can achieve this combination often perform
better than companies that pursue either strategy separately.
FIVE KEY ELEMENTS OF
STRATEGY DIAMOND
MODEL:
1. ARENAS
2. VEHICLES
3. DIFFERENTIATION
4. STAGING AND PACING
5. ECONOMIC LOGIC
FIVE KEY ELEMENTS OF
STRATEGY DIAMOND
MODEL:
1. ARENAS