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Marketing Strategies For Digital Growth

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35 views5 pages

Marketing Strategies For Digital Growth

Uploaded by

rajan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Marketing Strategies for Digital Growth.

Common Objectives for Digital Marketing

• Brand awareness
• Audience growth
• Generate more leads
• Generate conversions
• Increase engagement
• Generate interactions
• Increase sales

Types of digital marketing strategies

• - Pay Per Click (PPC)


• - SEO
• - Social Media Marketing
• - Email Marketing
• - Ecommerce marketing
• - Interactive content
• - Live Experience
• - Content Marketing
• - Influencer marketing
• - User-Generated Content (UGC)

Small Businesses Leverage Digital Marketing - Invest in strategies with a strong ROI

• - Email marketing
• - SEO
• - PPC
• - Content marketing
• - Social media marketing
• - Influencer marketing (micro-influencers)
- Create more engagement
Digital growth strategy

Organic Rankings
Paid Digital Campaigns
Audience Profiling
Software & tools
Competitors
Social Selling
User experience (UX)

Digital Growth Strategies of High-Performing Companies

1. Invest in Service Design to Stay Competitive in the Experience Economy

2. Develop Your Customer 360 Data Strategy

3. Lean Into the Human Side of IoT


• Determine the value to be delivered based on real customer insights.
• Define the data intent and impact.
• Decide how they will adapt to ever-evolving consumer and business expectations.
• Design and develop around entire ecosystems.
4. Maintain an Agile Mindset Focused on Iterative ROI

5. Develop a Robust Digital Backbone

How are we rethinking deploying workloads in our infrastructure and in the cloud?

What is our process to annually review how and where we provision IT?

Cybersecurity attacks are not an if but a when, so how are we looking at both cybersecurity prevention
and risk mitigation?

6. Make the Shift From E-Commerce to Digital Commerce and Augmented Shopping
• Identify the use case and context for configurators.
• Start with a small, measurable project in that context.
• Engage in intentional platform selection.
• Conduct metrics-driven testing.
• Build a roadmap to scale.

7. Enable Funding (and Organizational Change) Through Executive Sponsorship


Emerging Tech Strategy
9 emerging technologies shaping corporate strategies in 2022
1. Clean technologies and low-carbon shipping. ...
2. Composable applications. ...
3. Cybersecurity mesh. ...
4. Data fabric. ...
5. Edge computing. ...
6. IoT and wearables for worker safety. ...
7. Privacy enhancing computation. ...
8. Smarter robotics for manufacturing plants.
9- Smart Warehouse technologies

# Essential to innovation

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