SCM_Chap2
SCM_Chap2
Electronic
Responsive equipment
supply chain
High
margin
Push-Based Supply Chain
• A push-model supply chain is one where
projected demand determines what enters the
process
• Manufacturer demand forecasts based on
orders received from the retailer’s warehouses
• Under a push system, companies have
predictability in their supply chains since they
know what will come when – long before it
actually arrives
• In push systems, work release is based on
downstream demand forecasts.
• Keeps inventory to meet actual demand
Pull-based supply chain
• A pull strategy is related to the just-in-time school
of inventory management that minimizes stock on
hand, focusing on last-deliveries.
• Under these strategies, product enter the supply
chain when consumer demand justifies
• One example of an industry that operates under
this strategy is a direct computer seller that waits
until it receives an order to actually build a
custom computer for the consumer.
Commodity centric supply chain