0450 Business Studies Notes
0450 Business Studies Notes
Cambridge IGCSE™
Business Studies 0450
Use this syllabus for exams in 2023, 2024 and
2025. Exams are available in the June and
November series. Exams are also available in the
March series in India only.
Version 1
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2 Syllabus overview..............................................................5
Aims 5
Content overview 6
Assessment overview 7
Assessment objectives 8
3 Subject content................................................................10
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2 Syllabus overview
Aims
The aims describe the purposes of a course based on this syllabus.
Content overview
1 Understanding business activity
This section introduces the underlying ideas and concepts of business and includes the purpose
and nature of business activity and how businesses can be classified. Enterprise and entrepreneurs,
and why some businesses grow while others remain small are further important issues. How
business size can be measured, types of business organisation, business objectives and
stakeholder objectives are the concluding topics.
2 People in business
The focus is the functional area of human resources and includes the importance and methods
of motivating a workforce. How businesses are organised and managed and the methods of
recruitment, selection and training of employees are also considered. Finally, the section covers the
importance and methods of effective internal and external communication.
3 Marketing
This section includes the role of marketing, the distinctions between niche and mass markets
and the techniques of market segmentation. The methods and importance of market research are
covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies
to influence consumer decisions at home and in new foreign markets are the final topics in this
section.
4 Operations management
The focus is the functional area of production and includes the meaning and methods of
production and how productivity can be increased. The different costs of production and break-
even analysis are covered. The section concludes with the importance and methods of achieving
quality in the production process and location decisions of businesses.
Assessment overview
All candidates take two papers. Candidates will be eligible for grades A* to G.
Assessment objectives
The assessment objectives (AOs) are:
AO2 Application
apply knowledge and understanding of facts, terms, concepts, conventions, theories and techniques.
AO3 Analysis
distinguish between evidence and opinion in a business context
order, analyse and interpret information in narrative, numerical and graphical forms, using
appropriate techniques.
AO4 Evaluation
present reasoned explanations, develop arguments, understand implications and draw inferences
make judgements, recommendations and decisions.
AO2 Application 20
AO3 Analysis 25
AO4 Evaluation 15
Total 100
Paper 1 Paper 2
AO2 Application 20 20
AO3 Analysis 20 30
AO4 Evaluation 10 20
3 Subject content
This syllabus gives you the flexibility to design a course that will interest, challenge and engage your
learners. Where appropriate you are responsible for selecting topics, subject contexts, resources and
examples to support your learners’ study. These should be appropriate for the learners’ age, cultural
background and learning context as well as complying with your school policies and local legal
requirements.
In all of the following, candidates are required to apply their understanding to a variety of simple
business situations. Candidates should be able to make simple decisions based upon the analysis
and evaluation of information provided.
1.3.2 The methods and problems of Methods of measuring business size, e.g.
measuring business size: number of people employed, value of
output, capital employed (profit is not a
method of measuring business size)
Limitations of methods of measuring
10 www.cambridgeinternational.org/ Back to contents
igcse page
Cambridge IGCSE Business Studies 0450 syllabus for 2023, 2024 and 2025.
Subject content
business size
1.5.2 The role of stakeholder groups Main internal and external stakeholder groups
involved in business activity:
Objectives of different stakeholder groups
How these objectives might conflict with
each other, use examples
2 People in business
2.1 Motivating employees
2.1.1 The importance of a well-motivated workforce:
Why people work and what motivation means
The benefits of a well-motivated
workforce: labour productivity, reduced
absenteeism and labour turnover
The concept of human needs, e.g.
Maslow’s hierarchy
Key motivational theories: Taylor and Herzberg
2.3.3 Why reducing the size of the workforce Difference between dismissal and
might be necessary: redundancy with examples
Understand situations in which
downsizing the workforce might be
necessary, e.g. automation or reduced
demand for products
Recommend and justify which
employees to make redundant in
given circumstances
2.3.4 Legal controls over employment Legal controls over employment contracts,
issues and their impact on employers unfair dismissal, discrimination, health and
and employees: safety, legal minimum wage
3 Marketing
3.1 Marketing, competition and the customer
3.1.1 The role of marketing:
Identifying customer needs
Satisfying customer needs
Maintaining customer loyalty
Building customer relationships
3.1.4 How and why market How markets can be segmented, e.g.
segmentation is undertaken: according to age, socio-economic grouping,
location, gender
Potential benefits of segmentation to business
Recommend and justify an appropriate
method of segmentation in given
circumstances
3.4.2 The nature and impact of legal controls Impact of legal controls on marketing strategy,
related to marketing: e.g. misleading promotion, faulty and
dangerous goods
4 Operations management
4.1 Production of goods and services
4.1.1 The meaning of production:
Managing resources effectively to
produce goods and services
Difference between production and productivity
Benefits of increasing efficiency and
how to increase it, e.g. increasing
productivity by automation and
technology, improved labour skills
Why businesses hold inventories
The concept of lean production: how to
achieve it, e.g. just-in-time inventory control
and Kaizen; benefits of lean production
6.1.2 How government control over the Identify government economic objectives,
economy affects business activity and e.g. increasing Gross Domestic Product (GDP)
how businesses may respond:
Impact of changes in taxes and
government spending
Impact of changes in interest rates
How businesses might respond to these changes
The question paper comprises four questions requiring a mixture of short answers and structured data
responses. The paper assesses content drawn from the entire syllabus.
Each question is introduced by stimulus material. For some questions candidates will need to refer to the
stimulus material in their answers. The stimulus material may include tables, graphs and images.
Candidates should be aware of the marks for each part question. These are printed on the question
paper. Candidates should use them as a guide to the amount of detail and length of response
expected and to help them manage their time effectively.
objectives:
AO1: Knowledge and
understanding AO2: Application
AO3:
Analysis AO4:
Evaluation
The question paper comprises four questions based on a case study, provided as an insert with the paper.
The case study includes appendices with data presented in a variety of forms, such as tables, graphs,
newspaper extracts and advertisements.
Candidates should be aware of the marks for each part question. These are printed on the question
paper. Candidates should use them as a guide to the amount of detail and length of response
expected and to help them manage their time effectively.
Command words
Command words and their meanings help candidates know what is expected from them in the
exams. The table below includes command words used in the assessment for this syllabus. The use of
the command word will relate to the subject context.
This section is an overview of other information you need to know about this syllabus. It will help to
share the administrative information with your exams officer so they know when you will need their
support. Find more information about our administrative processes at
www.cambridgeinternational.org/eoguide
timetable. You can view the timetable for your administrative zone at
www.cambridgeinternational.org/timetables
You can enter candidates in the June and November exam series. If your school is in India, you can also
enter your candidates in the March exam series.
Check you are using the syllabus for the year the candidate is taking the exam.
Private candidates can enter for this syllabus. For more information, please refer to the Cambridge Guide
to Making Entries.
Cambridge IGCSE, Cambridge IGCSE (9–1) and Cambridge O Level syllabuses are at the same level.
Making entries
Exams officers are responsible for submitting entries to Cambridge International. We encourage them
to work closely with you to make sure they enter the right number of candidates for the right
combination of syllabus components. Entry option codes and instructions for submitting entries are
in the Cambridge Guide to Making Entries. Your exams officer has a copy of this guide.
Exam administration
To keep our exams secure, we produce question papers for different areas of the world, known as
administrative zones. We allocate all Cambridge schools to one administrative zone determined by
their location. Each zone has a specific timetable. Some of our syllabuses offer candidates different
assessment options. An entry option code is used to identify the components the candidate will
take relevant to the administrative zone and the available assessment options.
Retakes
Candidates can retake the whole qualification as many times as they want to. Information on retake entries is
at
www.cambridgeinternational.org/entries
The standard assessment arrangements may present barriers for candidates with impairments. Where
a candidate is eligible, we may be able to make arrangements to enable that candidate to access
assessments and receive recognition of their attainment. We do not agree access arrangements if they
give candidates an unfair advantage over others or if they compromise the standards being
assessed.
Candidates who cannot access the assessment of any component may be able to receive an
award based on the parts of the assessment they have completed.
Language
This syllabus and the related assessment materials are available in English only.
A* is the highest and G is the lowest. ‘Ungraded’ means that the candidate’s performance did not meet
the standard required for grade G. ‘Ungraded’ is reported on the statement of results but not on the
certificate.
In specific circumstances your candidates may see one of the following letters on their statement of results:
Q (PENDING)
X (NO RESULT).
These letters do not appear on the certificate.
On the statement of results and certificates, Cambridge IGCSE is shown as INTERNATIONAL GENERAL
CERTIFICATE OF SECONDARY EDUCATION (IGCSE).
Grade descriptions
Grade descriptions are provided to give an indication of the standards of achievement candidates
awarded particular grades are likely to show. Weakness in one aspect of the examination may be balanced
by a better performance in some other aspect.
Grade descriptions for Cambridge IGCSE Business Studies will be published after the first assessment of
the syllabus in 2020. Find more information at www.cambridgeinternational.org/0450
You must read the whole syllabus before planning your teaching programme.
Changes to syllabus content We have made some small changes to the wording in section 3
Subject content, for clarity.
Any textbooks endorsed to support the syllabus for examination from 2020 are still
suitable for use with this syllabus.