PARTNER

PROGRAM GUIDE
2024
GUIDE Welcome Letter 3

OVERVIEW Partnering with Check Point 4

2024 Program Overview 5
Partner Go To Market Tracks 6
Program Requirements 9
Discounts and Deal Registration 15
Program Benefits 18
Become a Partner 24
Additional Resources 24

2024 PARTNER PROGRAM | 2

 We have developed a robust network of partners who have played an integral role in our ever-
evolving business landscape. Unwavering support and commitment have been instrumental
in our journey, and we extend our heartfelt gratitude. As the market continues its rapid
evolution, it becomes increasingly crucial that we adapt our Check Point Partner Program to

WELCOME TO THE
meet the changing needs and align with our overarching vision and market realities. Today,
we are excited to introduce you to the future—the Check Point 2024 Partner Program.

We designed our new program to address the ever-evolving landscape of our industry,

2024 CHECK POINT

embodying the core vision of our business while remaining aware of the dynamics of the
marketplace. It is a comprehensive initiative, offering a broad spectrum of features and
benefits tailored to the partner communities’ unique requirements. We aim to provide a
streamlined and cohesive partner experience across all Check Point touchpoints, fostering a

PARTNER PROGRAM! collaborative environment between our organization and our valued partners.

So, what can partners expect from the 2024 Partner Program?
1. Changes in Tier Level and Progression: We are introducing tiering that supports the
partner growth journey, unlocking incremental benefits and incentives as partner achieve
critical milestones.
2. Improved Partner Benefits: We significantly enhanced the benefits and privileges extended
to our valued partners, ensuring their partnership with us is more rewarding than ever.

»» New Discount Levels: The program introduces revised discount levels and incumbent
partner protection as part of our deal registration process, equipping you with a
competitive edge in the market.
»» Certification and Specialization: We are committed to supporting you in acquiring in-
depth knowledge and skills in specific domains and new technologies, which position
Francisco Criado you as a trusted advisor, enabling you to attract new customers and opportunities.
Vice President, Worldwide
Partner Ecosystem We are excited to share this program with you, as we believe it empowers you to excel in
your business endeavors. We invite you to read the rest of this guide to delve deeper into
Check Point the program's updates and opportunities. It is your key to unlocking the full potential of our
partnership in 2024 and beyond. We believe in growing our businesses together at Check
Point and are excited about the journey ahead. Thank you for being an integral part of our
extended family. Your success is our success, and we look forward to achieving new heights
together. Here’s to a successful 2024!

2024 PARTNER PROGRAM | 3

PARTNERING WITH CHECK POINT:
A STRATEGIC ADVANTAGE FOR PARTNER ORGANIZATIONS
In an era where digital threats are constantly evolving, aligning with a leader in cybersecurity becomes a strategic imperative for businesses seeking to fortify
their offerings and expand their market footprint. Check Point is unyielding in its commitment to channel partners.

Why should partner organizations consider working with Check Point?

01. 02. 03. 04.

A 100% PARTNER-LED COMPREHENSIVE, INDUSTRY- ROBUST PARTNER LUCRATIVE REVENUE STREAMS
BUSINESS MODEL LEADING SECURITY SOLUTIONS ENABLEMENT AND PROFIT MARGINS
At the heart of Check Point’s ethos Check Point is synonymous with A key aspect of the Check Point Partnering with Check Point opens the
is a 100% partner- led approach. delivering the most comprehensive Partner Program is the robust partner door to valuable revenue streams and
This unique business model ensures and robust set of security solutions in enablement framework. Check Point attractive profit margins. The Check
that all business transactions are the market. By partnering with Check partners benefit from extensive Point solutions portfolio is not just about
conducted through channel partners. Point, organizations can access training, certifications, tools, marketing offering top-tier security products;
This commitment to a partner-centric cutting-edge platforms and solutions sales, and technical support. We it is also about enabling partners to
approach highlights the trust and to safeguard businesses and their designed these resources to empower create their wrap-around services. This
value placed in partners and opens customers. This access enhances the teams, enhance operational efficiency, approach allows for developing bespoke
expansive opportunities for their partner’s portfolio and positions their and enable the delivery of superior solutions tailored to clients’ needs,
organizations. By working with Check organization as a provider of world- value to clients. The comprehensive generating additional revenue streams.
Point, partners become integral to class security solutions, creating a support structure ensures partners are The attractive profit margins on Check
a comprehensive, global sales and competitive edge in an increasingly well-equipped to meet the challenges Point solutions and the revenue from
distribution network. security-conscious market. of the evolving cybersecurity landscape. partner services make this partnership
a financially rewarding venture.

Aligning with Check Point is a strategic decision that can propel partner organizations to new heights. Combining a partnerled business model, access to a
comprehensive suite of security solutions, robust enablement, and the potential for lucrative revenue streams and profit margins makes Check Point an ideal
organization in a partner’s business growth journey. Embracing this opportunity elevates partner businesses and contribute significantly to making the digital
world safer for everyone.

2024 PARTNER PROGRAM | 4

OUR 2024
Check Point’s 2024 Partner Program is a response to the increasingly sophisticated landscape of
cybersecurity. Our revamped program is grounded in active dialogue with our partners, aiming to meet
their needs and strengthen our mutual success. The program is structured around comprehensive

PARTNER
support, competitive benchmarking, and a collaboration model that emphasizes shared growth.

We have streamlined the program into four core areas: tiering, benefits, discounts, and training.
Partners are categorized into four tiers—Advanced, Professional, Premier, and Elite—each offering

PROGRAM
specific benefits and discounts based on the partner’s country and annual bookings. To progress,
partners must hit booking targets and complete mandatory training.

The program offers a range of incentives to drive growth and rewards higher-tier partners with
greater benefits. We have also revised our discount model to ensure all tiers gain pricing advantages
and introduced comprehensive training options to assist partners in meeting their tier requirements.
In essence, the 2024 Check Point Partner Program is our commitment to a secure, prosperous future,
achieved together with our partners.

2024 PARTNER PROGRAM | 5

PARTNER GO TO MARKET TRACKS
All partners join the program as a Check Point Reseller. In addition, partners can add additional opportunities for additional revenue streams.

MANAGED SECURITY SERVICE PROVIDER (MSSP) PROGRAM CERTIFIED COLLABORATIVE SUPPORT PROVIDER (CCSP) PROGRAM
Check Point’s new program for MSSP partners combines top-tier Check Point’s Certified Service Providers program elevates channel
security with a straightforward, scalable, and profitable model. It partners by validating their expertise in delivering top- notch technical
offers flexible pricing, including pay-as-you-go and leasing options, to support. These partners, recognized for their Check Point product
help partners attract customers with low risk. The program simplifies knowledge, serve as trusted IT and security advisors, offering localized,
onboarding, enabling partners to quickly deploy Check Point’s cutting- personalized service. With Collaborative Support, they not only improve
edge products and grow their business. their front-line support but also gain direct access to Check Point’s global
engineering expertise and advanced tools.
Highlights of the program include:
The program boosts service providers by sharpening their team’s skills
Simplicity: A clear-cut business model, centralized management, and market presence, giving them a competitive edge. It contributes to
and accessible resources. higher gross margins by enabling a full spectrum of services for their
customers. For complex issues, partners can leverage Check Point’s
Scalability: Efficient onboarding and integration capabilities for expert support teams, allowing them to reallocate resources and grow
business growth. their customer base effectively.

Services: A range of managed security offerings, including Security

Operations Center (SoC) services and customized security
packages.

Savings: A variety of pricing options, from fixed to tiered, to suit

different business needs.

The program is designed to fully align MSSP partners with Check Point’s
field teams for a cohesive approach. Partners receive comprehensive
support through dedicated portals, sales and training materials,
marketing initiatives, promotional offers, and funding options, all aimed
at fostering growth and success in the dynamic field of cybersecurity.

2024 PARTNER PROGRAM | 6

TIERS AND Old Model New Model

CATEGORIES
ELITE
ELITE ELITE
PARTNER

5 STARS
Driven by our commitment
to providing partners with a PREMIER
4 STARS
PREMIER
differentiated, valuable partner PARTNER
experience, we have simplified our
tier-level structure to enhance the
partner relationship and strengthen
3 STARS
our partnerships for mutual PROFESSIONAL PROFESSIONAL
success. This change enables PARTNER
Check Point to provide a clear path
to advancement while we provide 2 STARS
benefits unique to each tier.
ADVANCED
AUTHORIZED ADVANCED
PARTNER

DIFFERENTIATION OF BENEFITS: STREAMLINED PARTNER PROGRESSION: IMPROVED PARTNER EXPERIENCE:

Our goal is to provide more focused and distinct We have merged clarity and simplicity in our The simplified process and clearer tier
benefits tailored to partner performance, four-tier system to make the partner journey differentiations leads to a more positive
expertise, and level of commitment. This change transparent. Partners can now navigate their and engaging experience for Check Point
allows Check Point to allocate benefits more advancement path effortlessly, supported by our partners.
effectively among partner tiers. clear communication on program requirements,
benefits, and strategic alignment at each tier.

2024 PARTNER PROGRAM | 7

2024
TIER-LEVEL
MEASUREMENT
The 2024 program considers the
differentiated global business climates, Category A USA
aiming to enhance collaboration and
ensure our partners are in the best position
to succeed. Check Point is committed to a Category B Australia Germany Israel Switzerland
fair and thorough evaluation process. Canada India Italy UK
France
To ensure fairness and relevance for valued
partners, Check Point has categorized
each country based on financial measures Category C Austria Greece New Zealand Singapore
to align partners with peers with similar Belgium Hong Kong Norway South Africa
economic environments. Check Point Brazil Ireland Philippines Spain
evaluates partner performance relative to China Japan Poland Sweden
others in similar economic landscapes. Colombia Mexico Portugal Taiwan
Czech Republic Netherlands Russian Fed. Turkey
Denmark

Category D All other countries

2024 PARTNER PROGRAM | 8

PROGRAM
REQUIREMENTS
The program tiers in the 2024 Check Point Partner Program were
determined by partner annualized bookings (new business and
renewals), and by achievement of specific training and certifications.
All partners are measured according to their regional entity, which
refers to the specific geographic area or country where they operate.

Old Model New Model

1. YoY Growth 15% 1. Annualized Bookings

growth from last year Thresholds

2. New Business 25% 2. Training Requirements

growth from last year

3. Training Requirements

2024 PARTNER PROGRAM | 9

ANNUALIZED BOOKINGS
The tier evaluation considers the entire annualized revenue of bookings for each partner organization, including new business, renewals, and multi-year deals.
Multi-year deals are reflected in the revenue numbers with their annualized portion in the evaluation year (i.e., 2023 annualized portion).

Tier Level Threshold

Country Category
Advanced Professional Premier Elite

A USA < $1M $1 – $8M $8 – $20M > $20M

Australia, Canada, France, Germany, India,

B Israel, Italy, Switzerland, UK
< $1M $1 – $5M $5 – $13M > $13M

Austria, Belgium, Brazil, China, Colombia,

Czech Republic, Denmark, Greece, Hong
Kong, Ireland, Japan, Mexico, Netherlands,
C New Zealand, Norway, Philippines, Poland,
< $0.5M $0.5 – $2.5M $2.5 – $5.5M > $5.5M
Portugal, Russian Federation, Singapore,
South Africa, Spain, Sweden, Taiwan, Turkey

D All other countries < $0.2M $0.2 – $0.6M $0.6 – $2M > $2M

Check Point tracks new business bookings as part of its partner assessment. New bookings are defined as new customer acquisition bookings, and new
technology bookings to existing customers. Partners securing at least a 25% year-over-year increase in new business bookings preserve their current tier
status, independent of their total annual bookings.

2024 PARTNER PROGRAM | 10

TRAINING AND
CERTIFICATIONS
In the 2024 partner program, Check Point has made training + Add-on Services
more accessible to meet certification standards. The goal is By becoming a service provider of our
to help partners increase sales and customer experiences by solutions, partners can upsell their
deeply comprehending Check Point solutions. business and enjoy additional discounts.
[Recommended]
There are three types of training in the partner program. Only
mandatory training impacts program tier level requirements: + Product Specialization
»» Mandatory Training Partners have the option to specialize in one
or multiple areas and gain a 20% discount
»» Product Specialization Training (optional)
and international recognition on our website.
»» Add-on Service Providers Training (optional) [Recommended]

Mandatory Partner Training

Requirements
Training requirements according to the
partners’ tier level.
[Mandatory]

2024 PARTNER PROGRAM | 11

MANDATORY NEW FOR 2024
THERE ARE TWO PRIMARY ENHANCEMENTS TO THE MANDATORY TRAINING:

TRAINING »»Partners can receive FREE certification vouchers (according to tier level):
Check Point covers paid certifications and exams according to the regional
partners’ mandatory tier-level requirements. Check Point will provide vouchers
upon the partners’ request.
The mandatory training program contains the training that
every partner must complete to maintain their tier level. »»Partners can choose their area of expertise in the certification courses:
The mandatory training is consistent across all country Partners in the Professional-level tier and above can choose their area of
categories (A, B, C, D). However, the specific certification expertise: network, cloud, or endpoint security courses, to align with their
criteria varies based on partner tier level. interests and business focus.

Number of Users
Accreditation Requirements Cost Duration Validity
Advanced Professional Premier Elite

Check
Point Sales Complete the
Free 1 1 2 4 60
Certification course
Minutes 2 Years
(CPSC)

Complete any Sales 45-120

course of your 2 Years
Pre-Sales Minutes
choice from Free 1 2 2 2
Learning Path
the list (sales /
technical) Technical
2-5 Hours 2 Years
Pro-Level Complete a Varies
Courses: CCSE/ certification of Paid 0 1 2 2 between
CCCS/ CCES your choice courses 2 Years
Infinity
Varies
Specialist See courses
Paid 0 1 2 2 between
Accreditations description
courses 2 Years
courses

*Before taking the courses CCES/ CCCS, the following prerequisite is recommended: CCSE. For further information please visit the courses description pages. Paid certifications and exams are
covered by Check Point, according to the partners’ mandatory tier level requirements. Vouchers will be provided upon partners’ request.

2024 PARTNER PROGRAM | 12

PRODUCT SPECIALIZATIONS
Partners who choose to focus and excel in specific product domains or technologies are eligible for additional incentives. The specifics of these incentives are
outlined in the benefits and discount sections of this document, providing partners with clear guidelines and benefits for their specialized efforts.

Partners can specialize in one or multiple areas and gain a 20% discount and international recognition on the Check Point website. However, this specialization
is not mandatory. The following specializations qualify for the 20% discount.

Number of Users
Badges Requirements Cost Duration Validity
Advanced Professional Premier Elite

Complete the
sales courses Free 1 2 2 2
from the list 1.5 Hours 2 Years
Harmony Partner
Complete the
technical courses Free 1 2 2 2
from the list 2 Hours 2 Years

Complete the
Free 1 2 2 2
sales course 2 Hours
CloudGuard 2 Years
Partner
Complete the
Free 1 2 2 2
technical course 2 Hours 2 Years

Complete the 1 1
Maestro Partner Paid 1 1
course (CCME) 2 Days 2 Years

2024 PARTNER PROGRAM | 13

ADD-ON SERVICES
By becoming a certified service provider of Check Point solutions, partners can enjoy additional discounts and expand their portfolio and revenue streams.
Please note that becoming a Check Point service provider is optional.

Number of Users
Specialization
Services Requirements Cost Duration Validity
Badges
Advanced Professional Premier Elite

Complete the
Check Point
See courses
Certified Security Paid 1 1 2 2
description
Expert R81.1 2 Years
Certified course (CCSE)*
Collaborative
CCSP Complete the
Support Provider
(CCSP) Check Point
Certified See courses
Paid 1 1 2 2
Troubleshooting description
2 Years
Expert course
(CCTE)*

Complete the
MSSP PAYG Free 1 1 1 1
Managed course 30 Minutes 2 Years
Security Service
Provider (MSSP) MSSP
Available for CCSP partners per Sales approval
Leasing**

*Can be based on Mandatory Training Requirements.

**To qualify for “No cost” multi-domain management licenses and domains, a minimum of $50,000 net must be attained in the leasing offering for Check Point.

2024 PARTNER PROGRAM | 14

DISCOUNTS AND DEAL REGISTRATION
Our 2024 partner program plan includes changes to discounts tailored to enhance the partner experience and
foster a stronger partnership. Our primary focus is to provide partners with a more partner-centric approach that
rewards their active participation and expertise. Here are the key highlights:

DISCOUNT BY TIER LEVEL

We understand the importance of competitive pricing for all partners, regardless of their tier. As part of the new
partner program plan, we implemented an updated discount model. This adjustment is designed to ensure that
partners across all tiers benefit from improved pricing advantages. By doing so, we aim to motivate partners to
actively engage in promoting Check Point products and solutions.

Base discounts can be accessed through the partner distributor.

Advanced Professional Premier Elite

Product Base +2% +3% +5%

Service Base +1% +2% +2%

Support Base +1% +2% +2%

2024 PARTNER PROGRAM | 15

DEAL
REGISTRATION
OUR 2024 PROGRAM INCLUDES FIVE MAJOR ENHANCEMENTS:

PROCESS 01 There is no minimum deal size for the DR discount. Regardless of your tier level, you
can now register deals and boost your margins.

Deal registration is a key part of our partner

strategy, designed to boost business growth
02 We have increased the basic Deal Registration discount from 6% to 12%— making it
more substantial.

and simplify sales. This process offers partners New Specialization Discount: For the first time, we introduce discounts for specialized

03
competitive discounts, rewarding their sales partners who excel in selling products within their respective specialization categories.
and renewal efforts and fostering a proactive This initiative recognizes and rewards partner expertise in specific product areas,
approach. It not only offers better prices but promoting sales efforts and strengthening the partner’s position as a trusted solution
also recognizes the partners’ sales efforts with provider.
exclusive pricing benefits. This encourages active
pursuit of new opportunities and reinforces the
Stacking Deal Registration Discounts: Another new enhancement is the ability to stack
value of nurturing client relationships.

04
DR special discounts on top of the Basic DR discount. Partners can receive the highest
of the three special DR discounts on top of the basic DR discount. It is important to
The process is streamlined to reduce
note that discounts for emerging technologies, specialization, and new customers
administrative work, allowing partners to
are mutually exclusive. If a partner is eligible for all three, the partner will receive the
concentrate on delivering Check Point solutions
highest applicable discount.
effectively. Quick and agile, it helps partners
close deals faster and provides a smooth journey
from deal identification to closure. This not New Incumbent Partner Discount: We know partners are working hard to nurture
only improves the partner experience but also existing relationships. To recognize that, we have introduced the new incumbent

05
ensures customers receive prompt service. discount. If you are the most recent partner to sell to the customer, you may be
eligible for a special discount. The incumbent discount is provided as part of the Deal
In essence, deal registration aligns Check Point’s Registration process for deals above the $10,000 list price. For renewal deals below the
interests with its partners, fostering a mutually $10,000 list price, the basic 12% discount is applied automatically through the renewal
beneficial relationship that propels collective tool. No Deal Registration is required. Please recognize, the incumbent discount is not
success. automatic—the Check Point Deal Registration owner approval is required.

2024 PARTNER PROGRAM | 16

 Special DR Discounts
Basic Discount The partner will receive the Basic DR discount AND the
highest of the three special discounts

Basic Deal New Emerging Tech /

Specialization
Registration Customer Competitive
NEW BUSINESS
DISCOUNT Product 12% 22% 18% 20%
MATRIX
Service 12% 25% 6% 20%

Support 12% 25% N/A N/A

Special DR Discounts
Basic Discount The partner will receive the Basic DR discount AND the
highest of the three special discounts

Basic Deal New Emerging Tech Specialization

RENEWALS Registration Customer
DISCOUNT
MATRIX Service 12% N/A 6% 20%

Support 12% N/A N/A N/A

*Please note, some products may be excluded from the DR discount program. More information can be found on PartnerMap > DR promotion page.
**DR discounts cannot be combined with other promotions or discounts, including but not limited to NSP discounts, agreements (e.g., for infinity), etc.

2024 PARTNER PROGRAM | 17

PROGRAM
Check Point has meticulously designed many advantages to bolster a partner’s business’s growth and fortify its market
position. Valued partners are privy to various exclusive perks.

BENEFITS
BENEFITS OVERVIEW
In addition to our generous discount structure, we offer additional benefits that support partner efforts to sell Check
Point solutions and grow each partner’s business. As partner achievement in our program grows, so does the value of the
benefits. Stay vigilant for our continuously expanding benefits and promotions.

Benefits Advanced Professional Premier Elite

Partner Portal Access (PMAP) V V V V

Deal Registration V V V V
Free licenses* for Harmony specialized partners V V V V
Demo Licensing V V V V
Executive Briefing Centers – covered expenses** 2 people 3 people 4 people 4 people
NFR discount 70% 70% 70% 70%
With CAM
Partner Locator Listing V V V
approval
Pro-Level & ISA training at no cost (free) 1 Pro-Level; 1 ISA 2 Pro-Level; 2 ISA 2 Pro-level; 2 ISA
Rebates (when available) V V V
Co-op marketing funds & MDF V V V
Designated Field-based Channel Account Manager V V V
Private Early Availability V V
Joint Business Plan V V
CPX Complimentary pass 1 Pass

*Harmony licenses: up to 20 complimentary Harmony NFR licenses of up to 6 of the following products, for laboratory and testing purposes:
Harmony Endpoint / Mobile/ Email & Office / Browse / Remote Access / Internet Access, per 1 year for Harmony specialized partners.
**EBC: covered expenses for hotel only, Not including delegation; only per checkpoint recommendation and approval. Elite partners can use coop marketing funds to cover flight expenses.

2024 PARTNER PROGRAM | 18

BENEFIT
»»Campaign Marketplace
Campaign Marketplace provides partners with pre-packaged marketing
campaigns from Check Point and a selection of local agencies to support

DESCRIPTION
partners as they execute these activities. Partners can use their co-op/MDF
funds for these campaigns and are pre-approved—the partner requires no
additional approval process and no claim processing. Check Point handles all
claims directly with third-party agencies.

PARTNER PORTAL ACCESS »»Sales Tools

Check Point offers technical sales tools that help our partners leverage their
Under the partner program, all partners are granted access to vital
business with Check Point’s solutions.
resources through Partner MAP (PMAP), Check Point’s web-based
platform that offers a comprehensive view of partner-related information, Security Checkup: Security Checkup generates a comprehensive security
including sales tools, marketing materials, and training resources. In analysis report for the customer’s environment.
addition, partners have access to Engage, a mobile application that DemoPoint: A cloud-based demo that enables technology demonstration to
delivers real-time updates, news, and essential information regarding new and existing customers.
Check Point products, promotions, and events.
CheckMe: An instant security assessment tool that helps partners
demonstrate advanced threats over network, endpoint, cloud, or mobile.
»»CheckMates Access
An online community and forum where partners can collaborate, exchange Threat Intelligence: Highlights the recent cyber threats and trends for any
knowledge, and seek assistance from experts and fellow professionals. country and industry.
Threat Guard: Lookalike domains report is a service that scans the
»»Sales Enablement Materials
organization’s domain and detects lookalike domains.
»»Demo Environment (Demo Point) SmartMove: A tool that converts a 3rd party database with a firewall security
Partners can access a designated demo environment where partners can policy and NAT to a Check Point database.
showcase Check Point’s solutions and technologies to potential customers.
GDPRate: Checks the organization’s readiness for the GDPR security
»»Deal Registration standards and requirements.
The ability to register and secure exclusive rights to pursue sales
opportunities, protecting partners’ investments and providing additional
incentives.
Partners can find all the sales tools in
»»Campaign Central PartnerMap > Sales & Knowledge > Sales Tools page.
Campaign Central, a complimentary offer from Check Point, is easily
accessible within the partner portal (PMAP) and contains a repository We aim to empower partners with the tools, information, and support
of materials that can be co-branded with partners for digital marketing necessary to enhance their expertise and expand their business by providing
campaigns. access to these critical resources.

2024 PARTNER PROGRAM | 19

SPECIALIZED PARTNER FREE LICENSES (HARMONY)
For partners with product specialization, complimentary licenses are available. These benefits are
approved case-by-case;
partners should request approval from Partner Alliance or their local channel manager.
»»Harmony specialized partners can receive 20 complimentary NFR 1-year licenses of up to 4 products:
Harmony Endpoint / Mobile/ Email / Browse.

DEMO LICENSING
Check Point’s Demo offerings is a pivotal resource for our channel partners, designed to support testing,
demonstration, and educational activities. These products allow partners to thoroughly evaluate and
familiarize themselves with the technology in a risk-free environment. By leveraging Demo products,
partners can showcase advanced features and functionalities to potential customers in a live setting,
effectively illustrating the real-world benefits and operational efficiencies of Check Point’s solutions.
Furthermore, these products serve as an excellent educational tool, enabling technical teams to
enhance their expertise, ensuring they are well-equipped to install, manage, and support Check Point
products. In essence, the Demo program is an investment in our partners’ growth and confidence,
equipping them with the knowledge and experience needed to excel in today’s dynamic cybersecurity
landscape.
These are products sold at 70% discount from the product catalog. Partners can add 50% discount on top
using their Coop funds and reach a total discount of 85% off the list price when buying Demo products.

EXECUTIVE BRIEFING CENTER VISITS

Partners may use the Check Point Executive briefing centers with current and prospective customers
to learn more and deeply engage with the Check Point solution suites. Check Point will cover the
customer’s hotel expenses. This benefit is available for individual customer visits only and must be pre-
approved by Check Point. Elite partners can use Co-Op funds to cover flight expenses.

2024 PARTNER PROGRAM | 20

PARTNER IN HOUSE PROGRAM (NFR)
Check Point’s NFR for internal use (not for resale, loan, PoC at customer or any use of kit that is not for
internal protection only) at a discount of 70% off the list price of selected Check Point products.
Specific details are on Partner Map>Sales and Knowledge>Incentives>Promotions>Partner in house
program (NFR)

PARTNER LOCATOR LISTING

The Partner Locator tool is a strategic asset in Check Point’s partner ecosystem, designed to amplify
visibility and exposure for our partners significantly. It serves as a critical touchpoint for potential
clients actively seeking cybersecurity solutions, positioning our partners directly in sight of new
business opportunities. This platform enables partners to highlight their unique expertise and
comprehensive service offerings and differentiate themselves in a competitive market by showcasing
their specific strengths and success stories.
By featuring in the Partner Locator, partners gain the advantage of Check Point’s robust reputation and
global reach, enhancing their market presence and credibility. It explicitly implies their capabilities,
making it easier for customers to identify and connect with the right partners to meet their specific
security needs. The tool simplifies the customer journey, facilitating engagement by providing a curated
list of vetted experts. This benefit is pivotal in driving new customer acquisition and fostering business
growth, making the Partner Locator an indispensable element of the Check Point partner program.

PRO-LEVEL & ISA TRAINING FOR FREE (PER TIER LEVEL REQUIREMENT)
Partners can receive FREE certification vouchers (according to tier level): Check Point covers paid
certifications and exams according to the partners’ mandatory tier-level requirements. Check Point
provides vouchers upon the partners’ request. Partners can choose their area of expertise in the
certification courses under the new category “Pro-Level Courses.” In the new program, we are
expanding the options. Partners in the professional-level tier and above can choose their area of
expertise: Network, Cloud, or Endpoint Security courses. Partners can tailor their training experience
to align with their interests and business focus.

2024 PARTNER PROGRAM | 21

REBATES
Check Point may introduce, from time to time, rebate programs crafted to incentivize partners based
on specific benchmarks. These benchmarks typically revolve around acquiring new customers or
embracing new technologies. In these programs, partners stand to receive financial incentives or
rebates as recognition for achieving or surpassing these predetermined objectives.

MARKETING FUNDS: CO-OP PROGRAM AND MARKET DEVELOPMENT FUNDS

Check Point makes marketing funds available to the partner community in two ways: Co-op funds,
which are earned based on partner sales, and MDF which is proposal based and is available after an
approval process.

Co-Op Overview
Check Point’s Co-Op funds are earned based on sales revenue performance. Co-Op funds accumulated
are only valid for half a year, each budget half funds are based on bookings made during the previous
budget half. Co-Op funds can be allocated for a of variety marketing activities, technology training, and
pre-sales activities. Field marketing, channel marketing, and channel managers guide partners using
Co-Op funds based on joint business plans, goals, and an aligned marketing plan. Campaign Central is
a repository on PartnerMAP where partners can utilize the latest marketing assets.

DESIGNATED FIELD-BASED CHANNEL ACCOUNT MANAGER

A Designated Field-based Channel Account Manager for a Check Point reseller, available to
Professional tier-level partners and above, is an assigned expert responsible for managing and
supporting the reseller’s channel activities within a specific geographic area, serving as a critical
liaison between the reseller and Check Point to optimize collaboration and enhance business
outcomes.

2024 PARTNER PROGRAM | 22

PRIVATE EARLY AVAILABILITY JOINT BUSINESS PLAN
The Private Early Availability Program represents a unique opportunity for our Premier and The Online Business Plan tool, or JBP—Joint
Elite partners to stay ahead of the curve in the cybersecurity landscape. As part of this exclusive Business Plan, acts as a necessary and
initiative, participants gain a significant competitive advantage by getting first-hand experience collaborative tool between the partner and
with our latest innovations. Check Point created this program to empower our partners with Check Point. With the business plan, we can
a suite of advanced tools and personalized support that ensures they meet the dynamic create strategic objectives to focus on in the
challenges of cybersecurity. Here’s what members can look forward to by joining the Private EA coming year that will lead to one another’s
Program: success. The Business Plan is a business
standard and a process to hold both parties
»»Early access to upcoming releases to stay at the forefront of technology. accountable for achieving our shared goals.
»»Optional on-site engineer support throughout the process for seamless integration.
»»Round-the-clock technical support from the Early Access team and Check Point Technical
Assistance Center. CHECK POINT EXPERIENCE - CPX
»»A dedicated Support Engineer by the EA team to cater to each partner’s specific needs.
»»Direct communication channels with the Research & Development team for any requirements. The Check Point Experience Annual Events,
»»Advanced personal training on forthcoming releases and features to enhance expertise. also known as CPX, are our most important
»»The unique chance to influence and shape the future of cybersecurity products. cybersecurity events of the year. These GEO
»»Complimentary three-month Check Point PRO support trial, including implementation and specific in-person gatherings of decision-
training. makers, visionaries, influencers, and
»»Smooth transition from Early Access to General Availability versions upon release. disruptors are designed to accelerate business
by winning our customers’ and partners’
hearts and minds through information sharing,
This comprehensive program functions seamlessly with production environments, live traffic, training, and networking. Our partners are
and real user scenarios, ensuring that partners can deploy the latest advancements in their invited to attend the CPX conference and use
actual operational contexts. their Coop to fund the registration fees.

2024 PARTNER PROGRAM | 23

BECOME A PARTNER
The registration process for new partners in the program involves
filling out an online form. After submission, the information
provided is subject to thorough review by the local channel team
and the partner alliance. This comprehensive evaluation ensures
the partner meets all necessary criteria and requirements before
officially enrolling in the program. Click here to sign up as a partner.

ADDITIONAL RESOURCES
The Partner Alliance team is available as a sales
enablement and training resource. Please contact
CPPA@checkpoint.com for any of the following topics.

THANK YOU.
»»Partner enablement
»»Knowledge transfer
»»Tools and promotions training
»»Partner program requirements and management
» Dedicated team coverage for all time zones Worldwide Headquarters U.S. Headquarters
5 Shlomo Kaplan Street, 959 Skyway Road, Suite 300
Tel Aviv 6789159, Israel San Carlos, CA 94070
Tel: +972-3-753-4599 Tel: 1-800-429-4391
For any questions on MDF and Co-Op related questions, contact:
Sales_Campaigns@checkpoint.com
www.checkpoint.com
If you have additional questions, please contact your Channel
Account Manager, or the Partner Alliance team. © 2024 Check Point Software Technologies Ltd. All rights reserved.