PROJECT REPORT

ON
A STUDY ON SALES AND
DISTRIBUTION OF
CHITALE GROUP

SUBMITTED TO
SAVITRIBAI PHULE PUNE UNIVERSITY

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS

FOR THE AWARD OF A DEGREE OF
MASTERS OF BUSINESS ADMINISTRTATION (M.B.A.)
IN THE FACULTY OF
MANAGEMENT

BY
LINGAYAT SUNIL
KHANDERAO

UNDER THE GUIDANCE OF

DR UMESH NATH
PROFESSOR, JAYAWANTRAO SAWANT INSTITUTE OF
MANAGEMENT & RESEARCH, HADAPSAR, PUNE, INDIA
2021-2023

JSPM’S JSIMR, HADAPSAR, PUNE

COMPANY LETTER
 GUIDE CERTIFICATE

This is to certify that the thesis entitled “SALES AND DISTRIBUTION OF CHITALE GROUP”.

Being submitted here for the award of Degree of Masters of Business Administration in Marketing is

the result of original research work completed by MR. SUNIL KHANDERAO LINGAYAT (PRN:

2052106454) under my supervision and guidance and to the best my knowledge and belief the work

embodied in this thesis has not formed earlier the basis for the award of any degree or similar title of

this or any other university or examining body.

Place: Pune

Date:

MR. SUNIL KHANDERAO LINGAYAT

(PRN: 2052106454)

Research Guide,

DR. UMESH NATH

 DECLARATION

I, the undersigned, hereby declare that the project report on “SALES AND DISTRIBUTION
OF CHITALE GROUP” is written and submitted by me to Savitribai Phule Pune

University towards the partial fulfilment of the award of “MASTERS OF BUSINESS

ADMINISTRATION” (M.B.A.) during 2021-23.

This is my original work and conclusion drawn therein is based on the primary data
collected by myself.

I further declare that to the best of my knowledge and belief, this project work has not
been submitted to this or any other University for the award of any other degree diploma
or equivalent course.

Place : Pune
Date : 27 Mar, 2023
Sunil Lingayat
Research Student
 ACKNOWLEDGEMENT

I wish to convey that working on the internship project has been an experience of both
privilege and pleasure. I take this opportunity to thank all concerned for their active
support through the course of my project and also in producing the subject project
report.

I convey special thanks to my guide, Dr. Umesh Nath for his time, invaluable guidance
and coaching during the entire tenure of the project.

I am thankful to JSPM’s Jaywantrao Sawant Institute of Management & Research,

Hadapsar, Pune for permitting me to take up an internship project on “Sales and
Distribution Of Chitale Group” as part of the study in the award of MASTERS OF
BUSINESS ADMINISTRATION (MBA) during 2021-23 by Savitribai Phule Pune
University, Pune.

I thank Dr. Manohar Karade in his role as Director of the Institute in continuously
encouraging and supporting me in particular and the students in general during all the
academic and experiential learning activities including the summer internship
project.

The report would not have been possible without the encouragement of my professors
and fellow-students at the institute and I place on record my sincere thanks to all of
them.
 INDEX

Sr.no Name of Chapter Page no

1 Introduction and research designs 2

2 Overview of Chitale product 7

3 Literature Review 17

4 Consumer behavior A conceptual Discussions 19

5 Data presentation analysis and Interpretation 33

6 Findings conclusions and suggestions 55

7 Bibliography 60

8 Questionnaire 61

Sales and distribution of Chitale Group Page 1

 ABSTRACT

The B.G. Chitale Group is a dynamic and progressive conglomerate, with a tradition of
foresight and excellence. Be it dairy and agro products or delicious Indian sweets & instant
mixes, the group has spread its wings globally as a widely recognized brand.

Chitale, a household name in Pune & cities across Maharashtra, has carved a niche foritself in
various industry verticals. A group, well known for its excellent product quality and superior
customer service has won the trust of thousands of loyal customers.

Today, spurred by the industry-redefining success achieved through an industrious, rooted

approach, the group has diversified into allied industry verticals. The Chitale Flagship banner
comprises the following companies.
This study is attempt to recognize which type of marketing strategies adopted by company
increased their costumer attitudes customer preference sales & Brand awareness in their region.

Sales and distribution of Chitale Group Page 2

 CHAPTER:- I

Introduction and Research design

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1.1 Introduction :-
Advertising is a way of communication to encourage an audience for making a
purchase decision about a product or service and conveying information to viewers. It is
considered a vital element for the economic growth of the marketers and businesses in a
competitive market, advertising managers need to grab consumers‟ attention through
advertisements and sales promotion. A sizable marketing budget is spent on advertising. The
trend of using digital media platforms for advertisements is growing

The B.G. Chitale Group is a dynamic and progressive conglomerate, with a tradition
of foresight and excellence. Be it dairy and agro products or delicious Indian sweets & instant
mixes, the group has spread its wings globally as a widely recognized brand.

Chitale, a household name in Pune & cities across Maharashtra, has carved a niche for
itself in various industry verticals. A group, well known for its excellent product quality and
superior customer service has won the trust of thousands of loyal customers.

For the many Chitale customers, the company is a name that resonates with reliability.
What many are unaware of is the constant innovation & adoption of best manufacturing
practices that drive the Group`s quest for sustenance in quality. The group`s foundation is
strongly laid in the four Est of evaluation, empowerment, empathy, and excellence. The
undisputed and widespread popularity of the Group is a result of the Chitales` brotherhood
approach: built through enduring farmer partnerships and community relationships that the
Group has nurtured over the years.

Today, spurred by the industry-redefining success achieved through an industrious,

rooted approach, the group has diversified into allied industry verticals. The Chitale Flagship
banner comprises the following companies:

Chitale Dairy

Chitale Bandhu Mithaiwale

Chitale Foods

Chitale Agro

Chitale Digitals

Sales and distribution of Chitale Group Page 4

 The present study is undertaken in Chitale Dairy it has earned a good name for the good
quality of Chitale Milk & Milk Products.

The success of the firm largely depends upon how effectively and it serves the existing
and prospective customers. Because it is only the sales that bring revenue to the firm the
management of the firm can be efficient when there will be proper planning and controlof
the present and future actions of the firm.

In the present competitive scenario, it is very essential to predict the needs of the
customers in hand and see to it that no stone is left unturned. Customer satisfaction is the
main thing, which contributes to expansion and progress in any business. The study of
customers‟ attitude towards the product in hand is also one of the main things which contribute
to the decision whether the path selected to progress and create a healthy business relationship.

Chitale Products are advertised at every festival. For Example: - RakshasaBandana,

Ganapati, Diwali etc.

1.2 Need for the Study

This study is attempt to recognize which type of marketing strategies adopted by company
increased their costumer attitudes customer preference sales & Brand awareness in their region

1.3 Objective of the study

• To know the awareness of Brand around the Pune

• To know marketing strategies of Chitale Product
• To know customer response toward the Chitale Product
• To know the problem faced by the customer

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 1.4 Hypotheses

The following hypothesis is considered for testing;

1) Whether or not advertising of Chitale products can affect the minds of consumers.
2) Whether or not the customer is satisfied with the advertisements of Chitale products
once they purchase that.

1.5 Research Methodology

There are two ways to collect the data for the research, primary data & Secondary data.
Research methodology refers to the scientific procedure for acquiring knowledge based on
empirical observation and logical reasoning.

Any type of organization in the present environment needs a systematic supply of

information coupled with tools like ratio analysis for making sound decisions that involve
minimum risk. In this context research methodology, plays a very important role for this
family-owned business unit. The topic is very relevant in the present context and in particular
to this company. Globalization has increased the competition and it has become essential for
every business to evaluate its financial position to plan its future growth.

(In) Data collection: -

For this study, the primary and the secondary data were collected from surveys in that
region. The following shows how the researcher collected the primary as well as secondary
data.

A. Primary data:- The primary data was obtained through the market survey, by personal
interview and questionnaire method at Pune
B. Secondary data:- The secondary data is collected from the company as well as through some
websites Chitale Dairy. Advertising research is a systematic process of marketing research
conducted to improve the efficiency of advertising. Advertising research is a detailed study
conducted to know how customers respond to a particular ad or advertising

Sales and distribution of Chitale Group Page 6

(ii) Sampling and sample size

The Sample of 125 respondents from Pune will be selected by the random sampling
method as representative units of the whole population

1.6 Limitation of the study

1) The study was restricted to the surrounding areas of the pune only therefore the result
of the study cannot be generalized to other part of the country

2) Due to time constraints the extensive research could not to by undertaken Therefore
the sample size was restricted to125 customers only

3) Analysis of data collect from questionnaire was done on the assumption it is a

relevant data

4) Preferences & response of the customers would change over a period of time

1.7 Conclusion

After doing my in plant project in chital dairy I come know that how marketing
strategies help to boost the sales how and when they applied and executed

Sales and distribution of Chitale Group Page 7

 CHAPTER: - II
Overview of Chitale Product

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2.1 Chapter Profile of Chitale Dairy

Nature of Business: Milk & Milk product, Manufacture

Establish Year 1939

Founded by : Shri Bashkir Ganesh Chitale (B. G. Chitale)

Location : Bhilawadi & Pune

Website : www.Chitale Dairy.com

Legal Firm : partnership

Total Employees : 4000

Total partner 12

Years of old : 81 year

Register Address : A/p - Bhilawadi Station Tal. Palus,

Dist. Sangli Maharashtra, INDIA. Pin code: 416303.

Phone no: +91 2346 244000

In 1939, with a fresh start B. G. Chitale founded the Chitale Group of industries by
starting their first enterprise, Chitale Dairy. The brand quickly gained reputation for its quality
after it expanded its reach after Raghunath Rao Chitale (Also known as Bhau Chitale; Son of
B. G.

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2.2 Chapter Profile of Chitale Bandhu Mithaiwale

Type : Private

Industry : FMCG, Food Industry

Founded : Pune ,Maharashtra, India 1950 by

Raghunathrao Chitale (1950-2016)

Product : sweet, snacks & Namkeen

Review : 500cr

Number of employee : 500

Website : www.Chitalebandhu.in

Sales and distribution of Chitale Group Page 10

2.3 Chitale product list
1) Milk
I Cow milk 500ml
II Full cream milk 500ml
III Full cream milk 1000ml

2) Cup Curd (Dahi)

80gm
200gm
400gm

3) Pouch Curd (Dahi)

200gm
400gm
1 kg
5 kg

4) Butter milk (Taak)

200ml cup
500ml pouch

5) Lassi
6) Skimmed milk power 200gm
7) Kaju katli
8) Panner
200gm
1kg

9) Cow Ghee
10) Mango pulp
11) Butter
100gm

Sales and distribution of Chitale Group Page 11

 200gm
12) Flavored Milk
13) Shrikhand
14) Bakarwadi
15) Gulab Jamun

2.4 History
In 1939, with a fresh start B. G. Chitale founded the Chitale Group of industries by
starting their first enterprise, Chitale Dairy. The brand quickly gained reputation for its quality
after it expanded its reach after Raghunath Rao Chitale (Also known as Bhau Chitale; Son of
B. G.

Raghunath Rao Chitale, in 1950. The entrepreneur started small and acquired a 500
sq. foot shop on Beira Road in Pune. Chitale brothers jointly managed their dairy business
along with their new confectionery business, and in no time, their brand experienced
tremendous growth across Maharashtra, as well as India

Chitale Bandhu's Success Story: Bakharwadi Indian Snack Business

Sales and distribution of Chitale Group Page 12

 Chitale Bandhu's Success Story: Bakharwadi Indian Snack Business if you ever
happen to visit Maharashtra, especially Pune, and visit a departmental or grocery store, you
would come across a brand named Chitale Bandhu. The famous brand's delicious sweets and
the savorybakarwadi are a must-try. One cannot go to Pune and not try these mouth-watering
sweets and savouries. But did you know that the existence of this business was because of an
unforeseen pandemic? It is crazy how a business boomed during a pandemic (not the Covid-

19 pandemic), and today it has become a well-established company and brand.

Sales and distribution of Chitale Group Page 13

 Bashkir Ganesh Chitale was a local businessman who lived in a small village in the
Samara district of Maharashtra. During the 1918 Spanish Flu pandemic, this young man had
nothing on himself to support his family. That being said, he shifted to another district
Bhilwandi that had enough access to water, and there he laid the foundation of his dairy
business. Bhilwandi was home to many domestic animals, and since it was located near the
railways, Bashkir Chitale set up his dairy business in this district.

Still, due to some unspecified disease, the cattle owned by him died, resulting in the
collapse of his business.

It was not until 1939 that he founded another business to earn his living and named it
Chitale Group of Industries, and it was under his group that he restarted his dairy business but
on a large scale. At that time, there was no pasteurization or standardization of milk. Everything
was sold fresh or was either converted into dairy products. Chitale Dairy mainly focused on the
B2B business model, and in partnership with British Airlines, they started selling their products
across Mumbai.

After completing their education, his sons Raghunath, Rajabhau, Nanasaheb, and
Kakasaheb Chitale carried his business forward.

While Nanasaheb and Kakasaheb Chitale settled in Bhilwandi to look after their dairy
business, Raghunath Chitale started a new venture and named it Chitale Bandhu Mithaiwale.
Due to the already existing brand Chitale Dairy and quality products, Chitale Bandhu
Mithaiwale quickly gained popularity among the customers.

Shri. Bhaskar Chitale founded the company. Raghunath Rao Chitale, in 1950. The
entrepreneur started small and acquired a 500 sq. foot shop on Beira Road in Pune. Chitale
brothers jointly managed their dairy business along with their new confectionery business,and
in no time, their brand experienced tremendous growth across Maharashtra, as well as India.
Today, if there are any festivities, one cannot miss this brand that has assured quality and
consistent taste over generations.

In the 1970s, Nar Sinha Chitale tasted Bacardi, a popular Gujrat snack made by his
neighbour. The only difference was that the neighbour made a 'Nagpur' variant of the snack.
Popularly known as 'PudachiVadi,' this "Nagpuri" variant was an extremely spicy roll,

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whereas the Gujrati staple snack has many garlic and onions. The amalgamation of the spicy
PudachiVadi and the shape of Gujarati Bakarwdi is the iconic Chitale Bakarwdi

Chitale Bandhu started the sale of Bakarwadi in 1970. Due to the growth of demand,
the enterprise then installed machines to maintain the original shape and size of the bakarwadi.
In the early nineties, the bakarwadi sale was around 300 kg (660 lb) aday. Currently,
the enterprise sells about 3,000 kg (6,600 lb) of the snack daily. Introduction of bakarwadi in
Chitale Bandhu's shop increased the sales of the enterprise to a great extent.This growing
demand for the new snack was fulfilled after Nar Sinha (Rajabhau) Chitale toured Japan in the
1970s. With the new innovations and technology, the enterprise adopted a semi-automatic
production of bakarwadi in 1989.Later, the production was made completely automatic. This
allowed the enterprise to grow faster. In the following years Chitale Bandhu started opening
multiple branches around the city of Pune.

This iconic Bakarwadi was launched in the market in 1976, and shortly the brand saw
a massive surge in demand for this snack. Today, with innovation and technology, the brand
can make around 1000kgs of Bakarwadi per hour with the help of three automated machines,
and it retails around 3000 kg of the snack per day. The popularity grew to such a level that this
product became the second best-seller after Chitale Dairy.

Many other brands like Haldiram also started to manufacturer this snack, but the Chitale
Group being the original, remained unbeatable.

Diversification of brands

Apart from Chitale Dairy and Chitale Bandhu Mithaiwale, the Chitale group started to
diversify their portfolio to cater to the consumers' demand and to sustain their business. They
introduced other brands, which are listed as follows

Chitale Agro: A few years ago, Chitale Group of Industries expanded their business in
the food processing industry. Even though this subsidiary was established recently, it has
successfully positioned itself as a front-runner in food processing. This venture focuses on
manufacturing, packaging, and distribution of pulps, juices, and concentrates obtained by the
process in various fruits like mango, tomato, papaya, and banana.

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Chitale Digitals:The venture was founded around 75 years ago, and it renders high functional
digital products to its consumers. They provide Hardware & Software solutions, security,
networking, and ERP solutions. Their top customers include Natural Icecream, Sathe and
company, and Yantra Automation Pvt. Ltd.

Advertising is a way of communication to encourage an audience for making purchase

decision about a product or service and conveying information to viewers. It is considered as a
vital and essential element for the economic growth of the marketers and businesses In a
competitive market, it is important for advertising managers to grab consumers‟ attention
through advertisements and sales promotion. A sizable marketing budget is spent on
advertising. The trend of using digital media platforms for advertisements is growing

The B.G. Chitale Group is a dynamic and progressive conglomerate, with a tradition
of foresight and excellence. Be it dairy and agro products or delicious Indian sweets & instant
mixes, the group has spread its wings globally as a widely recognized brand.

Chitale, a household name in Pune & cities across Maharashtra, has carved a niche for
itself in various industry verticals. A group, well known for its excellent product quality and
superior customer service has won the trust of thousands of loyal customers.

For the many Chitale customers, the company is a name that resonates with reliability.
What many are unaware of is the constant innovation & adoption of best manufacturing
practices that drive the Group`s quest for sustenance in quality. The group`s foundation is
strongly laid in the four Es of evaluation, empowerment, empathy and excellence. The
undisputed and widespread popularity of the Group is result of the Chitales` brotherhood
approach: built through enduring farmer partnerships and community relationships that the
Group has nurtured over the years.

Today, spurred by industry-redefining success achieved through an industrious, rooted

approach, the group has diversified into allied industry verticals. The Chitale Flagship banner
comprises of the following companies:

Present study is undertaken in Chitale Dairy it has earned good name for good quality
of Chitale Milk & Milk product .

Sales and distribution of Chitale Group Page 16

 A success of the firm largely depends upon how effectively and it serves the existing
and prospective customers. Because it is only the sales which bring revenue to the firm the
management of the firm can be efficient when there will be proper planning and control the
present and future actions of the firm.

In the present competitive scenario it is very essential to predict the needs of the
customers in hand and see to it that no stone is left unturned. Customer satisfaction is the
main things, which contribute to expansion and progress in any business. Study of customer‟s
attitude towards the product in hand is also one of the main things which contribute to the
decision whether the path selected to progress and create healthy business relationship.

Chitale Product are advertised at every festival for Example:- Raksha Bandan
,Ganpati , Diwali Thus advertising is the important for the customer Advertising helpsproduct
of the company to know their competitor and plan accordingly to meet up the level of
competition advertising hales make people aware of the new product so that the consumer come
and try the product

Advertising is the art of creating demand for good and service

Advertising is about getting the customer attention

Use of audio – visual media for advertising

Changing the Mind-set of consumer is a big challenge

Identification of manufacture Good

Creating customer motivation

Facing competition

Sales and distribution of Chitale Group Page 17

 CHAPTER:- III
Literature Review

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3.1 Introduction

This chapter deals with the available literature (secondary data ) relevant to the
present study it reviews previous studies carried out earlier these areas

Research area

Research area

Advertisement Consumer Behavior

3.2 Advertisement

According to Saiganesh, S (Saiganesh, 2012) . Attractive advertisements are

welcomed by respondents. If the advertisements have likeable elements in it. They will create
the desired results. Animated advertisements, humorous advertisements and advertisements
endorsed by celebrities create impact in audience.
A few advertisements bother the audience while watching and those kinds of advertisements
need to be eliminated. Audiences do not watch the advertisements if they are repetitive and
uninteresting. If advertisements are created with likeable factors it will be watched by the
audience and it influences them towards purchasing.

According to Ruchi (Singh, 2017) There is a great scope of neologism in the

advertisements however, this option has not been carefully used accept in some cases. Syntax
of advertising language is characterized by deviation from canonical word order, small
sentences and use of phrases and incomplete sentences with content words only. Word order is
changed mainly to focus on the indented important words of the advertisements. .

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Repetition is found to be an important feature in the main body of the advertisements.
Reduplication is used for rhyming in the advertisements

According to (bhanuprasad, July 1998) Do our advertisements reflect this relation?

Language also changes according to the gender of the speaker. Is this social variable adequately
represented in the language of advertisements? Even within the category ofwomen we find
different social class linked groups. Do our advertisements take care of these factors? There
are lots of products which are specifically for the children and the children are the main
protagonist in these advertisements. How the language of children differs from the adults is it
reflected through advertisements? Young generation is another major target group for many
products and those advertisements use them as main protagonist.

According to (Amrita Basu Roy Chowdhury, 2018) studies had found that Indian
women were majorly portrayed in domestic roles and within the private space, or in decorative
roles / sensual roles. Different studies have defined and categorized different gender roles
portrayed by women/men in advertisements.

3.3 Consumer Behavior

According to (Ingole, 20/04/2009) In the study of consumer behaviour andmarketing

trends of consumer durable products in Aurangabad district, it is related with a number of
different aspects of the households demand for the consumer durable products. The study and
its presentation is classically and broadly divided into three parts, to fulfill the objectives
framed in the study. The first part deals with conceptual meaning and foundationof marketing,
marketing era and philosophy of marketing. The role of marketing in urban- rural development
contexts in the economy is studied at grass root level. The second part of the study is
highlighted on the consumer behaviour, also the study of socio-economic and psychological
factors affeting on consumer behaviour while purchasing the consumer durableproducts in the
market. The third part of the study is analysed the rural-urban market survey related to the
customers and sellers of the selected sample villages

According to (Mohite, 2018) Consumer behaviour is always seen that critical aspectof
marketing which involves human touch and which can ultimately change the decision towards
accepting or rejecting a particular product or service in spite of being technologically

Sales and distribution of Chitale Group Page 20

advanced or path breaking. This study has tried to incorporate the basic ideas of consumer
behavior and specifically consumer perception about banking services.

According to (Sao, 2021) The social media marketing is input variable with four
dimensions (User Involvement, Availability of Information, Interactivities and opinion, and
Advertisement message) and consumer buying behavior of automobile as outcome variable
with three dimensions (source of information, evaluations of alternatives, and final decision).
This study is focused on users of social networking sites and automobile. This study will
propose a research model to synthesize the relationship among study variables for andtowards
social networking sites as well as consumers of automobile.

According to (Yadav, 2002) the consumer behaviour is the study of those actions
directly involved in obtaining consuming and disposing of product and service including the
decision process that precedes and follow the action the buying decision of consumer is
influenced by a number of variable the social environment in which he lives his family his
society his neighbour his friend his job his colleagues influence the behaviour of the consumer

Sales and distribution of Chitale Group Page 21

 CHAPTER:- IV
Conceptual Discussion

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4.1 Introduction
Consumer behaviour is the study of how people are making purchase decisions to
satisfy their needs, wants or desires, and how their emotional, mental, and behavioural
responses influence the buying decision

Consumer behavior

Is the study of individuals, groups, or organizations and all the activities associated
with the purchase, use and disposal of goods and services. Consumer behaviour consists of
how the consumer's emotions, attitudes and preferences affect buying behaviour. Consumer
behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has
become an interdisciplinary social science that blends elementsfrom
psychology, sociology, social anthropology, anthropology, ethnography, marketing and
economics (especially behavioural economics).

The study of consumer behaviour formally investigates individual qualities such as

demographics, personality lifestyles, and behavioural variables (such as usage rates, usage
occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to
understand people's wants and consumption patterns. Consumer behaviour also investigates on
the influences on the consumer, from social groups such as family, friends, sports, and
reference groups, to society in general (brand-influencers, opinion leaders).

Research has shown that consumer behaviour is difficult to predict, even for experts
in the field; however, new research methods, such as ethnography, consumer neuroscience, and
machine learning[1] are shedding new light on how consumers make decisions. In addition,
customer relationship management (CRM) databases have become an asset for the analysis of
customer behaviour. The extensive data produced by these databases enables detailed
examination of behavioural factors that contribute to customer re-purchase intentions,
consumer retention, loyalty and other behavioural intentions such as the willingness to provide
positive referrals, become brand advocates or engage in customer citizenship activities.
Databases also assist in market segmentation, especially behavioural segmentation such as
developing loyalty segments, which can be used to develop tightly targeted, customized
marketing strategies on a one-to-one basis

Marketing strategy, Sales Promotion & Selling Process carried out by Advertising Strategies.
Chitale bandu Mithaiwale Before going to promotion strategy the company must takedecisions
on the total promotion budget and choice of the promotional tools to be used one of

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the most difficult marketing decisions facing companies is to work out on how much to spend
on promotion.

Advertising is one of the marketing strategies that focuses on attempting to influence

a particular group of individuals by interacting with specific messages that impact their
behavior in order to convince them to make a specific decision, such as deciding to purchase
a new product. Therefore, advertising is any way that is communicated with any individuals
in order to persuade them of a particular matter, until they make the decision that the advertiser
needs for a return or a benefit to be achieved. Other than this, lifestyle is one of the things ads
can sell. In fact, ads not only offer goods and services but also offers images and the lifestyle.
As a result, consumers get to discover new lifestyles, images and trends from advertising

This is in contrast to another business that advertises on TV, on the radio, on the street
and on Facebook, and all of this is in order to connect with you in more than one way until
you're fully persuaded to make the decision that this company want and that'll brings it a profit.
There are also the political candidates who try their best to communicate with peoplein any
way possible only to influence their voting decision in the elections. This is why you find
advertisements in all aspects of life. While not approved, all published advertising banners, as
well as the seminars and discussions conducted by that electoral candidate, form part of
advertising. That is why the word electoral campaigns emerged, or, as marketers from their
side, call it advertising campaigns

Businesses should be aware that there is a variety of types of advertising that can be
used. The choice will then depend particularly on the objectives, on the budget, and also on the
audience the company would like to attract. Paid search advertising Paid search or also known
as, pay per click is a digital marketing technique in which advertisers put advertisements on
search engine results pages (SERPs) and pay for the commitment thatthose advertisements
obtain. Paid search marketing takes this model through practice by authorizing marketers to
promote on these Search Engine Results Pages (SERPs) by pay-per- click or pay-per-view
means.

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Social media

Advertising Social media advertising is a digital marketing channel for paid ad

campaigns to meet the target audience. Marketers and advertisers can promote their brands and
boost sales via these often-used platforms. The goal of this type of advertising is usually to
achieve brand awareness, increase the number of social media followers, increased sales of a
specific product over a certain period, increase visits to the website, and increase the number
of online store visits. However, it is important to be careful when doing ads on these platforms
as the audience is not the same. For instance, the audience on Facebook might be different from
that on Twitter.

It is known that many people create their own business page on Facebook to show the
products they are selling, or they simply join other Facebook pages or groups and share these
same products with only the targeted persons that may have the same taste which are the ones
who are already in the group. Instagram is rather similar to Facebook. Therefore, people create
their own business profile and start promoting their goods or services. Youtube can be one of
the most efficient apps to make money. In this app, people creating a certain content may
include ads which they‟re paid for as well as promoting their own merch based on famous
expressions or citations either created by themselves or by famous celebrities such as “Good
Vibes Only” or “If It‟s Nice We Play it Twice” and so on. Or, they simply create a

Sales and distribution of Chitale Group Page 25

private channel on Patreon where “Supporters” which are the fans from Youtube pay some
amount of money; it can be 3 or 5 or 10 dollars maybe even more, and where these youtubers
put some exclusive contents only. SnapChat is also an app that is mainly used to share daily
life stories. There, it is common that celebrities and influencers promote other companies‟
products or services that they got to use

Display advertising

Long time ago, when we look at many monuments and graves, we find signs that are
either incantation or identification signs above them that indicate the name of that relic or the
owners of the grave, or the purpose of constructing that building for them or preparing that
room or shrine for them. We can say then that these informational and advertising banners have
been known since those ancient times. As for others as is evident in many of the inscriptions in
southern Arabia, as well as some royal orders, laws and regulations were written so as to
describe one of the battles or list its results

Then after several eras, other signs of display advertising or commercial nature
emerged. The exact time when they began is unknown, but these inevitably appeared a long
time ago, and then evolved over the years until they became the form on which they settled till
the end of the sixteenth century AD. Also, if the development of these signs was very slow -
as we entered the modern industrial era - the advertising industry jumped to an amazing degree
with the enormous scientific and technological leap. Therefore, with this great acceleration
over the past two centuries, the advertising industry has gone through several phases,
depending on each period, and what is available in every era of equipmentand innovations.
Here are some phases that display advertising or banner advertising hasgone through: 9
The first phase: the beginning of establishing the base for advertising art: Advertising media at
that time, especially (banners) were very simple, were of small sizes, and most of them were
carved or figured wood, or written on sheet, but they were very elegant in many cases. The
second phase: (acrylic era): With this stage began what is known as electric signage, which are
three types that are closely related to electricity, and also to (acrylic), which entered the
advertising field and then contributed strongly to itsadvancement, and therefore several types
of signs appeared, such as: Externally lighted signs:They are signs that are highlighted from
outside so that passer-by can read their contents at night. Internally lighted signs: They are
signs with internal lights, the entire front of which is lit.

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 In writing, lighted signs: They are banners with hollowed out letters inside of them are
electric lights that make each letter illuminated Stage three: (The Neon era): These lamps
generally come with a power capacitor, and one of the most prominent advantages is that in
addition to their clear light, they have a longer life and do not heat up. It is therefore more
suitable for the advertising sector. Stage four: (Flex face era): This material is characterized by
its size, which is larger than the sizes offered by acrylic sheets and others in very large sizes. It
was therefore possible to make huge banners that could not be manufactured at that size before
this material emerged. Fifth stage: the electronic printing revolution: Not long after the
emergence of Flex Face have passed until a new era in the world of advertising began, the era
of the printing revolution, which began with the beginning of the twenty-first century. With the
advent of this century, printing technology has developed astonishingly, and the field of
advertising has had the lion‟s share of it. Return to advertising art: We reviewed in the past the
stages of developing advertising banners from the beginning of the modern era till this day. We
also saw those changes that occurred in the manufacture of written promotional advertising,
but nevertheless, not all advertising patterns and means disap- 10 peared. Whenever one era
ended and another appeared, many types of signsremained even if its survival was a kind of
classic. New signs that remained in the old style can still be seen in many streets of the world
but with advanced technologies, especially the formable neon works and paintings with raised
letters, as well as banners with moving frames.

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Print advertising

Print advertisements are a marketing message spread across print media. Print
advertising is also a secure and efficient way of getting people to talk. Posters as an example
can be used in a variety of media and be seen everywhere from bus shelters, town or roadside
signs, stations and other public transportation locations, etc. Aside from posters, we can also
cite flyers, brochures, leaflets, business cards, catalogues, placemats, and so on. Street
marketing is the art of bringing advertising directly into people's lives, in the middle of the
street by positioning advertisements in places that people would never guess that they would
see them

Broadcast advertising

Generally speaking, radio, TV, and Internet advertisements are broadcast advertising.
The ads displayed on radio and television are an important part of the advertisement broadcast.
Unlike the print media, broadcast media such as TV and radio have a larger audience. As both
the national and global audience can be addressed via it, radio andtelevision commercials fall
under the category of mass marketing. The aim of broadcast advertisements is to reassure
consumers of the product's benefits. It is regarded as a highly successful advertisement tool.
The cost of advertisements on this channel is determined bythe length of the commercial and
the exact time it is broadcasted. The cost of an ad in the luxury slot, for example, would be
higher than in any other slot

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Outdoor advertising

Outdoor advertising sends a message to the general public through highway billboards,
transport banners, etc. Outdoor advertising is a very important form of advertising, since
advertisements are large and visible to all. This type of adverting sends a message to thegeneral
public through highway billboards, transport banners, etc. The crucial part of the advertisement
is that the message to be conveyed must be transparent and straightforward. Even though it is
possible to use images, they can not be overused. Thus, in order for the audience to decide to
buy the good or service, everything must be introduced to the them in this way. The message
to be conveyed may be an advertisement encouraging people to purchase a product, go on a
holiday, vote for a candidate, or donate to a charity. Millions of dollars are spent on outdoor
ads each year, according to the Outdoor Advertising Association of America (OAAA), and
the numbers are predicted to rise. This is due to the fact thatoutdoor traffic grows year
after year, and so the potential demographic for outdoor advertisements grows as well. Print
and newspaper advertisements account for a significant and large part of advertising, but
outdoor advertising is distinctive and unique in its own way. It is an inexpensive way to
advertise. Compared to TV advertisements, where a full 30- second commercial needs to be
designed, all you have to do is design and print a billboard. When strategically placed, outdoor
ads can guarantee high visibility at quite a low cost which is why outdoor advertising is so
economical

Objectives of advertising The purpose of all ads is to educate, convince or remind

customers of the existence of the product. As a result, the consumer will have some kind of
daily awareness of the product, its importance and what is must know about it.

Informative advertising 12 Informative advertising is useful at the beginning of the

product life cycle to inform the market of the existence of the new product, to make its

Sales and distribution of Chitale Group Page 29

characteristics known and to explain its functioning. It informs the customer and industry about
the product, clarify how it operates, provide price and product statistics. In brief, it should raise
awareness about both the product and the brand. There should be enough detailto persuade
the buyer to act quickly.

Persuasive advertising

Persuasive advertising is the one that dominates the most in a competitive universe. We
use it when it comes to encouraging the selective demand for a specific brand. One can then
find it in the form of comparative ads.

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 The aim of this persuasive advertisement is to establish a competitive advantage for the
company, convince the buyer to purchase a product, provide trust in the product, and facilitate
contact with the dealer. The idea here is to convince consumers to change brand. However,
after the act of purchase, the quality and consistency of the goods will be the one to determine
if the consumer remains faithful or switches back to the previous brand.

The influence 0f advertisement and how advertisements work is a question that most
marketers and managers try to find an answer to. The primary objective of advertisement is
usually to impact the consumer‟s buying behaviour. Most of the time consumers buying
behaviour is influenced by liking or disliking of consumer towards the advertisement of the
product, advertised

To analyse more about the effects of advertisement and the factors of advertisement
that influences the consumer buying behaviour, a conceptual framework is built. The
hypotheses for this research are formulated based on the literature review to build a conceptual
model for the research

Advertisement Tools :-

Banners and Posters.

Printing and calendars.
Catalogue advertising.
Window display.
Pamphlets advertising.
Construction of circles
Gift bags/ carry bags.
Anniversary functions.

Sales and distribution of Chitale Group Page 31

News Papers.
Wall Paintings.
Hording
T.V add
Radio add
Festival add
Vehicle Branding
Society Stall activity
School competition activity
Retailer competition activity

4.2 Sales Promotion:-

Sale promotion is one of the element of the promotion mix primary in the promotional
mix are advertising personal selling direct marketing and publicity/public relation sale
promotion uses both media and non media

Good communication system and customer relations service.

Gifts to loyal customers.
Offering gift with the product (LIVE).
Participation in marketing fair in pune
Free service coupon discount
Festival Offer
Free offer / buy one gate one

4.3 Selling Process:-

The selling process is the Interaction between sale person and their potential buyer there
are seven common step to the selling process prospecting preparation approach presentation
handling objection closing and follow up

The selling process is an important aspect of ever organization. Sales operations carried
by Chitale product

Telephonic Enquiry.

Walk in customer.

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Sales experience.

Store activity

Festival Discount

Dealers

Super stokies

Distributors

Home delivery

Online Delivery

Retailer outlet

4.4 Public Relation

Company cannot survive in isolation they need to have a constant interaction

with customer employees and different stakeholder the services of relation is dons by the public
relation office the public major function of the public relation is the handle press release support
product publicity create and maintain the corporate image handle

4.5 Direct Marketing

The communication establishes through a direct channel without using any

intermediaries is referred to as direct marketing Direct marketing can be used to delivery
message or service Direct marketing has shown tremendous growth in recent year

4.6 Conclusion

Advertisement promotions activity public relation and direct marketing play

an essential role in helping company reaches their marketing goals

Sales and distribution of Chitale Group Page 33

 CHAPTER:- V
Data Analysis and Interpretations

Sales and distribution of Chitale Group Page 34

5.1 Introduction

A detailed analysis of the study is necessary and is to be considered in order to compare

the actual theory with that practical the variants of which may form the basis for improvements.
Keeping this point in view and to fulfill the Evaluation variants of which may form the basis
for objectives of the studies an attempt has been made to segment the various respondents on
the basis of some aspects collected from them through questionnaire. There are depicted
through tables and graphs.

The copy of questionnaire administered is enclosed and the sample size was 125
respondents are enclosed at the end of this project. All the calculations and numerical
interpretations are for 100%.

There are two ways to collect data for research the primary data & secondary data
research methodology refer to scientific procedure for acquiring knowledge base on empirical
observation and logical reasoning

Any type organization in the present environment need a systematic supply of

information couple with tools like ratio analysis for making sound decision that involve
minimum risk in this context research methodology play a very import role for this family
owned business unit The topic is very relevant in the present context and in particular to this
company Globalization has increased the competition and it has been become essential for
every business to evaluate its financial position to plan its future growth

Sales and distribution of Chitale Group Page 35

5.1 Data Analysis and Interpretation:

Q. 5.1 How did you come to know about these products ?

1 ) T.V add 2) Hording 3) News paper 4) other
Purpose:- people love to know about advertising
Particulars No. Of respondents Percentage

T.V add 58 46 %

Hording 32 26 %

New paper 22 18 %

other 13 10 %

Total 125 100 %

Figure 5.1

other
10%

New
paper T.V add
18% 46%

Hording
26%

Interpretation:

Source: - Field survey data

The above table shows that among 125 respondents 46%of them have bought
product from T.V ad.

Therefore, we come to know that most of people are aware of Chitale product

Sales and distribution of Chitale Group Page 36

Q 5. 2 What kind of product do you prefer ?

1) Bakharwadi 2) kajukatli 3) shrikhand 4) other

Purpose :- knowing the customer’s favourite product

Particulars No. of respondents Percentage

Bakharwadi 60 48 %
Shirkhand 42 34 %
kajukatli 15 12 %
8 6%
other
Total 125 100 %

Figure5.2
Series1

60
42

15
8

Interpretation

Source:- Field survey data

The field survey clearly shows that among 125 respondents 48% Customer
Prefer to bakharwadi product, second prefer to Shrikhand 34 % customer, Third
kajuktli 12% responded.

Sales and distribution of Chitale Group Page 37

Q 5.3 What is the brand awareness tool of the product ?
1) New paper 2) T.V add
3) Hording 4) Radio 5) Other
Purpose :- knowing source of product awareness

Particulars No. of respondents Percentage

T.V add 68 54 %
Hording 28 22 %
New paper 18 14 %
Radio 7 6%
Other 4 3%
Total 125 100 %

Other Figure 5.3

3%
Redio
6%
New paper
15%

T.V add
Hording 54%
22%

Interpretation:

Source:- Field survey data

The field survey clearly in dictatres that the profession of the customer lies an important
role on the purchase of chitlae product The above table shows that out of 125 respondents, 54%
Respondents T.v add product Branding aewareness . The field survey

Sales and distribution of Chitale Group Page 38

clearly shows that among 28 respondents, 22% of them are in the group of others,3% of
them are in group of
New paper 14% respond

Q.5.4 Why did you buy Chitale product ?

1) Quality 2) Seeing ad

3) like 4) other

Purpose:- knowing the product awareness

Particulars No. of respondents Percentage

Quality 58 46 %
Seeing the ad 38 30 %
Like 20 16 %
Other 9 7%
Total 125 100 %

Figure 5.4
Other
7%

Like
16% Quality
47%

Ad
30%

Interpretation

Source:- Field survey data

The field survey clearly shows that among 125 respondents,46% of them are in the purchase
product range , 30 % of them are in group of punches prices Range them are in the group of
16% Like

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Q 5.5 What do you think about the quality & services Chitale company ?
1) Excellent 2) Very Good 3) Good 4) Poor 5) Bad

Purpose :- To know the mindset of the customers about the services and quality of
Chitale

Particulars Excellent Very Good Good Poor Bad

No. of 48 43 30 4 0 125
respondents
Percentage 38 % 34 % 24% 3% 100 %

60
Figure 5.5

50

40

30

20

10

0
Excellent Very Good Good Poor Bad

Interpretation:

Source:- Field survey data

The field survey clearly shows that among 125 respondents, 38% of them are in the
group of Excellent 34 % of them are in group of Very good them are in the group , 24 % Good

Sales and distribution of Chitale Group Page 40

Q. 5.6 What inspired you to buy the product ?
1) Prices 2) Quality 3) Services 4) Other
Purpose :- getting to know the customers intimacy about the Chitale product

Particulars No. of respondents Percentage

Prices 10 8%
Quality 60 48 %
Services 50 40 %
Other 5 4%
Total 125 100 %

5.6 Fuger

60
50
40
30
20
10
0
Prices Quaility Services Other

Series1

Interpretation

Source:- Field survey data

The field survey clearly shows that among 125 respondents 48 % of customers buy
quality products 40% of customers buy service products

Sales and distribution of Chitale Group Page 41

 Q. 5.7 what do you think about the prices of Chitale product ?
1) Max 2) Min 3) Ok 4) Low
Purpose :- To know the intimacy of the customer about the prices of Chitale

Particulars No. of respondents Percentage

Max 20 16 %
Min 27 22 %
Ok 68 54 %
Low 10 8%
Total 125 100 %

Interpretation:

5.7 Fuger

Low
8% Max
16%

Min
22%

ok
54%

Source:- Field survey data

It was found that among 125 respondents 54% of them were in group of Chitale
product prices Range ok of them each were in group of low product prices Range.

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 Q. 5.8 What do you think about the quality of Chitale product ?

1) Excellent 2) Good 3) Ok 4) poor 5) Low

Purpose:- To know the quality mentality of Chitale product

Particulars No. of respondents Percentage

Excllent 56 45 %
Good 32 26 %
Ok 22 18 %
poor 6 5%
Low 9 7%
Total 125 100 %

5.8 Fuger

60
50
40
30
20
10
Series1
0
Excllent Good ok poor Low

Series1

Interpretation

Source:- Field survey data

The field survey clearly shows that among 125 respondents,45% of them are in the
Excellent26% of them are in group of Good way of Adverting them are in the group of 18%ok

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Q. 5.9 Which ad you like the most ?
1) Rakshabandan 2) Ganpti 3) Dipawli 4)other
Purpose :- Learn about the intimacy of festive advertising

Particulars No. of respondents Percentage

Rakhabandan 68 54 %
Ganpti 40 32 %
Dipavli 12 10 %
other 5 4%
Total 125 100 %

Figure 5.9

Rakhabandan

54% Ganpti
32%
Dipavli
other

Interpretation

Source:- Field survey data

The field survey clearly shows that among 125 respondents 54% Customer
Like Rakshabandan Festival add second Ganapati Festival add 40% customer Diwali
Festival add like 12% customer

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Q. 5.10 How does the quality of the store feels?
1) Excellent 2)Very Good 3) Good 4) poor
Purpose :- learn about the quality of the store

Particulars No. of respon Percentage

Dents

Excellent 76 61 %
Very good 24 19 %
Good 22 18 %
Poor 3 2%
Total 125 100 %

Fuger 5.10

2%

18%

Excellent
19% Very good
61%
Good
poor

Interpretation:

Source:- Field survey data

The field survey clearly shows that among 125 respondents 61% According to Customer
Quality of store are Excellent, 19 % according to customer store of quality are the good

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Q. 5.11 What do you think about advertising ?
1) Excellent 2) Very Good 3) Good 4) poor
Purpose :- Getting to know the mind set of advertising of Chitale product

Particulars No. of respondents Percentage

Excellent 72 58%
V.good 31 25 %
Good 16 13 %
Poor 6 5%
Total 125 100 %

Fuger 5.11
80
70
60
50
40
Series1
30
20
10
0
Excellent V.good Good Poor

Interpretation

Source:- Field survey data

The field survey clearly shows that among 125 respondents 58% According to
Customer advertising of are Excellent, 25% according to customer advertising are the very
good 13% according to customer advertising are Good

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Q.5.12 How does the service of the store feels ?
1) Excellent 2) Very Good 3) Good 4) poor
Purpose :- knowing customer feedback about store service

Particulars No. of Percentage

respond
ents
Excellent 44 35
V good 53 42
Good 25 20
Poor 3 2
Total 125 100

Fuger 5.12

3%

20%
35%
Excellent
V good
good
poor

42%

Interpretation

Source:- Field survey data

The field survey clearly shows that among 125 respondents 42% Customer satisfied to store
services very good services 35%Customer satisfied to store services of the Excellent services

Sales and distribution of Chitale Group Page 47

Q. 5.13 How many years have you been a customer ?
1 )1year 2) 5year 3) first time 4)Since the establishment
Purpose:- Identify customer types

Particulars No. of respondents Percentage

1 year 2 2%
5year 6 5%
first time 3 2%
Since the establishment 114 91 %

Total 125 100 %

Fuger 5.13

2%
5%2%
1 year
5year
first time
Since the establishment

91%

Interpretation

Source:- Field survey data

The field survey clearly shows that among 125 respondents 91% customer are the since of
establishment

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Q.5.14 How does employees behave ?
1) Excellent 2) Very Good 3) Good 4) poor

Purpose : - knowing customer feedback about Employees

Particulars No. of respondents Percentage

Excellent 25 20 %
V.good 30 24 %
Good 60 48 %
Poor 10 8%
Total 125 100 %

Fugere 5.14

8% 20%

Excellent
V.good
48% 24%
Good
Poor

Interpretation

Source:- Field survey data

The field survey clearly shows that among 125 respondents 48 % According to Customer
Behaviour of employees are Good 24% according to customer Behaviour are the very good
20 % According to customer are Excellent

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Q. 5.15 Are you satisfied with the service of Chitale company ?
1) Yes 2) No
Purpose :- knowing their reaction of company service

Particulars No. of respondents Percentage

yes 115 92 %

No 10 8%

Total 125 100%

Fuger 5.15
yes No
8%

92%

Interpretation

Source:- Field survey data

The field survey clearly shows that among 125 respondents 92% According to Customer
services &Quality satisfaction 8 % according to customer product quality services satisfaction
are not

Q. 5.16 which media ads do you like

1) Radio 2) New paper 3) T.V ads 4) Other
Purpose:- getting to know the mind set of advertising of Chitale product

Sales and distribution of Chitale Group Page 50

Particulars No. of respondents Percentage

Radio 13 10 %
New paper 18 14 %
T.V Ads 89 71 %
Other 5 4%
Total 125 100 %

Fuger 5.16

100

90

80

70

60

50

40

30

20

10

0
Redio New paper T.V other
Series1

Interpretation

Source:- Field survey data

The field survey clearly shows that among 125 respondents 71% Customer according to T.V
source of adverting 14% Customer According to New paper sour of adverting

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Q. 5.17 did you feel any Problems ?
1) Product Quality 2) Product Prices 3) out of stock 4) No issue
Purpose :- to know the problem that are constantly facing the customer

Particulars No. of respondents Percentage

product Quality 9 7%
Product Prices 13 10 %
out of stock 15 12 %
No issue 88 70 %
Total 125 100 %

Fig 5.17 product Qulity

7%
Product Prices
10%

out of stock
12%

No issue
71%

Interpretation

Source:- Field survey data

The field survey clearly shows that among 125 respondents 70% Customer no issue of daily
face to product 12% Customer Daily faced to out of stock issue

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Q. 5.18 how to buy product Regularly ?
1) Distributors 2) Store 3) Home delivery 4) online 5) Other
Purpose:- getting customer to know the source of product

Particulars No. of respondents Percentage

Distributors 10 8%
store 60 48 %
Home delivery 26 21 %
Online 23 18 %
Other 6 5%
Total 125 100 %

Other Fig 5.18

5% Distibutors
8%

online
18%

Home delivery
21% store
48%

Interpretation

Source:- Field survey data

The field survey clearly shows that among 125 respondents 48% Customer product purchasing
to store and then 21% Customer product purchasing to Home delivery 18% customer product
purchasing to Online 8% customer product purchasing to Distributors

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Q. 5.19 What problems do you feel when buying product ?
1) NO available 2) product prices 3) poor 4) none
Purpose: - Knowing the problem of the buying product

Particulars No. of respondents Percentage

NO available 38 30%
product prices 5 4%
poor 4 3%
none 78 62 %
Total 125 100 %

Fuger 5.19
90

80
78
70

60

50

Series1
40
38
30

20

10
5 4
0
NO available product prices poor none

Interpretation

Source:- Field survey data

Sales and distribution of Chitale Group Page 54

The field survey clearly shows that among 125 respondents 62 % Customer none of product
deficiency 30% Customer No available Deficiency of product

Q . 5. 20 What Helped to find the

Store ?1)

Particulars No. of respondents Percentage

New paper 18 14 %
Googal 58 46%
Near by loction 42 34%
Other 7 6%
Total 125 100 %
New paper 2) google 3) Near location 4) Other

FGER 5 . 20

Other
6% New paper
14%

Near by
loction
34%

Googal
46%

Interpretation

Source:- Field survey data

The field survey clearly shows that among 125 respondents46% Customer Help to fined store
location for Googol Map 34% Customer Help to fined store location for Near location to fined

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 CHAPTER :- VI
Finding conclusion and suggestion

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 6.1 Introduction

The following the derived from the data evaluated and analyzed by survey:

It is a method of research involving collecting of data directly from a population or

sample thereof at particular time it must not be confused with mere clerical routine of gathering
and tabulating figures

According to the survey it was found that Chitale product have a brand loyalty than
other competitor, because of its advanced features.

6.2. Finding

There is a significant relations between consumer buying behaviour and Advertising.

Advertisement of product has a positives impact on consumer buying behaviour. advertisement
can create consumer awareness they prefer television for watching advertising is good prefer
way to know about a new product a good perception create by the advertisement pushes the
consumer to buy the product prefer advertisement good create perception about a product in
consumer mind

1) The above table shows that among 125 respondents 46% of them are in the Chitale product
parches Of T.V add seen and purchase of product. Therefore we come to know that most of
people are aware of Chitale product (please refer table no.
2) The field survey clearly shows that among 125 respondents 48% Customer product purchasing
to store
3) The field survey clearly shows that among 125 respondents 42% Customer satisfied to store
services very good services
4) The field survey clearly shows that among 125 respondents 71% Customer according to T.V
source of adverting
5) It was found that among 125 respondents 54% of them were in group of Chitale product prices
Range ok of them each were in group of low product prices Range.
6) The field survey clearly shows that among 125 respondents 94% Customer satisfied 6%
Customer Are not satisfied
7) The field survey clearly shows that among 125 respondents 54% Customer

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8) Like Rakshabandan Festival add second Ganapati Festival add 40% customer Diwali Festival
add like 12% customer
9) The field survey clearly shows that among 125 respondents 48% Customer product purchasing
to store and then 21% Customer product purchasing to Home delivery 18% customer product
purchasing to Online 8% customer product purchasing to Distributors
10) The field survey clearly shows that among 125 respondents 70% Customer no issue of daily
face to product 12% Customer Daily faced to out of stock issue
11) Dealer‟s marketing strategies and sales promotion is good.
12) T.V add & New paper Hording, adverting is the good
13) Product Quality & Services is the good
14) Store services & Employees behavior are the good
15) The field survey clearly shows that among 125 respondents 92% According to Customer
services & Quality satisfaction 8 % according to customer product quality services satisfaction

6. 3 Suggestion

1) During the survey the regular customers of Chitale Company come out with organizing
information and suggestions some of them are listed below:

2) Chitale Company needs additional sales promotional activities like organizing exhibitions,
fairs issuing catalogues and broaches, display and demonstration, contests etc.

3) Company should give advertisement in magazines and newspapers to make them aware
and to attract customers

4) Dealer should attract customers by giving special reduction in prices at the time of
festivals

5) Dealer/sales manager requires conducting meetings conventions and conferences, and

training their sales force by providing sales target, bonus and other incentives.

6) Dealer should personally take care of customers share of in small number of customers are
not satisfied by the response given by the service personnel at the time.

Increase in pulling power should be induced to ensure greater working efficiency.

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7) service and after sales service should increase to the excellent level which will add to the
company‟s brand image

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6.4 Conclusion

This study clearly indicates that advertising of a product has a significant impact on
consumer buying behaviour and it is very helpful to create awareness among the people and
A good and informative advertising can create a position in consumer „s mind and increase the
sales of the company people generally don‟t buy a product with their emotions they buy a
product after having the proper knowledge about that product And a proper advertisement can
create awareness and good perception in the consumer‟s mind which Ultimately influence the
purchase motive of the consumes

The study show that the customer are Highly affected by advertising as it creates
curiosity in the customers The is a positive impact of advertisement of consumer behaviour but
according to the respondents most also thank about their need before buying any goodand
services

The present era witnesses the revolutionary change in the trend of marketing. Online
marketing is the source which saves us time and cost and another reason is availability 0f
variety 0f products. Since the product is not available for physical verifications Only
advertisements are a source to influence and it influences and attract the consumers. The role
0f advertisement is imp0rtant in influencing the buying behaviour 0f the c0nsumers. The
advertising sh0uld be genuine, correct and serve the informational needs 0f the consumers. The
companies should use attractive and informative content to create the awareness in the
consumers and they should not rely on the advertisement for changing the perception 0f the
consumers instead they should use new ways 0f sales promotion or other mediums forchanging
the perception 0f the people. It will be easy for any company to change the buying behaviour
0f consumer by creating awareness and building strong perception in the mind 0f their customer

Sales and distribution of Chitale Group Page 60

 Bibliography

Amrita Basu Roy Chowdhury. (2018). Construction of gender in Bengali print advertisement
1991 2010. Kolkata : Jadavpur University.
bhanuprasad, K. h. ( July 1998). A study of client satisfaction with advertising services.
Madras: University of Madras.
Ingole, P. S. ( 20/04/2009). Consumer behavior and marketing trends of consumer durables a
case study of selected brands of consumer durables in Aurangabad district.
Aurangabad: Dr. Babasaheb Ambedkar Marathwada University.
Mohite, V. B. ( 2018). An Analytical Study of Consumer Behavior and Consumer Perception
of Services Provided by Private Banks in Pune City. pune: Savitribai Phule Pune
University.
Saiganesh, S. (2012). A study of audience behaviour towards television advertisement. salem
: periyar university .
Sao, A. ( 2021). The role of social media marketing in consumer buying behavior in automobile
industry with special reference to Delhi. CHITTORGARH: Mewar University.
Singh, R. (2017). Language of Indian TV advertisements. varanasi: Banaras Hindu University.
Yadav, S. (2002). Impact of Consumer Behavior on Marketing of Coloured Television in
Western Uttar Pradesh. Agra: Dr. B. R. Ambedkar University Agra.

Sales and distribution of Chitale Group Page 61

 Name:
Age:
Mail Id:

1) What kind of advertisement did you see?

[] TV Advertising [] Hording [] Newspaper [] Other --------------

2) What kind of food do you like the most?

[] Bakarwadi [] Kaju katali [] Shrikhand [] Other ---------------------

3) What is the brand awareness tool of the product?

[] Newspaper [] t. V Advertising [] Hoarding [] Radio [] Other -----------
4) Why did you buy Chitale food?
[] Favorite [] Seeing Advertising [] Quality [] Other -----------------

5) What do you think about the service and quality of Chitale?

[] Better [] good [] bad [] very bad

6) What motivated you to buy food?

[] Price [] Copy [] Good Service [] Other ------------------

7) What do you think about the price of food items?

[] More [] right [] fine [] good [] less

8) How do you feel about the quality of Chitale food?

[] Best [] worthy [] fine [] inferior

9) What do you think about advertising?

[] Excellent [] Good [] Poor

Sales and distribution of Chitale Group Page 62

10) Which Festival do you like the most?
[] Rakshabandhan [] Ganpati [] Diwali [] Other ------

11) How do you feel about store quality?

[] Excellent [] Good [] OK [] Inferior

12) How did you feel about the service of the store?
[] Excellent [] Good [] OK [] Inferior

13) How many years have you been a customer?

[] 1 year since establishment [] 1 year [] 5 years [] for the first time

14) How do employees feel?

[] Right [] good [] fine [] good [] inferior

15) Are you satisfied with the services of Chitale Company?

[] Yes [] No

16) Which media do you like to advertise in?

[] TV [] Radio [] Newspaper [] Other ----------

17) What is the regular problem?

[] Food not available on time [] Quality of food [] Price of food [] None

18) How do you buy food regularly?

[] From Distributor [] From Store [] Home Delivery [] Other ---------

19) What is the problem with buying food?

[] Unavailability of substance [] Price of substance [] Inferior [] None

Sales and distribution of Chitale Group Page 63