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To determine the different factors that contribute to one’s
material/economic self
To distinguish between needs and wants and how they
influence his/her daily social behavior
To analyze and evaluate one’s material and economic
behavior that contributes to his/her sense of self
To assess the statement, I shop, therefore, I am
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❑ ❑ Shopping has become part of our lives and fulfills something we are missing in life.
❑ A consumer should determine the important factor in
purchasing an item, whether it is a need or a want. ❑ our possessions have a purpose or consequences. • First, it serves as a status and symbol. • Second, it serves as a reflection of hard work and success. • Third, it is a manifestation of hoarding. • Lastly, it is a disorder, specifically Compulsive Buying Disorder. ❑ our consumption also contributes to problems such as the garbage problem and even the depletion of natural resources (Belk, R.,1988) We should strengthen our willpower, self-control, and wisdom, not confuse ourselves with materialism. The things money cannot buy are the following: manners, morals, respect, character, common sense, trust, patience, class, integrity, and love. May this remind you that whatever amount is in your pocket right now is not a reflection of how you think, talk, and perceive yourself BODY ▪ Intentionally, we are investing in our body, and we make sure that our body is functioning very well because any ailment directly affects us. CLOTHES ❑ The fabric and style of our clothes have an excellent effect on our attitude and behavior. Therefore, what we choose and wear reflects who we are. IMMEDIATE FAMILY ❑ :It involves our parents and siblings, who hold an important part of ourselves; we share failures and victories. Hence, we care, love, and protect our immediate family. HOME ❑ It is the earliest nest of our selfhood. The experiences, parts, and things inside our home have a great impact on who we are. Consumer ❑ Refers to someone who purchases items or uses services for personal use. We often buy items based on their brand and our other possessions to represent ourselves to other people. This will usher a person into becoming materialistic. They become envious of other people's lives. They want to be in their position.
❑ This will lead many to constantly feel discontented and
never happy with what they have. ➢ In Maslow’s Expanded Hierarchy of Needs, we need to satisfy certain needs hierarchically to fulfill the highest potential PHYSICAL NEEDS ❑ These are the most important and need to be satisfied. ❑ These are biological requirements for Human survival (water, clothes, food, air, shelter, sleep, and sex) SAFETY NEEDS ❑ Security, safety, and law BELONGINGNESS & LOVE NEED
❑ Intimate relationships, friends,
trust and acceptance, and being part of a group ESTEEM NEEDS
❑ It has 2 categories according to Maslow
▪ (1) esteem for oneself (dignity, achievement, mastery, independence) and ▪ (2) the need to be accepted and valued by another individual (status, prestige) COGNITIVE
❑ Understanding, knowledge, curiosity,
predictability, and need for meaning in life AESTHETIC NEED
❑ Appreciation and search for beauty,
balance, satisfaction, and harmony in life SELF-ACTUALIZATION NEEDS
❑ Realization of personal potential, self-
fulfillment, personal growth TRANSCENDENCE NEEDS
❑ A person is motivated by values that
transcend beyond the personal self. It also emphasizes spiritual connection and helping others achieve their potential. The material things we possess decrease in value as years pass, but our manners toward others will leave a mark. Let us then develop self-discipline in how we purchase and in what we purchase. ❑ Power of mass media a led to the concept of celebrities and the standard of beauty (newspapers, billboards, radio, the internet, social media, etc)
❑ Most companies use “perfect” celebrities to market their
products. Unfortunately, some do not realize that the models they see in glossy magazines and films are not how they look in real life ❑ For a healthier self-concept, the mass media should exhibit more realistic role models. ❑ It is also highly essential for social agents such as schools and families to acquaint children with more accurate and healthy body ideals. ❑ A beautiful body is not exactly a thin physique but a healthy one. Instead of aiming for “model-like” physical structures, we should aim to take good care of our bodies by adapting habits that promote well-being.