St.

XAVIER’S CATHOLIC COLLEGE OF ENGINEERING

Chunkankadai, Nagercoil – 629 003.

AUTONOMOUS COLLEGE AFFILIATED TO ANNA UNIVERSITY

ACADEMIC REGULATIONS 2022

MBA PROGRAMME CURRICULUM

CHOICE BASED CREDIT SYSTEM

★ MBA or Master of Business Administration is a two-year, internationally recognized

postgraduate management degree that deals with the science of business administration.
The MBA programme aims at “Developing effective and competent ethical leaders to
create a better society”. This programme is for aspirants who want to equip exhaustive
knowledge of management and principles.
★ The MBA programme under our institution will “produce socially responsible, creative
leaders and managers who engage meaningfully with business and government to create a
progressive and connected society imbibing the values of collaborative and impactful
sustainability”.
On successful completion of first year MBA Programme
★ The students gain a better understanding of general business management functions,
which helps and improve communication, leadership skills, and focuses on building and
learning business principles which are vital to professional success. Also helps to provide
a good foundation upon how to start a business management career.
On successful completion of Second year MBA programme:
★ Our graduates gets equipped with ‘future-ready skills like greater awareness on global
market, expand and diversify professional network, better time management,
entrepreneurial skills to plan, start a venture - through that contribute to the success of a
social, commercial or giant multinationals by being a part of that organization or to look
after the family business. They are able to handle how to strategically approach problems
and become competent professionals.
★ Having specialized in dual domains and a string of two internships, our graduates are
transformed into future-ready leaders, ready to tackle the challenges of today’s global
business environment.
 I. PROGRAMME EDUCATIONAL OBJECTIVES (PEOs):
MBA programme curriculum is designed to prepare the postgraduate students
I. To have a thorough understanding of the core aspects of the business.
II. To provide the learners with the management tools to identify, analyze and create business
opportunities as well as solve business problems.
III. To have a thorough understanding of the core aspects of the business.
IV. To inspire and make them practice ethical standards in business.

II. PROGRAMME OUTCOMES (POs):

On successful completion of the programme
I. Apply knowledge of management theories and practices to solve business problems
II. Foster Analytical and critical thinking abilities for data-based decision making
III. Ability to develop Value based Leadership ability
IV. Ability to understand, analyze and communicate global, economic, legal, and ethical
aspects of business
V. Ability to lead themselves and others in the achievement of organizational goals,
contributing effectively to a team environment
VI. Ability to fulfill social outreach
VII. Ability to take up challenging assignments

PEO’s – PO’s MAPPING:

PEO PO
1 2 3 4 5 6 7
I. 3 3 2 1 1 2 1
II. 3 3 3 3 2 2 1
III. 2 1 2 3 3 1 2
IV. 3 3 2 2 3 2 3
PROGRAM ARTICULATION MATRIX

Year Semester Course name PO

1 2 3 4 5 6 7
Statistics for Management Studies 2 2 1 1 1 2 1
Management Concepts and
2 3 3 3 2 2 2
Organizational Behavior
Managerial Economics 3 2 1 1 2 2 2
Accounting for Management 3 2 1 2 2 2 2
Legal Aspects of Business 2 1 3 2 2 2 2
I I Information Management 2 2 1 2 1 1 2
Entrepreneurship Development 2 3 2 3 2 2 3
Communications Skill Development 2 2 3 3 2 3 1
Business Tools Laboratory 2 2 1 2 1 2 1
Operations Research For Management
2 2 1 2 2 1 2
Studies
Financial Management 2 3 2 1 1 2 2
Human Resource Management 2 3 3 3 2 2 2
Operations Management 2 2 3 2 2 2 2
Business Research Methods 3 2 1 2 3 3 2
I II
Marketing Management 3 2 3 3 2 2 2
International Business Management 2 1 2 2 3 1 2
Leadership Skills Development 2 3 3 3 2 3 2
Big Data Analytics Laboratory 3 2 1 1 1 2 2
 Syllabi for I & II Semesters
Semester – I
SL. COURSE TOTAL
PERIODS
CONTACT
NO. CODE COURSE TITLE CATEGORY PERWEEK CREDITS
PERIODS
L T P
THEORY
1. MS22101 Statistics for Management FC 3 0 0 3 3
Studies
2. MS22102 Management Concepts and PCC 3 0 0 3 3
Organizational Behavior
3. MS22103 Managerial Economics PCC 3 0 0 3 3

4. MS22104 Accounting for PCC 3 0 0 3 3

Management
5. MS22105 Legal Aspects of Business PCC 3 0 0 3 3

6. MS22106 Information Management PCC 3 0 0 3 3

7. MS22107 Entrepreneurship PCC 3 0 0 3 3

Development
PRACTICAL
8. MS22108 Communications Skill EEC 0 0 4 4 2
Development
9. MS22109 Business Tools Laboratory EEC 0 0 4 4 2

TOTAL 21 0 8 29 25

Semester – II
SL. COURS PERIODS
TOTAL
NO. CODE COURSE TITLE CATEGORY PERWEEK CONTACT CREDITS
PERIODS
L T P
THEORY
1. MS22201 Operations Research For PCC 3 0 0 3 3
Management Studies
2. MS22202 Financial Management PCC 3 0 0 3 3
3. MS22203 Human Resource PCC 3 0 0 3 3
Management
4. MS22204 Operations Management PCC 3 0 0 3 3
 5. MS22205 Business Research Methods PCC 3 0 0 3 3

6. MS22206 International Business PCC 3 0 0 3 3

Management
7. MS22207 Marketing Management PCC 3 0 0 3 3
PRACTICAL
8. MS22208 Leadership Skills EEC 0 0 4 4 2
Development
9. MS22209 Big Data Analytics EEC 0 0 4 4 2
Laboratory
TOTAL 21 0 8 29 25
Open Electives Courses
(OEC)
These open electives are to be offered for the students other than the MBA programme.
Open Electives [ 6 ]
1. MS22681 Management Concepts OEC 3 0 0 3 3
2. MS22682 Introduction to OEC 3 0 0 3 3
Marketing
3. MS22683 Human Resource OEC 3 0 0 3 3
Management
4. MS22684 Business Finance OEC 3 0 0 3 3
5. MS22685 Information OEC 3 0 0 3 3
Management
6. MS22686 Business Analytics OEC 3 0 0 3 3

7. MS22687 Entrepreneurship OEC 3 0 0 3 3

Development
Value Added Courses
(VAC)
These courses are to be offered for the students in the MBA programme.
Value Added Courses [ 3 ]
1. VA22301 Business Tools Laboratory VAC 0 0 2 2 1
- Advanced Excel
2. VA22401 Business Tools VAC 0 0 2 2 1
Laboratory - SAP ERP
3. VA22201 Total Quality VAC 3 0 0 3 2
Management
 SYLLABUS

MS22101 STATISTICS FOR MANAGEMENT STUDIES L T P C

3 0 0 3
COURSEOBJECTIVES:
 To introduce the basic concepts of probability and random variables.
 To acquaint the knowledge of testing of hypothesis for small and large samples in real life
problems.
 To introduce the basic concepts of classifications of design of experiments in the field of
agriculture.
 To learn methods of sampling and statistical tests in business decision making.
 To provide the required mathematical support in real life problems.
UNITI INTRODUCTION 9
Basic definitions - Rules for probability - Conditional probability - Independence of events - Baye’s
theorem(without proof) - Random variables - Probability distributions: Binomial, Poisson and
Normal distributions(Derivations not included).
UNIT II SAMPLING DISTRIBUTION AND ESTIMATION 9
Introduction to sampling distributions - Sampling distribution of mean and difference of means -
Sampling distribution of proportion and difference of proportion - Central limit theorem (without
proof) - Sampling techniques - Estimation: Point and interval estimates for population parameters of
large sample - Determining the sample size.
UNIT III TESTING OF HYPOTHESIS - PARAMETIRC TESTS 9
Statistical hypothesis - Type I and Type II errors - Large sample tests based on Normal distribution
for single mean and difference of means -Tests based on t distribution for single mean and equality of
means - Test based on F distribution for equality of variances - Analysis of Variance: Completely
Randomized Design, Randomized Block Design.
UNIT IV NON-PARAMETRIC TESTS 9
Chi square test for goodness of fit - Independence of attributes - Contingency table : Analysis of r
× c tables - Rank sum test - Kolmogorov-Smirnov – test for goodness of fit - Mann – Whitney U
test - Kruskal Wallis test - One sample run test.
UNIT V CORRELATION AND REGRESSION 9
Correlation – Karl Pearson’s coefficient of correlation – Rank correlation – Spearman’s Rank
correlation coefficient, Regression – Lines of regression - Regression coefficients – Curve fitting by
the method of Least squares – fitting curves of the form ax+b, ax2+bx+c.

TOTAL: 45 PERIODS
COURSE OUTCOMES:
At the end of the course, students will be able to:
Define the basic concepts of probability, sampling distribution, statistical tests,
CO1:
correlation and regression.
Explain the basics of probability and sampling distribution to implement business
CO2:
problems.
 CO3: Interpret the correlation, regression and statistical tests in business decision making.

CO4: Utilize probability and distributions in real life problems.

CO5: Apply the statistical techniques, correlation and regression in business field.
REFERENCES:
1. Richard I. Levin, David S. Rubin, Sanjay Rastogi Masood Husain Siddiqui, “Statistics for
Management”, Pearson Education, 8th Edition, 2017.
2. Gupta S.C., and Kapoor V.K., “Fundamentals of Mathematical Statistics”, 12 th Edition,
Sultan Chand and Sons, 2020.
3. S.P.Gupta, “Statistical Methods”, Sultan Chand & Sons, 48 th edition, New Delhi, 2022.

4. T N Srivatsava and Shailaja Rego, “Statistics for Management”, Tata McGraw Hill, 3rd
Edition 2017.
5. Dr.P.N.Arora and S.Arora, “Statistics for Management”, Nirja Publishers, 2013.

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 - 1 - - - - -

CO2 - 2 - - - - -

CO3 2 2 - - - - -

CO4 2 3 - - - - -

CO5 2 3 - - - - -

MS22102 MANAGEMENT CONCEPTS AND ORGANIZATIONAL L T P C

BEHAVIOR
3 0 0 3
COURSEOBJECTIVES:
 To familiarize the students to the basic concepts of management in order to aid in understanding
how an organization functions and in understanding the complexity and wide variety of issues
managers face in today's business firms.
 To acquaint the students with the fundamentals of managing business and to understand
individual and group behavior at the workplace so as to improve the effectiveness of an
organization. The course will use and focus on Indian experiences, approaches and cases.
UNITI NATURE AND THEORIES OF MANAGEMENT 9
Evolution of management Thought-Classical, Behavioral and Management Science Approaches
Management- meaning, levels, management as an art or science, Managerial functions and Roles,
Evolution of Management Theory- Classical era- Contribution of F.W.Taylor, Henri Fayol, Neo-
Classical- Mayo & Hawthorne Experiments. • Modern era – system & contingency approach
Managerial Skills.
UNIT II PLANNING AND ORGANIZING 9
Planning - Steps in Planning Process - Scope and Limitations - Forecasting and types of Planning -
Characteristics of a sound Plan - Management by Objectives (MBO) - Policies and Strategies - Scope
and Formulation - Decision Making - Types, Techniques and Processes.
Organization Structure and Design - Authority and Responsibility Relationships - Delegation of
Authority and Decentralization - Interdepartmental Coordination - - Impact of Technology on
Organizational design - Mechanistic vs Adaptive Structures - Formal and Informal
Organisation.Control: meaning, function, Process and types of Control.
UNIT III INDIVIDUAL BEHAVIOR 9
Meaning of Organizational behavior, contributing disciplines, importance of organizational behavior,
Perception and Learning - Personality and Individual Differences - Motivation theories and Job
Performance - Values, Attitudes and Beliefs - Communication Types-Process - Barriers - Making
Communication Effective.
UNIT IV GROUP BEHAVIOR 9
Groups and Teams: Definition, Difference between groups and teams, Stages of Group
Development, Group Cohesiveness, Types of teams, Group Dynamics - Leadership - Styles -
Approaches - Power and Politics - Organizational Structure - Organizational Climate and Culture,
Conflict: concept, sources, Types, Stages of conflict, Management of conflict Organizational
Change and Development.
UNIT V EMERGING ASPECTS OF ORGANIZATIONAL BEHAVIOR 9
Comparative Management Styles and approaches - Japanese Management Practices Organizational
Creativity and Innovation - Organizational behavior across cultures - Conditions affecting cross
cultural organizational operations, Managing International Workforce, Productivity and cultural
contingencies, Cross cultural communication, Management of Diversity.

TOTAL: 45 PERIODS
COURSE OUTCOMES:
At the end of the course, the students will be able to:
CO1: Outline the various management concepts and skills required in the business world.
In-depth knowledge of various functions of management in a real time management
CO2:
context.
Rephrase the complexities associated with management of individual behavior in the
CO3:
organizations.
CO4: Develop the skills to have managed group behavior in Organizations.
CO5: Insights about the current trends in managing organizational behavior.
REFERENCES:
1. Andrew J. Dubrin, Essentials of Management, Thomson Southwestern, 10th edition,
2016.
2. Samuel C. Certo and S.Trevis Certo, Modern Management: Concepts and Skills,
Pearsoneducation, 15th edition, 2018.
 3. Harold Koontz and Heinz Weihrich, Essentials of Management: An International,
Innovation, And Leadership Perspective, 10th edition, Tata McGraw-Hill Education,
2015.
4. Charles W.L Hill and Steven L McShane, „Principles of Management, McGraw Hill
Education, Special Indian Edition, 2017.
5. Stephen P. Robbins, Timothy A.Judge, Organizational Behavior, PHI Learning /
Pearson Education, 16th edition, 2014.

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 1 2 1 - - - -

CO2 2 2 1 1 - - 1

CO3 2 1 1 - - 1 -

CO4 1 - 2 - 2 - 1

CO5 2 - - 2 - - 1

MS22103 MANAGERIAL ECONOMICS L T P C

3 0 0 3
COURSEOBJECTIVE:
 To introduce the concepts of scarcity and efficiency; to explain principles of microeconomics
relevant to managing an organization; to describe principles of macroeconomics to have the
understanding of the economic environment of business.
UNITI INTRODUCTION 9
The themes of economics – scarcity and efficiency – three fundamental economic problems –
society’s capability – Production possibility frontiers (PPF) – Productive efficiency Vs economic
efficiency – economic growth & stability – Micro economies and Macro economies – the role of
markets and government – Positive Vs negative externalities.
UNIT II CONSUMER AND PRODUCER BEHAVIOR 9
Market – Demand and Supply – Determinants – Market equilibrium – elasticity of demand and
supply – consumer behavior – consumer equilibrium – Approaches to consumer behavior –
Production – Short-run and long-run Production Function – Returns to scale – economies Vs
diseconomies of scale – Analysis of cost – Short-run and long-run cost function – Relation between
Production and cost function.
UNIT III PRODUCT AND FACTOR MARKET 9
Product market – perfect and imperfect market – different market structures – Firm’s equilibrium and
supply – Market efficiency – Economic costs of imperfect competition – factor market – Land, Labor
and capital – Demand and supply – determination of factor price – Interaction of product and factor
market – General equilibrium and efficiency of competitive markets.
UNIT IV PERFORMANCE OF AN ECONOMY – MACROECONOMICS 9
Macro-economic aggregates – circular flow of macroeconomic activity – National income
determination – Aggregate demand and supply – Macroeconomic equilibrium – Components of
aggregate demand and national income – multiplier effect – Demand side management – Fiscal
policy in theory.
UNIT V AGGREGATE SUPPLY AND THE ROLE OF MONEY 9
Short-run and Long-run supply curve – Unemployment and its impact – Okun’s law – Inflation and
the impact – reasons for inflation – Demand Vs Supply factors –Inflation Vs Unemployment trade off
– Phillips curve –short- run and long-run –Supply side Policy and management- Money market-
Demand and supply of money – money-market equilibrium and national income – the role of
monetary policy.

TOTAL: 45 PERIODS
COURSE OUTCOMES:
At the end of the course, the students will be able to:
CO1: Recall the concepts of scarcity and efficiency.
CO2: Explain the principles of microeconomics relevant to managing an organization.
CO3: Identify the principles of macroeconomics.
Demonstrate the economic environment of business and to study about the policies that
CO4:
regulate economic variables.
CO5: Develop the policies that regulate economic variables.
REFERENCES:
1. Paul A. Samuelson, William D. Nordhaus, Sudip Chaudhuri and Anindya Sen,
Economics, 19thedition, Tata McGraw Hill, New Delhi, 2011.
2. William Boyes and Michael Melvin, Textbook of economics, Biztantra, 7thedition 2008.
3. N. Gregory Mankiw, Principles of Economics, 8thedition, Thomson learning, New
Delhi,2017.
4. Richard Lipsey and Alec Chrystal, Economics, 13thedition, Oxford, University Press,
New Delhi, 2015.
5. Karl E. Case and Ray C. Fair, Principles of Economics, 12 thedition, Pearson, Education
Asia, New Delhi, 2017.

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 - 1 - 1 - - -

CO2 1 - - - - - -

CO3 1 - - 1 - - 1

CO4 - 1 - 2 - - 2

CO5 1 - 1 - 1 - -
MS22104 ACCOUNTING FOR MANAGEMENT L T P C
3 0 0 3
COURSEOBJECTIVE:
 Acquire a reasonable knowledge in accounts analysis and evaluate financial statements

UNITI FINANCIAL ACCOUNTING 9

Introduction to Financial, Cost and Management Accounting – Generally accepted accounting
principles– Double Entry System – Preparation of Journal, Ledger and Trial Balance Preparation of
Final Accounts: Trading, Profit and Loss Account and Balance Sheet - Reading the financial
statements.
UNIT II ANALYSIS OF FINANCIAL STATEMENTS 9
Financial ratio analysis, Interpretation of ratio for financial decisions- Dupont Ratios – Comparative
statements - common size statements. Cash flow (as per Accounting Standard 3) and Funds flow
statement analysis – Trend Analysis.
UNIT III COST ACCOUNTING 9
Cost Accounts – Classification of costs – Job cost sheet – Job order costing – Process costing –
(excluding Interdepartmental Transfers and equivalent production) – Joint and By Product Costing –
Activity Based Costing, Target Costing.
UNIT IV MARGINAL COSTING 9
Marginal Costing and profit planning – Cost, Volume, Profit Analysis – Break Even Analysis –
Decision making problems -Make or Buy decisions -Determination of sales mix - Exploring new
markets - Add or drop products -Expand or contract.
UNIT V BUDGETING AND VARIANCE ANALYSIS 9
Budgetary Control – Sales, Production, Cash flow, fixed and flexible budget – Standard costing and
Variance Analysis – (excluding overhead costing) -Accounting standards and accounting disclosure
practices in India..

TOTAL: 45 PERIODS
COURSE OUTCOMES:
At the end of the course, the students will be able to:
CO1: Demonstrate the conceptual knowledge of basics of accounting.
CO2: Develop the skill of recording financial statements and preparation of records.
CO3: Understand various costing system and management systems.
CO4: Analyze cost-volume-profit techniques to determine optimal managerial decisions.
CO5: Identify the specifics of different costing methods.
REFERENCES:
1. R. Narayanaswamy, Financial Accounting, PHI, sixth edition, 2017.

2. M.Y. Khan & P.K. Jain, Management Accounting, Tata McGraw Hill, 8thedition, 2018.
3. T.S. Reddy & A. Murthy, Financial Accounting, Margham Publications, 2014.
4. Jan Williams, Susan Haka, Mark S bettner, Joseph V Carcello, Financial and
Managerial Accounting - The basis for business Decisions, 18thedition, Tata McGraw
 Hill Publishers, 2017.
5. Charles T. Horngren, Gary L.Sundem, David Burgstahler, Jeff Schatzberg, Introduction
to Management Accounting, PHI Learning, 2014 , 16thedition.

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 - 1 - - - - -

CO2 - - - 1 - 1 1

CO3 1 - - - 1 - -

CO4 2 - 1 1 - - -

CO5 - 1 - - - - 1

MS22105 LEGAL ASPECTS OF BUSINESS L T P C

3 0 0 3
COURSEOBJECTIVE:
 The objective of this course is to familiarize the students with various laws that will help them
to refine their understanding of how law affects the different aspects of business.
UNITI COMMERCIAL LAW 9
THE INDIAN CONTRACT ACT 1872
Definition of contract, essentials elements and types of a contract, Formation of a contract,
performance of contracts, breach of contract and its remedies, Quasi contracts - Contract Of Agency:
Nature of agency, Creation and types of agents, Authority and liability of Agent and principal: Rights
and duties of principal and agents, termination of agency.
THE SALE OF GOODS ACT 1930 Nature of Sales contract, Documents of title, risk of loss,
Guarantees and Warranties, performance of sales contracts, conditional sales and rights of an unpaid
seller -
NEGOTIABLE INSTRUMENTS ACT 1881: Nature and requisites of negotiable instruments.
Types of negotiable instruments, liability of parties, holder in due course, special rules for Cheque
and drafts, discharge of negotiable instruments
UNIT II COMPANY LAW AND COMPETITION ACT 9
COMPANY ACT 1956 & 2013 Major principles – Nature and types of companies, Formation,
Memorandum and Articles of Association, Prospectus, Power, duties and liabilities of Directors,
winding up of companies, Corporate Governance.
Competition Act 2002 - Introduction, Definitions, Enquiry into Certain Agreements and Dominant
Position of Enterprise and Combinations.
UNIT III INDUSTRIAL LAW 9
An Overview of Factories Act - Payment of Wages Act - Payment of Bonus Act - Industrial Disputes
Act.
UNIT IV CORPORATE TAX & GST 9
Corporate Tax Planning, Corporate Taxes and Overview of Latest Developments in Indirect tax
Laws relating to GST:An introduction including constitutional aspects, Levy and collection of
CGST & IGST, Basic concept of time and value of supply, Input tax credit, Computation of GST
Liability, Registration, Tax Invoice, Credit & Debit Notes, Electronic Way bill, Returns, Payment
of taxes including Reverse Charge..
UNIT V CONSUMER PROTECTION ACT AND INTRODUCTION OF CYBER 9
LAWS
Consumer Protection Act – Consumer rights, Procedures for Consumer grievances redressal, Types
of consumer Redressal Machineries and Forums-- Cyber-crimes, IT Act 2000 and 2002, Cyber Laws,
Introduction of IPR Intellectual Property Laws- Introduction, Legal Aspects of Patents, Filing of
Patent Applications, Rights from Patents, Infringement of Patents, Copyright and its Ownership,
Infringement of Copyright, Civil Remedies for Infringement – Copyrights, Trademarks, Patent Act.
Introduction, Right to Information Act - 2005.

TOTAL: 45 PERIODS
COURSE OUTCOMES:
At the end of the course, the students will be able to:
Demonstrate an understanding of the Legal Environment of Business and transactions
CO1:
involving in Sales of Goods Act.
Identify the common forms of business associations and elements of Corporate
CO2:
Governance
CO3: Develop insights regarding the laws related to the industrial environment
CO4: Discuss the fundamentals of corporate tax and GST
CO5: Relate the role of consumer rights and cyber laws in the modern business environment
REFERENCES:
1. N. D. Kapoor, Elements of Mercantile Law, Sultan Chand and Company, India, 2017.

2. P. K. Goel, Business Law for Managers, Biztantra Publishers, India, 2017.

3. Akhileshwar Pathak, Legal Aspects of Business, Tata McGraw Hill, 6thEdition 2018.
4. Ravinder Kumar, Legal Aspects of Business, New Delhi: Cengage Learning, 4 thedition,
2016
5. Sinha P.K, Dr. Vinod Singhania, Text Book of Indirect Tax, Taxman Publication, New
Delhi

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 1 1 - - - - 1

CO2 - - 1 1 - - 1

CO3 1 - 2 - - 2 -
 CO4 - 1 - - 2 - 1

CO5 - - 2 - - 2 2

MS22106 INFORMATION MANAGEMENT L T P C

3 0 0 3
COURSEOBJECTIVES:
 To understand the importance of information in business.

 To know about the recent information systems and technologies.

UNITI INTRODUCTION 9
Data, Information, Information System, evolution, types based on functions and hierarchy, Enterprise
and functional information systems.
UNIT II SYSTEM ANALYSIS AND DESIGN 10
System development methodologies, Systems Analysis and Design, Data flow Diagram (DFD),
Decision table, Entity Relationship (ER), Object Oriented Analysis and Design(OOAD), UML
diagram.
UNIT III DATABASE MANAGEMENT SYSTEMS 8
DBMS – types and evolution, RDBMS, OODBMS, RODBMS, Data warehousing, Data Mart, Data
mining.
UNIT IV INTEGRATED SYSTEMS, SECURITY AND CONTROL 9
Knowledge based decision support systems, Integrating social media and mobile technologies in
Information system, Security, IS Vulnerability, Disaster Management, Computer Crimes, Securing
the Web.
UNIT V NEW IT INITIATIVES 9
Introduction to Deep learning, Big data, Pervasive Computing, Cloud computing, Advancements in
AI, IoT, Block chain, Crypto currency, Quantum computing.

TOTAL: 45 PERIODS
COURSE OUTCOMES:
At the end of the course, the students will be able to:
CO1: Learn the basics of data and information systems.
CO2: Demonstrate the system development methodologies.
CO3: Summarize database management systems and its types
CO4: Learn the various technologies in the information system and its security.
CO5: Gains knowledge on effective applications of information systems in business.
REFERENCES:
1. Robert Schultheis and Mary Sumner, Management Information Systems – The
Manager’s View, Tata McGraw Hill, 2008.
2. Kenneth C. Laudon and Jane P Laudon, Management Information Systems – Managing
the Digital Firm, 15thedition, 2018.
 3. Panneerselvam. R, Database Management Systems, 3rdEdition, PHI Learning, 2018.
4. Jawadekar, W. S. Management Information Systems,2nd editionTata McGraw Hill
(TMH)
5. Laudon, K. C/ Laudon, J. P.Management Information Systems: Managing The Digital
Firm,11th edition,PHI Learning Pvt Ltd.

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 - 1 - - - - 1

CO2 - 1 - 1 - - -

CO3 - - 1 - - - 1

CO4 - - - - - 1 -

CO5 1 1 - - - - 1

MS22107 ENTREPRENEURSHIP DEVELOPMENT L T P C

3 0 0 3
COURSEOBJECTIVE:
 To equip and develop the learners entrepreneurial skills and qualities essential to undertake
business.
 To impart the learners’ entrepreneurial competencies needed for managing business efficiently
and effectively.
UNITI ENTREPRENEURIAL COMPETENCE 9
Entrepreneurship concept – Entrepreneurship as a Career – Entrepreneurial Personality -
Characteristics of Successful Entrepreneurs – Knowledge and Skills of an Entrepreneur.
UNIT II ENTREPRENEURIAL ENVIRONMENT 9
Business Environment - Role of Family and Society - Entrepreneurship Development Training and
Other Support Organizational Services - Central and State Government Industrial Policies and
Regulations.
UNIT III BUSINESS PLAN PREPARATION 9
Sources of Product for Business - Pre Feasibility Study - Criteria for Selection of Product -
Ownership - Capital Budgeting- Project Profile Preparation - Matching Entrepreneur with the Project
- Feasibility Report Preparation and Evaluation Criteria.
UNIT IV LAUNCHING OF SMALL BUSINESS 9
Finance and Human Resource Mobilization - Operations Planning - Market and Channel Selection
- Growth Strategies - Product Launching – Incubation, Venture capital, Start-ups.
UNIT V MANAGEMENT OF SMALL BUSINESS 9
Monitoring and Evaluation of Business - Business Sickness - Prevention and Rehabilitation of
Business Units - Effective Management of Small Business - Case Studies.
 TOTAL: 45 PERIODS
COURSE OUTCOMES:
At the end of the course, the students will be able to:
Understand the development of entrepreneurship as a field of study and as a
CO1:
profession
CO2: Understand the entrepreneurial process and entrepreneurial environment.
CO3: Analyze new concept/product/service ideas as an entrepreneur.
CO4: Understand the business decisions involved in starting a new business venture
CO5: Identify the effective management of small business.
REFERENCES:
1. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi,
2016.
2. R.D.Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2018.
3. Rajeev Roy,Entrepreneurship, Oxford University Press, 2ndEdition, 2011.
4. Donald F Kuratko,T.V Rao. Entrepreneurship: A South Asian perspective. Cengage
Learning, 2012.
5. Dr. Vasant Desai, “Small Scale Industries and Entrepreneurship”, HPH,2006.
‘

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 1 - - 2 - - 1

CO2 - 1 - - - 2 -

CO3 - - - 1 1 - -

CO4 2 - 1 - - 2 2

CO5 - 2 - 2 - 2 -

MS22108 COMMUNICATIONS SKILL DEVELOPMENT L T P C

0 0 2 2
COURSEOBJECTIVES:
 To enhance practical learning to speak by way of communication starters.
 To train the students to handle setbacks with ease through improved confidence levels.
 To give the students a greater voice in decisions about study-related matters.
 To train the students to differentiate themselves in the job-market.
 To encourage the students to cultivate the capacity to accept challenges and manage the impact
of adversity.
UNITI INTRODUCTION TO BUSINESS COMMUNICATION 12
Impart Reading & Listening Skills, Principles of Nonverbal-Communication: Professional dressing
and body language. Role Playing, Debates and Quiz. Types of managerial speeches - Presentations
and Extempore - speech of introduction, speech of thanks, occasional speech, theme speech. - Group
communication: Meetings, group discussions.
UNIT II COMMUNICATIVE WRITING TOOLS 12
Business letter writings, Resume/CV, job application letters, proposals. Internal communications
(notices, circulars, memos, agenda and minutes, reports). Exercises on Corporate Writing, Executive
Summary of Documents, Creative Writing, Poster Making, Framing Advertisements, Slogans,
Captions, Preparing Press Release and Press Notes.
UNIT III EFFECTIVE PRESENTATIONS 12
Principles of Effective Presentations, Principles governing the use of visual media.
UNIT IV INTERVIEW SKILLS 12
Mastering the art of giving interviews in - selection or placement interviews, discipline interviews,
appraisal interviews, exit interviews.
UNIT V REPORT WRITING 12
Report Planning, Types of Reports, Developing an outline, Nature of Headings, Ordering of Points,
Logical Sequencing, Graphs, Charts, Executive Summary, List of Illustration, Report Writing.

TOTAL: 60 PERIODS
COURSE OUTCOMES:
At the end of the course, the students will be able to:
CO1: Deal with practical situations and communicate accordingly.
CO2: Deliver and address any gathering with unflinching confidence.
Gain the authority and agency to make decisions on their own and implement their
CO3:
changes.
CO4: Prove their presence and identity for employability as well as entrepreneurship.
CO5: Develop the strength required to process and overcome hardships.
REFERENCES:
1. Communication Miracles by Jonathan Robinson, Conari Press; 3 rd edition (23 August
2012) ISBN-13: 978-1573245838.
2. Soft Skill Business and Professional Communication,Dreamtech Press (1 October
2021); Wiley India Pvt Ltd.ISBN-10 : 9391029027, ISBN-13 : 978-9391029029

3. Business Communication for Managers, Pearson Education India; Second edition (28
July 2016),ISBN-13: 978-9332576643

4. Personality Development and Soft Skills,Oxford University Press; Second edition (18
April 2016),ISBN-13: 978-0199459742

5. Communication Skills,Oxford University Press; Second edition (1 January 2015),

ISBN-13: 978-0199457069
NOTE: The above content of the syllabus is suggested for preparation and presentation by students
during the semester. This will be evaluated by the faculty member(s) handling the course and the
final marks are consolidated at the end of the semester. No end semester examination is required for
this course.

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 1 - 2 - 2 - -

CO2 - 1 - - - 2 2

CO3 - 1 - - 1 - -

CO4 2 1 - 1 - 2 2

CO5 2 - 1 - 2 2 -

MS22109 L T P C
BUSINESS TOOLS LABORATORY
0 0 2 1
COURSEOBJECTIVES:
 To acquire basic computer skills for - making effective presentations, preparing one-to-
one communication, writing letters, e-mails, reports and numerical calculations and
Accounting in office automation software.
LISTOFEXPERIMENTS
Office Management: Exercises to familiarize MS Word, Excel and PowerPoint
1. Presentation
MS Word Experiments.
MS Power Point Presentation Experiments
MS Excel Experiments.
Computerized Accounting Management: Introduction to accounting packages –
2. exercises on creating, altering and displaying – Ledgers and Vouchers – Inventory
management – Payroll – Reports using tally financial accounting package.
Tally ERP Extended Experiments
TOTAL: 60 PERIODS
COURSEOUTCOMES:
Attheendofthecourse,thestudentswillbeable to:
Possess basic computer knowledge on reporting, presentation and numerical
CO1:
calculations in an office environment using office automation software.
CO2: Ability to make accounting entries of business transactions.
CO3: Ability to prepare the finalization of accounts using accounting software.
REFERENCES:
 1. Comdex, Computer and Functional Accounting with Tally 9.0, Dreamtech Press, Vikas
Gupta 2008.
2. Deborah Morley and Charles S Parker, Understanding computers today and tomorrow,
11thedition, Thomson, 2008.
3. Vikas Gupta, Comdex Business Accounting with Ms Excel, 2010 and Tally ERP 9.0
Course Kit, Wiley India, 2012.
4. Wayne L. Winston, Microsoft Excel 2010: Data Analysis & Business Modeling,
3rdedition, Microsoft Press, 2011.
5. Microsoft Office Reference Guide, Tom Bunzel, InformIT.com (2007).

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 1 - - - - - -

CO2 1 2 - - - - -

CO3 1 - - - - - -

CO4 - 2 - - - - -

CO5 1 - - 2 - - -

MS22201 OPERATIONS RESEARCH FOR MANAGEMENT STUDIES L T P C

3 0 0 3
COURSEOBJECTIVES:
 To provide an understanding of basic concepts in Operations Research techniques for Analysis
and Modeling in Computer Applications.
 To impart the skills in the application of Operation Research techniques to solve the mathematical
models of managerial problems.
 To understand, develop and solve mathematical model of Transport and assignment problems.
 To understand Replacement Models and Game Theory.

UNIT I LINEAR PROGRAMMING MODELS 9

Formulation of liner programming problem - Graphical method of solution –Canonical and standard
form of liner programming problem - Some important definitions - Simplex Method – Two phase
method - Artificial variables: Big-M method.
UNIT II TRANSPORTATION MODELS 9
Definition of the transportation model - Formulation - Basic feasible solution: North-West corner
rule, Row minima method, Column minima method, least cost method, Vogel’s approximation
method - Optimality Test - MODI method - Degeneracy in Transportation problem -Unbalanced
transportation problem.
UNIT III ASSIGNMENT MODELS 9
Definition of the assignment model - Mathematical formulation of assignment models – Hungarian
method for solution of the assignment problem – Variations of the assignment problem – Travelling
salesman problem.
UNIT IV REPLACEMENT MODELS AND SIMULATION 9
Replacement Models – Individual replacement Models (With and Without time value of money) -
Group Replacement Models - Simulation - Monte Carlo Simulation - Use of random numbers.

UNIT V GAME THEORY 9

Competitive game – Characteristics of games - Saddle point - minimax (maximin) method of
optimal strategies - Value of the game – Two person zero sum game with saddle point – Matrix
reduction by dominance - Mixed strategy for 2 X 2 games – Graphical method for rectangular games.

TOTAL : 45 PERIODS
COURSE OUTCOMES:
At the end of the course, the students will be able to:
CO1: Define the basic concepts in Operations Research.
CO2: Explain mathematical models and replacement and simulation techniques.
CO3: Demonstrate the best strategy using decision making methods in game theory.
CO4: Apply LPP, transportation and assignment models to find optimal solution.
CO5: Apply replacement models and game theory in solving real life problems.
REFERENCES:
1. Taha H.A., “Operations Research: An Introduction”, 10th Edition, Prentice Hall of India,
New
3. Gupta P.K, Hira D.S, “Problems in Operations Research”, S.Chand and Co, 2012.
2. Delhi, 2017.
4. Kanti Swarup, P.K. Gupta, Man Mohan, “Operations Research”, 15th Revised Edition, S.
Chand & Sons Education Publications, New Delhi, 2017.
5. Frederick & Mark Hillier, “Introduction to Operations Research”, Tata Mcgraw Hill,
2021.

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 - - - - - - 1

CO2 - - - - - 1 -

CO3 - - 2 - - - -

CO4 - - - 2 - - -

CO5 3 - - - 2 2 -
MS22202 FINANCIAL MANAGEMENT L T P C
3 0 0 3
COURSEOBJECTIVES:
Facilitate student
 Understand the operational nuances of a Finance Manager
 Comprehend the technique of making decisions related to finance functions.

UNITI FOUNDATIONS OF FINANCE 9

Introduction to finance- Financial Management – Nature, scope and functions of Finance,
organization of financial functions, objectives of Financial management, Major financial decisions –
Time value of money – features and valuation of shares and bonds – Concept of risk and return –
single asset and of a portfolio.

UNIT II INVESTMENT DECISIONS 9

Capital Budgeting: Principles and techniques - Nature of capital budgeting- Identifying relevant cash
flows - Evaluation Techniques: Payback, Accounting rate of return, Net Present Value, Internal Rate
of Return, Profitability Index - Comparison of DCF techniques - Concept and measurement of cost of
capital - Specific cost and overall cost of capital.

UNIT III FINANCING AND DIVIDEND DECISION 9

Leverages - Operating and Financial leverage – measurement of leverages – degree of Operating &
Financial leverage – Combined leverage, EBIT – EPS Analysis- Indifference point. Capital structure
– Theories – Net Income Approach, Net Operating Income Approach, MM Approach – Determinants
of Capital structure. Dividend decision- Issues in dividend decisions, Importance, Relevance &
Irrelevance theories- Walter‟s – Model, Gordon‟s model and MM model. – Factors determining
dividend policy – Types of dividend policies – forms of dividend.

UNIT IV WORKING CAPITAL MANAGEMENT 9

Principles of working capital: Concepts, Needs, Determinants, issues and estimation of working
capital - Receivables Management - Inventory management – Cash management - Working capital
finance: Commercial paper, Company deposit, Trade credit, Bank finance.
UNIT V LONG TERM SOURCES OF FINANCE 9
Indian capital market- New issues market- Secondary market - Long term finance: Shares, debentures
and term loans, lease, hire purchase, venture capital financing, Private Equity.

TOTAL: 45 PERIODS
COURSE OUTCOMES:
At the end of the course, the students will be able to:
CO1: Familiarizes with the concepts of financial decision of an organization
CO2: Recognizes the time value of money
CO3: Acquires the ability to apply the capital budgeting and cost of capital techniques
CO4: Discover how to decide the decision of capital structure and distribution of dividend
CO5: Enhances the experience in assessing the short-term and long-term sources of finance
REFERENCES:
 1. IM Pandey Financial Management, Vikas Publishing House Pvt. Ltd., 11 th edition, 2018

2. M.Y. Khan and P.K.Jain Financial management, Text, Problems and cases Tata McGraw
Hill, 8th edition, 2017.
3. AswathDamodaran, Corporate Finance Theory and practice, John Wiley & Sons, 2011.

4. James C. Vanhorne –Fundamentals of Financial Management– PHI Learning,13th Edition,

2014.
5. Brigham, Ehrhardt, Financial Management Theory and Practice, 14 thedition, Cengage
Learning
2015.

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 - - 1 - - 1 -

CO2 1 - - - 1 - -

CO3 - - - - - - -

CO4 1 1 - 1 - - -

CO5 2 - - - - 2 2

MS22203 HUMAN RESOURCE MANAGEMENT L T P C

3 0 0 3
COURSEOBJECTIVES:
Facilitate student
 To provide knowledge about management issues related to staffing, training, performance,
compensation, human factors consideration and compliance with human resource requirements.

UNITI PERSPECTIVES IN HUMAN RESOURCE MANAGEMENT 9

Evolution of human resource management – The importance of the human capital – Role of human
resource manager –Challenges for human resource managers - trends in Human resource policies –
Computer applications in human resource management – Human resource accounting and audit.

UNIT II HUMAN RESOURCE PLANNING AND RECRUITMENT 9

Importance of Human Resource Planning – Forecasting human resource requirement –matching
supply and demand - Internal and External sources- Organizational Attraction-. Recruitment,
Selection, Induction and Socialization- Theories, Methods and Process.

UNIT III TRAINING AND DEVELOPMENT 9

Types of training methods –purpose- benefits- resistance. Executive development programme –
Common practices - Benefits – Self-development – Knowledge management.

UNIT IV EMPLOYEE ENGAGEMENT 9

Compensation plan – Reward – Motivation – Application of theories of motivation – Career
management – Mentoring - Development of mentor – Protégé relationships- Job Satisfaction,
Employee Engagement, Organizational Citizenship Behavior: Theories, Models.

UNIT V PERFORMANCE PLANING AND CONTROL 9

Method of performance evaluation – Feedback – Industry practices. Promotion, Demotion, Transfer
and Separation – Implication of job change. The control process – Importance – Methods –
Requirement of effective control systems grievances – Causes – Implications – Redressal methods.

TOTAL: 45 PERIODS
COURSE OUTCOMES:
At the end of the course, the students will be able to:
CO1: Understand the various aspects of HRM
CO2: Explain the importance of Human Resource Planning and Recruitment.
CO3: Develop the skills needed for a successful HR manager
CO4: Understand the motivation theories and models.
CO5: Enhance knowledge on the emerging concepts in the field of HRM
REFERENCES:
1. Gary Dessler and Biju Varkkey, Human Resource Management, 14 th Ed, Pearson
EducationLtd, 2015.
2. David A. Decenzo, Stephen.P.Robbins, and Susan L. Verhulst, Human Resource
Management, Wiley, International Student Edition, 11 thEdition, 2014.
3. Luis R.Gomez-Mejia, David B.Balkin, Robert L Cardy. Managing Human Resource.
PHI Learning. 2012.
4. Bernadin , Human Resource Management ,Tata Mcgraw Hill,8 th edition 2012.

5. Wayne Cascio, Managing Human Resource, McGraw Hill, 2015.

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 1 - - - 1 - -

CO2 - 1 - 1 - - -

CO3 - - - 1 - 2 2

CO4 1 - - 1 1 - -

CO5 2 1 2 - - 1 -
MS22204 OPERATIONS MANAGEMENT L T P C
3 0 0 3
COURSEOBJECTIVES:
Facilitate student
 To provide a broad introduction to the field of operations management and explain the concepts,
strategies, tools and techniques for managing the transformation process that can lead to
competitive advantage.

UNITI INTRODUCTION TO OPERATIONS MANAGEMENT 9

Operations Management – Nature, Importance, historical development, transformation processes,
differences between services and goods, a system perspective, functions, challenges, current
priorities, recent trends. Operations Strategy – Strategic fit, framework. Productivity; World-class
manufacturing practices.

UNIT II OPERATIONS AND THE VALUE CHAIN 9

Capacity Planning – Long range, Types, Developing capacity alternatives, tools for capacity
planning. Facility Location – Theories, Steps in Selection, Location Models. Sourcing and
procurement - Strategic sourcing, make or buy decision, procurement process, managing vendors.

UNIT III DESIGNING OPERATIONS 10

Product Design - Criteria, Approaches. Product development process - stage-gate approach - tools for
efficient development. Service Design Principles: Basics of Service Design , Holistic Service Design,
Service Design and Overall Business Change, Optimizing Design Performance Designing
Measurement Methods and Metrics. Process - design, strategy, types, analysis. Facility Layout –
Principles, Types, Planning tools and techniques.

UNIT IV PLANNING AND CONTROL OF OPERATIONS 9

Demand Forecasting – Need, Types, Objectives and Steps - Overview of Qualitative and Quantitative
methods. Operations planning- Lean Management - philosophy - Resource planning – Inventory
techniques. Operations Scheduling - Theory of constraints - bottlenecks, capacity constrained
resources, synchronous manufacturing.

UNIT V QUALITY MANAGEMENT 8

Definitions of quality, The Quality revolution, quality gurus- 5s Principles- TQM philosophies;
Quality management tools, certification and awards- SA(Social Accountability) 8000-, elements of
JIT manufacturing, continuous improvement. Six sigma.

TOTAL: 45 PERIODS
COURSE OUTCOMES:
At the end of the course, the students will be able to:
Examine the evolution of operations management practices and world
CO1:
classmanufacturing processes.
CO2: Discover capacity planning, strategic sourcing and procurement in organizations.
CO3: Enhances the application of development and design process.
CO4: Ability to forecast demand and overcome bottlenecks.
 CO5: Provides insight to Quality management tools and practices.
REFERENCES:
1. Richard B. Chase, Ravi Shankar, F. Robert Jacobs, Operations and Supply Chain
Management, McGraw Hill Education (India) Pvt. Ltd, 14 thEdition, 2014.
2. Mahadevan B, Operations management: Theory and practice. Pearson Education India;
2015.
3. William J Stevenson, Operations Management, Tata McGraw Hill, 9 thEdition, 2009.
4. Russel and Taylor, Operations Management, Wiley, 5 th Edition, 2006.
5. Norman Gaither and Gregory Frazier, Operations Management, South Western
Cengage
Learning,9thedition, 2015.

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 - 1 - 1 - 1 -

CO2 - - 1 1 - - -

CO3 - - 2 - - - -

CO4 2 2 1 - - - 1

CO5 - - - 1 - - -

MS22205 BUSINESS RESEARCH METHODS L T P C

3 0 0 3
COURSEOBJECTIVES:
Facilitate student
 To understand the principles of scientific methodology in business enquiry, develop analytical
skills of business research and to prepare scientific business reports

UNITI INTRODUCTION 9
Business Research – Definition and Significance – the research process – Types of Research –
Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional and time –
series Research – Research questions / Problems – Research objectives – Research hypotheses –
characteristics – Research in an evolutionary perspective – the role of theory in research.

UNIT II RESEARCH DESIGN AND MEASUREMENT 9

Research design – Definition – types of research design – exploratory and causal research design –
Descriptive and experimental design – different types of experimental design – Validity of findings –
internal and external validity – Variables in Research – Measurement and scaling – Different scales –
Construction of instrument – Validity and Reliability of instrument.
UNIT III DATA COLLECTION 9
Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs
Observation – Experiments – Construction of questionnaire and instrument – Types of Validity –
Sampling plan – Sample size – determinants optimal sample size – sampling techniques – Sampling
methods.

UNIT IV DATA PREPARATION AND ANALYSIS 9

Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative data
analyses – Applications of Bivariate and Multivariate statistical techniques, Factor analysis,
Discriminant analysis, Cluster analysis, Multiple regression and Correlation, Multidimensional
scaling – Conjoint Analysis – Application of statistical software for data analysis.

UNIT V REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH 9

Research report –Types – Contents of report – need for executive summary – chapterization –
contents of chapter – report writing – the role of audience – readability – comprehension – tone –
final proof – report format – title of the report – ethics in research – Ethics in research – Subjectivity
and Objectivity in research.

TOTAL: 45 PERIODS
COURSE OUTCOMES:
At the end of the course, the students will be able to:
CO1: Interprets and appreciates scientific inquiry
CO2: Develop skills to write research proposals
Undertake a systematic outlook towards business situations for the purpose of objective
CO3: decision making, and the method of conducting scientific inquiry to solve organizational
problems.
CO4: Analyze data and find solutions to the problems.
CO5: Competent to prepare research reports.
REFERENCES:
1. Donald R. Cooper, Pamela S. Schindler and J K Sharma, Business Research methods,
11thEdition,Tata Mc Graw Hill, New Delhi, 2012.
2. Alan Bryman and Emma Bell, Business Research methods, 3rdEdition, Oxford University
Press, New Delhi, 2011.
3. Uma Sekaran and Roger Bougie, Research methods for Business, 5 thEdition, Wiley India,
New Delhi, 2012.
4. William G Zikmund, Barry J Babin, Jon C.Carr, AtanuAdhikari,Mitch Griffin, Business
Research methods, A South Asian Perspective, 8thEdition, Cengage Learning, New Delhi,
2012.
5. Panneerselvam. R, Research Methodology, 2nd Edition, PHI Learning, 2014.

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 1 - 1 - - - -

CO2 - - - - - - -
 CO3 - 2 1 - - - -

CO4 1 - - - - - 1

CO5 - - - 1 - - -

MS22206 INTERNATIONAL BUSINESS MANAGEMENT L T P C

3 0 0 3
COURSEOBJECTIVES:
Facilitate student
 To understand the multinational dimensions in management of a MNC company and the
business operations in more than one country.

UNITI AN OVERVIEW OF INTERNATIONAL BUSINESS 9

Definition and drivers of International Business – Changing environment of International Business –
Country attractiveness – Trends in Globalization – Effect and Benefit of Globalization – International
Institution: UNCTAD Basic Principles and Major Achievements, Role of IMF, Features of IBRD,
Role and Advantage of WTO.

UNIT II THEORIES OF INTERNATIONAL TRADE AND INVESTMENT 9

Theories of International Trade: Mercantilism, Absolute Advantage Theory, Comparative Cost
Theory, Hecksher-Ohlin Theory - Theories of Foreign Direct Investment: Product Life Cycle,
Eclectic, Market Power, Internationalisation - Instruments of Trade Policy: Voluntary Export
Restraints, Administrative Policy, Anti-dumping Policy, Balance of Payment.

UNIT III GLOBAL ENTRY 9

Strategic compulsions – Strategic options – Global portfolio management – Global entry strategy,
different forms of international business, advantages – Organizational issues of international business
–Organizational structures – Controlling of international business, approaches to control –
Performance of global business,performance evaluation system.

UNIT IV PRODUCTION, MARKETING, FINANCIALS OF GLOBAL 9

BUSINESS
Global production: Location, scale of operations - cost of production - Standardization Vs
Differentiation - Make or Buy decisions - global supply chain issues - Quality considerations.
Globalization of markets: Marketing strategy - Challenges in product development – pricing -
production and channel management. Foreign Exchange Determination Systems: Basic Concepts -
types of Exchange Rate Regimes – Factors Affecting Exchange Rates.

UNIT V HUMAN RESOURCE MANAGEMENT IN INTERNATIONAL 9

BUSINESS
Selection of expatriate managers - Managing across cultures – Training and development –
Compensation – Disadvantages of international business – Conflict in international business –
Sources and types of conflict – Conflict resolutions – Negotiation – Ethical issues in international
business –Ethical decision-making.
 TOTAL: 45 PERIODS
COURSE OUTCOMES:
At the end of the course, the students will be able to:
CO1: Interpret the driving factors of International Business.
CO2: Make use of theories of trade and investment practiced in the global world.
CO3: Examine various market entry strategies followed by Global Organizations.
Solve various global productions and supply chain issues and utilize foreign
CO4:
exchange determination system.
CO5: Demonstrate the cognitive knowledge of managing business across the cultures.
REFERENCES:
1. Charles W.I. Hilland Arun Kumar Jain, International Business, 6thedition, Tata
McGrawHill, New Delhi, 2010.
2. Michael R.Czinkota,Ilkka A.Ronkainen and Michael H. Moffet, International
Business, 7th Edition, Cengage Learning, NewDelhi, 2010.
3. K.Aswathappa, International Business, 5th Edition, Tata McGraw Hill, New Delhi,
2012.
4. John D. Daniels and Lee H.Rade baugh, International Business, Pearson Education
Asia, New Delhi,12th edition.
5. Vyuptakesh Sharan, International Business, 3rd Edition, Pearson Education in SouthAsia,
New Delhi, 2011.

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 1 - - - - - -

CO2 - 1 - 1 - - 1

CO3 - - - - - - -

CO4 2 - 1 - - 2 -

CO5 2 - - 2 - 1 1

MS22207 MARKETING MANAGEMENT L T P C

3 0 0 3
COURSEOBJECTIVES:
Facilitate student
 To understand the changing business environment and the fundamental premise underlying
market driven strategies.

UNITI INTRODUCTION 9
Defining Marketing − Core concepts in Marketing – Evolution of Marketing − Marketing Planning
Process − Scanning Business environment: Internal and External − Value chain − Core Competencies
– PESTEL − SWOT Analysis − Marketing interface with other functional areas − Marketing in global
environment

UNIT II MARKETING STRATEGY 9

Marketing strategy formulations – Key Drivers of Marketing Strategies - Strategies for Industrial
Marketing – Consumer Marketing − Services marketing – Competition Analysis − Analysis of
consumer and industrial markets − Influence of Economic and Behavioral Factors − Strategic
Marketing Mix components

UNIT III MARKETING MIX DECISIONS 9

Product planning and development – Product life cycle – New product Development and
Management – Defining Market Segmentation – Targeting and Positioning − Brand Positioning and
Differentiation – Channel Management – Managing Integrated Marketing Channels − Managing
Retailing, Wholesaling and Logistics − Advertising and Sales Promotions – Pricing Objectives,
Policies and Methods

UNIT IV BUYER BEHAVIOR 9

Understanding Industrial and Consumer Buyer Behavior − Influencing factors – Buyer Behavior
Models – Online buyer behavior − Building and measuring customer satisfaction – Customer
relationships management – Customer acquisition, Retaining, Defection − Creating Long Term
Loyalty Relationships.

UNIT V MARKETING RESEARCH & TRENDS IN MARKETING 9

Marketing Information System – Marketing Research Process – Concepts and applications: –
Consumer Behavior – Retail research – Customer driven organizations - Cause related marketing −
Ethics in marketing – Online marketing trends - social media and digital marketing.

TOTAL: 45 PERIODS
COURSE OUTCOMES:
At the end of the course, the students will be able to:
Apply &construct contemporary marketing theories to the demands of business and
CO1:
management practice.
CO2: Infer marketing strategies for consumer and industrial marketing.
Deep inference of choice of marketing mix elements and managing integrated marketing
CO3:
channels
CO4: Ability to analyze the nature of consumer buying behavior.
CO5: Evaluation of the marketing research and new trends in the arena of marketing.
REFERENCES:
1. Philip T. Kotler and Kevin Lane Keller, Marketing Management, Prentice Hall India, 15 th
Edition, 2017.
2. KS Chandrasekar, “Marketing management-Text and Cases”, Tata McGraw Hill, 2012.
3. Lamb, Hair, Sharma, McDaniel – Marketing – An Innovative approach to learning and
teaching- A south Asian perspective, Cengage Learning, 2012.
4. Paul Baines, Chris Fill, Kelly Page, Marketing, Asian edition, Oxford University Press, 5 th
Edition, 2019.
 5. Ramasamy, V.S, Namakumari, S, Marketing Management: Global Perspective Indian
Context, Macmillan Education, New Delhi, 6thedition, 2018.

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 2 1 - - - - -

CO2 1 - - 1 1 2 -

CO3 - 1 1 - 1 - -

CO4 2 - - 2 - 2 2

CO5 2 - - 2 - 1 2

MS22208 LEADERSHIP SKILL DEVELOPMENT L T P C

0 0 2 2
COURSEOBJECTIVES:
 To guide the students to build stronger relationships and succeed in both professional as well as
personal life.
 To train the students with various soft skills to help them become successful professionals.
 To make the students acquire the skills and knowledge to enable them communicate more
confidently and effectively using assertive behavior techniques.
 To help the students develop individual responsibility for the work performed and answering to
both peers and superiors.
 To guide the students, build and fortify social connections and encourage them to regulate their
emotions.
UNITI IMPORTANCE OF EMOTIONAL INTELLIGENCE 12
Defining Marketing − Core concepts in Marketing – Evolution of Marketing − Marketing Planning
Process − Scanning Business environment: Internal and External − Value chain − Core Competencies
– PESTEL − SWOT Analysis − Marketing interface with other functional areas − Marketing in global
environment

UNIT II SOFT SKILLS AT WORKPLACE 12

Marketing strategy formulations – Key Drivers of Marketing Strategies - Strategies for Industrial
Marketing – Consumer Marketing − Services marketing – Competition Analysis − Analysis of
consumer and industrial markets − Influence of Economic and Behavioral Factors − Strategic
Marketing Mix components

UNIT III ASSERTIVENESS 12

Product planning and development – Product life cycle – New product Development and
Management – Defining Market Segmentation – Targeting and Positioning − Brand Positioning and
Differentiation – Channel Management – Managing Integrated Marketing Channels − Managing
Retailing, Wholesaling and Logistics − Advertising and Sales Promotions – Pricing Objectives,
Policies and Methods

UNIT IV ACCOUNTABILITY 12
Understanding Industrial and Consumer Buyer Behavior − Influencing factors – Buyer Behavior
Models – Online buyer behavior − Building and measuring customer satisfaction – Customer
relationships management – Customer acquisition, Retaining, Defection − Creating Long Term
Loyalty Relationships.

UNIT V EMPATHY 12
Marketing Information System – Marketing Research Process – Concepts and applications: –
Consumer Behavior – Retail research – Customer driven organizations - Cause related marketing −
Ethics in marketing – Online marketing trends - social media and digital marketing.

TOTAL: 60 PERIODS
COURSE OUTCOMES:
At the end of the course, the students will be able to:
CO1: Manage their emotions in a more effective manner, maximizing their productivity.
CO2: Create a positive and functional work environment.
CO3: Feel free to express their feelings, thoughts, and desires emphatically.
CO4: Control their actions in their personal and business life.
CO5: Develop consideration and compassion towards fellow beings.

REFERENCE:
1. Personality Development and Soft Skills by Barun Mitra,Oxford University Press;
Second edition, ISBN-13: 978-0199459742

2. EMOTIONAL INTELLIGENCE, DANIEL GOLEMAN,Bloomsbury Publishing India

Private Limited; New Edition (2018),ISBN-13: 978-9382563792

3. The Keys To Being Brilliantly Confident And More Assertive, Bloomsbury Publishing
India Private Limited; New Edition (2017)ISBN-13: 979-8657040159

4. Soft Skill: Business And Professional Communication, I K International Publishing

House Pvt. Ltd (30 December 2017), ISBN-13: 978-8189866976

5. SOFT SKILLS For A BIG IMPACT,Notion Press; 1st Edition (2021),ISBN-13: 978-
1638061168

NOTE: The following is the list of topics suggested for preparation and presentation by students
twice during the semester. This will be evaluated by the faculty member(s) handling the course and
the final marks are consolidated at the end of the semester. No end semester examination is required
for this course.
 Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 1 - - - - - -

CO2 - 1 - 2 - - 1

CO3 - 1 1 - 2 1 1

CO4 - 2 - 1 2 1 -

CO5 2 2 - - 1 - 1

L T P C
MS22209 BIG DATA ANALYTICS LABORATORY
0 0 4 2
COURSEOBJECTIVES:
 To have hands-on experience on data analysis for business modeling.
 Spreadsheet Software and Data Analysis Tools

LISTOFEXPERIMENTS
1. Descriptive Statistics
2. Parametric Tests
3. Non-parametric Tests
4. Correlation & Regression
5. Forecasting
6. Extended experiment–1
7. Portfolio Selection
8. Risk Analysis & Sensitivity Analysis
9. Revenue Management
10. Extended experiment–2
11. Transportation & Assignment
12. Networking Models
13. Queuing Theory
14. Inventory Models
15. Extended experiments–3
TOTAL:60PERIODS
COURSEOUTCOMES:
Attheendofthecourse,thestudentswillbeable to:
Deep inference about the nature of data and conducting hypothesis testing using
CO1:
various data analysis techniques
CO2: Facilitates to identify the relationship between variables using data analytical tools
Perform forecasting in real time business world using analytical tools.
CO3:
 CO4: Conduct Risk and sensitivity analysis and portfolio selection based on business data.
Enhance insight about networking, inventory models and queuing theory using data
CO5:
analytical tools.
REFERENCES:
1. David R. Anderson, et al, "An Introduction to Management Sciences: Quantitative
Approaches to Decision Making", 13thedition, South-Western College Pub, 2011.
2. William J. Stevenson, CeyhunOzgur, "Introduction to Management Science with
Spreadsheet", Tata McGraw Hill, 2009.
3. Hansa Lysander Manohar, "Data Analysis and Business Modeling using Microsoft
Excel" PHI, 2017.
4. David M. Levine et al, “Statistics for Managers using MS Excel", 6 thEdition, Pearson,
2010.
5. Minnick, C. WebKit for Dummies. John Wiley & Sons, (2012).

Course outcomes PO1 PO2 PO3 PO4 PO5 PO6 PO7

CO1 1 - - - - - -

CO2 - - - 2 2 - 1

CO3 - - 1 - 1 2 1

CO4 - - - 1 2 1 -

CO5 1 2 - - - 2 -

Dean, Academics HOD Principal

(Dr.P. Anto Kumar) (Mrs. Punitha Sahaya Mary Francis) (Dr. J.Maheswaran)