Unit 4 The Capstone Project
Unit 4 The Capstone Project
Now, once these questions are answered, we can decide that the
problem can be solved using AI.
Design Thinking
Design Thinking is a process to solve problems creatively. It solves
problems by putting consumers need first. So, design thinking is
“people-oriented”, which means that it uses evidence of how
consumers (people) interact with a product or service, rather than how
organisations think they will handle it. This process consists of five
stages:
Empathise:
In the first stage, designers observe consumers to gain a deeper
understanding of how they interect with or are affected by the product
or problem. Observation must be made with empathy, that is without
making any judgement or conveying any preconceived notions about
consumer need. By understanding the person affected by a problem,
you can find a more impactful solution. Empathy observation is
powerful because it can uncover issues the consumer did not even
know they had.
Empathy Map:
Empathy Map is a collaborative visualisation used to clarify our
understanding of a specific type of user. It helps to create a common
understanding of user needs, in decision making and deep
understanding and gain insight into user behavior.
The traditional Empathy Map is divided into four quadrants (Says,
Thinks, Does and Feels) with the user or person in the middle.
• The Says quadrant contains what the user says aloud in an interview.
• The Thinks quadrant contains what the user is thinking about his/her
experience.
• The Does quadrant depicts the actions of the user.
• The Feels quadrant denotes the user’s emotional state.
SAYING THINKING
I have few questions. How time-consuming will it be.
I need to know. I must get an answer to my
I am in the process of selecting a queries quickly.
good school for my ward. Will I be able to get seat?
How to get information about Will the school reception be
admission process. open to answer my queries?
MS.
Neena
DOING FEELS
Applying through email for I am confused.
ward’s admission. I don’t understand.
Calling and checking at the I am not getting enough
school admission desk. information.
I am feeling frustrated.
Define
In the Define stage, information collected during Empathize is used to
draw insights and is instrumental in stating the problem that needs to
be solved. It's an opportunity for the design thinker to define the
challenge or to write the problem statement in a human-centered
manner with a focus on the unmet needs of the users.
Ideate
Idea generation is a creative process where designers generates ideas in
meetings. This is a 3rd stage of design thinking process. Participants
assemble with an open mind and put forward as many ideas as possible
to solve problems in a convenient and judgement free environment.
Ideation Techniques
Brainstorm
During a Brainstorming session, students leverage the synergy of the
group to generate new innovative ideas by building on others’ ideas.
Participants should be able to discuss their ideas freely without fear of
criticism. A large number of ideas are collected so that different options
are available for solving the challenge.
Brain dump
Brain dump is very similar to Brainstorm; however, it’s done individually.
It allows the concerned person to open the mind and let the thoughts
be released and captured onto a piece of paper. The participants write
down their ideas onto paper or post-it notes and share their ideas later
with the larger group.
Brainwriting
Brainwriting is also very similar to brainstorming session and is called
individual brainstorming. In this case, only the most confident team
members share their thoughts, while introvert keep their thoughts
private. Brainwriting gives introvert time to write them down, instead of
sharing their thoughts, aloud the team. Participants, write their
thoughts on paper, a few minutes later they give their notes to another
participants and then the second team member jots down his ideas or
adds on to the previous member’s idea. Ads on the previous campaign,
ideas and so on.
1. No Poverty
i. Creation of Strong social protection systems to prevent people from
falling into poverty
ii. Reduction of social exclusion, and high vulnerability of certain
populations to disasters and diseases.
iii. Responsible distribution of resources.
2. Zero Hunger
Worldwide, more than 800 million people are undernourished and over
90 million children are dangerously malnourished. Food insecurity has
increased in African country and a lot needs to be done to manage it.
The SDGs aim to end all forms of hunger and malnutrition by 2030.
Making sure all people, especially children, have sufficient and
nutritious food all year.
For any country to to develop and prosper, we need healthy citizens. the
United Nations has underlined its importance by making its goal. That
SDG aims to provide good nutrition and medical facilities for people to
overcome various communicable and non communicable diseases.
Health and good nutrition are aim of the this SDG which cannot be
achieved without alleviating poverty.
5. Gender Equality
United Nation encircled gender equality as its goal, and there has been
remarkable progress in past 20 years. With the initiative of authority and
the support of societal factors, more girls are enrolling in the school and
higher education. There are more girls at different workplaces. Despite
the change, the discrimination against women in certain areas is very
high and they are still paid less in certain professions. They are
systematically denied equal work or equal advantage. During times of
natural disaster, migration and war, women and children are still the
most affected. This shows that, much more work needs to be done in
this direction to improve the quality of life for each gender.
15. Life on Land : Cutting of trees is leading to soil erosion and making
land dry and unusable for cultivation. Planting more tree to replace the
ones that we have cut is an important step towards sustainable
development.