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Criterion A - Analysis of A Design Opportunity

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17 views3 pages

Criterion A - Analysis of A Design Opportunity

Uploaded by

Elias
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Criterion A – Analysis of a design opportunity

ruthtrumpold.id.au/destech

A (i) Describes an appropriate problem that leads to a design opportunity

A problem statement, which includes:

The current situation:


Situation is a set of circumstances in which one finds oneself.
Situation also refers to the physical space/environment of the problem.
The current problem:
Problem: is the matter or situation regarded as unwelcome.
Establish why it is a problem i.e. prove there is a need through User and
market research (see below).
Establish where it is occurring (this may have happened under situation).
The design problem should be clearly stated using supporting materials.
Supporting evidence (a summary of research that informs the appropriateness
of the problem)
can/should include:
Design Opportunity/Invention/Product
Supporting evidence from below.
User research:
Summarised results of a comprehensive interviews/questionnaires with
potential clients. Including a focus group (see below).
Observations of the target audience around the problem.
Photographs of the offending location demonstrating the nature of the
situation/problem.
Lifestyle or image board.
Market research:
Topic 9.4 research strategies (some can be used for user research).
Focus group (to gather information for a potential wider audience).
Existing examples (showing how it doesn’t fit the needs of the client),
perception maps, small survey (to see interest in the proposed product), sales
patterns or market trends (up-cycled products are on the rise or fall?),
demographic trends or patterns, invention calculator, etc.
Extracts from , website product reviews (Amazon or Taobao) or sales
numbers, letters, magazines (such as consumer report magazine, sports,
hobbies, etc) or news, statistics (such an injuries, performance, etc),
Concluding summary of the problem.

The evidence for achievement against this strand should be presented in approximately
one A4 page or the equivalent, and approximately 200 words.

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A (ii) Develops a detailed brief that identifies the relevant parameters of the
problem

A design brief comprises:

The only required evidence for this strand is a written design brief. Include the
following.
The expected outcome
Design goal or expected outcome which would include the product/invention,
situation,
The target audience – briefly describe your primary and secondary (the wider
audience – can be someone who would buy it for someone else, or a market
trend, etc) client.
Broad requirements determined from initial research into the problem.
Broad constraints (the product has to be). Laws, safety, manufacturer,
consumer may dictate what these are.
Success criteria – which are the wishes or if it can be that would be great.
This is supported/determined from your initial research from the previous
aspect A (i).
State the intended commercial scale of production for criteria E & F.

The evidence for achievement against this strand should be presented in approximately
one A4 page or the equivalent, and approximately 150 words

A (iii) Develops a design specification that justifies the requirements, based on the
outcomes of the research

The design specification for the prototype will need to address the following aspects.

Performance/Function requirements/constraints.
Consider how it will work, where it will be used, how it will be used.
Aesthetics requirements.
Consider looks, feel, colour, shape, texture, etc.
Size constraints.
Consider how big the overall product needs to be as well as its parts,
modules, gaps, etc.
Target audience/Customer requirements.
Consider user needs and requirements, ergonomics/anthropometrics, human
factors (Physiological/Psychological), demographics, etc.
Environmental requirements.
Consider topics 2 and 8, design for disassembly, etc.
Material selection contraints.
Consider mechanical, physical and aesthetic properties as well availability and
cost.

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Production/manufacturing requirements/constraints.
Consider the mechanical, physical properties and workability of the material
as well availability or techniques.
Safety considerations.
Consider the who is using it (child, elderly) and if there are safety
requirements.
Quantity (scale of production).
Any other specifications that may pertain to your project.

Other aspects to consider …

Students should prioritise the design specifications.


The design specification must be developed from the design brief and research.
They must be feasible, quantifiable and measurable – a balance between
quantitative and qualitative.
Identify tests you will carry out to measure the specifications, here are some that
may work.
The only required evidence for this strand is a set of design specifications justified
with reference to supporting research (primary and secondary) and citation of
sources.

The evidence for achievement against this strand should be presented in approximately
three A4 pages or the equivalent, and approximately 800 words.

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