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Market Survey

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0% found this document useful (0 votes)
22 views4 pages

Market Survey

Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Market Survey Form

City/ Town: Mumbai

1. Total Population of the city/town: 21,673,000

2. Satellite towns/nearby areas: Navi Mumbai, Thane

3. Academic Scenario: (Please ensure to collect all details as they are critical for identification
of market segments) (Attach extra sheets if necessary)

Name(s) of Streams No. of No. of


Total No. of Engg. No. of Law
prominent (Science / IPM/BBA CUET
Strength in Aspirants Aspirants
CBSE Commerce/Arts) Aspirants Aspirants
Class XII
Schools
Mumbai Public
Science /
School CBSE Commerce/Arts 300 120 30 20

SHRI INDRADEO
SINGH
INTERNATIONAL Science /
250 120 30 25
SCHOOL Commerce/Arts

ORCHIDS The
International Science /
Commerce/Arts 300 120 25 30
School

North Mumbai
Welfare
Science /
Society's High Commerce/Arts 400 120 25 32
School

Name(s) of Streams No. of No. of


Total Strength No. of Engg. No. of Law
prominent ICSE (Science / IPM/BBA CUET
Schools Commerce/Arts) in Class XII Aspirants Aspirants Aspirants Aspirants
PG Garodia
Science /
School (ICSE) Commerce/Arts 400 100 30 30

The Universal
Science /
School Commerce/Arts 300 100 20 25

The Green
Science /
Acres Commerce/Arts 400 100 30 30
Academy

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Ryan
Science /
International Commerce/Arts 450 100 30 35
School

Streams Total no. of Total no. of Total no. of


Name(s) of prominent Total
(Science / CAT/MBA GRE/GMAT BANK/SSC
Graduate Colleges Strength Pre-
Commerce/Arts) Aspirants Aspirants Aspirants
final year
Ramniranjan
Jhunjhunwala College of
Science /
Arts. Science & Commerce/Arts 400 50
Commerce

Universal MSG-SGKM
College of Arts, Science Science /
400 50
& Commerce Commerce/Arts

K J Somaiya College Of
Science /
Arts And Commerce Commerce/Arts 400 50

Vidyaniketan Commerce
Science /
& Science College Commerce/Arts 400 50

Name(s) of prominent Streams Total no. of Total no. of Total no. of


Engineering Colleges / (Science / Total CAT/MBA GRE/GMAT BANK/SSC
Universities Commerce/Arts) Strength Pre- Aspirants Aspirants Aspirants
final year
K. J. Somaiya College of
Science /
Engineering Commerce/Arts 400 60

Pune Vidyarthi Girah’s


College of Science Science /
400 50
and Technology Commerce/Arts

Don Bosco Institute of


Science /
Technology Commerce/Arts 400 50

Shree G.V. Gandhi


Gurukul Industrial Science /
400 50
Training Institute Commerce/Arts

1. Advertising Media:

Special Inserts –
Circulation
Name of Publication Language Education Rate per sqcm
Figures
supplements (if any)

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2. Types of industries in the town/city with names of some large & imp ones:

 Reserve Bank of India (RBI)


 State Bank of India (SBI)
 Larsen & Toubro (L&T)
 HDFC Bank
 Tata Consultancy Services (TCS)

3. No. of Universities / Colleges are empanelled under CUET: 9

1. Competition Scenario:

(Please collect accurate information as the same shall be used for marketing and planning. This pertains to similar
education/coaching companies in your city).

No of study Estimated
No. of years of General market perceptions about
Company Name centers in the Current
existence. this company.
city. strength of
students

B EduCARE
3 5+ 150 Good

Toprankers
Legaledge
3 5+ 150 Good
Judiciary Gold

IMS
Ghatkopar 12 15+ 275 Preffered for CAT coachings

T.I.M.E.
Triumphant
Institute of
12 20+ 1800 Good
Managemen
t Education

CATKing
Powai (CAT
Coaching 5 5+ 150 Good
Institute)

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