OCR-set Assignment

Sample Assessment Material

OCR Level 1/Level 2 Cambridge National in Enterprise and Marketing Sample
Set Assignment

Unit R068: Design a business proposal

This is a sample OCR-set assignment which should only be used for practice.
This assignment must not be used for live assessment of students.

The live assignments will be available on our secure website, ‘Teach Cambridge'.

The OCR administrative codes associated with this unit are:

 unit entry code R068

 certification code J837

The regulated qualification number associated with this unit is:

603/7093/2

Duration: Approximately 10 – 14 hours

ALL OF THIS MATERIAL MAY BE PHOTOCOPIED. Any photocopying will be done under the
terms of the Copyright Designs and Patents Act 1988 solely for the purposes of assessment.

Sample OCR-set Assignment Unit R068 – Design a business proposal

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 OCR Level 1/Level 2 Cambridge Nationals in Enterprise and Marketing

Contents

Information for Teachers using this Assignment................................................................................................

Scenario for the Business Challenge....................................................................................................................
Your Tasks and Marking Grids..............................................................................................................................
Task 1 – Complete market research to aid decisions..........................................................................................6
Task 2 – Identify a customer profile.....................................................................................................................8
Task 3 – Produce a design proposal...................................................................................................................9
Task 4 – Develop a product proposal................................................................................................................10
Task 5 – Review whether a business proposal is financially viable..................................................................12
Task 6 – Review factors that may impact the success of the business proposal..............................................14
Marking Criteria Command Words......................................................................................................................

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Information for Teachers using this

Assignment
You must:
 Make sure you are familiar with the Assessment Guidance relating to the tasks. This is
with the unit content in Section 4 of the Specification.
 Make sure that you have read and understood all the rules and guidance provided in
Section 6 of the Specification before your students complete and you assess the set
assignments.
 Make sure that completion and assessment fully adhere to the rules and guidance
provided in Section 6 of the Specification.
 Provide students with the Enterprise and Marketing Student guide to NEA assignments
before they start the assignment.
 Allow students approximately 10 - 14 guided learning hours (GLH) to complete all tasks.

You must not:

 Change or modify this assignment in any way.

Sample OCR-set Assignment Unit R068 – Design a business proposal 3

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Scenario for the Business Challenge

Trendz Trainers
Scenario

Last year you started a new business called Trendz Trainers with three of your friends, and the four of
you now co-own the business. The business designs and produces fashion trainers which are then sold
online and from a small retail outlet.

The number of sales has grown steadily since the business started and you are now ready to
expand your product range. As the person responsible for marketing and design, you need to
carry out market research to come up with a new exciting trainer design.

Confidential forecast:

Trendz Trainers estimated fixed costs per month allocated to the £5, 000
new design:
Average variable costs per unit to produce:

Trainer Sole Size Cost per pair of

trainers

Rubberised sole All sizes £3.00

Outer material Size Cost per pair of

trainers
Leather or Suede UK Children’s sizes £10

UK 1-5 £15.00

UK 6-8 £20.00

UK 9-11 £25.00

Vegan leather UK Children’s sizes £3.00

UK 1-5 £7.00

UK 6-8 £13.00

UK 9-11 £19.00

Canvas UK Children’s sizes £1.00

UK1-5 £3.00

UK 6-8 £7.00

UK 9-11 £11.00

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Lining material: Size: Cost per pair of
trainers:
Padded UK Children’s sizes £2.00

UK 3-5 £4.00

UK 6-8 £7.00

UK 9-11 £10.00

Cotton UK Children’s sizes £1.00

UK 3-5 £2.00

UK 6-8 £4.00

UK 9-11 £6.00

Accessories: Cost per pair of

trainers:
White laces £0.25

Coloured laces £0.75

Faux fur £2.20

Biodegradable glitter £1.00

Stitched logo £2.50

Emblem e.g. football club, film logo £8.00

Metal studs £0.50

Pom poms £0.75

Buttons £0.30

Read through all of the tasks carefully, so that you know what you will
need to do to complete this assignment.
Important:
 You will need to refer to the marking criteria grid. Your teacher can explain the marking criteria if
you need further clarification.
 You will need to draw upon relevant skills/knowledge/understanding from other units you have
studied in this qualification.

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Your Tasks and Marking Grids

Task 1 – Complete market research to aid decisions

Topic Area 1 is assessed in this task.

You must carry out market research by creating three market research tools which you will use to gain the
views of others, in order to develop your proposal in later tasks. Your market research must relate to the
business challenge.

Your market research results should help you to identify your target customers and help you design your
trainers to meet their needs.

You must:
 Explain the overall aims of your market research.
 Choose appropriate market research tools that will help you to achieve the research aims. You
should choose two primary and one secondary market research tool.
 Select your sampling method(s). Give reasons for your selection.
 Create your three chosen market research tools. You must be able to collect both quantitative and
qualitative data.
 Carry out your market research.
 Collate your market research findings. Select and use the most appropriate method(s) to present the
results.
 Review the results of your completed market research.

You should demonstrate your ability to draw upon relevant skills, knowledge and understanding from Unit
R067 TA2 and R068 TA1.

Total marks for Task 1: 12 marks

Task 1 Tips

 Think carefully about what you need to find out, i.e. the aims of your research, before you create your
market research tools.
 You can include your target customer preferences in your market research questions as this will help
you to identify your customer profile in Task 2.
 Think about which sampling method is likely to provide you with the most useful findings. This won’t
necessarily be the easiest method to carry out.
 Clearly reference any secondary research source(s).
 When reviewing the results of Task 1, consider your initial market research aims.

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Topic Area 1: Market research

MB1: 1–4 marks MB2: 5-8 marks MB3: 9-12 marks

Identifies the overall aims of A sound explanation of the A comprehensive explanation
the market research. Basic overall aims of the market of the overall aims of the
outline of the sampling research. Sound justification market research.
method(s) to be used, of the sampling method(s) to Comprehensive justification of
evidencing limited be used, evidencing some the sampling method(s) to be
understanding. understanding. used, evidencing clear
understanding.

Creates market research tools Creates three mostly effective Creates three
with limited effectiveness, market research tools, comprehensive, accurate and
resulting in completed resulting in completed fully effective market research
research outcomes with research outcomes with some tools resulting in completed
limited relevance to the aims. relevance to the aims. research outcomes that are
fully relevant to the aims.

Collates the results and uses Collates the results and uses Collates the results and uses
basic method(s) to briefly mostly effective method(s) to effective method(s) to present
present the research present the research the research outcomes.
outcomes. outcomes.

Limited review of the collated Sound review of the collated Comprehensive review of the
results. results. collated results.

If your work does not meet Mark Band 1 criteria, you will be awarded zero marks for this task.

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Task 2 – Identify a customer profile

Topic Area 2 is assessed in this task.

Before you can design your trainers you need to use your market research findings to identify your customer
profile.

You must:
 Referring to your market research findings, apply your knowledge of market segmentation to create
and describe your customer profile.
 Justify your customer profile decision with reference to your market research findings.

You should demonstrate your ability to draw upon relevant skills, knowledge and understanding from Unit
R067 TA2.5 and R068 TA2.

Total marks for Task 2: 6 marks

Task 2 Tips

 If you have clearly presented your market research findings in Task 1, this will help you to identify
and justify your customer profile.

Topic Area 2: How to identify a customer profile

MB1: 1–2 marks MB2: 3-4 marks MB3: 5-6 marks

Describes limited features of a Describes some features of a Describes in detail the
specific customer profile using specific customer profile using features of a specific customer
market segmentation market segmentation profile using market
techniques. techniques. segmentation techniques.

Limited justification of the Some justification of the Detailed justification of the

selected customer profile. selected customer profile, with selected customer profile, with
reference to the market reference to the market
research findings. research findings.

If your work does not meet Mark Band 1 criteria, you will be awarded zero marks for this task.

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Task 3 – Produce a design proposal

Part of Topic Area 3 is assessed in this task.

You are required to create a design for your trainers. Your drawing skills will not be assessed.

You must:
 Use your customer profile and the findings from your completed market research to create the outline
of the design mix for your new trainers.
 With reference to your market research findings and your customer profile, give reasons for the
design mix that you have chosen.
 Using your design mix generate two product design ideas. You must provide evidence of using a
different creative technique for each product design idea. You will need to select an outer material, a
lining and at least two accessories from the list provided on pages 4 - 5. You should remember to
include the sole in your product design.
 For one of your design ideas, describe how you have used your design mix and market research
findings to inform the design.

You should demonstrate your ability to draw upon relevant skills, knowledge and understanding from R068
TA3.
Total marks for Task 3: 9 marks

Task 3 Tips
 The design mix is an overview of what you are planning to create. The product design idea you use
to describe your use of the design mix/market research findings does not have to be your final choice
for your product proposal.
 The final design you choose will be selected in Task 4.
 Think carefully about your market research findings/customer profile and what your potential
customers have said they would like a trainer design to include and/or look like. Your drawing skills
will not be assessed.
 Consider what you are spending on materials as this may have an impact on the financial viability of
your design proposal. You will consider your costings in Task 5.

Topic Area 3: Develop a product proposal

MB1: 1–3 marks MB2: 4-6 marks MB3: 7-9 marks

Creates a basic outline of a Creates an outline of an Creates an outline of an
design mix with limited/no appropriate design mix with appropriate design mix with
reference to the customer some justification. comprehensive justification.
profile and market research
findings.
Generates product design Generates product design Generates product design
ideas with limited use of ideas with adequate use of ideas with effective use of
creative techniques. creative techniques. creative techniques.

Limited description of how the Sound description of how the Comprehensive description of
design mix and market design mix and market how the design mix and market
research findings have research findings have research findings have
informed one of the designs. informed one of the designs. informed one of the designs.

If your work does not meet Mark Band 1 criteria, you will be awarded zero marks for this task.

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Task 4 – Develop a product proposal

Part of Topic Area 3 is assessed in this task.

You have now produced two possible designs for your trainers. It is important for you to review the designs,
using a range of feedback methods, to ensure that it will be popular with your target customers.

You must:
 Produce a self-assessment of both designs.
 Obtain verbal and written feedback on your designs from different individuals (e.g. interviews and
questionnaires).
 Identify the strengths and weaknesses of your design proposals based on the feedback received.
 Create your final trainer design by modifying one of your designs, clearly labelling the alterations that
you have implemented.
 Explain the reasons for choosing the final trainer design, making reference to the design mix.

You should demonstrate your ability to draw upon relevant skills, knowledge and understanding from Unit
R068 TA3.2.

Total marks for Task 4: 9 marks

Task 4 Tips

 Be honest with yourself in your self-assessment. You do not have to say that everything is perfect.
Being critical will help you to modify your design appropriately.
 Feedback does not need to cover all of the methods (focus groups, questionnaires etc.) listed in the
unit.
 Make sure that you obtain feedback from people who fit your customer profile. They are likely to give
you the most helpful feedback.
 Use the feedback that you have received and your self-assessment to explain why you have chosen
your final design. You should make reference to the aesthetics and function elements of your design
mix, as well as the feedback received.

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Topic Area 3: Develop a product proposal

MB1: 1–3 marks MB2: 4-6 marks MB3: 7-9 marks

A basic summary of the A sound summary of the A comprehensive summary of
strengths and/or weaknesses strengths and weaknesses of the strengths and weaknesses
of the design proposals is the design proposals is of the design proposals is
produced. Limited or no produced. Some reference is produced. Detailed reference
reference is made to the self- made to the self-assessment is made to the self-assessment
assessment and the verbal and the verbal and written and the verbal and written
and written feedback gathered. feedback gathered. feedback gathered.

Design modifications, with Design modifications, with Design modifications, with

limited relevance to self- sound relevance to self- clear relevance to self-
assessment and feedback, are assessment and feedback, are assessment and feedback, are
carried out with basic carried out with adequate carried out with full
description. description. description.

Basic reasons for choosing Some explanation of the The reasons for choosing the
the final design are provided. reasons for choosing the final final design are fully justified.
design is given.
If your work does not meet Mark Band 1 criteria, you will be awarded zero marks for this task.

Sample OCR-set Assignment Unit R068 – Design a business proposal 1

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Task 5 – Review whether a business proposal is financially viable

Topic Area 4 is assessed in this task.

Using the financial information provided in the scenario, you need to produce realistic costings, calculate
break-even and recommend a pricing strategy for your business proposal.

Part One
You must:
 Identify all relevant costs and calculate the total variable costs per pair of trainers.
 Predict the number of pairs of your trainers Trendz Trainers may sell in the first month. Give reasons
for your decision.
 Recommend a pricing strategy and a selling price which are appropriate for your chosen trainer
design and customer profile. Give reasons for your decision.
 Complete the following calculations:
 Predicted total costs for the first month.
 Predicted revenue for the first month.
 Predicted total profit for the first month.

Part Two
You must:
 Calculate the break-even level of sales. Describe what the results show.
 Describe the potential impact on the break-even level of sales of a change in price. Consider the
impact this could have for the business proposal.
 Use all of your calculations to evaluate the financial viability of your business proposal.

You should demonstrate your ability to draw upon relevant skills, knowledge and understanding from Unit
R067 TA3 and R068 TA4

Total marks for Task 5: 18 marks

Task 5 Tips
 Work through all of your calculations slowly and carefully. This may improve the accuracy of your
work.
 When completing your calculations, don’t forget fixed costs.
 When predicting the likely number of pairs of trainers that will be sold in the first month, you should
make your prediction realistic for a new product/small business.
 In your evaluation of the financial viability of your proposal, you could think about what you could
change if you are not currently predicted to break-even or make a profit, e.g. your selling price and/or
your material costs.
 Your evaluation could make reference to the economic manufacture element of the design mix.

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Topic Area 4: Review whether a business proposal is financially viable - Part One

MB1: 1–3 marks MB2: 4-6 marks MB3: 7-9 marks

Identifies a limited range of Identifies some relevant costs Identifies all relevant costs
costs relating to the chosen relating to the chosen product relating to the chosen product
product design. Variable cost design. Variable cost design. Variable cost
calculations for the product calculations for the product calculations for the product
design are completed, with design are mostly accurately design are accurately
limited accuracy. completed. completed.

Predicts a number of units sold Predicts a number of units sold Predicts a number of units sold
in the first month showing in the first month showing in the first month showing
no/basic reasoning. sound reasoning. detailed reasoning.

Selects a pricing strategy and Selects an appropriate pricing Selects an appropriate pricing
selling price for the product strategy and selling price for strategy and selling price for
design. Reasoning has the product design. Reasoning the product design. Reasoning
no/limited reference to the has some reference to the is clearly focused on the
identified customer profile. identified customer profile. identified customer profile.

Calculates the predicted total Calculates the predicted total Calculates the predicted total
costs and predicted total profit costs and the predicted total costs and predicted total profit
for the first month with limited profit for the first month with for the first month accurately.
accuracy. some accuracy.

Topic Area 4: Review whether a business proposal is financially viable - Part Two

MB1: 1–3 marks MB2: 4-6 marks MB3: 7-9 marks

Applies the break-even Applies the break-even Applies the break-even formula
formula to calculate break- formula to calculate break- to calculate break-even for the
even for the business even for the business proposal business proposal accurately.
proposal, with limited with some accuracy. Shows a Shows a clear understanding
accuracy. Shows a basic sound understanding of the of the results.
understanding of the results. results.

Provides a basic outline of the Provides a sound description Provides a comprehensive

impact of a change in price on of the impact of a change in description of the impact of a
the break-even level of sales price on the break-even level change in price on the break-
for the business proposal. of sales for the business even level of sales for the
proposal. business proposal.

The financial viability of the Adequate evaluation of the Full evaluation of the financial
business proposal is assessed financial viability of the viability of the business
with limited accuracy and business proposal. proposal.
detail.

If your work does not meet Mark Band 1 criteria, you will be awarded zero marks for this task.

Sample OCR-set Assignment Unit R068 – Design a business proposal 1

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Task 6 – Review factors that may impact the success of the business proposal
Topic Area 5 is assessed in this task.

You should carry out an assessment of the risks and challenges that are associated with producing your
new trainer design.

You must:
 Explain the risks and challenges that Trendz Trainers may face when producing and launching your
new trainer design.
 Evaluate the impact of the risks and challenges on the success of your business proposal and how
the impact of these risks and challenges could be minimised/overcome.

You should demonstrate your ability to draw upon relevant skills, knowledge and understanding from Unit
R068 TA3, TA4 and TA5.1.

Total marks for Task 6: 6 marks

Task 6 Tips

 Additional research may help you to produce a detailed assessment of the risks and challenges that
Trendz Trainers might face when producing and launching your new trainer design.
 Risks and challenges are those listed in R068 5.1.1 which includes the impact of external factors.

Topic Area 5: Review the likely success of the business proposal

MB1: 1–2 marks MB2: 3-4 marks MB3: 5-6 marks

Risks and challenges involved Sound explanation of the risks Comprehensive and realistic
with producing and launching a and challenges involved with explanation of the risks and
new product are identified. producing and launching a challenges involved with
new product. producing and launching a
new product.

Basic links made between the Adequate evaluation of the Fully evaluates the impact that
business proposal and risks impact that risks and risks and challenges faced
and challenges faced with challenges faced may have on may have on the success of
limited explanation. Little/no the success of the business the business proposal.
reference made to how these proposal. Some reference Detailed reference made to
risks and challenges could be made to how these risks and how these risks and
minimised/overcome. challenges could be challenges could be
minimised/overcome. minimised/overcome.

If your work does not meet Mark Band 1 criteria, you will be awarded zero marks for this task.

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 OCR Level 1/Level 2 Cambridge Nationals in Enterprise and Marketing

Marking Criteria Command Words

The tables below show the command words that will be used in the NEA Marking Criteria grids. They explain
the type of evidence that you should expect to see to meet each command word.

Mark Band (MB1) Words:

Command word Meaning

 Work includes the minimum required. It is a starting point but

is simplistic and not developed.
Basic
 Understanding and skills are applied in a way that partly
achieves the wanted or intended result, but it would not be
useable without further input or work.

 Work includes a small number of relevant facts or concepts

Brief/Briefly
but lacks detail, contextualisation or examples.
 The student can perform a task when given regular assistance or
Dependent help.

 Work produced is restricted or narrow. It includes less than half

Few of the information or examples expected for a full response.

 Outputs are produced but with great expense or effort because

Inefficient
of poor organisation or design and not making the best use of
available resources.
 Work produced is restricted in range or scope and includes
only some of the information required. It evidences partial rather
than full understanding.
Limited
 Work produced is a starting point rather than a developed
process, concept or output.
Minimal  Includes very little in amount or quantity required.

 Includes a small number of relevant parts, which are not related

Simple
to each other.
Superficial  Work completed lacks depth and detail.

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Mark Band (MB2) Words:

Command word Meaning

 Work includes the appropriate number of relevant

Adequate(ly) facts or concepts but does not include the full detail,
contextualisation or examples.
 The student can perform a task with occasional assistance or
Assisted
help.
 To some extent but not completely.

 Work produced is inclusive in range and scope. It evidences

a mainly developed application of understanding, performance or
Part(ly)/Partial
output needed.

 Work produced results in a process, concept or output that would

be useable for its purpose.
 Work produced is inclusive but not fully comprehensive. It
Some includes over half the information or examples expected for a full
response.
 Valid, logical, shows the student has secured most of the
relevant understanding, but points or performance are not fully
developed.
Sound
 Applies understanding and skills to produce the wanted or
intended result in a way that would be useable.

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Mark Band (MB3) Words:

Command word Meaning

 Acting or performing with care and precision.
Accurate(ly)
 Correct in all details.
 Work produced is fully comprehensive and wide-ranging. It
All includes almost all, or all the information or examples
expected for a full response.
Clear(ly)  Focused and accurately expressed, without ambiguity.
 Includes many relevant parts, all of which relate to each other
Complex
logically.
 The work produced is complete and includes everything
required to show depth and breadth of understanding.
Comprehensive(ly)
 Applies the understanding and skills needed to successfully
produce the wanted or intended result in a way that would
be fully fit-for-purpose.
 A level of performance which does not vary in quality over
Consistent(ly)
time.
 Objective analysis and evaluation in order to form: a
Critical judgement, evaluation of the evidence or effective trouble
shooting/fault finding.

Detailed  Gives point by point consideration of all the key information.

 Applies the skills required to the task and is successful in
producing the desired or intended result.
Effective
 The work produced is effective in relation to a brief.
 Able to produce results or outputs with the minimum expense
Efficient
or effort, because of good organisation or design and making
the best use of available resources.
 Work produced is comprehensive in range and scope. It
evidences a fully developed application of understanding,
performance or output needed.
Full(y)
 Work produced results in a process, concept or output that
would be fully fit-for-purpose.
 The student can perform a task without assistance or reliance
Independent(ly)
on others.
Justify/Justified  The reasons for doing something are explained in full.

Most(ly)  Includes nearly all of what is expected to be included.

 Includes many relevant details, examples or contexts; all of

Wide (ranging)
which are fully detailed, contextualised or exemplified.

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