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DesignThinking((23A99401)

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861 views

DesignThinking((23A99401)

Uploaded by

ramesh.n
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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B.Tech.

– Computer Science & Engineering JNTUA R23 Regulations

II Year B.Tech. CSE –II Semester


L T P C
1 0 2 2
(23A99401) DESIGN THINKING FOR INNOVATION

Course Objectives:
The objective of this course is to familiarize students with design thinking process as a tool
for breakthrough innovation. It aims to equip students with design thinking skills and ignite
the minds to create innovative ideas, develop solutions for real-time problems.

Course Outcomes:
 Define the concepts related to design thinking. (L1, L2)
 Explain the fundamentals of Design Thinking and innovation (L1, L2)
 Apply the design thinking techniques for solving problems in various sectors. (L3)
 Analyse to work in a multidisciplinary environment (L4)
 Evaluate the value of creativity (L5)
 Formulate specific problem statements of real time issues (L3, L6)

UNIT I Introduction to Design Thinking


Introduction to elements and principles of Design, basics of design-dot, line, shape, form as
fundamental design components. Principles of design. Introduction to design thinking, history
of Design Thinking, New materials in Industry.

UNIT II Design Thinking Process


Design thinking process (empathize, analyze, idea & prototype), implementing the process in
driving inventions, design thinking in social innovations. Tools of design thinking - person,
costumer, journey map, brainstorming, product development
Activity: Every student presents their idea in three minutes, Every student can present design
process in the form of flow diagram or flow chart etc. Every student should explain about
product development.

UNIT III Innovation


Art of innovation, Difference between innovation and creativity, role of creativity and
innovation in organizations- Creativity to Innovation- Teams for innovation- Measuring the
impact and value of creativity.
Activity: Debate on innovation and creativity, Flow and planning from idea to innovation,
Debate on value-based innovation.

UNIT IV Product Design


Problem formation, introduction to product design, Product strategies, Product value, Product
planning, product specifications- Innovation towards product design- Case studies
Activity: Importance of modelling, how to set specifications, Explaining their own product
design.

UNIT V Design Thinking in Business Processes


Design Thinking applied in Business & Strategic Innovation, Design Thinking principles that
redefine business – Business challenges: Growth, Predictability, Change, Maintaining
Relevance, Extreme competition, Standardization. Design thinking to meet corporate needs-
B.Tech. – Computer Science & Engineering JNTUA R23 Regulations

Design thinking for Startups- Defining and testing Business Models and Business Cases-
Developing & testing prototypes.
Activity: How to market our own product, About maintenance, Reliability and plan for
startup.

Textbooks:
1. Tim Brown,Change by design, Harper Bollins (2009)
2. Idris Mootee, Design Thinking for Strategic Innovation, 2013, John Wiley & Sons.

Reference Books:
1. David Lee, Design Thinking in the Classroom, Ulysses press
2. Shrutin N Shetty, Design the Future, Norton Press
3. William Lidwell,Universal Principles of Design- Kritinaholden, Jill Butter.
4. Chesbrough.H, The Era of Open Innovation – 2013

Online Learning Resources:


https://nptel.ac.in/courses/110/106/110106124/
https://nptel.ac.in/courses/109/104/109104109/
https://swayam.gov.in/nd1_noc19_mg60/preview

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