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Email Marketing

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42 views2 pages

Email Marketing

Uploaded by

khadijah rasool
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
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Email Marketing Platforms

Sendinblue
While Sendinblue only came sixth in our research for the best email marketing software, it actually came out first when we
looked at small businesses specifically.

It’s an interesting platform to unpack, with some key strengths and weaknesses, a generous free plan, and a slightly unusual approach
to pricing, which could be a real advantage to some businesses (or a disadvantage, depending on how you work).

We’ll go into all this and more in our review of Sendinblue. By the end, you’ll have no doubts as to whether or not it’s the right
platform for you.

Key Info

 Starting price: $25 per month

 Free plan: Yes – send up to 300 emails a day for free

 Number of contacts on cheapest plan: Unlimited

 Number of emails on cheapest plan: 10,000

Our users said: It was really easy to make an email, but I don’t love the email that I made. I don’t think it looks amazing.

Benchmark
Benchmark Email Overview

What is Benchmark Email?

Work smarter, not harder, to ignite customer relationships. Benchmark Email makes it easy to create and send emails that keep you in
touch with your audience. Try Benchmark Email with a Free account.

CREATE EMAILS THAT CONVERT Users of any skill level can build email campaigns that drive results. An intuitive no-code
email builder paired with the power of AI-generated content makes it easier than ever to send messages that resonate with your
audience. Start from scratch, or choose from an extensive library of ready-made templates.

GROW YOUR LIST Create custom landing pages, forms and surveys to grow and engage your list. Anyone can use Benchmark
Email's simple lead generation tools to attract new subscribers. Or, connect to the lead gen tools you love with Zapier.

PERSONALIZE OUTREACH Send timely, personalized email content using automation workflows in a visual builder. Trigger
emails based on your contacts' behavior or attributes.

OPTIMIZE AND MEASURE SUCCESS Reporting tools give insight into top-performing campaigns, while a/b testing provides a
lever for improving your key metrics.

Hubspot Email Marketing


Pros

 CRM integration included

 Vast selection of social media management options

 Stellar marketing automation

 Offers integrations with other HubSpot solutions

Cons

 Confusing and expensive pricing tiers


 Steep learning curve

HubSpot Marketing Hub is a comprehensive marketing solution that conveniently integrates campaign automation, customer
relationship management (CRM), and email marketing. It offers an expansive selection of customizable email templates, fantastic
contact management, excellent reporting tools, and good social media integration. This makes it a highly versatile tool to suit the
needs of large and small businesses alike. It also comes with a high price tag and a steep learning curve, which makes it challenging if
you run a very small business or you're new to digital marketing. Nonetheless, HubSpot Marketing Hub's robust feature set is capable
enough to rival the excellent Salesforce Pardot, earning it an Editors' Choice award.

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