A STUDY ON CUSTOMER SATISFACTION TOWARDS SUNRAJA

OIL PVT,LTD WITH SPECIAL REFERENCE TO ERODE(DT)

A project submitted to the Periyar University in partial fulfillment of

the requirements for the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

By

T.R.THARANI
20UBA1833

Under the Guidance of

Dr. V. MANJULA, M.COM

M.COM., M.B.A., M.Phil., Ph.D.,

Guest Lecturer

DEPARTMENT
MENT OF MANAGEMENT STUDIES

GOVERNMENT ARTS AND SCIENCE COLLEGE

IDAPPADI- 637 102

APRIL-2023
CERTIFICATE
 GOVERNMENT ARTS AND SCIENCE COLLEGE,
IDAPPADI
DEPARTMENT OF MANAGEMENT STUDIES

CERTIFICATE

This is to certify that the Project work entitled “A

A STUDY ON
CUSTOMER SATISFACTION TOWARDS SUNRAJA OIL PVT,LTD
SPECIAL REFERENCE TO ERODE(DT) ” is a bonafide work carried out
by T.R.THARANI, (Reg. No. 20UBA1833
20UBA1833) under my supervision and
guidance during the academic year 2022 – 2023 in partial fulfillment of
the requirements for the award of the degree of BACHELOR OF
BUSINESS ADMINISTRATION and the work is an original one and ha
has
not formed basis for the award of any degree, diploma, associate ship,
fellowship of any other similar title.

GUIDE HOD

Project work evaluation viva-voce

voce examination conducted on
________________.

INTERNAL EXAMINER EXTERNAL EXAMINER

DECLARATION
 GOVERNMENT ARTS AND SCIENCE COLLEGE,
IDAPPADI
DEPARTMENT OF MANAGEMENT STUDIES

DECLARATION

I hereby declare that this project work entitled “A STUDY ON

CUSTOMER SATISFACTION TOWARDS SUNRAJA OIL PVT,LTD
SPECIAL REFERENCE TO ERODE(DT)
ERODE(DT)” submitted to the
GOVERNMENT ARTS AND SCIENCE COLLEGE, IDAPPADI, in
partial fulfillment of the requirements for the award of BACHELOR OF
BUSINESS ADMINISTRATION is an original one and has not been
submitted earlier either to this university or to any other institution for
the award of any degree / diploma.

Date: Candidate
andidate signature

Place: Idappadi
ACKNOWLEDGEMENT
 GOVERNMENT ARTS AND SCIENCE COLLEGE,
IDAPPADI
DEPARTMENT OF MANAGEMENT STUDIES

ACKNOWLEDGEMENT
I extend my whole hearted gratitude to LORD ALMIGHTY for having given me
the physical and mental strength to complete this report successfully.

I express my sincere thanks to Honorable VICE CHANCELLOR and

REGISTRAR, Periyar University, Salem for having given me the opportunity to
pursue BBA course. I express my deep sense of gratitude to

Dr. J. JEROM FERNANDO, M.A., M.Phil., Ph.D., Principal, Government Arts and
Science College, Idappadi for providing me the opportunity to do the project work.
work

I take this opportunity to express my profound thanks to

Dr. S. RAVI, M.B.A., M.B.M., M.Phil., Ph.D., Assistant Professor and Head,
Department of Management Studies, Government Arts and Science College, Idappadi
for his valuable guidance for the successful completion of this project work.

I would like to express my sincere thanks to my distinguished guide

Dr.V.MANJULA,M.COM.,M.B.A.,M
Dr.V.MANJULA,M.COM.,M.B.A.,M.Phil.,Ph.D.,
., Department of Manangement Studies
Government Arts and Science College Idappadi for his valuable guidance for the succesfull
completion of this project work.

I would like to express my sincere thanks to my Department faculty members Mr.

J.S. MAHESWARAN, M.B.A., SET., Dr. M. MURUGESAN, M.Com., M.B.A., M.Phil.,
Ph.d., Dr. U. MALINI, M.B.A., Ph.D., Guest Lecturers forr their valuable suggestions
and encouragement.
I also thank the Manager and Staff members of “A STUDY ON CUSTOMER
SATISFACTION TOWARDS SUNRAJA OIL PVT,LTD SPECIAL REFERENCE TO
ERODE (DT)” for permitting and guiding me to complete my project worksuccessfully.
T.R.THARANI

CONTENTS
 CONTENTS

CHAPTER.NO; TITLE PAGE. NO

I INTRODUCTION

II INDUSTRY PROFILE

III COMPANY PROFILE

IV RESEARCH
METHODOLOGY

V DATA ANALYSIS AND

INFERENCE

VI FINDING

VII SUGGESTION

VIII CONCLUSION

APPENDIX
TABLE.NO PARTICULARS PAGE.NO
THIS TABLE SHOWS THAT THE AGE OF THE
5.1 RESPONDENTS
THIS TABLE SHOWS THAT THE CLASSIFICATION OF
5.2 THE RESPONDENTSBY EDUCATIONAL LEVEL
THIS TABLE SHOWS THAT THE CLASSIFICATION OF
5.3 THE RESPONDENTS BY INCOME
THIS TABLE SHOWS THAT THE MORE PREFERABLE
5.4 TYPE OF THE MR.GOLD
THIS TABLE SHOWS THAT THE NO.OF .TIMES
5.5 REPURCHASING THE BRAND MR.GOLD
THIS TABLE SHOWS THAT THE PREFERING TO USE
5.6 MR.GOLD
THIS TABLESHOWS THAT THE INSPIRING ASPECT OF
5.7 THE BRAND MR.GOLD
5.8 THIS TABLE SHOWS THAT THE SATISFACTION WITH
THE BRAND MR.GOLD
5.9 THIS TABLE SHOWS THAT THE COMPARISON
BETWEEN MR.GOLD
5.10 THIS TABLE SHOWS THAT THE LEVEL OF
SATISFACTION IN THE PRICE OF MR.GOLD
THIS TABLE SHOWS THAT THE SWITCHING TO OTHER
5.11 BRAND IF ALTERNATIVE BRAND IS CHEAPER
THIS TABLE SHOWS THAT THE SATISFACTION WITH
5.12 QUALITY OF THE BRAND MR.GOLD
THIS TABLE SHOWS THAT THE PACKAGE
5.13 SATISFACTION TOWARDS AVAILABILITY OF ALL
WEIGHT OF PACKAGE
THIS TABLE SHOWS THAT THE SWITCHING TO OTHER
5.14 BRAND IF AN ALTERNATIVE BRAND IS AVAILABLE
AT ALL TIMES
THIS TABLE SHOWS THAT THE SATISFACTION
5.15 TOWARDS PROMOTIONAL STRAGIES
THIS TABLE SHOWS THAT THE MR.GOLD ISO
5.16 CERTIFICATE
THIS TABLE SHOWS THAT THE RECOMMENDING THE
5.17 BRAND MR.GOLD
5.18 THIS TABLE SHOWS THAT THE TRUSTING THE BRAND
MR.GOLD THAN OTHER BRAND
5.19 THIS TABLE SHOWS THAT THE USING MR.GOLD IS
GOOD FOR HEALTH
CHART.NO PARTICULARS PAGE.NO
THIS CHART SHOWS THAT THE AGE OF THE
5.1 RESPONDENTS
THIS CHART SHOWS THAT THE CLASSIFICATION OF
5.2 THE RESPONDENTSBY EDUCATIONAL LEVEL
THIS CHART SHOWS THAT THE CLASSIFICATION OF
5.3 THE RESPONDENTS BY INCOME
THIS CHART SHOWS THAT THE MORE PREFERABLE
5.4 TYPE OF THE MR.GOLD
THIS CHART SHOWS THAT THE NO.OF .TIMES
5.5 REPURCHASING THE BRAND MR.GOLD
THIS CHART SHOWS THAT THE PREFERING TO USE
5.6 MR.GOLD
THIS CHART SHOWS THAT THE INSPIRING ASPECT OF
5.7 THE BRAND MR.GOLD
5.8 THIS CHART SHOWS THAT THE SATISFACTION WITH
THE BRAND MR.GOLD
5.9 THIS CHART SHOWS THAT THE COMPARISON
BETWEEN MR.GOLD
5.10 THIS CHART SHOWS THAT THE LEVEL OF
SATISFACTION IN THE PRICE OF MR.GOLD
THIS CHART SHOWS THAT THE SWITCHING TO
5.11 OTHER BRAND IF ALTERNATIVE BRAND IS CHEAPER
THIS CHART SHOWS THAT THE SATISFACTION WITH
5.12 QUALITY OF THE BRAND MR.GOLD
THIS CHART SHOWS THAT THE PACKAGE
5.13 SATISFACTION TOWARDS AVAILABILITY OF ALL
WEIGHT OF PACKAGE
THIS CHART SHOWS THAT THE SWITCHING TO
5.14 OTHER BRAND IF AN ALTERNATIVE BRAND IS
AVAILABLE AT ALL TIMES
THIS CHART SHOWS THAT THE SATISFACTION
5.15 TOWARDS PROMOTIONAL STRAGIES
THIS CHART SHOWS THAT THE MR.GOLD ISO
5.16 CERTIFICATE
THIS CHART SHOWS THAT THE RECOMMENDING
5.17 THE BRAND MR.GOLD
5.18 THIS CHAT SHOWS THAT THE TRUSTING THE BRAND
MR.GOLD THAN OTHER BRAND
5.19 THIS CHART SHOWS THAT THE USING MR.GOLD IS
GOOD FOR HEALTH
 CHAPTER I

INTRODUCTION
 INTRODUCTON

MEANING OF CUSTOMER SATISFICATION

Customer satisfaction is a business term, is a measure of how products and services

supplied by a company meet or surpass customer expectation. It is seen as a key performance
indicator within business and part of the four prospective of balance

IN a competitive market place were businesses compete for customers, customer

satisfaction is seen as a key differentiator and increasingly has become a key element of
business strategy customer satisfaction drives successful private sector business. High
performing businesses have developed principles and strategies for achieving customer
satisfaction. This paper presents a framework or set of ideas for using customer satisfaction
principles and strategies to improve the quality responsiveness, and possibility of public
sector privately provided services in vulnerable communities.

The framework suggested that resident who live in tough neighbourhoods can be
supported through customer satisfaction strategies to become empowered individuals

Customer satisfaction:

Customer satisfaction, a term frequently used in marketing, is a measure of how

products and services supplied by a company meet or surpass customer expectation.
Customer satisfaction is defined as "the number of customers, or percentage of total
customers, whose reported experience I with a firm, its products, or its services (ratings)
exceeds specified satisfaction goals."

It is seen as a key performance indicator within business and is often part of a Balanced
Scorecard. In a competitive marketplace where businesses compete for customers, customer
satisfaction is seen as a key differentiator and increasingly has become a key element of
business strategy.

"Within organizations, customer satisfaction ratings can have powerful effects. They
focus employees on the importance of fulfilling customers' expectations. Furthermore, when
these ratings dip, they warn of problems that can affect sales and profitability.

These metrics quantify an important dynamic. When a brand has loyal customers, it
gains positive word-of-mouth marketing, which is both free and highly effective."
Therefore, it is essential for businesses to effectively manage customer satisfaction. To be
able do this, firms need reliable and representative measures of satisfaction.

"In researching satisfaction, firms generally ask customers whether their product or
service has met or exceeded expectations. Thus, expectations are a key factor behind
satisfaction. When customers have high expectations and the reality falls short, they will be
disappointed and will likely rate their experience as less than satisfying.

Purpose:

A business ideally is continually seeking feedback to improve customer satisfaction.

"Customer satisfaction provides a leading indicator of consumer purchase intentions and

loyalty." Customer satisfaction data are among the most frequently collected indicators of
market perceptions. Their principal | used is twofold."

"Within organizations, the collection, analysis and dissemination of these data send a
message about the importance of tending to customers and ensuring that they have a positive
experience with the company's goods and services."

"Although sales or market share can indicate how well a firm is performing currently,
satisfaction is perhaps the best indicator of how I likely it is that the firm's customers will
make further purchases in the future. Much research has focused on the relationship between
customer satisfaction and retention. Studies indicate that the ramifications of satisfaction are
most strongly realized at the extremes." On a five-point scale, "individuals who rate their
satisfaction level as '5' are likely to become return customers and might even evangelize for
the firm. (A second important metric related to satisfaction is willingness to recommend. This
metric is defined as "The percentage of surveyed1 customers who indicate that they would
recommend a brand to friends." When a customer is satisfied with a product, he or she might
recommend it to friends, relatives and colleagues. This can be a powerful marketing
advantage.) "Individuals who rate their satisfaction level as '1,' by contrast, are
unlikely to return. Further, they can hurt the firm by making negative comments about it to
prospective customers. Willingness to recommend is a key metric relating to customer
satisfaction."
OBJECTIVES OF THE STUDY

 To analyze the satisfaction level towards MR.GOLD

 To study the customer buying behavior towards MR.GOLD
 To study the option of the customer about quality ,availability and quality of MR.GOLD.
 To identify the factors which influences on purchase decision of the customer.
 CHAPTER II

INDUSTRY PROFILE
 INDUSTRY PROFILE

The market of Sunflower oil the fourth most used vegetable oil as cooking medium in
the world is increasing in India in the recent years. More companies are focusing on the
action and branding of Sunflower oil with the latest technologies to refine the raw materials
The Sunflower oil market in India is increasing by which the demand and supply gap of the
raw material is huge The raw material production in the country satisfies only 20% of the
acturing needs of Indian companies. The remaining 80% of raw material for the country is
poned from countries like Argentina and Malaysia, which are the front-runners in Sunflower
od production. The products manufactured with this imported seeds will affect the price of
the end product in a considerable way due to the vanous expenses in importing, including the
changes in the dollar-rupee value.

However, states like Karnataka, Andhra Pradesh, Maharashtra and Haryana are slowly
energing as major hubs for the Sunflower seed production. The first ever venture to develop
Sanflower seed has been initiated by ITC Zeneca India, which has changed its name to
Advanta India. The company is currently the market leader in Sunflower seed business South
India is considered as the major market for Sunflower oil where brands like Sundrop
GoldWinner Gemini Gold Drop and Crystal Fortune Godrej Sunflower Oil and Godrej Shakti
have their strong foothold Major manufacturers like Gold Winner Agro Tech Foods and
Adani Wilmer have already announced their plans to explore more into south Indian states
because of the increased market size and the availability of raw materials from states like
Karnataka and Andhra Pradesh.

However, the oil manufacturers in the country seem to be not much interested in exports.
mainly due to the cost inputs to be incurred in competing with global giants in overseas
markets "Currently the maximum export of Sunflower oil is from 100 to 200 tonnes per
month, that also not on a regular basis. There is a good opportunity for the companies in India
if they are ready to explore as the total demand of the product globally will be around 5000-
10000 tonnes with a high demand-supply gap existing said Suresh N Rajan, CEO, Valasha
Merchandising Consortium, a Chennai-based Sunflower oil exporting company

The country which has its strengths in agriculture and producing quality products, can win
the world market by cultivating and processing various types of Sunflower oil seeds, averhese
company sources Modem technologies which are time-saving with lesser cost for processing
have created a better arena for the companies to provide quality products The importance of
standard qualities for processing is high in this sector as the product is also known for its
health contents, mainly Vitamin E.

The technologies introduced by foreign machinery manufacturers, like Alpha level

refining technology and Belgian technology are widely used by the Indian companies in
Sunflower oil refining. The Alpha level continuous refinery technology which is designed to
handle the refining process from Neutralisation. Bleaching. Deodourisation and De-waxing to
Packing, can reduce the time for processing considerably.

"Some 10 years ago, each of these technologies was handled separately in a stage wise
method consuming maximum 24 hours time for completing the process Now, with the Alpha
level technology, we are able to complete the process within 16 hours," said Khimji Satara,
CMD of the Mumbai-based Meghdoot Oil Mills

Similarly, the Belgian technology is also designed as automatic and continuous refining
device for processing in order to maintain the highest standards of quality and hygiene
Sunflower oil processing giants like the Tamil Nadu based Goldwinner are using the
technology for better refining quality Desmet technology, devised by Desmet Ballestra with
its operations mainly in South America, is another technology used by the oil refineries in
India for processing Sunflower oil. Desmet Ballestra is a world-class engineer of plants to
process oils and fats, and is one of the leading suppliers of vegetable oil refining and
biodiesel technologies,

"These technologies also reduce the cost involved in the refining process with its lesser
consumption of energy at the time of processing. The process is also cost-effective as the
time consumption for refining is less and at the same time a good quality of end product is
ensured." said a source from Liberty Oil Mills Around 80% of Sunflower seeds value comes
from oil. The seeds have to be crushed to remove the hulls and these hulls are used to
produce steam to power the plant. For every 100 pounds of seed, about 40 pounds of oil. 35
pounds of high protein meal. and 20 to 25 pounds of by-products are produced with the help
of modern technologies.
Agro & Food Processing Sector- Overview

INTRODUCTION

Global Food and Beverage industry has been valued at US $ 3668.3 billion in the year
2005 In the Global food processing industry Asia-pacific is accounting for 31 10% of global
market India is the World's second largest producer of food, next to China and has potential
to he number one

India- Resources Overview

 Agriculture sector contributes one-fourth of the country's GDP

 India is the largest producer of milk, fruits, pulses, cashew nuts, coconuts and tea in
world and accounts for 10% of the world fruit production

 India's food grain production is expected to rise to 208.5 million tones by March
2006.from 204.6 million tones in 2005

 Horticulture sector contributes 30% of the agriculture GDP and accounts for 8.5% of
cultivated area.

 Cotton production for FY 2005-06 has increased to 18.4 million bales, compared to
the previous forecast of 17 million bales

 Basmati exports in FY 2005 grown to USD 596 million from USD 432 million in
previous

 Non-Basmati rice exports grew to USD 880.0 million in FY 2005 from USD 483.8
previous year million in previous year

 in Agriculture output expected to grow by 3% in 2005-06, compared with 1% in

2004, as

per a Confederation of Indian Industries (CII) study.

 Joining the list of biotech mega countries. India now has 14 biotech crops under
consideration
  CII has estimated that the food processing sector has potential of attracting USD 33
billion (Rs 150, 000 Crores) of investment in next ten years.

 The food processing industry is one of the largest industries in India. It is ranked fifth
in terms of production, consumption, export and expected growth

 On the basis of strengths developed in basic resources, it is estimated that the total
food production in India is likely to double in the next ten years

 These developments are touching the domestic and global markets and hence India is
viewed as "Future Global Food Factory"

GROWTH OF FOOD INDUSTRY IN INDIA

India is the world's second largest producer of food next to China, and has the
potential of being the biggest with the food and agricultural sector. The total food production
in India is likely to double in the next ten years and there is an opportunity for large
investments in food and food processing technologies, skills and equipment, especially in
areas of Canning. Dairy and Food Processing. Specialty Processing. Packaging, Frozen
Food/Refrigeration and Thermo Processing

Fruits & Vegetables. Fisheries, Milk & Milk Products, Meat & Poultry.
Packaged/Convenience Foods, Alcoholic Beverages & Soft Drinks and Grains are important
sub- sectors of the food processing industry Health food and health foodsupplements is
another rapidly rising segment of this industry which is gaining vast popularity amongst the
health conscious

India is one of the world's major food producers but accounts for less than 15 per cent
of international food trade. This indicates vast scope for both investors and exporters Food
exports in 1998 stood at US $5.8 billion whereas the world total was US $438 billion. The
Indian food industries sales turnover is Rs 140,000 crore (1 crore 10 million) annually as at
the start of year 2000 The industry has the highest number of plants approved by the US Food
and Drug Administration (FDA) outside the USA.

India's food processing sector covers fruit and vegetables, meat and poultry, milk and
milk products, alcoholic beverages, fisheries, plantation, grain processing and other consumer
product groups like confectionery chocolates and cocoa products, Soya-based products,
mineral water, high protein foods etc. We cover an exhaustive database of an array of
suppliers, manufacturers, exporters and importers widely dealing in sectors like the -Food
Industry. Dairy processing. Indian beverage industry etc. We also cover sectors like dairy
plants, canning. bottling plants, packaging industries, process machinery etc.

The most promising sub-sectors includes Soft-drink bottling. Confectionery manufacture

Fishing, aquaculture Grain-milling and grain-based products. Meat and poultry processing
Alcoholic beverages Milk processing. Tomato paste Fast-food, Ready to-cat breakfast
cereals. Food additives, flavors etc

MAJOR PLAYERS IN THE SECTOR ;

 National Dairy Development Board, Anand

 ITC Agro-Tech. Secunderabad

 Marico Industries, Mumbai

 Ahmed Mills Mumbai

 PBS oil refineries Ltd. Chattisgarh

 Green Agro Foods, Maharashtra

 Pentagon overseas, Karnataka

 Murals Industries Ltd. Maharastra

 Krishi Oils Ltd. Madhya Pradesh

 Vijay Solvex Limited Rajasthan

 Sree Annapurna Agro Foods, Erode

 Sri Venkateshwaraa Agro Foods, Eroge

 Vama Oil Private Limited. Coimbatore

 Padmashr Oil Refineries, Vellore

 SSD Oil Mills Ltd. Chennai

 Ruchi Soya Industries LTD, Chennai

  Tamilnadu Edible Oils Ltd, Chennai

COMPETORS TRENDS:

The Indian edible oil industry is highly fragmented, with the presence of a large
number of participants in the organised and unorganised sectors. This has resulted in severe
competition and inherently thin profitability margins. Further, the profitability of market
participants has also been vulnerable to risks emanating from weak harvests, commodity
price volatility and forex movements The players operating in the market also face challenges
which are impeding their development and growth. Rising edible oil prices has emerged as a
major challenge hindering the market growth Low yield per hectare and inadequate capacity
utilization are also expected to have an unfavorable impact on the growth of the Indian edible
oil market.

The competition section begins with the Poner's Five Forces analysis for the edible
market. It outlays the competitive landscape of the edible oil market in India briefing about
the domestic and foreign players existing in the market

MARKET SHARE AND STRENGTHS

The demand for edible oils in India has shown a steady growth at a CAGR of 4.43%
over the period from 2001 to 2011 The growth has been driven by improvement in per capita
consumption, which in turn is attributable to rising income levels and living standards.
However. the current per capita consumption levels of India (at 13.3 kg/year for 2009-10) are
lower than global averages (24 kg/year) The Indian edible oils market continues to be
underpenetrated and given the positive macro and demographic fundamentals it has a
favourable demand growth outlook over the medium-to-long term

In terms of volumes, palm oil, soyabean oil and mustard oil are the three largest
consumed edible oils in India, with respective shares of 46% 16% and 14% in total oil
consumption in 2010 Given the high price consciousness and varied taste preferences of
Indian consumers ICRA expects these three oils to continue to account for the bulk of edible
oil consumption in the country ICRA notes that while the share of branded oils segment has
remained low over the years, it is poised for growth in view of rising income levels, uptrend
in urbanisation and increasing quality consciousness of Indian consumers.
 Edible oils constitute an important component of food expenditure in Indian
households. Historically India has been a major importer of edible oils with almost 30-40%
of its requirements being imported till 1980s. In 1986, the Government of India established
the

Technology Mission on Oilseeds and Pulses (TMOP) in order to enhance the production of
oilseeds in the country The TMOP launched special initiatives on several critical fronts such
as improvement of oilseed production atechnology additional support to oilseed farmers and
processors besides enhanced customs duty on the import of edible oils.
 CHAPTER III

COMPANY PROFILE
 COMPANY PROFILE

"Under the name "SUNRAJA Oil industries" we kicked off business from 2004 with a
vision of achieving best quality at best prices" Our industry is spread over ten acres of land
and operates in the industrial belt of South India at Erode District. Tamil Nadu Word class
technology for oil processing, captive wind power unit and in house quality assessment labs
make our company "one-of-a-kind"

The company is accredited with ISO 9001 2008 and ISO 22000, and it has sound quality
processes in place FSSAI department of India have inspected its factory and have provided
the food safety certificate for the company Agarwal Eye Hospital conducts yearly eye camps
in the company and it also contributes to common national interests like War Fund, Flag Day
Fund etc

The company believes in sustainable development, and it has a Zero Effluent Discharge
Program in the refinery It has a Reverse Osmosis plant in the refinery which segregates the
pure water from the effluent water and recirculates the fresh water The waste water is then
passed through evaporator which converts it to pure water.

Sunraja Oil industries shall always strive to bring affordability with quality for everyday
living in its products Sunraja Oil industries was started in a small way with a 40 ton/day
batch type refining plant over 5 acres of land, which has grown over the years to cater to its
customers. The refining plant has a sound infrastructure and has end to end machinery for
vegetable oil manufacture. The products are marketed under the brand name 'Mr. Gold" and it
has a strong brand recognition in the market

MISSION & VISION

To provide Best quality at best prices and to be a benchmark in the Edible oil industry in
India

Infrastructure

* One of the biggest refineries in South India

* World class machineries like Westfalia, Alfa Laval. Thermax etc.. aid in best refining

* Production capacity of 250 TPD Crude oil storage tank capacity 5000 MT
* Refined oil storage tank capacity 1000 MT

* Warehouse of 20000 sq.ft approximately.

* Technology for refining for edible oils including Sunflower Groundnut Rice Bran Coconut
and Super Plien

MARKETING STRENGTHS

The brands are backed by an extensive distribution network comprising over 7 lakh
retailstores, over 100 company depots, and around 6,000 distributors. The extensive
distribution network, built over the years, is a major strength for Sunraja Oil industries. It has
attempted topenetrate depth wise, along with opening new markets. With its emphasis on
providing value goods to consumers, dual strategy of Mr Gold on popular and premium range
works well withundivided focus on new channels of distribution, we have a firm footing in
modem retail andprestigious hotel chains. With its alliances with prominent retail players and
visible presence inall leading national and regional supermarkets, we hope to grow our
consumer base and product portfolio

MANUFACTURING CAPABILITIES

Business verticals Capacities per year

Locations

Oilseed Extraction 372 million metric ton

10

Edible oil refining 3.04 million metric ton

13

Palm Fruit Processing 0.09 million metric ton

02

Vanaspati & Bakery Fats 0.53 million metric ton

07

Soya meal Capacities 3.05 million metric ton

10 Wind Power Generation 85.3 MW
11
QUALITY

The oil parameters are tested every hour and monitored continuously in our in-house
pality control laboratory GLC test detect the smallest quantities (as low as 1 %) of other onl
in the product in the pre processing stage. This emures best quality Certified with 150 001
2008 for general quality and ISO 22000 2005 for food safety

AWARDS

Sanraja Oil industries has been rateil, the largest Food and Agriculture Company in
India. by Fortune India magazine in December 2014 Sunraja Oil industries was one of the
only two Indian companies featured in the World's 20 fastest growing consumer firms during
June 2012 June 2013, according to the report by Deloitte Touche Tohmatsu Limited Sunraja
Oil industries has been recipient of several prestigious awards instituted by the Government
of India and leading organisations like Dun and Bradstreet, Globoil and many more

Corporate Social responsibility

The approach is based on the fundamentals of

* Giving back to society

* Working as facilitators and enablers

* Working with the people

* Taking a participatory approach

Women empowerment : The company introduced v/arious livelihood programmes around

the field of operation to empower girls and women SMSST organises vocational training
courses in beauty care and healthcare tailoring and cutting, and warli painting. It also
conducts a computer orientation course and life enrichment ducation for girls and women
Hundreds of women and girls have heen benefited by these programmes. The Trust has been
supporting the self help groups (SHGs) on a stronger footing, helping to create wealth
through savings. It also provides training on Panchayat Raj to several villagers helping them
to take better control of their lives.
Education

Self help. Assistance, hope & Renewed Action (SHAHRA) SHAHRA Learning Centre based
at Patalganga, Maharashtra has its extension centre in the nearby village of Vashivali. The
Centre provides the local students with excellent opportunities to achieve educational
excellence .It has dedicated teachers to offer special, free coaching to matriculate students
Parent meetings, regular tests, career guidance, cultural competitions and Indoor-outdoor
games help in the overall personality development of the students. The Centre also provides
computers and trainers to secondary schools in the adjoining areas around the plant

PRODUCT PROFILE

oil Product Mr. Gold Refined sunflower features

 Non sticky, making cooking a pleasure.

 Winterization process makes the oil light for consumption.

 Now with 15% lesser absorption.

 Sustains best properties even on heading

 Can be judiciously reused

 Economical, great crispness on minimal usag

 Retains the naturel aroma and flavor of food.

 processed with guarantees high quality & purity

Health Benefits:

* Unsaturated Fatty Acids are safe for health

* Helps in weight management

* Light and easy for digestion

AVAILABLE

 1 litre
  500 ml

 100 ml

Refined rice bran oil

Product features

* Enriched with Oryzanol, that ensures good health.

* Rightly refined to assure perfect nutrition, taste and color

* Handy for the diet conscious, tasty and light for digestion

* Best option for high temperature cooking

* Gives a good aroma to every recipe

* Suited for reuse when moderately heated

Health Benefits:

* Proven across the world as an oil safe for heart health .

* Oryzanol is known to prevent hypertension and diabetes

* Reduces and maintains body cholesterol

AVAILABLE IN

 1 litre

 500 ml

 100 ml

Filtered refined groundnut oil

Product features

* Extracted from supreme quality groundnuts

* Adds great taste to food

* Specially innovated for crispy cooking

* Retains crispiness for a longer duration.

* Easant aroma Suitable refining & filtering process tap's nutrition in oil

* The plmakes the food appetizing.

* Very stable, with high energy

Health Benefits:

 Rich source of energy

 Gives a natural glow to skin and hair

 Contains good cholesterol

AVAILABLE IN

REFINED GROUNDNUT OIL

 1L

 500 ML

 100 ML
 CHAPTER IV
RESEARCH METHODOLOGY
 RESEARCH METHODOLOGY
The procedure by which researcher go about their work of describing, explaining and
predicting phenomena are called methodology. Methods comprise the procedure used for
generating, collecting and evaluating data. Methods are ways of obtaining information useful
for assessing explanations.

RESEARCH DEFINITION
The definition of research given by Creswell is “Research is a process of steps used to
collect and analyze information to increase our understanding of a topic or issue “, it consists
of three steps :pose a question, collect data to answer the question. And present an answer to
the question

Research Design :

The type of research chosen for the study is descriptive research. In descriptive
research various parameters will be chosen and analysing the variations between these
parameters. This was done with an objective to findout the motivation level of the employees.

Data sources:

The data collected for the study is mainly through the distribution of questionaries:to
be precise the data collected for study was both primary and secondary sources.

Primary Data:

primary data is the information collected for the first time; there are several methods
in which the data is complied . in this project it was obtained by mean ofquestionnaries.
Questionnaire was prepared and distributed to the employees

Secondary Data

Secondary data need for conducting research work were collected from website,
library and research engines.

Research instrument:

In this study the primary data was collected by survey technique. In this we
distributed the questionaries to the respondent .the researcher structure the questionnaries in
the form of

1. close Ended Questions

2. Multiple choice question

Questionnaire :

A Questionnaire is a sheet of paper containing questions relating to contain specific

aspect, regarding which the researcher collects the data. Because of their flexibility the
questionnaire method is by far the most common instrument to collect primary data. The
questionnaire is given to the respondent to be filled up.

Sampling Design:

Sampling design is to clearly define set of objective, technically called the universe to
studied. Sampling techniques used is simple random sampling method.

Samplesize:

This refers to the number of items to be selected from the universe to constitute a
sample. The sample size for this study was taken as 100.

Statistical tools used

The data collected was analysed by employing the following statistical techniques.

Percentage analysis:

Percentage refers to special kind of ration. It is used in making comparison between

two or more series of data. It is used to describe relationship. It is used to analyses the data.
Bar chart, pie charts were used to explain tabulation clearly.

Formula:respondent

Percentage (%)= Number of respondents ×100

Total number of respondents

 CHAPTER V
DATA ANALYSIS AND INFERENCE
 TABLE NO. 5.1

GENDER OF THE RESPONDENTS

PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

Male 57 57%

Female 43 43%

TOTAL 100 100

SOURCE: Primary Data

INFERENCE
The above table shows that 57% of the respondents are male, 43% of the respondents are
female.

Thus the majority of the respondents are male.

 CHART.NO.5.1

GENDER OF THE RESPONDENTS

GENDER
120

100

80
no .of .respondents
60 percentage(%)

40

20

0
male female total
 TABLE.NO. 5.2

CLASSIFICATION OF THE RESPONDENTS BY EDUCATIONAL

LEVEL

EDUCATION NO.OF.RESPONDENTS PERCENTAGE(%)

Illiterate
8 8%
diploma
21 21%
UG
33 33 %

PG
26 26%

Others
12 12%

100
TOTAL 100

SOURCE : Primary Data

INFERENCE
The above table shows that 8%of the respondents come under illiterate category ,21% of the
respondent come under diploma category, 33% of the respondents are under graduate
category,26% of the respondents come under the post graduate category and 12 %of the
respondents come under other education category.

Thus the majority of the respondents come under the undergraduate category .
 CHART.NO.5.2

CLASSIFICATION OF THE RESPONDENTS BY EDUCATIONAL

LEVEL

EDUCATION
120

100

80
no.of.respondents
60 percentage(%)

40

20

0
illiterate diploma ug pg others total
 TABLE.NO. 5.3

CLASSIFICATION OF THE RESPONDENT BY INCOME

INCOME NO.OF.RESPONDENT PERCENTAGE(%)

Below Rs.5000 21 21%
Rs .5001-10000 24 24%
Rs .10001-15000 36 36%
Rs.15001-20000 11 11%
Above RS.20000 8 8%
TOTAL 100 100
SOURCE: Primary Data

INFERENCE:

The above table shows that21%of the respondent monthly income is below Rs.5000,24% of
the respondent monthly income is Rs.5001-10000,36% of the respondents monthly income is
Rs.10001-15000,11% of the respondents monthly income isRs.15000-20000,8% of the
respondents monthly income is above Rs,20000

The majoritycof the respondents monthly income is Rs.10001-15000

 CHART.NO.5.3

CLASSIFICATION OF THE RESPONDENTS BY INCOME

100
90
80
70
60
50
40 no.of.respondents
30 percentage(%)
20
10
0
 TABLE.NO.5.4

MORE PREFERABLE TYPE OF THE MR.GOLD PRODUCTS

TYPE NO.OF.RESPONDENTS PERCENTAGE(%)

Refined sunflower oil 58 58 %

Refined rice bran oil 11 11%

Refined groundnut oil 31 31%

TOTAL 100 100

SOURCE:Primary Data

INFERENCE:

The above table shows 58% of the respondents preferring refined sunflower
oil,11% of the respondents preferring refined rice bran oil, 31% of the respondents preferring
refined groundnut oil.

Thus the majority of the respondents preferring MR.GOLD sunflower oil.

 CHART.NO.5.4

MORE PREFERABLE TYPE OF THE MR.GOLD PRODUCTS

MORE PREFERABLE TYPE

120

100

80
no.of.respondents
60
percentage%
40

20

0
refined sunflower refined rice bran refined groundnut total
oil oil oil
 TABLE.NO.5.5

NO.OF. TIMES REPURCHASING THE BRAND MR.GOLD

PURCHASE TIME NO.OF.RESPONDENTS PERCENTAGE(%)

Once 18 18 %

2-5 times 27 27%

More than 5times 35 35%

Regularly 11 11%

None 9 9%

TOTAL 100 100

SOURCE: Primary Data

INFERENCE:
The above table shows that 18 % of the respondents are repurchasing the brand
once,27% of the respondents are repurchasing the brand 2-5 times,35% of the respondents are
repurschasing the brand more than 5 times and 11% of the respondents are repurschasing the
regularly and 9% of the respondents are not repurschasing the brand.

Thus the majority of the respondents are repurchasing the brand more than 5 times.
 CHART.NO.5.5

NO.OF .TIME REPURCHASING THE BRAND MR.GOLD

REPURCHASING
120
100
80
60 no.of.respondents
percentage%
40
20
0
once 2-5 times more than 5 regularly none total
times
 TABLE.NO.5.6

PREFERRING TO USE MR.GOLD REFINED OIL

OPINION NO.OF.RESPONDENTS PERCENTAGE(%)

Always 41 41%

when there are guests in home

25 25%

Festivals days
34 34%

None 0 0%

TOTAL 100 100

SOURCE:Primary Data

INFERENCE:

The above table show that 41% of the respondents preferring always to use, 25% of the
respondents preferring when there are guest in home and 34% of the respondents are
preferring during festival days to use the brand .0% no prefer.

Thus the majority of the respondents are preferring always to use.

 CHART.NO.5.6

PREFERING TO USE MR.GOLD REFINED OIL

PREFERING TO USE MR.GOLD REFINED OIL

120

100

80
no.of.respondents
60
percentage
40

20

0
always when there are festival days total
guest in home
 TABLE.NO.5.7

INSPIRING ASPECT OF THE BRAND MR.GOLD

ASPECT NO.OF.RESPONDENTS PERCENTAGE (%)

Price 27 27%

Availability 20 20%

Sales promotion 13 13%

Quality 40 40%

TOTAL 100 100

SOURCE:Primary Data
INFERENCE:

The above table shows that 27% of the respondents inspiring aspect is price, 20% of the
respondents inspiring aspect is availability ,13% of the respondents inspiring aspect is sales
promotion and 40% of the respondents inspiring aspect is quality .

Thus the majority of the respondents inspiring aspect is quality .

 CHART.NO.5.7

INSPIRING THE BRAND ASPECTS MR.GOLD

INSPIRING THE BRAND ASPECT MR.GOLD

120

100

80

60 no .of.respondents
percentage(%)
40

20

0
price availability sales quality total
promotion
 TABLE.NO.5.8

SATISFACTION WITH THE BRAND MR.GOLD

SATISFACTION NO.OF. PERCENTAGE (%)

RESPONDENTS
Highly satisfied
30 30%
Satisfied
36 36%
Neither satisfied nor
dissatisfied 18 18%

Dissatisfied 11 11%

Highly dissatisfied 5 5%
TOTAL 100 100
SOURCE:Primary Data

INFERENCE
The above table shows that 30% of the respondents are highly satisfied,36% of the
respondents aresatisfied ,18% of the respondents are neither satisfied nor dissatisfied ,11% of
the respondents are the dissatisfied and 5% of the respondents are highly dissatisfied with the
brand MR.GOLD .

Thus the majority of the respondents are satisfied with the brand MR.GOLD.
 CHART.NO.5.8

LEVEL OF SATISFACTION IN THE BRAND MR.GOLD

SATISFACTION
120

100

80
Series1
60
Series2

40 Series3

20

0
particulars highly satisfied neither dissatisfied highly total
satisfied satisfied nor dissatisfied
dissatisfied
 TABLE.NO.5.9

COMPARISON BETWEEN MR.GOLD WITH OTHER BRAND

OPINION NO.OF.RESPONDENTS PERCENTAGE (%)

Superior 27 27%

Neutral 41 41%

Inferior 32 32%

TOTAL 100 100

SOURCE: Primary Data

INFERENCE

The above table shows that 27% of the respondents said the superior,41% of the respondents
said that neutral and 32% of the respondents said that inferior to other brands.

Thus the majority of the respondents said that neutral when comparison between MR.GOLD
with other brands.
 CHART.NO.5.9

COMPARISON BETWEEN MR.GOLD WITH OTHER BRAND

COMPARISON WITH OTHER BRAND

120
100
80 no.of.respondents
60 percentage(%)

40
20
0
superior neutral inferior total
 TABLE.NO.5.10

LEVEL OF SATISFACTION IN THE PRICE OF MR.GOLD

PARTICULARS NO.OF. PERCENTAGE (%)

RESPONDENTS

Highly satisfied 37 37%

satisfied 32 32%

Neither satisfied nor 14 14%

dissatisfied

Dissatisfied 13 13%

Highly satisfied 4 4%

TOTAL 100 100

SOURCE:Primary Data

INFRENCE
The above table shows that 37% of the respondents are highly satisfied ,32% of the
respondents are satisfied ,14% of the respondents are neither satisfied nor dissatisfied,13% of
the respondents are dissatisfied and 4% of the respondents are highly dissatisfied with the
price of MR.GOLD.

Thus the majority of the respondents are highly satisfied with the price of MR.GOLD .
 CHART.NO.5.10

LEVEL OF SATISFACTION IN THE PRICE

120

100

80

60 no.of.respondents
percentage%
40

20

0
highly satisfied neither dissatisfied highly total
satisfied satisfied dissatisfied
 TABLE.NO.5.11

SWITCHING TO OTHER BRAND IF ALTERNATIVE BRAND IS

CHEAPER

OPINION NO.OF.REPONDENTS PERCENTAGE(%)

Very likely 10 10%
Likely 33 33%
Unknow 30 30%
Unlikely 20 20%
Very unlikely 7 7%
TOTAL 100 100
SOURCE: Primary Data

INFERENCE
The above table shows that10% of the respondents are very likely ,13% of the respondents
are likely, 30% of the respondents are unknown ,20% of the respondents are unlikely,20% of
the respondents are very unlikely for switching to other brand if alternative brand cheaper
than MR.GOLD.

Thus the majority of the respondents are likely for switching to other brand if alternative
brand is cheaper than MR.GOLD.
 CHART.NO.5.11

SWITCHING THE OTHER BRAND IF ALTERNATIVE BRAND IS

CHEAPER

120

100

80
no.of.respondents
60 percentage(%)

40

20

0
very likely likely unknown unlikely very unlikely total
 TABLE.NO.5.12

SATISFACTION WITH QUALITY OF THE BRAND MR.GOLD

PARTICULARS NO.OF.RESPONDENTS PERCENTAGE (%)

Highly satisfied 20 20%

Satisfied 35 35%

Neither satisfied nor 18 18%

dissatisfied
Dissatisfied 15 15%
Highly dissatisfied 12 12%
TOTAL 100 100
SOURCE: Primary Data
INFERENCE

The above table shows that 20% of the respondents are highly satisfied,35% of the
respondents are satisfied ,18% of the respondents are neither satisfied nor dissatisfied,15% of
the respondents are dissatisfied and 12% of the respondents are respondents are highly
dissatisfied about the satisfaction with quality of the brand MR.GOLD.

Thus the majority of the respondents are satisfied about the satisfaction with quality of the
brand MR.GOLD.
 CHART.NO.5.12

SATISFACTION WITH QUALITY OF THE BRAND MR.GOLD

120

100

80

60 Series1
Series2
40

20

0
particulars highly satisfied neither dissatisfied highly total
satisfied satisfied nor dissatisfied
dissatisfied
 TABLE NO.5.13

PACKAGE SATISFACTION TOWARDS AVAILABILITY OF ALL

WEIGHTS OF PACKAGE

PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

Highly satisfied 24 24%

Satisfied 31 31%
Neither satisfied nor
dissatisfied 30 30%
Dissatisfied
10 10%

Highly dissatisfied 5 5%

TOTAL 100 100

SOURCE: Primary Data

INFERENCE
The above table shows that 24% of the respondents are highly satisfied ,31% of the
respondents are satisfied ,30% of the respondents are neither satisfied nor dissatisfied ,10% of
the respondents are dissatisfied and 5% of the respondents are highly dissatisfied towards the
availability of all weights of package.

Thus the majority of the respondents are satisfied towards the availability of all weights
package
 CHART.NO.5.13

SATISFACTION TOWARDS AVAILABILITY OF THE WEIGHTS OF

PACKAGE

120

100

80

60 no.of.respondents
percentage(%)
40

20

0
highly satisfied neither dissatisfied highly total
satisfied satisfied nor dissatisfied
dissatisfied
 TABLE .NO.5.14

SWITCHING TO OTHER BRAND IF AN ALTERNATIVE BRAND IS

AVAILABILITY AT ALL TIMES

OPINION NO.OF.RESPONDENTS PERCENTAGE (%)

Very likely 34 34%

Likely 28 28%

Unknow 20 20%

Unlikely 12 12%

Very unlikely 6 6%

TOTAL 100 100

SOURCE:Primary Data

INFERENCE
The above table shows that 34% of the respondents are very likely, 28% of the respondents
are likely,20% of the respondents are unknow ,12% of the respondents are unlikely,6% of the
respondents are very unlikely for switching to other brand if alternative brand is availability
at all times than MR.GOLD.

Thus the majority of the respondents are very likely for switching to other brand if alternative
brand is availability at all time than MR.GOLD
 CHART.NO.5.14

SWITCHING TO OTHER BRAND IF AN ALTERNATIVE BRAND IS

AVAILABLE AT ALL TIMES

120

100

80
no.of.respondents
60
percentage(%)
40

20

0
very likely likely unknown unlikely very total
unlikely
.
 TABLE.NO.5.15

SATISFACTION TOWARDS THE SALES PROMOTIONAL

STRATEGIES

PARTICULARS NO.OF. PERCENTAGE(%)

RESPONDENTS

Satisfaction 15 15%

Highly satisfaction 29 29%

Neutral 41 41%

Dissatisfaction 9 9%

Highly dissatisfaction 6 6%

TOTAL 100 100

SOURCE:Primary Data

INFERENCE
The above table shows that 15% of the respondents are satisfaction,29% of the respondents
are highly satisfaction, 41% of the respondents are neutral,9% of the respondents are
dissatisfaction,and 6% of the respondents are highly dissatisfaction towards the sales
promotional strategies.

Thus the majority of the respondents are neutral towards the sales promotional strategies.
 CHART.NO.5.15

SATISFACTION TOWARDS THE SALES PROMOTIONAL STRAGIES

120

100

80

60

40 no.of.respondents
percentage(%)
20

0
 TABLE.NO.5.16

MR.GOLD ISO CERTIFICATE

PARTICULARS NO.OF,RESPONDENTS PERCENTAGE(%)

Yes 65 65%

No 35 35%

TOTAL 100 100

SOURCE:Primary Data

INFERENCE
The above table shows that 65% of the respondents are yes,35% of the respondents are no.

Thus the majority of the respondent are yes.

 CHART.NO.5.16

MR.GOLD ISO CERTIFICATE

120

100

80
no.of.responents
60 percentage(%)

40

20

0
yes no total
 TABLE.NO.5.17

RECOMMENDING THE BRAND MR.GOLD

PARTICULARS NO.OF.RESPONDENTS PERCENTAGE (%)

Yes 57 57%

No 43 43%

TOTAL 100 100

SOURCE:Primary Data

INFERENCE
The above table shows that 57% of the respondents recommends the brand and 43% of the
respondents do not recommends the brand .

Thus the majority of the respondents recommends the brand.

 CHART.NO.5.17

RECOMMENTING THE BRAND MR.GOLD

RECOMMENTING THE BRAND MR.GOLD

120

100

80
no.of .respondents
60
percentage(%)

40

20

0
yes no total
 TABLE.NO.5.18

TRUSTING THE BRAND MR.GOLD THAN OTHER BRAND

PARTICULARS NO.OF.RESPONDENTS PERCENTAGE (%)

16 16%
Strongly agree
41 41%
Agree
26 26%
Neither agree nor disagree
13 13%
Disagree
4 4%
Strongly disagree

TOTAL 100 100

SOURCE:Primary Data

INFERENCE
The above table shows that 16% of the respondents are strongly agree,41% of the
respondents are agree,26% of the respondents are neither agree nor disagree,13% of the
respondents are disagree and 4% of the respondents are strongly disagree about trusting the
brand MR.GOLD.than other brands.

Thus the majority of the respondents are agree about trusting the brand MR.GOLD than other
brands.
 CHART.NO.5.18

TRUSTING THE BRAND MR.GOLD THAN OTHER BRAND

TRUSTING THE BRAND MR.GOLD

120

100

80

60
no.of.respondents
40
percentage
20

0
strongly agree neither disagree strongly total
agree agree nor disagree
disagree
 TABLE.NO.5.19

THE USING BRAND MR.GOLD OIL GOOD FOR HEALTH

PARTICULARS NO.OF.RESPONDENTS PERCENTAGE(%)

Strongly agree 54 54%

agree 6 6%

Neither agree nor disagree 10 10%

Disagree 12 12%

Strongly disagree 18 18%

TOTAL 100 100

SOURCE: Primary Data

INFERENCE
The above table shows that 54% of the respondents are stronghly agree ,6% of
the respondents are agree,10% of the respondents are neither agree nor disagree,12% of the
respondents disagree and 18% of the respondents are strongly disagree.

Thus the majority of the respondents are strongly agree.

 CHART.NO.5.19

USING MR.GOLD OIL IS GOOD FOR HEALTH

GOOD FOR HEALTH

120

100

80

60 no.of.respondents
percentage(%)
40

20

0
strongly agree neither disagree strongly total
agree agree nor disagree
disagree
CHAPTER VI
FINDINGS
 FINDINGS

 57% of the respondents are male

 33% of the respondents come under the undergraduate category.

 36% of the respondents monthly income is RS 10000-15000

 58% of the respondents prefer Mr. Gold Refined Sunflower Oil

 35% of the respondents are repurchasing Mr Gold brand more than 5 times

 41% of the respondents prefer always to use Mr. Gold refined oil

 40% of the respondents inspiring aspect is quality

 36% of the respondents are satisfied with the brand Mr.Gold

 41% of the respondents said that neutral about comparison between Mr.Gold with
other brand

 37% of the respondents are highly satisfied with the price of Mr. Gold.

 33% of the respondents are likely about switching to other brand if alternative brand
is cheaper than Mr. Gold

 35% of the respondents are satisfied about the quality of the brand Mr Gold

 31% of the respondents are satisfied towards the availability of all weights of
package

 34% of the respondents are very likely about switching to other brand if alternative
brand is availability at all time than MR.GOLD.

 41% of the respondents are neutral towards the sales promotional strategies

 65% of the respondent are know the iso certificate.

 57% of the respondents are recommending the brand.

 41% of the respondents agree about trusting the brand Mr.Gold than other brand

 54% of the respondents agree about the brand Mr. Gold is good for health.
CHAPTER VII
SUGGESTION
 SUGGESTIONS

 Special offers and discounts should be provided by the companies, so that people
can't switch over to other brand of the companies.

 Dealers and showroom should provide the better after sale services as provided by
the distributors.

 Availability of different brands of television should increase by increasing the

network of distributors & dealers

 Advertisement plays the role in purchase of the television.

 Special festival offer and exchange offers should be used by the companies to
improve the sales.

 Companies should quickly settle the claims; this will increase the goodwill of the
company

 Advertisement should be on local TV channel.

CHAPTER VIII

CONCLUSION
 CONCLUSION

In the competitive environment, the focus of the organization is more on customers

satisfaction. Since satisfaction which leads to loyalty on the brand. So customer satisfaction is
be continuous process for keeping the customers intact. It is concluded that most of the
people prefer Mr. Gold sunflower oil due to its quality, health, price, and availability. Some
people often like to have a purchase with varieties.The company can give more offers to
attract more customers and to create brand awareness in rural consumer also. More price
discounts should be provided. The company can give about their product information through
with booklets and catalogues. The advertisement should more frequently appear in local TV
channels.This study deals with the brand loyalty towards the brand. The suggestions show
that the customers are satisfied with the product and goodwill of the company and it has good
number of loyal customers towards the brand Mr. Gold.
APPENDIX
REFERENCE
 REFERENCE
 www.google.com.in

 www.ushaoil.org

 www.BSP refined oil.in

QUESTIONNAIRE
 A STUDY ON CUSTOMER SATISFACTION TOWARDS THE
SUNRAJA OIL PVT LTD WITH SPECIAL REFERENCE TO
ERODE ( DT)

QUESTIONNAIRE
1.Name;

2.Sex
A, male
B,female

3.Education qualification
A, illiterate
B, diploma
C, UG
D, PG
E, others

4.Monthly income;

A, >RS5000

B, RS5001 to1000

C, RS 10001 to 15000

D, Rs.15001 to 20000
E, above 20000

5.What type of product do you prefer more in mr.gold?

A, refined sunflower oil

B, refined rice bran oil
C, refined ground oil

6.How many times have you repurchased the brand mr.gold?

A, once
B, 2-5 times
C, more than5 times
D, regularly
E, none

7. When do prefer to use mr.gold refined oil?

 A, always
B ,when there are guest in home
C,festival day
D, none

8,What aspect of the brand inspires you the loyalty mr.gold?

A, price
B,,availability
C,sales promotion
D,quality

9.What is your level satisfaction in the brand mr.gold ?

A, highly satisfied
B, satisfied
C, neither satisfied nor dissatisfied
D,dissatisfied e, highly satisfied

10. How do you feel the brand mr.gold compare to other brands?
A, superior
B,,neutral
C, inferior
11.What is your level of satisfaction in the price of ,r.gold ?
A, highly satisfied
B,satisfied
C,dissatisfied
D,,highly dissatisfied
12..How likely would it be for you to switch the brand from mr.gold to others if an
alternatives brand is cheaper?
A,very likely
B,likely
C, unknow
D, unlikely
E ,very unlikely

13.What is you level of satisfaction in the qualiy of the brand mr.gold?

A, highly satisfied
B ,satisfied
C,,neither nor dissatisfied
D,dissatisfied
E, higly dissatisfied
 14. What is your of satisfaction towards availability of all weights of packages in the
brand mr.gold ?

A, highly satisfied

B,,satisfied

C,neither satisfied nor dissatisfie

D,dissatisfied

E, highy dissatisfied

15.How likely would it be for you to switch the brand from mr.gold to others if an
alternative brand is available at all times?

A,very likely

B,,likely

C, unknown

D,unlikely

E,very likely

16. What is the level of satisfaction towards the sales promotional strategies of the
brand mr.gold ?

A, satisfaction

B,,highly satisfaction

C,neutral

D,dissatisfaction

E,,highy dissatisfaction

17. Do you know about the MR.GOLD ISO certificate?

A, Yes B, No

18.Would you recommend the brand mr.gold?

A, Yes B,,No
19, How do you agree that you trust the brand mr.gold than other brand?

A, strongly agree

B,,agree

C,,neither agree nor disagree

D, disagree

E,strongly disagree

20 ,Do you agree tha using branded mr.gold refined oil good for health?

A,strongly agree

B ,agree

C,neither agree nor disagree

D, disagree

E, strongly disagree