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56 views47 pages

LANCOME Rapport2023 EN 20241118 1

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p95032319
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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You are on page 1/ 47

SUSTAINABLE

PROGRESS 2023
REPORT

1 Sustainable progress report 2023


TABLE OF OUR ACHIEVEMENTS 04

IN 2023
CONTENTS
OUR ROADMAP 05

1 2
GROW OUR FUTURE WRITE YOUR FUTURE
IMPROVING THE IMPACT COMBATING INEQUALITIES
OF OUR PRODUCTS ACROSS FACED BY WOMEN THROUGH
OUR ENTIRE VALUE CHAIN EDUCATION

GREEN SCIENCES: reconciling performance 07 RETAIL: creating a “more sustainable experience” 29 SUPPORTING WOMEN’S EMPOWERMENT 44
and sustainability through green sciences in our points of sale THROUGH EDUCATION

PACKAGING: reducing packaging intensity 16 COMMUNICATION AND MARKETING: 33 A LONG-TERM COMMITMENT 45


and creating more sustainable formats acting to reduce the impact of communication
and advertising
PRODUCTION SITES & TRANSPORTATION: 21
towards a reduction in the environmental DOMAINE DE LA ROSE: celebrating a unique 35
footprint of production and transportation natural and cultural heritage

SOURCING: increasingly sustainable and 26 EXPERT PARTNERSHIPS: partnerships serving 40


responsible sourcing the preservation of biodiversity

APPENDICES 46

2 Sustainable progress report 2023


A WORD FROM ABOUT US
FRANÇOISE LEHMANN
Founded in 1935, the Lancôme brand aims to empower women by making them feel more beautiful
and offering them the best of cosmetic innovation in terms of quality, science, and effectiveness.
GLOBAL BRAND PRESIDENT
Over the decades, it has shared its vision of French beauty and elegance in more than 160
LANCÔME INTERNATIONAL
countries, and is today the world’s leading luxury beauty brand. Lancôme offers skincare, makeup,
and fragrances that meet the beauty aspirations of all women in their infinite diversity. In 2020,
Lancôme acquired the Domaine de la Rose in Grasse. This site is dedicated to sharing, celebrating,
and transmitting the expertise related to perfume savoir-faire, so dear to the brand and registered
as part of UNESCO’s intangible cultural heritage.
“BECAUSE LANCÔME IS A LEADER IN LUXURY

BEAUTY BRAND, WE HAVE A DUTY TO ACT ON

ENVIRONMENTAL AND SOCIAL ISSUES AND TO

CONTRIBUTE TO BUILDING A HAPPIER AND MORE

SUSTAINABLE FUTURE FOR ALL. LANCÔME IS

ACCELERATING ITS TRANSFORMATION AND IS

MOBILIZING TO SUPPORT CAUSES THAT ARE DEAR

TO ITS HEART AND FOR WHICH THERE IS AN URGENT

NEED: PRESERVING BIODIVERSITY, EMPOWERING

CONSUMERS TO MAKE MORE SUSTAINABLE

CONSUMPTION CHOICES AND BECOME AGENTS OF

CHANGE, AND COMBATING INEQUALITIES FACED

BY WOMEN THROUGH EDUCATION.”

3 Sustainable progress report 2023


OUR ACHIEVEMENTS IN 2023

Opening of the Domaine de la Rose to the public, Idôle perfume now available in a refillable format. Exemplary renovation of the Rénergie H.P.N. 300-Peptide
a unique place for the preservation and An initiative that saves 198 tons of glass, 21 tons Cream which contains 300 different types of peptides from
transmission of expertise on perfume plants. of cardboard, 8 tons of metal and 2 tons of plastic plant extracts, a biotechnologically derived hyaluronic acid,
Open to the public, it is a testing ground for per year. √ and whose new refillable packaging has reduced glass
sustainable polyculture and green chemistry. consumption by -77%1, plastic by -25%1, cardboard by -20%1.
Compared to its previous version the new packaging
has been lightweighted of 20%.

1. Comparison between three Rénergie H.P.N 300-Peptide Cream jars


and one Rénergie H.P.N 300-Peptide Cream + two refills.

4 Sustainable progress report 2023 OUR ACHIEVEMENTS


OUR ROADMAP

Our roadmap is structured around two pillars that guide


our commitments and actions to make beauty more sustainable.

GROW OUR FUTURE WRITE YOUR FUTURE


With “Grow Our Future” we are accelerating our transforma- Since 2017, Lancôme has been committed to supporting
tion to better anchor the brand in its time and meet the chal- women through the “Write Your Future” program, which aims
lenges of efficacy, innovation, and sustainability in line with to promote women’s empowerment through education. Initial-
the expectations of our consumers and future generations. ly launched in Morocco, Thailand, and Guatemala in collabo-
To reduce the environmental footprint of our products and re- ration with the NGO CARE International, the program quickly
spect biodiversity, we are acting on the entire life cycle of our expanded to some twenty countries and regions around the
products throughout our value chain: sourcing of raw materi- world, with the support of local NGOs that share our vision of
als, formula composition, packaging optimization, production, a fairer and more inclusive society.
transportation, and impact reduction at points of sale, etc.

This pillar is broken down into strong commitments:

• The contribution of Green Sciences, driven by the L’Oréal


Group, is at the heart of our activities. This approach, whose
objective is to get the best out of nature thanks to science,
is gradually transforming our portfolio of raw materials and
active ingredients.

• The rise of refillable formats in our product portfolio is part


of our desire to encourage more responsible behavior.

• Our contribution to perfume-related expertise in Grasse,


embodied by the Domaine de la Rose, a unique place, now
open to the public, where a dozen perfume plants are grown
organically, including the centifolia rose, the emblematic
flower of Lancôme.

5 Sustainable progress report 2023 OUR ROADMAP


GROW
OUR FUTURE
IMPROVING THE IMPACT
OF OUR PRODUCTS ACROSS
OUR ENTIRE VALUE CHAIN

6 Sustainable progress report 2023


GROW OUR FUTURE

GREEN SCIENCES RECONCILING


PERFORMANCE AND
SUSTAINABILITY
THROUGH GREEN
SCIENCES

For over 85 years, Lancôme has been devel-


oping products based on science and technol-
ogy. With “Green Sciences” Lancôme is going
even further by using the potential of nature
amplified by science. Believing that the future
of beauty is built with innovations from bio-
technology, biomimicry, or green extraction, the
brand is gradually transforming its portfolio of
raw materials and bio-sourced ingredients with
the aim of reducing the environmental footprint
of its products throughout their life cycle. This
commitment is structured around three pillars
focusing on complementary areas of expertise.

7 Sustainable progress report 2023


• Sustainable cultivation, which concerns the practices and
cultivation techniques behind the sourcing of living organisms
such as plants, yeasts, and bacteria;

• Sustainable transformation, which refers to the processes


used to create new ingredients, and which is based on green
chemistry, green extraction, and biotechnology;

• Sustainable formulation, which refers to the development of


new, ever more effective and environmentally friendly formu-
las, without compromising the quality and safety of products.

Together, and thanks to a dynamic of constant experimenta-


tion and innovation, these three pillars shape all aspects of the
brand’s creation and development process and provide a com-
petitive advantage to Lancôme products and formulas.

In parallel with this work, Lancôme is continuously strengthen-


ing the transparency of the composition of its products and the
information provided to consumers.
DR. ANNIE BLACK
INTERNATIONAL SCIENTIFIC DIRECTOR, LANCÔME

“WITH EACH NEW LAUNCH, WE TRY TO INCLUDE


INGREDIENTS FROM GREEN SCIENCES. THUS, WHILE
MAINTAINING THE SAME LEVEL OF REQUIREMENT
REGARDING THE PERFORMANCE AND QUALITY OF
OUR PRODUCTS, WE ARE CONTINUOUSLY DEVELOPING
SUSTAINABLE ALTERNATIVES TO THE ACTIVE INGRE-
DIENTS WE USE. OUR OBJECTIVE? TO GRADUALLY
EVOLVE OUR PORTFOLIO TO DEVELOP AN INCREAS-
INGLY RENEWABLE OFFER. TO ACHIEVE THIS, GREEN
SCIENCES ARE AN ESSENTIAL DRIVER. THE TECH-
NIQUES AND SCIENTIFIC DISCIPLINES ON WHICH THEY
ARE BASED ALLOW US TO INNOVATE TO MEET THE
MANY CHALLENGES OF SUSTAINABLE DEVELOPMENT.
THEY CONTRIBUTE TO THE PRESERVATION OF NAT-
URAL RESOURCES AND BIODIVERSITY AND TO OUR
OVERALL ECO-DESIGN APPROACH, WHILE OFFERING
SAFE AND EFFECTIVE PRODUCTS TO CONSUMERS.”

8 Sustainable progress report 2023 GROW OUR FUTURE — GREEN SCIENCES


SUSTAINABLE CULTIVATION
Sustainable cultivation refers to cultivation prac- In Grasse, home to the sustainable polyculture of perfume plants
tices and techniques aimed at managing water including the centifolia rose, the Domaine de la Rose has been
resources, respecting biodiversity and soil quality, organically cultivated and certified organic for over 20 years.
limiting land use footprint and carbon emissions, On this 7-hectare estate, Lancôme continues traditional poly-
while providing biomass for innovation. culture methods that shelter, promote, and regenerate animal
and plant biodiversity.
With this objective in mind, Lancôme collaborates with com-
mitted suppliers and partners and continuously innovates on Lancôme adopts a similar approach on the Plateau de Valensole
its own plots. Although the latter represent only a small part where, in particular, the Rose Perpétuelle Absolue™ is cultivated
of the brand’s supplies, they are intended to push for improved in partnership with the grower Emmanuelle Ravel, who promotes
cultivation practices and a reduction in the brand’s environ- organic and regenerative agriculture and experiments with agro-
mental impact. ecology techniques.

Thus, in Grasse as well as on the Valensole plateau, the brand is


conducting numerous research projects that allow it to deepen
its knowledge of agriculture, to test more environmentally friendly
practices for the production of some of its raw materials, and
to develop the assets of tomorrow’s cosmetics.

100%
of the roses grown on
the Grasse and Valensole
estates are organically
grown.

9 Sustainable progress report 2023 GROW OUR FUTURE — GREEN SCIENCES


SUSTAINABLE TRANSFORMATION
& FORMULATION

DEVELOPING MORE VIRTUOUS


TRANSFORMATION PROCESSES

One of the major challenges of Lancôme’s eco-res-


ponsible approach is to develop ever more virtuous
INCREASINGLY SUSTAINABLE FORMULATIONS

Thanks to these processes, Lancôme regularly renews its prod-


59% √ DR. ANNIE BLACK
INTERNATIONAL SCIENTIFIC DIRECTOR, LANCÔME
transformation processes, which move away from uct ranges by developing more sustainable formulations that
petrochemistry, for perfume as well as for skin- contain an increasing number of renewable ingredients.
care and makeup. To implement new transforma- of the ingredients used “A TRUE DRIVER OF INNOVATION, GREEN SCIENCES
in our formulas are
tion methods and offer ever more innovative and Thus, whenever possible, raw materials or chemically derived bio-sourced, from abundant
PLAY A CENTRAL ROLE IN THE DEVELOPMENT OF

environmentally friendly raw materials, Lancôme’s actives are replaced by more sustainable alternatives with the mineral resources or from NEW LANCÔME PRODUCTS AND IN THE CONTINU-

circular processes. OUS IMPROVEMENT OF OUR FORMULAS. THANKS


teams rely on: aim of gradually replacing molecules that are not renewable TO THEM, OUR TEAMS ARE DEVELOPING ALTERNA-
with bio-sourced alternatives, derived from abundant minerals 2030 TARGET TIVES TO NON-RENEWABLE RAW MATERIALS WITHOUT
• “ Green extraction”, which allows the most active molecules or circular processes. 95% COMPROMISING ON THE PERFORMANCE AND SENSO-
to be extracted directly from plants without resorting to tradi- RIALITY OF THE PRODUCTS, ESSENTIAL IN THE FIELD

78%
tional chemistry. Molecules trapped in parts of the plant that Renovated in 2023, the Rénergie Multi Lift cream for dry skin
OF SKINCARE AND MAKEUP.”

are normally difficult to access are extracted using non-eco- now contains 86% ingredients of natural origin (vs. 58% previ- √
toxic solvents with limited environmental impact. Active in- ously), 78% renewable materials (vs. 32%) and has a rate of 90%
of the raw materials
gredients such as peptides or beech bud extract are used via renewable ingredients (vs. 62%). As for the H.P.N. 300-Peptide contained in our formulas
this technique for our cosmetic products; day cream, it contains natural peptides from three plant extracts (excluding makeup)
are biodegradable.
• “ Green chemistry”, whereby natural ingredients are transformed (peas, lupine, and flax) while most peptides on the market are
in a limited number of steps, using solvents with minimal envi- synthetic. 300 different types of peptides have been extracted
ronmental impact. This makes it possible to develop new bio- from the proteins of these plants, an exclusivity. The hyaluronic
degradable and biocompatible molecules that consume less acid is derived from biotechnology (lactobacillus fermentation
energy than conventional chemistry; and process).

•B
 iotechnology, which involves using living cells, such as plants
or bacteria, as micro-factories to create new ingredients. This
is how ingredients such as hyaluronic acid are produced.

10 Sustainable progress report 2023 GROW OUR FUTURE — GREEN SCIENCES


ZOOM FOCUS

SPOT, THE TOOL PROOF BY EXAMPLE


FOR MEASURING
AND IMPROVING THE Absolue Range
By using an innovative distillation of Rose Perpétuelle AbsolueTM
SUSTAINABILITY OF with CO2, Lancôme has used a green extraction method from
L’ORÉAL FORMULAS
100%
perfumery to create an asset for skincare, now present in all
phare products of the Absolue™ range.

SPOT (Sustainable Product Optimization Tool) is of new or renovated In addition, thanks to biotechnology (Rose Black Tech™ pro-
a unique eco-design tool that measures the envi- products launched in
2023 have an improved cess) and the identification of a micro-ferment located at the
ronmental impact of all the Group’s products. It is
environmental profile, of root of the Rose Perpétuelle Absolue™ rose on the Valensole
based on a methodology developed with the help of which 29% is due to a new plateau, Lancôme was able to amplify the precious Absolue
international experts. formula with a reduced
environmental footprint. Blackbiosis™ active ingredient present in Absolue L’Extrait and
produce it in large quantities through a fermentation process.
Deployed by the Group’s brands since 2017, it is fully integrated
into the design and launch process for new products and ena-
bles us to:

• Simulate different design options and assess their impact on the


environment and society, and identify areas for improvement;
Teint Idôle Ultra Wear
• Quantify the impact reduction of a product and track its pro-
gress in different areas of improvement, such as the environ- Renovated in 2023, this foundation contains biotechnologically
mental footprint of packaging and formula. This includes the derived hyaluronic acid, produced by bacteria from a lactoba-
proportion of bio-sourced ingredients and those produced by cillus fermentation process.
Green Sciences.

11 Sustainable progress report 2023 GROW OUR FUTURE — GREEN SCIENCES


MORE ECO-RESPONSIBLE PERFUMES F OCUS

The creation of a perfume is the result of a subtle balance


between natural ingredients and synthetic products. To improve
PROOF BY EXAMPLE
the sustainability of perfumes, teams are mobilized around two
priorities:
Lancôme Idôle Now floral eau de parfum
• For natural ingredients: work on the transparency of the sup- 92.5% of the ingredients in this eau de parfum are biodegrad-
ply chain, the origin of the raw material, respect for the envi- able and 72.7% are from renewable sources.
ronment, and extraction and transformation methods that
consume less water or energy;

• For synthetic ingredients: evolve portfolios with perfumes


composed primarily of bio-sourced ingredients or ingredients
from the circular economy, which requires a new way of work-
ing with suppliers.

93% √ 73%
of the ingredients of the ingredients used
in Lancôme perfumes in Lancôme perfumes
are biodegradable. are bio-sourced.

12 Sustainable progress report 2023 GROW OUR FUTURE — GREEN SCIENCES


R&D PARTNERSHIPS

THE ROSE, AN INFINITE FIELD OF INNOVATION

A signature of the brand since its creation, Lancôme THE AMBITION OF THE ZERO-WASTE ROSE
has developed over the years a real expertise on its The “star” of the Absolue ranges, the Rose Perpétuelle Absolue™
iconic ingredient. From varietal creation to cultiva- is the subject of much research related to the brand’s desire to
tion, through harvesting and processing, the brand strengthen the principle of circularity in its practices. From root
continues to conduct several experiments on the to stem, leaf to flower, each part is analyzed and exploited as
rose in collaboration with its many partners. a potential source of active ingredients. Beyond the flower top
and the microbiota of its roots, Lancôme teams are currently
THE EXPERIMENTAL FIELD OF THE PLATEAU studying the possible uses of its co-products and in particu-
DE VALENSOLE lar its spent flowers. These spent petals are in fact the basis
On the Valensole plateau, Lancôme has been developing since for the extraction of sugars that can be injected into different
winter 2022 an experimental field in which more than 30 varie- fermentation processes, allowing in particular to obtain rose
ties of roses are being tested in order to select those that will hyaluronic acid. Lancôme scientists have also developed an
be best able to adapt to climate change. 5 varieties were thus extraction method that transforms rosewood into a powder to
selected in 2023 and can now move on to the next stage: ana- extract a material rich in antioxidants and polyphenols, active
lyzing flower yield at harvest time. ingredients used in Absolue Serum.

CREATION OF NEW LANCÔME ROSES

In collaboration with French rose breeders, Lancôme initiated


in 2023 its first varietal creation program. The objective? To
create, thanks to a new innovative hybridization project, new
Lancôme roses. Crossing operations are underway in the Lyon
region in order to develop rose bushes that are more resistant
to diseases and that require less water and maintenance. The
first results will be known in 2024.

13 Sustainable progress report 2023 GROW OUR FUTURE — GREEN SCIENCES


DECIPHERING THE GENETIC HERITAGE IMPROVING SOIL QUALITY
OF THE LANCÔME ROSE WITH INRAE
Since the end of 2022, Lancôme has been collaborating with the
35,000 varieties of roses exist in the world. We now know certain startup Genesis, a soil analysis specialist, to carry out an inven-
groups of genes, to which we attribute certain characteristics tory of soil quality at the time of planting and then to measure
such as “remontancy” (the ability of a rose bush to flower sev- its evolution over time. This mapping was carried out on all the
eral times a year), flowering or resistance to pathogens, char- land on which Lancôme produces roses in France (Domaine
acteristics that come from the 7 or 8 original families of roses, de la Rose, Valensole plateau as well as another field located
which were subsequently subjected to numerous crosses. Led in the Drôme) and has provided Lancôme since 2023 with a
by INRAE, work to better understand the genes of roses is cur- precise assessment of each of its plots in terms of soil quality.
rently being carried out by a team of researchers who are pio-
neers in deciphering the entire genome of the rose. They are As an extension of this work, Lancôme’s teams are currently
essential for designing varieties that will strengthen the qual- working with L’Oréal’s Green Sciences teams to develop the FCI
ities or resistance of the flower in a context of climate haz- (Field Cultivation Index), a new internal tool that measures the
ards and are invaluable for enriching knowledge and deepening impact of agricultural practices on soil quality.
Lancôme’s areas of expertise.
Together, these two initiatives will make it possible to closely
GROWING ROSES IN VERTICAL FARMING monitor the evolution of soil quality and to better understand
WITH INDEPENDENT LIVING BASE the role of cultivation practices in this evolution.

Lancôme is also investing in research and evaluation of alter-


native cultivation methods to limit its impact on soils. It is with
this in mind that the brand initiated in 2022 a collaboration with
Independent Living Base, an agritech specialized in indoor urban
agriculture. Today, some thirty rose bushes are being cultivated,
allowing us to explore the possibilities of this alternative cul-
tivation method and compare it to greenhouse and open field
cultivation.

14 Sustainable progress report 2023


TRANSPARENCY Z OOM

MORE TRANSPARENCY ZERO ANIMAL TESTING


FOR CONSUMERS
Lancôme does not conduct any animal testing to
Lancôme is committed to meeting the new expec- evaluate the safety of its ingredients and products,
tations of its consumers who want to be informed in line with the commitments made by L’Oréal.
about the composition of products and the prove-
nance of ingredients in order to make more infor-
med choices.

To meet this need, the brand has put online on its website a
digital platform dedicated to these subjects. So far, consumers
can find out about 41 essential ingredients used in its skincare
range, as well as information on their provenance, extraction pro-
cess, and benefits for the skin. Continuously updated with new
launches, this platform will soon be supplemented by 10 new
ingredients deciphered in 2023, duplicated for the makeup line A pioneer in the fight against animal testing, the L’Oréal Group
(48 ingredients) and perfumes, and deployed internationally. banned this practice from its laboratories in 1989, fourteen
years before the entry into force of European regulations.
Lancôme also shares on its website1 a wealth of information
on the design of its products and the safety of its formulas. At the forefront of alternative methods to animal testing, L’Oréal
has developed over the years effective methods to ensure the
Finally, consumers wishing to ask our teams questions about safety of its products: reconstructed human skin, predictive
the brand’s products are also invited to contact them through assessment tools such as molecular modeling, expert toxicol-
a dedicated telephone line and contact form. ogy systems, imaging techniques, artificial intelligence, etc.

In order to generalize the use of these alternative methods among


all stakeholders in the sector worldwide (authorities, suppli-
ers, NGOs, and other companies), L’Oréal constantly shares its
knowledge and know-how with the scientific community.

1. Lancome.fr : “Our Commitments” tab then “Ingredients Glossary”.

15 Sustainable progress report 2023 GROW OUR FUTURE — GREEN SCIENCES


GROW OUR FUTURE

PACKAGING REDUCING PACKAGING


INTENSITY AND
CREATING MORE
SUSTAINABLE FORMATS

A societal issue to which the L’Oréal Group has


been fully committed for several years through
its L’Oréal for the Future sustainable develop-
ment program, the subject of reducing the envi-
ronmental impact of packaging is an essential
pillar of Lancôme’s eco-responsible approach.

16 Sustainable progress report 2023


REDUCE

REDUCING PACKAGING INTENSITY


TO CONSERVE RESOURCES
In order to reduce the quantity of raw materials used Among the actions implemented: the reduction of the weight
in its packaging, Lancôme is working to reduce of glass, the elimination of plastic or the introduction of new
the size and weight of its packaging (for the same materials, such as recycled plastic.
quantity of formula) and is creating new formats
• Developing refillable formats, the brand having launched its
that use less plastic, and in particular less virgin REDUCING THE IMPACT OF PLASTIC PACKAGING
first refillable jars in 2018 and pursuing the objective of offer-
plastic from fossil fuels that is sometimes difficult A major environmental problem, reducing plastic pollution is at
ing solutions that encourage the adoption of more responsi-
to recycle. the heart of L’Oréal’s sustainable development ambition. Reducing
ble consumption practices;
plastics, substituting them with recycled plastic, and recycling
• Replacing virgin materials with recycled materials, such As early as 2019, Lancôme identified the twenty products whose them are priorities for Lancôme, which, due to its size, is a major
as post-consumer recycled plastic (PCR), while taking into packaging had the greatest environmental impact. By 2023, consumer of them.
account the availability of these recycled materials and their 100% of these main “contributors” had been redesigned.
aesthetic appearance.

This evolution in packaging is accompanied by measures to edu-


cate consumers about recycling and refilling. Communication,
The first link between a brand and its customers, packaging is but also the training of beauty advisors, play a crucial role in
a key element of differentiation and therefore perceived value the adoption of new, more sustainable consumption patterns,
for the consumer, especially in the luxury sector. While preserv- both at the point of sale and at home.
ing the desirability of its products, Lancôme has initiated for
several years an eco-design approach to reduce the amount of
packaging produced, to design new formats – refillable and/or
made from recycled or bio-sourced materials – and to strengthen
their recyclability.

To reduce the environmental impact of its packaging, the brand


relies on three main levers:

• Reducing the weight and volume of packaging to limit the


amount of materials used per product, by constantly rethink-
ing formats;

17 Sustainable progress report 2023 GROW OUR FUTURE — PACKAGING


ZOOM FOCUS

LESS IMPACTFUL PROOF BY EXAMPLE


GIFT SETS
Skincare: almost 100% of containers revisited Makeup: a new design for the Teint Idôle Ultra Wear bottle
Launched in early 2022 with the packaging renovation of Rénergie The eco-design approach to packaging also applies to the brand’s
Since 2021, the creation of perfume, skincare
H.P.N 300-Peptide cream, the transition of all Lancôme facial makeup products, as illustrated by the new design imagined in
and make-up gift sets has been done in line with
skincare jars illustrates the brand’s ambitious approach to pack- 2023 for the 30ml bottle of Teint Idôle Ultra Wear. By reducing
L’Oréal’s commitment to reduce plastic with a
aging. To date, almost 100% of the cream jar containers have the height of the bottle and its weight (-11%), this redesign of
“100% cardboard” target. Plastic windows, glitter,
been redesigned and are now lighter, refillable (by design), and the container of one of the brand’s bestsellers allows 130 tons
and wedges have thus been replaced by cardboard
more easily recyclable. of glass per year to be saved and a reduction in packaging inten-
sleeves and cellulose wedges, enabling Lancôme
sity of 10% compared to 2019.
to offer gift sets made up of 98% cardboard, the
Renovated in 2023, the jar for the New Rénergie H.P.N. 300-Peptide
remaining 2% corresponding to polybags, com-
cream, whose weight has been reduced by 17%, allows for a
posed of 100% recycled plastic.
64% reduction in the consumption of raw materials, consumes
32% less glass, and contains 30% recycled glass.

More generally, the evolution of Lancôme skincare packaging


saves 139 tons of materials, 155 tons of glass and 1.4 million
jars1 each year.

1. Calculation based on purchasing one jar and two refills, compared to purchasing
three jars.

18 Sustainable progress report 2023 GROW OUR FUTURE — PACKAGING


REFILL F OCUS

REFILLABLE FORMATS TO ENCOURAGE PROOF BY EXAMPLE


MORE RESPONSIBLE CONSUMPTION

Because a luxury product is made to last, Lancôme In order to contribute to the lasting establishment of this new
is extending the life of its primary containers and habit among its consumers, the brand strives to create high-qual-
developing refill solutions that reduce the sale of ity refill formats associated with a new ritual that must live up
single-use containers and significantly reduce the to the expectations specific to a luxury product.
impact of its products on the environment.
Indeed, the rise of refillable formats is accompanied by meas-
ures to encourage and support the development of new uses
on the consumer side, both at home and in points of sale, mak-
ing it possible to contribute to the development of a circular
economy.

1,1 M
refills sold in 2023, an
increase of 25% compared
to 2022.

8,4% Perfume: launch of the refill for Idôle eau de parfum


On the perfume side, Lancôme has been offering its Idôle eau
penetration of refillable de parfum in a refillable format since 2023, an initiative that
products across the brand
reduces the use of materials by 42% for glass, 30% for card-
in 2023 (+ 2 pts compared
to 2022). board, 67% for metal, and 12% for plastic per year1. √
2030 TARGET 1. Calculation based on comparing the impact of three 50ml bottles to one 50ml
30% bottle and one 100ml refil.

of the brand's products


to be refillable.

19 Sustainable progress report 2023 GROW OUR FUTURE — PACKAGING


RECYCLE Z OOM

FROM ECO-DESIGN TO END OF LIFE CONTRIBUTING


OF PACKAGING: TOWARDS A CIRCULAR TO BREAKTHROUGH
ECONOMY INNOVATION
IN RECYCLING
In order to strengthen its recyclability, the recycling Since 2020, the brand has been collaborating in China, Korea,
of packaging is now taken into account from the Japan and the United States with TerraCycle, a world leader in In 2017, the L’Oréal Group co-created a consortium
design stage. the collection and recycling of difficult-to-recycle waste. This with Carbios to support the development of an inno-
specialist offers solutions for processing non-recyclable plastic vative enzymatic plastic recycling process capable
Indeed, despite continuous progress within recycling chan- packaging at home, such as collection bins installed in points of producing PET plastic of a quality equivalent to
nels, the recyclability of packaging is still limited by the deco- of sale that encourage consumers to drop off their used prod- that of virgin plastic, an innovation that is particu-
ration and treatment applied to the materials or by the format ucts. The partner then undertakes to sort and process this waste larly interesting for Lancôme, which is committed
of the packaging. For example, materials that are too opaque for recycling. to offering containers with aesthetics compatible
or formats that are too small will not be easily recycled. with the codes of luxury.
In 2023, the “Empty Bottle Campaign” conducted with Terracycle
Lancôme has therefore adopted a “design for recyclability” enabled the collection of Lancôme products in numerous points
approach whereby it incorporates recyclability from the devel- of sale:
opment stage of its packaging, taking into account the con-
• In Korea: 11,039 kg of plastic collected and more than 4,000
straints of existing recycling channels in its formats and the
brand customers made aware;
materials chosen.
• In Japan: 12,080 kg of plastic collected, an increase of nearly

Indeed, as recycling is carried out by external stakeholders, one 80% compared to 2022 (6,775 kg).

of the brand’s challenges is to be able to anticipate the progress


of a constantly evolving technology.

RECYCLING IN POINTS OF SALE WITH TERRACYCLE

To accelerate its transition to a circular economy, Lancôme is


working alongside other L’Oréal Group brands to continuously
improve the recycling of its product packaging.

20 Sustainable progress report 2023 GROW OUR FUTURE — PACKAGING


GROW OUR FUTURE

PRODUCTION SITES TOWARDS A REDUCTION


IN THE ENVIRONMENTAL
& TRANSPORTATION FOOTPRINT OF
PRODUCTION AND
TRANSPORTATION

Lancôme products are manufactured in 9 L’Oréal


Group production sites (in France in Lassigny,
Gauchy, Ormes, Caudry, Saint-Quentin and
Aulnay; in the United States in Franklin and North
Little Rock; and in Japan in Gotemba) which
are committed to reducing their environmental
footprint. From reducing greenhouse gas emis-
sions to recovering waste, preserving water
resources and biodiversity, the L’Oréal for the
Future program sets ambitious targets for the
Group’s operated sites:

21 Sustainable progress report 2023


PRODUCTION SITES

REDUCING THE
ENVIRONMENTAL
FOOTPRINT OF
PRODUCTION SITES

In order to combat climate change, Lancôme is


committed, in line with the Group’s targets, to re-
ducing greenhouse gas emissions from the sites
it operates by reducing energy consumption and
withdrawal, using local renewable energies and
controlling the impacts of refrigerants used for cold
production (cooling units) and heat (heat pumps).

• Climate target: 100% renewable energy for all operated sites Numerous initiatives have also been underway for several years
by 2025; to reduce the impact of transporting Lancôme products between
their production and distribution sites. By favoring sea and rail
• Water target: By 2030, 100% of the water used in industrial
freight over air transport and promoting soft mobility for short
processes will be recycled and reused;
distances, the Group’s objective is to reduce greenhouse gas
• Biodiversity target: By 2030, all operated sites and industrial emissions from product transportation by an average of 50%
sites will have a net positive impact on biodiversity compared per finished product by 2030 compared to 2016.
to a baseline (defined between 2019 and 2023);

• Natural resources target: By 2030, 100% of the waste gener-


ated at operated sites will be reused or recycled, and no waste
will be sent to landfill.

22 Sustainable progress report 2023 GROW OUR FUTURE — PRODUCTION SITES & TRANSPORTATION
To preserve water resources, the action plans implemented Z O OM

include:

• mapping of water volumes used (using the Waterscan tool, an SCOPE 1, 2 OR 3: WHAT ARE WE
internal Group tool that allows for a comprehensive assess- TALKING ABOUT?
ment of the different uses of water on site);

• the implementation of equipment and processes to reduce Lancôme tracks greenhouse gas (GHG) emissions • Scope 2: Indirect GHG emissions from electricity, heat, cool-
consumption - particularly that linked to the cleaning phase from its activities according to the GHG Protocol. ing and steam purchased by all operated sites (factories, dis-
of production equipment and packaging lines -; and These are defined as follows: tribution centers, administrative sites, research centers) and
• the reuse of industrial water without treatment for other pur- company-owned stores. Other buildings with fewer than 50
poses and the recycling of used water. • Scope 1: Direct GHG emissions from sources controlled or permanent employees are also included by estimation, as are
owned by the Group. This includes gas and fuel consumption emissions associated with electricity consumption from the
To achieve the Group’s commitment to biodiversity, a roadmap at all operated sites (factories, distribution centers, adminis- Group’s operated vehicle fleet.
was also rolled out in 2022 across all Group sites. To achieve trative sites, research centers) and company-owned stores.
“Biodiversity Positive Site” status, Group-operated sites must Other buildings with fewer than 50 permanent employees are • Scope 3: Other indirect GHG emissions related, upstream, to
achieve a threshold of improvement in habitat and biodiver- also included by estimation. Emissions associated with any the supply chain and, downstream, to the use of products and
sity quality (measured by the internal Site Biodiversity Score or refrigerant gas leaks are included, as are emissions associated services over their life cycle.
SBS tool), as well as a “biodiversity culture” threshold related with fuel combustion from the Group’s operated vehicle fleet.
to raising awareness and training all teams and integrating
biodiversity issues into the deployment of new projects and
the daily life of the sites.

Finally, Lancôme, in accordance with the commitments made


by the Group, is pursuing an ambitious waste reduction and
recovery approach, with the objective of reducing waste gen-
eration from factories and distribution centers by 30% by 2030
per unit of finished product compared to 2019. The measures
implemented integrate both source reduction and the search
for the best solutions for recovering the waste produced.

23 Sustainable progress report 2023 GROW OUR FUTURE — PRODUCTION SITES & TRANSPORTATION
ZOOM FOCUS

ISO CERTIFICATIONS PROOF BY EXAMPLE


OF L’ORÉAL’S
PRODUCTION SITES The Caudry factory
Specialized in the manufacture of emulsions, skincare and foun-
dations, the Caudry site, located in northern France, is part of the
For several years now, the Group has been engaged
in an ISO certification process to sustainably an-
chor the EHS (Environment, Health and Safety) per-
89% L’Oréal Luxe Pole of Excellence in France and primarily serves
the Asian, European and American markets. In 2023, this site
of the sites manufacturing continued its continuous improvement process along several
formance of its production sites. Lancôme products have lines:
reached 100% renewable
energy: Lassigny, Gauchy, • The exclusive use of renewable energy for industrial purposes,
Since 2003, L’Oréal has been committed to ISO 14001 Ormes, Caudry, Saint-
Quentin, Franklin (USA), with the exception of installations for safety and security.
“Environmental Management” certification for all its factories;
North Little Rock (USA),
• The installation of 3,166 solar panels with a capacity of The Gauchy factory
• In 2015, the Group launched an ISO 50001 “Energy Management” and Gotemba (Japan).
1,250 kWp, representing 6,000 sqm of solar panels. This will Specialized in the mass production of certain Lancôme per-
certification program with the ambition of certifying all its
cover about 10% of the site’s annual consumption needs and fumes such as La Vie Est Belle, Idôle and Trésor, the Gauchy
factories according to a defined roadmap. Other sites (dis-

-95%
produce 1,230 MWh of low-carbon electricity each year, which factory, located in the Hauts-de-France region, is part of the
tribution centers, administrative sites and research centers)
will be entirely consumed by the factory. L’Oréal Luxe Pole of Excellence in France.
have also launched this process;

• Since 2007, L’Oréal has been committed to OHSAS 18001, the reduction in absolute
In addition, since 2019, the factory has reduced its water with- It ensures the quality of the products on a daily basis and meets
value of CO2 emissions from
then ISO 45001 “Occupational Health and Safety Management” factories manufacturing drawal in absolute terms by 46% thanks to the optimization of the requirements of the ISO 9001 (quality) and ISO 22716
certification for all its factories. Lancôme products between washing programs and the deployment of a wastewater treat- (cosmetic product manufacturing) standards. It also contin-
2019 and 2023.
ment plant to reuse washing water. uously develops its safety culture and is part of an environ-
mental policy in line with the ISO 14001 (environment) and

-28% ISO 45001 (health and safety at work) certifications. Finally, it holds
ISO 50001 certification, which aims to combine operational
the reduction in water efficiency and environmental performance.
consumption per finished
product from factories
In 2023, the Gauchy site achieved 99% renewable energy.
manufacturing Lancôme
products between 2019
and 2023.

24 Sustainable progress report 2023 GROW OUR FUTURE — PRODUCTION SITES & TRANSPORTATION
ZOOM
TRANSPORTATION

INCLUSIVE SOCIAL RETHINKING MODES OF TRANSPORTATION


PRACTICES
Lancôme is committed to reducing greenhouse
gas (GHG) emissions generated by the transpor-
Specialized in the manufacture of makeup for the tation of its products from production sites to the
L’Oréal Group’s luxury brands, the Lassigny factory, first customer delivery point. Its action is part of
located in the Oise region of France, has long been the roadmap set by the Group, which aims to re-
committed to creating shared value. This commit- duce GHG emissions related to the transportation
ment translates into training programs for all em- of its products by an average of 50% per finished
ployees, a committed salary policy, an employment product by 2030 compared to 2016.
rate for people with disabilities well above the legal
requirement, and a dynamic apprenticeship policy. To decarbonize the activity related to the transportation of its
products, Lancôme’s action focuses particularly on the largest
contributors to GHG emissions related to product transporta-
tion: air and road transport.

For long distances, the choice of alternative modes of trans-


port - sea and rail freight - and the use of less emissive fuels
(LNG) for the truck fleet contribute to this effort. For short dis-
tances and the “last mile”, Lancôme favors electric vehicles or
sustainable mobility with bicycles.

2030 TARGET
50%

reduction in greenhouse gas


emissions on average per
finished product related to
product transportation compared
to 2016 - Group target.

25 Sustainable progress report 2023 GROW OUR FUTURE — PRODUCTION SITES & TRANSPORTATION
GROW OUR FUTURE

SOURCING INCREASINGLY
SUSTAINABLE AND
RESPONSIBLE
SOURCING

Lancôme’s responsible purchasing approach


is based on the Group’s policies, which make
the environmental and societal performance of
its partners and suppliers a priority in their
selection and evaluation.

26 Sustainable progress report 2023


In line with the Group’s responsible purchasing policy initiated SUPPORTING OUR SUPPLIERS Z OOM
in 2002 (Buy & Care program), L’Oréal’s strategy and commit-
The CSR strategy and action plans of suppliers are fully inte-
ments in terms of sustainable sourcing, taken as part of its
grated into their long-term relationships with Lancôme.
L’Oréal for the Future program, have been structured around EVER-INCREASING
four pillars since 2022:
The assessment of suppliers against the L’Oréal Group’s CSR TRACEABILITY FOR
• Protecting human rights;
• Preserving the environment and resources;
standard is based in particular on the compliance of their social BIOSOURCED RAW
audits, the implementation of the Inclusive Purchasing program,
• Integrity of business relations;
their results in the CDP Supply Chain programs for reducing CO2
MATERIALS
• Diversity, equity, and inclusion.
emissions, and the EcoVadis assessment.

To learn more about the Group’s responsible sourcing policies,


Suppliers are thus fully associated with and encouraged to con-
see the L’Oréal Universal Registration Document 2023 – 4.3.
tribute to the L’Oréal Group’s environmental and social ambitions.

63%
of the roses used by
Lancôme each year in
its Skincare and Makeup
products, or nearly 300
tons of flowers, come from
organic farming. Traceability of raw materials means that they have
an identified botanical and geographical origin.
Thanks to regular traceability campaigns with its
suppliers, 100% of L’Oréal’s volume of biosourced

4,037 √
raw materials will be traced to their country of
production by 2030 with a certificate of origin
people gained access to for each, or even to the biomass production site.
employment thanks to an
In 2023, the panel of biosourced raw materials
inclusive procurement project
led by Lancôme in 2023. includes 1,778 raw materials from 345 botanical
species grown in over 100 countries.

27 Sustainable progress report 2023 GROW OUR FUTURE — SOURCING


ZOOM PARTICIPATION IN THE UEBT BAROMETER
ON BIODIVERSITY

LANCÔME ALONGSIDE VANILLA PRODUCERS The UEBT (Union for Ethical Biotrade) is a European non-profit
association that supports and certifies actions relating to the
IN MADAGASCAR supply of natural ingredients.

One of Lancôme’s flagship ingredients, natural vanil- The L’Oréal group has been working for a long time with this
la, enriches certain fragrance compositions, such as organization to set up common sourcing methodologies, new
Idôle. Its sourcing is therefore an important subject approaches to producer remuneration, and to work on local pro-
for the brand. jects with the help of teams on site.

Since 2022, Lancôme has been committed very early in the Each year, the UEBT publishes an International Biodiversity
value chain of this ingredient, in order to improve the impact of Barometer which reveals the sensitivity and evolution of con-
its production, both socially and environmentally. sumer expectations on these subjects.

This Group project involves 300 producers and aims to improve In 2022, Lancôme participated in this barometer for the first
the productivity, quality, and traceability of vanilla by focusing time, which allowed it to measure the brand’s position and gather
on three areas: perceptions of the actions taken around these issues. In par-
• The economic dimension, through a better financial balance ticular, the study shows that 85% of 25-34 year olds surveyed
of the activity for the producer (vanilla and other socio-eco- consider Lancôme to be a brand “committed to respecting bio-
nomic activities); diversity and people” and that the brand is in second position
• The social dimension, which aims to improve the living con- (behind L’Oréal) among those over 55 for its concrete actions
ditions of producers and families through initiatives related taken in this area.
to education and health; and Here are the results of the actions carried out in 2023: Furthermore, to preserve the precious vanilla ecosystem,
• The environmental dimension, intended to protect natural eco- • 2 schools were rehabilitated, waste collection systems and Lancôme supports reforestation and conservation operations
systems around vanilla production areas, restore or reforest 2 water wells meeting the needs of the villagers were installed. on 100 hectares of forest. To limit the risk of forest fires, patrols
cleared plots. • Awareness-raising training sessions on the importance of edu- carried out with the local authorities have been strengthened
cation were conducted, making it possible to achieve a rate and more than 100 people have benefited from training aimed
In partnership with several local non-profit partners, Lancôme is of 67%, with a target of 100% in 2025. at raising awareness of the protection of the environment and
taking part in a program to improve the educational and health • 150 members of the communities were trained in human health biodiversity.
conditions of vanilla-producing communities. and family planning to help prevent common diseases but also
to be able to discuss sexual and reproductive health rights
and the phenomenon of early marriage.
• 4 school gardens have been set up to help mitigate dietary
deficiencies and diversify diets.

28 Sustainable progress report 2023 GROW OUR FUTURE — SOURCING


GROW OUR FUTURE

RETAIL CREATING
A “MORE SUSTAINABLE
EXPERIENCE” IN
OUR POINTS OF SALE

Using renewable materials for displays and


communication materials, promoting the envi-
ronmental display of products, improving the
visibility of spaces dedicated to refills, training
beauty advisors on Lancôme’s commitments
to better share them with its customers... All
these elements are essential to accelerating
the brand’s transition.

29 Sustainable progress report 2023


In line with the objectives of the L’Oréal Group’s program “L’Oréal FOCUS
for the Future”, Lancôme is working to improve the environmen-
tal footprint of its point-of-sale advertising materials, by gradu-
ally increasing the share of materials that respect the principles PROOF BY EXAMPLE
of eco-design.
Eco-designed makeup bars
Furthermore, starting in 2021, all of Lancôme’s retail teams -
some 19 people - were trained in circular design by an exter-
nal body, Circulab.
90% In France, the new Lancôme make-up bars are eco-designed.
Consuming half as much electricity as their predecessors, lighter
recycled plastic in 2023 in and made with a minimum of 50% recycled plastics, they take
point-of-sale advertising up less space and are essentially modular.
Lancôme’s approach is in line with the main areas identified by materials (vs. 88% in
2022).
the Group on the subject: Ever more sustainable boxes, packaging, and gifts
• Continuing to redesign POS advertising, by generalizing eco-de- Lancôme’s efforts for 100% sustainable retail are also illustrated
sign guidelines to lighten creations, switch to mono-material
content, and reduce waste;
1,050 in the design of its boxes, packaging, and gifts with purchase.
Thus, the brand now offers boxes made up of 98% cardboard,
full-time equivalents the remaining 2% corresponding to polybags, made up of 100%
• The use of recycled materials for displays; (retail design and animation). recycled plastic. The size of boxes, as well as printing tech-
• The continuous reduction of electricity consumption linked to niques, are constantly being reviewed in order to limit the use

100%
permanent displays in points of sale. of plastic and to strengthen its recyclability. By reviewing its
gift-with-purchase practices in 2023, Lancôme also consider-
ably increased the share of recycled plastic used in the latter,
of new POS displays, gifts, which today reaches 78% (vs. 31% in 2022). Thus, Lancôme’s

78%
boxes, and gift packaging
point-of-sale advertising and retail animation are now 100%
meet MyEcoDesign
guidelines, which focus, for compliant with MyEcoDesign standards. Finally, thanks to sig-
example, on the weight of nificant recourse to solidarity purchasing (1,050 full-time equiv-
materials, their recyclability, recycled plastic for gifts
and the optimization of their alents in 2023), the brand supports projects related to female with purchase in 2023
transport. entrepreneurship, fair trade, and the employment of people with (vs. 31% in 2022).
disabilities.

30 Sustainable progress report 2023 GROW OUR FUTURE — RETAIL


ZOOM

TRAINING OF BEAUTY ADVISORS,


150,000 SPOKESPERSONS FOR LANCÔME’S
ECO-RESPONSIBLE APPROACH

Lancôme products are sold by 150,000 people in ISABELLE CASTOT


80 countries, including 15,000 Lancôme beauty ad- DIRECTOR OF RETAIL EDUCATION LANCÔME INTERNATIONAL

visors.
“AS SUSTAINABLE DEVELOPMENT ISSUES ARE COMPLEX
Their training in sustainable development issues is therefore BY NATURE, IT IS ESSENTIAL TO WORK ON FORMULATING
essential to promote the brand’s commitments but also to en- MESSAGES THAT ARE EASILY ACCESSIBLE TO OUR
able the development of more virtuous consumption behavior. BEAUTY ADVISORS SO THAT THEY CAN PASS THEM ON
Since 2021, Lancôme has been developing content enabling SIMPLY TO CONSUMERS. TO DO THIS, WE PRODUCE
NUMEROUS INFORMATIVE DOCUMENTS, UPDATED
beauty advisors to communicate effectively about the brand’s
EACH YEAR, WHICH COVER BOTH THE BRAND’S COM-
eco-responsible approach. From general and transversal infor-
MITMENTS AND INFORMATION SPECIFIC TO CERTAIN
mation on Lancôme’s commitments, this content is now evolv- PRODUCTS. BEYOND THIS CONTENT MADE AVAIL-
ing towards varied formats offering more precise and specific ABLE TO OUR TRAINING TEAMS, WE ALSO RELY ON
information for each product: packaging, formulation, ingredi- DIGITAL TOOLS, WHICH ALLOW BEAUTY ADVISORS TO

ents, etc. With the objective, in the long term, that sustainable ACCESS, VIA MOBILE E-LEARNING APPLICATIONS,
SHORT AND FUN CONTENT. THIS RESPONDS TO A
development is no longer the subject of separate content but
STRONG DEMAND FROM CUSTOMERS BUT ALSO FROM
is well and truly integrated into communication around each
OUR BEAUTY ADVISORS FOR WHOM LANCÔME IS A
product and each launch. BENCHMARK BRAND ON THE SUBJECT.”

31 Sustainable progress report 2023 GROW OUR FUTURE — RETAIL


ECO-DESIGNED STORES Z OOM

Lancôme has around two hundred points of sale in its name,


mainly in China.
“SUSTAINABILITY
By building locally and implementing the eco-design principles CHAMPIONS”,
identified by the L’Oréal Group, Lancôme is gradually develop- AMBASSADORS
ing all of its points of sale.
OF LANCÔME’S
Lancôme’s Champs-Élysées and Beijing flagships are thus TRANSITION
now LEED gold certified, an international certification recog-
nizing their high environmental quality and the efforts made The Sustainability Champions are now 20 people from all of
to reduce the environmental impacts linked to their construc- the brand’s businesses (international, marketing, retail, oper-
tion and operation. ations, etc.) who put their commitment and sensitivity to the
environmental cause at the service of Lancôme’s transition.
Beyond this certification, all Lancôme stores are required to reg- On a voluntary basis, their desire to shake things up and their
ularly provide an eco-score, an internal assessment tool that convictions play an essential role in changing the practices of
reports on their level of eco-design based on the monitoring of their teams. Their role? Communicate the brand’s CSR infor-
32 mandatory criteria. In addition, 14 golden rules - 5 of which mation and commitments within their teams in order to ena-
are mandatory - make up My Eco Design, the guidelines relating ble the implementation of the brand’s environmental strategy

100%
to point-of-sale advertising. In 2023, 99.7% of Lancôme points in the field. They also play a major role in relaying information
of sale were compliant with this tool. during the integration of newcomers.

of new stores designed and


built more sustainably by 2025.

3
3 certified Lancôme stores:
•C  hamps-Élysées and Beijing
APM flagships: LEED Gold
• The new Shenzhen C Future
store: LEED Platinum.

32 Sustainable progress report 2023 GROW OUR FUTURE — RETAIL


GROW OUR FUTURE

COMMUNICATION ACTING TO REDUCE


THE IMPACT OF
AND MARKETING COMMUNICATION AND
ADVERTISING

About a quarter of Lancôme’s carbon footprint


comes from communication and advertising
activities. Emissions from these are mainly
linked to the production and transmission of
advertising content, two subjects on which
Lancôme is currently focusing its efforts.

33 Sustainable progress report 2023


Within Lancôme, significant work is underway to measure the To reduce the impact linked to the transmission of its advertis-
impact of productions, in cooperation with marketing teams ing content, Lancôme wishes to work as a priority on optimizing
and creative agencies. More precise measurement of this foot- the resolution of its videos, a lever which could allow for nearly JEAN-PHILIPPE LAM
print will make it possible to identify the highest emitting items 1/3 of energy savings, without degrading user experience. GLOBAL SUSTAINABILITY LEADER, L’ORÉAL LUXE

in order to determine priority actions in line with the Group’s


reduction trajectory by 2030.
“TO ACT ON REDUCING THE IMPACT OF MARKETING
AND ADVERTISING, THE CHALLENGE IS TO HAVE PRE-
CISE MEASUREMENTS AND DATA IN ORDER TO UNDER-
STAND AS PRECISELY AS POSSIBLE THE REALITY OF A
RELATIVELY RECENT SUBJECT AND TO ACT ACCORD-
INGLY. FROM THE PRODUCTION OF CONTENT TO ITS
TRANSMISSION, INCLUDING THE COMMITMENT OF
AMBASSADORS AND THE MOBILIZATION OF INFLU-
ENCERS, MANY LEVERS CAN BE ACTIVATED IN THIS
AREA BY BRANDS TO ACCELERATE THE SECTOR’S
FOCUS
TRANSITION.”

PROOF BY EXAMPLE

Génifique film on YouTube: 36% CO2 emissions saved


A test carried out on a Lancôme video dedicated to Génifique
demonstrated that it was possible to save, thanks to a lower
image resolution, 36% of CO2 emissions while obtaining the
same results in terms of media performance and consumer
experience.
The power of influence of Lancôme and its ambassadors also
has an essential role to play in the development of more respon-
sible behavior and in embodying the vision of more sustaina-
ble luxury.

34 Sustainable progress report 2023 GROW OUR FUTURE — COMMUNICATION AND MARKETING
GROW OUR FUTURE

DOMAINE DE LA ROSE CELEBRATING


A UNIQUE NATURAL AND
CULTURAL HERITAGE

Acquired by Lancôme in 2020 and then com-


pletely renovated, the Domaine de la Rose,
located in Grasse, opened its doors to the
public in 2023.

35 Sustainable progress report 2023


Organically cultivated for about sixty years, this 7-hectare estate
certified by Ecocert is today dedicated to the organic polycul-
DOMAINE DE LA ROSE
ture of around ten local perfume plants, including jasmine, iris,
tuberose, and centifolia rose, emblematic of the region. The JOURNEY TO THE
Domaine de la Rose is also a biodiversity refuge that is home
to more than 280 species of flora and fauna according to an
HEART OF THE ROSE,
inventory carried out by the League for the Protection of Birds FROM THE FIELDS TO
in 2023.
THE BOTTLE
Since the European Heritage Days on September 16 and 17,
2023, the Domaine de la Rose has been open to the general LUCIE CARERI THE DOMAINE DE LA ROSE: AN EXCEPTIONAL TERROIR
public who can discover this unique place dedicated to the OPERATIONS DIRECTOR OF THE DOMAINE DE LA ROSE
A former family farm cultivated for more than 5 centuries and
sharing, preservation, and celebration of natural and cultural a pioneer in organic farming, the Domaine de la Rose is today
know-how linked to perfume. It also regularly welcomes pro- “A UNIQUE PLACE FOR SHARING AND EXPERIENCES,
dedicated to the organic polyculture of around ten perfume
fessionals and groups (schools, businesses, associations, etc.) THE DOMAINE DE LA ROSE ALLOWS EVERYONE TO
plants, a type of cultivation which makes it possible to preserve
IMMERSE THEMSELVES IN THE HEART OF THE BRAND’S
who are curious to discover the perfume plants grown organi- the local heritage of the species and maintain the balance of
KNOW-HOW RELATED TO PERFUME AND TO APPROACH
cally on the Estate, visit the distillery, or explore the Rose House the biotope and the local ecosystem.
ITS EXPERTISE ON ITS EMBLEMATIC INGREDIENT:
with its perfume organ. THE ROSE. THE EMBODIMENT OF LANCÔME’S COM-
MITMENT TO BIODIVERSITY AND THE PRESERVA- Ideally located between the sea and the mountains, the Domaine
TION OF PERFUME-RELATED KNOW-HOW, IT IS ALSO
de la Rose is crossed by watercourses which provide ideal hydrol-
AN OPEN-AIR LABORATORY IN WHICH THE BRAND,
ogy for the crops and allow the estate to be self-sufficient in
IN COLLABORATION WITH NUMEROUS PARTNERS,
EXPERIMENTS AND INNOVATES TO BRING ITS SUS- water. Distributed on a terrain of centuries-old dry-stone ter-
TAINABLE COMMITMENTS TO LIFE.” races, extremely rich in biodiversity, it also benefits from the
presence of fruit trees (olive trees, fig trees, etc.) which con-
tribute to making the soils rich and fertile.

Thanks to this unique terroir, Lancôme can grow exceptionally


high-quality perfume roses at the Domaine de la Rose.

36 Sustainable progress report 2023 GROW OUR FUTURE — DOMAINE DE LA ROSE


ZOOM THE DISTILLERY: SHARING LANCÔME’S EXPERTISE THE PERFUME ORGAN: CREATING THE ELIXIRS
OF TOMORROW
One of the two centerpieces of the Rose House dedicated to

THE ROSE HOUSE, EMBODIMENT OF the preservation, transmission, and celebration of the know- Bringing together thousands of raw materials used in the crea-
how linked to perfume, the educational distillery, partially dug tion of fragrances, the perfume organ allows visitors to immerse
LANCÔME’S SUSTAINABLE COMMITMENT into the ground and naturally cool, offers visitors the possibil- themselves in the heart of the perfume creation process and
ity of discovering the journey of the rose and flowers, from the perfumers to compose new accords using ingredients from
fields to the bottles. the Estate.

Built underground to provide thermal inertia, the distillery is The gold leaf that adorn the organ was made by Ateliers Gohard,
fully integrated into the network of dry-stone retaining walls to the emblematic company behind the gilding found in particu-
blend naturally into the landscape. Visitors can discover the lar at the Palace of Versailles, the Louvre Museum, and on the
extraction and distillation processes implemented by Lancôme Statue of Liberty.
to capture the essence of the different varieties of roses that
the brand uses in its product ranges, from perfume to make-up,
including skincare.
Thus, while they have retained the structure and surface area
of the original building, the architects have gone further to min- From the distillery, a huge bay window offers a view of the rose
imize the impact of the project on the surrounding land, by garden, as well as the fields delimited by the terraces.
removing small superfluous buildings and annexes and by pre-
serving as many arable layers, infiltration areas, and cultivable
areas as possible.

Eco-designed with local, recycled, bio-sourced, and artisanal


materials, the approach adopted for its design allows La Maison
Faithful to the most demanding principles of sustainable develop- Rose to considerably limit its footprint on the environment: walls
ment, the Estate includes the Rose House, a contemporary pink insulated from the outside with lavender straw from the Estate,
monolith eco-designed by the NeM Architectes agency, which roof covered with Camargue rice straw, geothermal heat pump,
has received “BDM” (Mediterranean Sustainable Building) “Gold” and Provençal well making it possible to limit air conditioning
level certification for its design and construction. Underground needs in summer and heating in winter. Finally, the passive
buildings, protection of trees during the construction process, bioclimatic building relies solely on green energies and enjoys
terraces in recovered stone, lavender straw insulation, local furni- natural light throughout the day. In the evening, LED bulbs take
ture, Canadian well system... La Maison Rose has been designed over, limiting energy consumption, because particular attention
to fully embody Lancôme’s environmental commitment. is paid to external light pollution so as not to disturb wildlife.

37 Sustainable progress report 2023 GROW OUR FUTURE — DOMAINE DE LA ROSE


ZOOM

LANCÔME’S COMMITMENT RECOGNIZED


BY UNESCO
Since 2023, UNESCO has recognized the role of Carried out each year since 2021, these inventories revealed
Le Domaine de la Rose in the safeguarding of “per- that in 2023, the Estate was home to more than 280 species of
fume-related know-how in the Pays de Grasse”. fauna and flora, including 215 plant species (compared to 163
Registered on the UNESCO Intangible Cultural Heri- in 2021), 25 bird species (including 20 protected species and
tage list, this know-how refers to the culture of the 6 heritage species), 29 species of diurnal butterflies, 13 spe-
perfume plant, knowledge of raw materials and their cies of bats, 2 species of reptiles, and 3 species of amphibians.
processing, and the art of composing perfume.
As regards birds, a few species are missing compared to the
A HAVEN FOR BIODIVERSITY 33 counted during the inventory carried out in 2021 (Hoopoe,
Bonelli’s Warbler, Greenfinch, etc.), but the Serin (a heritage spe-
The agricultural practices implemented by Lancôme at the
cies) has made its appearance.
Domaine de la Rose bear witness to the brand’s desire to pre-
serve a unique natural heritage. Thus, all the actions under-
On the basis of these inventories, an action program was
taken on the Estate aim to maintain and preserve biodiversity:
deployed in 2021 in order to develop the Estate’s biodiversity.
• The terraces are not weeded or modified (except in the event This includes 16 major actions which relate in particular to
of collapse); the preservation of sensitive areas, the planting of diversified

• Beyond polyculture, spaces are voluntarily left fallow, and main- hedges, the planting and conservation of fruit trees, the cre-

tained by sheep grazing in winter; ation of fallow vegetation islands, the installation of nesting
boxes for birds and roosts for bats, and the reduction of light
• Hedges and fruit trees have been planted to promote animal
pollution at night.
biodiversity;

• 30% of the soils were de-sealed during the rehabilitation work Each of the actions in this program is monitored in the form of
on La Maison Rose. half-yearly reports and at the end of 2023, an assessment of
its first three years of implementation (2021-2023) was carried
Lancôme is also taking part in the Pays de Grasse ecological out and made it possible to lay the foundations for a new pro-
transition contract and is carrying out, in partnership with the gram for the period 2024-2026.
League for the Protection of Birds (LPO), biodiversity inven-
tories in order to identify the species to be protected, reintro-
duce endemic species, and set up various actions and training
courses for farmers working on the site.

38 Sustainable progress report 2023 GROW OUR FUTURE — DOMAINE DE LA ROSE


ZOOM

2023: opening of the


ECOCERT, Domaine de la Rose to the public

A DEMANDING LABEL 2,500 visitors in 2023, including


650 during the European Heritage Days

To maintain Ecocert certification, the brand must commit to 287 species of fauna and flora
identified in 2023, including:
the following axes: maintaining a high degree of biodiversity,
• 215 plant species
respecting ecosystems and soil fertility, promoting natural herit- • 25 species of birds
ANTOINE LECLEF
age to staff working on the site and to future visitors, choice of • 29 species of diurnal butterflies
• 13 species of bats LANDSCAPE ENGINEER & CROP MANAGER AT THE DOMAINE DE LA ROSE

ecological techniques that respect the environment in the man-


agement of the estate, and monitoring of the site’s biodiversity. More than 10,000 rose bushes
“OUR MISSION TO IMAGINE THE AGRICULTURE OF
TOMORROW HAS ONLY JUST BEGUN. THE DOMAINE
DE LA ROSE HAS ALWAYS BEEN CULTIVATED USING
ORGANIC FARMING METHODS, BUT WE MUST NOW GO
FURTHER AND DEVELOP REGENERATIVE AGRICUL-
TURE. WE ARE WORKING WITH NATURE TO DEVELOP
THE BEST PRACTICES TO ENSURE THE RESILIENCE
AND DIVERSITY OF THE PLANTS WE GROW. SPECIES,
ROOTS, STEMS, ROOTS, SOIL, SYMBIOTIC RELATION-
SHIPS... ALL THESE ELEMENTS ARE ANALYZED IN
DEPTH IN ORDER TO MEET THE CHALLENGES OF THE
FUTURE.”

39 Sustainable progress report 2023


GROW OUR FUTURE

EXPERT PARTNERSHIPS PARTNERSHIPS


SERVING THE
PRESERVATION
OF BIODIVERSITY

To strengthen its action in favor of respect-


ing biodiversity, at the Domaine de la Rose
and beyond, Lancôme is working with several
expert partners from the world of research and
the non-profit sector.

40 Sustainable progress report 2023


EXPERT PARTNERSHIPS

According to the French Office for Biodiversity, REINTRODUCING CERTAIN ENDANGERED PLANT
despite the implementation of numerous public po- SPECIES WITH THE NATIONAL MUSEUM OF NATURAL
licies, the erosion of biodiversity is continuing. HISTORY

In this context, Lancôme and the National Museum of Natural


Under the effect of pressures from human activities, the state History have been collaborating since 2021 as part of a pro-
of natural habitats and many species is worrying: only 20% of gram to preserve endangered plant species.
natural habitats are in good condition and 17% of animal and
plant species in France are extinct or threatened with extinc- This partnership aims to reintroduce around forty endangered
tion. An impoverishment which jeopardizes the functioning of species into their natural environment. In practice, it concerns
ecosystems and their ability to withstand global changes, in around thirty other species, including the rosa Gallica (or French
particular climate change1. rose), Lancôme’s emblematic plant.
Furthermore, concerning the “in situ” component, concrete At the Domaine de la Rose in Grasse, inventories of fauna and
The main conservation programs implemented are as follows: actions to conserve endangered species in their natural environ- flora have thus been carried out each year since 2021 in part-
ment have been implemented as well as conservation measures nership with the LPO, LBO Environnement, the Maison Régionale
• Arnica montana in Center Val-de-Loire and Champagne-Ardenne;
preceded for certain species by research programs in conser- de l’Eau and Saxicola in order to define a three-year action pro-
•R
 osa gallica in Center Val-de-Loire; vation biology and taxonomy. gram structured around three priorities:

•B
 iscutella controversa in Burgundy. • Promote the diversity of habitats and species with in particu-
SUPPORTING BIODIVERSITY WITH THE LEAGUE
lar the establishment of refuge areas and compliance with
FOR THE PROTECTION OF BIRDS (LPO)
For its “ex situ” component, the objective of the program to bank instructions during breeding periods;
endangered species was achieved during 2023, with surplus har- Since 2021, Lancôme has been working with the League for
• Monitor and evaluate the quality of the actions implemented
vests in certain regions, which represents a clear contribution the Protection of Birds (LPO) to better understand biodiversity
on the site;
from Lancôme to the implementation of the objectives of the on sites cultivated exclusively for the brand and to act for its
major international agendas concerning the ex situ conservation preservation and development. • Inform and raise awareness among staff and visitors.
of threatened flora (Global and European Plant Conservation
Strategies, Objectives of the Global Biodiversity Framework -
© MNHN - F.-G. Grandin

Convention on Biological Diversity, etc.).

1. French Biodiversity in Decline - 10 Years of Key Figures, National Biodiversity


Observatory © MNHN - F.-G. Grandin, June 2023.

41 Sustainable progress report 2023 GROW OUR FUTURE — EXPERT PARTNERSHIPS


WITH REGÉN’ÈRE AZUR PARTICIPATE IN THE INFLUENCE OF THE GRASSE
REGION WITH GRASSE EXPERTISE
In the Grasse region, Lancôme also supports Régén’ère Azur,
a research-action project led by the Club des Entrepreneurs du Since 2021, Lancôme has joined Grasse Expertise, a territorial
Pays de Grasse in partnership with the LUMIÅ action-research and collective brand which brings together the four sectors of
center and the Change it Use it sociology firm. excellence of the Pays de Grasse: cosmetics, food flavors, per-
fumery, and health & well-being.
Bringing together inhabitants, local authorities, associations
and businesses present in the territory, this program aims to Its objective? To promote and contribute to the continuous
make the Cap Azur Metropolitan Area a regenerative territory. improvement of Grasse’s know-how at national and interna-
To do this, Régén’ère Azur promotes the development of initia- tional level and to support the development of the cultivation
tives and economic models designed on a territorial scale that of perfume, aromatic and medicinal plants.
take into account the urgency of supporting living things and
limiting pressure on natural ecosystems.

The first year of the project (2022-2023) made it possible to:

• Carry out a diagnosis of the territory, the Cap Azur Metropolitan


Area;

• Stimulate regenerative dynamics by bringing together around


sixty stakeholders (public, private, associative and citizens),
called the Regén’ère Actors;

• Identify three relevant regenerative solutions for the territory.

In line with what has been achieved at the Domaine de la Rose,


biodiversity inventories were carried out in 2023 on other estates
operated exclusively for Lancôme, including the Domaine de la
Plane on the Valensole plateau (Alpes-de-Haute-Provence) where
the white roses used in the Absolue skincare range are grown.

These inventories and ecological diagnoses made it possible


to highlight the richness and potential of the sites and to adapt
the practices implemented there by establishing recommenda-
tions for developments and management measures conducive
to the development of biodiversity.
COMMIT LOCALLY TO SUPPORT LIVING THINGS

42 Sustainable progress report 2023 GROW OUR FUTURE — EXPERT PARTNERSHIPS


WRITE YOUR
FUTURE
COMBATING INEQUALITIES
FACED BY WOMEN THROUGH
EDUCATION

43 Sustainable progress report 2023 WRITE YOUR FUTURE — SUPPORT WOMEN


SUPPORTING WOMEN’S
EMPOWERMENT THROUGH
EDUCATION

Since 2017, Lancôme has been actively committed


to combating inequalities faced by women around
the world by taking action for education.

According to UNESCO, education is considered an essential


lever for combating inequalities. However, all over the world,
the observation is the same: from the first learning experiences
of life to the professional world, women face obstacles that
restrict their development and their ambition. In France, 1 million
women are illiterate1, in the United States only 20% of women
of color graduate before the age of 292.

With its Write Your Future program, Lancôme supports initia-


tives in the field of education in order to enable every woman
to become the author of her own destiny.

This program is structured around three priorities:

• Enable women to acquire basic skills in reading, writing and


arithmetic, essential for everyday life;

• Facilitate access to scholarships to pursue higher education;

• Set up mentoring and training projects to help them gain auton-


omy and competitiveness in the job market.

Since 2017, Lancôme has supported programs in many coun-


tries around the world, in partnership with the association CARE
INTERNATIONAL, and with other NGOs.

1. ANLCI 2018.
2. U.S. Bureau of Labor Statistics, 2018.

44 Sustainable progress report 2023 WRITE YOUR FUTURE — SUPPORT WOMEN


A LONG-TERM COMMITMENT

2017 2018 2019 2021 2022 2023


Formalization of the Write Your Future Local deployment in 4 European
2020
7 new markets join the scheme: Italy, The program is expanding to women’s Lancôme renews its partnership for Expansion of the program to 3 new
literacy program with the NGO CARE countries: France, Ireland, United United States, Brazil, Mexico, Panama, education and mentoring. It is open to 4 years with the NGO CARE (new countries: Argentina, South Africa and
in Guatemala, Thailand, and Morocco Kingdom, and Spain. Chile, Taiwan. 7 new markets, with new projects. commitment of 2 million euros). Saudi Arabia.
(donation of 2 million euros over 4
years).

A GLOBAL CAUSE, LOCAL REALITIES For example, in France, Lancôme has joined forces with ANLCI In other countries, the Write Your Future program offers men- In 2023, 143,258 women
(the National Agency for the Fight Against Illiteracy) to help toring and training actions to support women in achieving their benefited from the Write Your
Initiated 6 years ago in partnership with the international NGO Future program conducted in
women escape illiteracy. The objective is to give beneficiaries professional projects. Thus, in Japan, women are supported partnership with nearly twenty
CARE, the Write Your Future program was first launched in 3
access to employment and mobility and to relieve them in their and trained with the support of the NGO Hanalab, to occupy NGOs. Since 2017, there have
countries - Morocco, Thailand and Guatemala - around literacy
been 265,826.
daily lives by using digital technology as a tool for relearning key positions in digital technology; more than 17,300 benefi-
missions. After a renewal of the partnership in 2022 and its
writing and reading. ciaries of this program at the end of 2023. And in Germany,

24
expansion to 3 new countries (Peru, India and Togo), Lancôme
Lancôme collaborates with the NGO Arbeiterkind.de as well as
is expanding it again in 2023 with the launch of new initiatives
In the United States, Lancôme has been committed since 2021 Global Digital Women founded by Tijen Onaran, entrepreneur
in Argentina, Saudi Arabia and South Africa.
alongside the NAACP (National Association for the Advancement and activist for inclusion and diversity. is the number of countries
of Colored People) to promoting equity in education through in which the program is now
In addition to this global partnership, Write Your Future has deployed.
scholarships for women of color. Result: more than 10,000 ben- The objective of this partnership is to actively support women
gradually developed in a number of countries and regions, with
eficiaries since the implementation of this partnership. through a mentoring program, and to support young women in
the support of local NGOs, and always according to the same
starting their careers. Over the past two years, nearly 34,000
approach: starting from the needs on the ground by integrat-
In China, 95,317 female students had access in 2023 to online women have benefited from this program.
ing local cultural specificities.
training to enable them to acquire new skills thanks to a part-
nership with 15 universities and the NGO China Women’s
Development Foundation.

45 Sustainable progress report 2023 WRITE YOUR FUTURE — SUPPORT WOMEN


APPENDICES INDICA T ORS
V.
2022 2023
TARGET
2019 2030
Lancôme’s objectives and roadmap are part of the L’Oréal Group’s
strategy to improve its impact on the environment and society. GROW
It is presented in its 2023 Universal Registration Document. OUR FUTURE

The indicators for this roadmap are detailed below. The pro- % of eco-designed products among new or renovated pro-
PACKAGING 100% 100 % 100% √ 100%
gress data is that of the Lancôme brand. ducts

% reduction in the intensity of the quantity of packaging used


PACKAGING 1.05 1.48 1.7051 √ -20%
for our products compared to 2019

of our plastic packaging that is refillable, recyclable or com-


PACKAGING 5.5% 7.5% 8.58% √ 100%
postable

PACKAGING of recycled or bio-sourced plastics used in our packaging 0 3.8% 4.11% √ 100%

% of bio-sourced ingredients, derived from abundant mine-


INGRÉDIENTS — 56% 59% √ 95%
rals or circular processes in our formulas

% biodegradability of our formulas by category (excluding


FORMUL ES — 75% 78% √ —
make-up)

% reduction in rinsing water consumption per rinsing product,


EAU — 1% 8% √ 25%
compared to 2017
Number of people who have been able to access work
SOLIDARITY
thanks to a solidarity sourcing project led by one of the — 4,600 4,037 √ 100,000
SOURCING
Group’s brands

WRITE 2022 2030 2030


YOUR FUTURE

Number of people benefiting from the Group’s brands’ socie-


– 81,695 143,258 √
tal commitment programs

1. This increase is explained by the evolution of the scope concerned and a higher business volume in 2022 and 2023 for products with a larger packaging impact.

√ Deloitte & Associés has expressed moderate assurance on the indicators identified by this symbol.

46 Sustainable progress report 2023 WRITE YOUR FUTURE — APPENDICES

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