1

Overall Business Plan of Big Talk Reloaded

Neeraj Acharya

BUS 557 APPLIED METHODS (CAPSTONE)

Prof. Dr. Azi Sharif

Westcliff University

August 24, 2020

 2

Abstract

Planning and Strategic analysis are vital things to be done before starting any business. In this

paper I am going to discuss about overall business planning of MMD Decors which is a furniture

manufacturing and trading company situated in Lalitpur. This will also include a concrete

strategy to execute those plans and start the business formally. Every components of a business

plan including finance, marketing, organizational structure, strategies, products, services, etc. are

included in this document.

 3

Executive Summary

MMD was started with a purpose of manufacturing and selling Sofa. Five years back, we

started from a factory based model. The impact of disastrous earthquake 2072 had forced a lot a

people to build or renovate their houses, leaving a lot of market opportunities for the furniture

and sofa manufacturing company like ours. The growth of social media and digital exposure time

due to COVID19 on the other hand created new spaces for the online business companies like

ours. The economic activities was sound, there were less competition online, market

opportunities was high, price was fair and therefore we were getting considerably good profit.

From 2022 we started our retail store adding a co-founder and investment. From then up to early

2024, the company was going well with some growth. After then, growth starts declining leaving

for a company a dilemmatic and tough stage of how to move further. I have discussed below few

key strategies that would help us to fight and adapt in this competitive business environment.

Also overall business plan is discussed below.

Problems and solution: According to the report of Resource Centre for Primary Health Care,

the worrying condition is that healthy items like fruits, vegetables or meat products are not

accessible to most of the people in Kathmandu, so in the restaurants and cafes (The Food

Environment of Kathmandu, 2016). Therefore, the organic farming culture has been increasing

in last few years around the major cities like Kathmandu and Pokhara (Adhikari, 2017).

However, the introduction of organic food in restaurants and hotels hasn’t been initiated broadly

due to the cost factor (Gagić, 2015). According to Acharya (2015), people in Kathmandu are

becoming food lover from few years back and prefer to eat outside, but in the recent years, they

are becoming conscious about their health as well. Understand the problem, we are trying to give
 4

solution to those people by providing regular restaurant items but are prepared of organic raw

materials which are delicious as well as healthy.

On the other hand, the number of mental health related patients are increasing worldwide

and Kathmandu as well (Rijal, 2018). In order to address their problems like depression, anxiety,

stress and insomnia, we are trying to create some creative and informative events like poetry,

storytelling, talk shows, panel discussion and so on.

Investment and team: The location of the restaurant is now finalized which will be at the center

of Kathmandu, Baneshwor. In order to start the business, we require initial invest of Rs.50 lakhs.

There will be two investors each investing Rs.25 lakhs. One of the investor is my friend who is

currently at USA, going to be a passive investor and the other one is me and I will also look after

the management of the organization.

Balanced Scorecard for Big Talk Reloaded

The Balanced Scorecard is a strategic framework and a systematic summary that

combines the approach of the organization with tactical operations (Georgiev, 2017). This

integrated method, designed specifically by our business, helps us to retain concentration and

work in a cohesive, coherent manner. According to Chimtengo (2017), a balanced scorecard

contains the overall priorities, metrics (Key performance indicators KPIs), objectives for the

KPIs and strategies to meet them. Each company begins with a goal. In order to bring the

business off the ground and capture this goal, we have to develop a strategy. If we have

formulated the strategy, then we can plunge straight into managing the business. Something is

absent from this situation, though-something that develops and transforms into a fact and doesn't
 5

neglect stakeholders-for fulfilling the strategic plan. The missing framework that links a plan into

action is a balanced scorecard.

To talk about a balanced score card for a new restaurant business, it contains four

sections that are finance, customers, process and innovation or growth along the row side and

KPIs, Objectives, Target metric and Initiatives at the column side (Abdillah, 2018). So the

balance score card for Big talk reloaded will be as follows:

Perspective Factors to be Objectives Targ Initiatives

studied (KPIs) et

Financial Short term Reduction in 10% Expand suppliers

profit cost
12% Promote high profit products
Long term Margin in profit
profit

Customers Needs covered Be a unique Differentiate products and

place services
Customer
satisfaction Well valued Surveys regarding satisfaction
quality
Consistency Advertisements on reliable place
Customer profile
fits

Process Internal Acquire a coffee Increase sales by 5%

Potentials machine

Services Initiate deliveries

Collaboration with Foodmandu
Improvements On time quick
service Reduce the time to prepare by
15%

Learning, Imitability Not copy able Focus on much more experiment

Growth products
and Teamwork and
Innovation collaboration Make more
strong Meetings and discussions
 6

Success New items Study preferences of the

increasing customer
revenues

Table: Balanced Scorecard of Big Talk Reloaded

Company Overview

1. Mission and Vision statement: Strategy is a series of techniques and actions to create,

sustain and succeed in the competitive environment. Research suggests that just 8% of

the leaders is in a role to effectively adopt and implement the strategies (Leinwand &

Rotering, 2017). A business requires a simple and practical management roadmap in

order to effectively implement its strategies (Ure, 2018). Vision means the image of the

business in future (Papulova, 2014). That organization has certain aspirations, goals and

vision about the future of the business. These goals or missions provide the company

with a way forward. Therefore, most of the companies present their mission and vision in

the form of statement that may be a line or a phrase (Bly, 2015). Following are the

mission and vision statements for Big Talk Reloaded:

Mission: “To provide delicious organic foods in an eventful environment to address

physical as well as mental health of our potential customers”

Vision: “To create a healthy city, physically as well as mentally”

2. Products and services: The concept of providing healthy food as a sustainable business

opportunity for a safe lunch service was developed by Denim Shrestha, the creator for Fit

box, as part of a contract in 2018 (Prasain, 2019). Like in a regular cafe restaurant, food

items include regular items like Mo: Mo, chow Mein, coffee organic, herbal tea, potatoes,

chicken products, etc. The deep fried and spicier products are not provided and all of the

materials are organic. On the other hand we intend to give our future customers diverse
 7

recreation and informative activities. Those include gatherings for poetry, talk shows,

meetings with experts, discussion sessions for stories, literature, etc. Our social

networking site broadcasts every events. Cafés or restaurants now organize numerous

fashionable activities and we aim to provide Kathmandu's young people with the most

relevant service.

3. Target market: Everyone who walks on the street are not our customers. There are

different categories of people whose needs company's goods or services. That category of

people who want your services and goods is our target audience (Markey, Toit, & Allen,

2008). Defining a target market is one of the main decisions entrepreneurs ought to create

to launch their companies (Aghdaie & Alimardani, 2015). Nonetheless, "Big Talk"

understood its intended demographic and desires. The group of young adults and

individual aged 16-50 years has identified as our target demographic.

4. Value to the customers: Value is any advantage that a consumer receives instead of

offering. The meaning of a product or service means that the company gives its

consumers coherent, subjective and self-expressive qualities (Colgate & Smith, 2007).

Throughout the sense of the consumer value cultural identification, customer

development shifts and customer value imagination, the business value-based strategy

encourages a better efficiency. Following are some values we are intend to give to our

customers:

a. Functional value: Functional values are centered on a product specification that

provides the user with useful services. In Big Talk, consumers will load the balanced

fresh food and the eventful scenario.

 8

b. Economic value: Economic value is focused on the valuation of our restaurant's

income. Customers will purchase our goods and services at an reasonable price that

allows their investments worthwhile so that they can make a successful return on their

investment.

c. Emotional value: The feeling of happiness in our restaurant is emotional interest. We

not just serve tasty food but also plan numerous activities that personally bind our

audience to the location and make it possible to give them emotional benefit.

5. Venture Concept: The venture concept is a file or framework that usually relates to

numerous problems, such as the intent of the company's involvement, the problem to be

tackled, the solution to various obstacles, economic assessment and several other facets to

successful corporate strategies (Oakley, 1980). The optimal product or service has to

solve a challenge or challenges, offering customers a particular benefit, in order to turn a

concept into a business project (Mets & Trabskya, 2019). The definition of enterprise will

be rather consumer-friendly. To order to distinguish the product or service from a related

enterprise, the concept description will define the competitive advantage.

In brief, a dashboard is a strategy method that incorporates the diverse market

data from a number of sources. After gathering the required components for the creation

of a future company, it is called a venture dashboard (Brannon, 2016). It has 4

fundamental features: control, coordination and consistency, simplification and problem

resolution. The major benefit of the dashboard is to identify challenges more easily and

also to increase the performance of systems, resources and customer service. Below is the

Big Talk Reloaded’s venture dashboard:

 9

Problems of customer Target market segment Solutions

Lack of organic food 16-45 years youths in Serving organic foods
restaurants in Kathmandu Kathmandu
Creating eventful sessions
Lack of eventful session other
than Live music
Keen of foods as well as health
conscious

Benefits for customers Positioning and Branding Model of Communication.

Physical health Healthy delicious organic food Messaging
at affordable price.
Mental health Social Media
Creating a healthy city,
Affordable Price
Physically as well as mentally

Market and Competitive Analysis

Market research and analysis is a must for every company until plans and preparation are

created. The business research provides examination of the sector, demand value, customer

desire, consumer purchasing behavior, competition and consumer economic condition consumers

(Avery & Steenburg, 2012). The basic goals of market research are to identify competition and

insure the marketplace stays as broad as possible for sustainable business development (Stokes,

2000). This benefits businesses by creating a profitable good or service while anticipating

potential competition and reducing threats for customers.

1. Porter’s five forces Analysis: A business firm must be mindful of any external factors

which influence the industry sustainability in order to recognize competition rules and

underlying factors of profitability. A leading market expert, Michael Porter has

recognized five key attributes that relate to assessing the viability of the income of each
 10

company (Porter, 2008). The explanation of five forces for Big Talk Reloaded are as

follows:

a. Competitor rivalry: Our competition should be recognized before jumping into the

market. By knowing the number of rivals and consumer activity, we can explain our

performance. Most of Kathmandu’s restaurants sell tasty food, but very few are

sustainable. The major rivals for good talk Reloaded include Organic Chulo, Organic

Sherpa restaurant, Green Organic Café and Farmers Bar.

b. The bargaining power of suppliers: If vendors are restricted and raw supplies are low,

they will enter into agreements with the client. This means that, because we choose to

negotiate with vendors on every pricing decision they produce, we do not have an

outstanding place on the market (Cederholm, 2018). Our daily suppliers are numerous

organic farms across Kathmandu. The rise in organic farming is rising, but the

purchasing power for producers is even greater.

c. Potential threat of new entry: New entrants are always a big obstacle for a

company. They come typically on the market if we cannot satisfy the requirements of

consumers. We have addressed the desires of youth by consumer research. As the

market is growing in food industry and our idea is copy able, there is always a threat.

d. Substitute products: The alternative to our dietary items is unhealthy and junk

foods. Such goods are relatively cheaper than our items, which is why they might be

our obstacle.

e. Purchaser's bargaining power: Because Kathmandu does not have much organic

cafe and restaurant so the purchasers bargaining power is quite low. There may be a
 11

bargaining capacity more for the consumer in the coming days as concept is taking

good market in recent years.

2. SWOT Analysis: SWOT stands for strengths, weakness, opportunities and threats. A

SWOT analysis aims at utilizing the information of their environments and formulating

the competitive strategies accordingly (Avery & Steenburg, 2012). Following is the

SWOT analysis for Big Talk Reloaded:

a. Strengths

• Our target customer are the upper middle and high class people, therefore our location

Kathmandu where per capita income is highest among all the places in Nepal, is our strength.

• Our restaurant is not only a place to eat but also a hub for the recreational and

knowledgeable events which is our another strength.

• We serve 100% organic foods.

• Our expert staffs and well-designed marketing is also our strength.

b. Weakness

• Lack of sufficient knowledge to integrate our visions.

• As our foods are organic, scarcity of raw materials may be our weakness.

• The price for the products will be comparatively high as we’ll serving 100% organic

food, which are unaffordable by general people.

c. Opportunities

• The increasing health awareness in people is a major opportunity for us.

 12

• Nowadays, people prefer to spend time in a restaurant as a part of recreation. Our events

will help them to enjoy and have wonderful time.

d. Threat

• A lot of new franchise restaurants are threat for us.

• The concept can be easily copied.

• Lack of skilled manpower.

3. Marketing and Sales Plan:

Product/services Organic foods(Regular restaurant items with new taste and

presentation) and Eventful environment

Price Medium range price affordable by medium and high economic

class

Discount and offers for a group celebration, family celebration,

and regular customers.

Place Kathmandu

Delivery services inside ring road starting soon

Promotion YouTube Channel, Facebook, Instagram, Twitter.

Different events like concert, exhibitions, etc.

People Age range 16-50 years

Around Kathmandu

Medium or High Economic class

Food lover and events lover

 13

Health Conscious

Mission/Vision We care about your health; physical as well as mental

Unique Value Organic Foods

Proposition Eventful environment

Place to relief of stress

Place to read books at day time

Sales strategy Developing customer relationship

Offering discount and schemes

Regularly conducting social media campaign

Strategies and Execution

Strategy is a series of plans to achieve the goals or priorities (Chartrand, 2008). Through

companies in this dynamic environment will succeed to become industry leaders with their own

special approach (Brandenburger, 2019). So they need to apply appropriate strategies

understanding the nature of the market. Realizing the fact Big Talk reloaded also has its unique

strategies and the ways to execute them. Some of the major strategies are described below:

1. Branding Strategy: The brand is a term, expression, word, emblem, picture, image or

combination that defines, promotes, distinguishes and differentiates the company,

products and services (Rong & Sarigöllü, 2014). Significantly value-added goods brands

have entered the market and as a wizard, they provide customers with the desired effect

(Macdonald & Sharp, 2000). Brands have also recently been identified by various expert

associations as one of the more popular phenomena. The definition, intent for an
 14

institution, company or the commodity is then conveyed as branding (Hakala & Sjöblom,

2015). According to Douglas, Craig, & Nijssen (2001), branding defines the attributes,

qualities and values that the product or products represents, the positioning of the logo

such that the buyer buys it. The distinctive features, ideals and attributes of a business are

defined by a branding strategy (Rooney, 1995). When designing a Branding Plan, we will

recognize three facets of our industry as a basis for brand communications:

a. Goal: this explains why we collaborate for individual clients to satisfy their needs.

b. Consistency: They will determine what we're going to deliver every day.

c. Emotional impact: This is what our customers and us are connected with

Our venue is a perfect place for tea and coffee lovers who would like to talk, read,

compose, listen and tell their experiences. At the meantime, they like food to be both healthy

and tasty. As we think of our restaurant's brand identity that will look like fitness happiness,

inspiration, support, constructive reviews and refreshing, and these images should be packed

with in the minds of our future clients. Below are some of our branding approaches:

a. Different product than others: Without quality assurance in products and services,

there is no significance for branding (Appiah, 2018). If the goods and services vary from

those of the rivals, their brands are solid.

b. Storytelling: Looking at the new marketing ads, they seek to link their message to

people's feeling across context (Kang, Hubbard, & Hong, 2020). Urban Girl, for instance,

issues an advertisement for the day of father with an advertisement representing parent-

child ties. We are making notifications that will impact the emotions of the potential

customers.
 15

c. Suspense advertising: We make suspense advertising which build consumer interest. It

enables us to stick in their brain.

d. Seasonal branding: We build stories on various festivals and activities and use them as

advertisement.

2. Positioning Strategy: The mechanism through which the customer finds a particular way

to differentiate between a good or a service from other competition is market positioning

rivalry (Blankson, Cowan, Kalafatis, Singh, & Coffie, 2013). A strong publicity strategy

highlighting the company's exclusiveness allows buyers to purchase the product for a

specific gain (Aghdaie & Alimardani, 2015). This would cover products bought by the

consumer, their individuality and their comparative advantages.

 The customer will consume healthy products and appreciate the recreation and

informative hours in the restaurant (what would the consumer buy?).

 Customers can't buy organic food in many spot in Kathmandu and such evenful

sessions are rare as well (uniqueness).

 We sell healthy sustainable meals and facilities almost the size of standard

restaurants at reasonable rates (competitive advantage).

A positioning statement is a collection of terms or phrases representing the identity of the

business, the desires of the customer and the expectations of the customers which needs to be

transparent and logical (Dawar & Bagga, 2015). The statement provides customers with details

regarding the organization and its goals. Therefore our positioning statement is:

“For the people around Kathmandu, with healthy delicious organic food and an eventful place

in an affordable price, Big Talk Reloaded comes with a care of your health”
 16

3. Go to market strategy: Go to market strategy is the final step in the organization

implementation, with the goal of leveraging its internal and external resources to satisfy

client demand and gain a strategic edge against its rivals (Wadman & Hutt, 2004).This

differentiates somewhat from a traditional business strategy that works on a particular

question in the future when moving through the current plan (Pleshko, 2008). We reach

the market with social networking advertising and tweets, since social platforms such as

Facebook and Instagram become the most powerful communication platform in today's

world. We should also feature in papers and magazines to reach to our potential

customers.

We are going to market with distinct idea that our customers are willing to pay for. Since

people might expect the prices for the products would be much higher because every item is

organic. Instead we are going into market with low cost strategy that the customers wouldn’t

find big difference in price with ongoing restaurants inside the valley. We are trying to sell

products and services in volume so that profit can be generated as our projection. In order to

gain loyal customers, we are making a plan to provide discount and offer cards as well.

Operating Plan and Management Team

1. Operations: A well planned project is stated to be finished half way through (Honig &

Karlsson, 2004). Owners and managers of businesses must improve all facets of their

service, from financial preparation to procurement and resource management. Operations

are the day-to-day production of a commodity or service in an organization. It covers all

processes prior to delivery. Staff, machinery, systems and processes are required to run a

business. Afterwards, our cafe will do some regular operations to run our company.
 17

a. Production: We offer food goods such as Mo: Mo Chow Mein, bread and other

restaurant pieces for our future customers. We need raw materials, chefs and facilities

to make it happen. Our job ends with the planning of these items. We’re going to

recruit professional cooks, purchase appliances like gas, coffee makers, pans, and

more and buy raw materials from the numerous organic farms in Kathmandu. Among

certain items, we should focus on the department stores. In the other side, we focus in

social media marketing for the numerous activities to be hosted at the café. We are

building a network of writers, consultants and other designers around the globe.

b. Logistics: According to Mohan (2013), logistics is an aspect of the supply chain that

fulfills customers' needs by preparing, managing and performing efficient transport

and storage from origin to destination of goods and services. This assists businesses

in rising prices and consumer loyalty. In order to buy the raw material we take on rent

if required, we need transport facilities.

c. Suppliers: Suppliers provide us with raw materials and other products. Space

supplies, cooking appliances, materials, chairs, lamps, interiors and machinery are the

key items to be supplied for large-scale. From farmers across the Kathmandu Valley,

we will purchase the organic vegetables and beef. The departmental stores would

often purchase daily items used in restaurants such as meat, fruit, salt, peanuts, etc.

The interiors and appliances are set and bought as price and cost are measured.

d. Customer Service: Because of the poor customer support at the center, so many

widely publicized companies have failed (Doxon, 2018). Before, after and during

purchases, consumers need support. Consumer care offer this function by offering

knowledge, assistance and maintaining a healthy atmosphere. Customer service is not

 18

merely helpful for the customers; it is a core aspect of corporate management and

impacts the public's view of the company.

The primary emphasis should also be on and concern about the client. Our workers are

friendly on their hands with a smile. Without pause, we work in time and our focus is

cleanliness. We do have a safe and secure laundry and parking services. In our restaurant, we can

hold input on our clients' reviews on it daily. We intend to give our regular customers a loyalty

pass.

2. Organizational Structure: An organization is a hierarchical team of people who are

organized and operated to achieve mutual goals. The nature or the structure of the team is

strongly influenced by the environment of the workplace (Sebastian, 2017). There are

specific management processes in effect for the relationship of the numerous employees,

their roles and the responsibilities, obligations, and competencies provided by each

organization. The organizational arrangement provides all staff with orders to evaluate

the authorized working reporting relationships (Jensen & William, 1995). Including

formal structures, large structures, flat buildings, etc., are many types of organizational

structures. Because Big Talk is a small and new enterprise, it is formal. According to

Goold & Campbell (2002), a formal assessment of the business enterprise promotes the

establishment of new position in the organization. We are two investors. I'm an involved

investor who plays the position of restaurant manager. I should prefer a restaurant boss

with experience. Throughout the kitchen there are two cooks, three waiters, three

assistants, an accountant and a security officer. I'll even take control of restaurants' online

marketing. Here is a clear description as to how our organization:

 19

3. High Performance Culture in Big Talk Reloaded: Business culture describes the

meaning, duty or behavior structure in which people are living and do their job in an

organization (Brannon, 2016). The company's rising dimension is influenced by the

company's high performance. Culture of high value allows businesses to continuously

equate their successes with competing firms in the industry, and then produce their best

performance to improve their brand identity (Robson, 2005). Many of the features of

high-level culture are:

 Leadership that inspires others to follow a dream.

 Cooperation to help each other perform a task.

 Technology and development to enhance the organization's work.

 Efficient Communication

As a manager of Big Talk, first of all, I clarify our mission and aim: 'We are going to

provide healthy, tasty and enduring food for our customers at any cost.' We are really worried

about the safety of our consumers. The position of communication and cooperation must be

better defined. The restaurants should learn the roles of certain people to operate without

misreading. In order to evaluate employees' desires and concerns we plan regular activities such

as picnicking, dinner parties etc. for strong connection between members. The staff are worthy of

every day becoming creative and innovative. The views, beliefs and ideas of our members are

welcomed.

Milestone and Financial projection

 20

1. Milestone: Milestone can be described as the company's production sequence which

defines its key results over different time periods (Block & MacMillan, 1985). It

determines the day of delivery and implementation of all business activities. The main

benefits of the milestone are improving the organization’s sustainability to assess how the

target is reached and how more changes needs to be made (Edden & Johnson, 2006). This

is important that the business owner has a good view of the organization and the intended

objectives to accomplish the task. The following table is the list of milestone we have set

for upcoming three years:

Time period Milestones Remarks

3 Months (just after pandemic Preparation for set up for the Fixed assets purchase,

of Covid 19) restaurant interior designing , location

4 Months Formation of team and hiring Prepare organizational

employees structure,

Inspiring everyone into a

common vision

5Months Operation begins (opening) Start serving foods and

organizing events

6-12 Months Reach to breakeven point Daily cost and sales

neutralization

Point

1-2 year Generate profit Increase Customer volume

 21

2-3 year Establish a brand Branding strategy, Digital

marketing, CSR

2. Financial Projection and Analysis: Even if our idea isn't pitched to investors, key

research is essential. Investors are constantly chasing profit such that the time period is

used to crack the gap and raise profit. There are several business people with issues about

how much money their businesses need to start up and how to predict their earnings

(Detienne & Wennberg, 2014). That is why I can rely on financial estimates at meetings

to convince investors. In reality, projecting is very crucial until a new company is begun

and more relevant for entrepreneurs (Stancill, 1986). The financial forecast refers to

capital spending and the likely revenue position of the organization for a few years of

market character, inflation, depreciation rate, and interest rate, etc (Hairong, 2008).

Investors must take part in the projection. Initially, financial forecasting enable an

organization to proceed without confusion. On the other hand, forecasting may be crucial

if you think that your company may require debts or other capital contributions

(Anderson & Hellman, 2007). The forecasting of the financial statements includes

projected income statement, projected cash flow statement and projected balance sheet.

3. Projected Financial statements: Reporting documents or reports that demonstrate the

financial position of an organization are the financial statements. It covers three types:

cash flow analysis, balance sheet and income analysis (Ebben, 2017). However, pro

forma financial statements is focused on clear premises based on conventional financial

statements (Vijendra , 2014). Various prices were identified and the yearly results are
 22

predicted for the efficiency of both the second and third years of a new pro-forma

financial statement, to be implemented in the first financial year.

Projected Income Statement:

S.N. Items Projected Year Year Year

Assumptions 2021 2022 2023

Income (All amount in Nrs.)

Revenue 40 % for second and 4000000 5600000 8400000

1 50% for third year

2 Cost of goods sold 35 % of Revenue 1400000 1960000 2940000

3 Gross Profit (1-2) 2600000 3640000 5460000

Expenses

4 Marketing and 10% of Revenue 400000 560000 840000

operational expenses

5 Interest 7% 280000 392000 588000

6 Deprecation amount 12% on assets 600000 600000 600000

(50,00000)

7 Profit before tax 1320000 2088000 3432000

8 Tax percentage 20% on profit before 264000 417600 686400

tax

9 Net profit 1056000 1670400 2745600

10 Dividend issued 25 % of net profit 264000 417600 686400

11 Accumulated Net 792000 1252800 2059200

 23

profit

Analysis: The above costs and expenses are original intent upon the financial status of the

current restaurant companies in Kathmandu. The next statement of sales indicates that the

recharged greater dialogue in the first year (over breakeven) would generate more earnings and

in the second and third years, the profit would still be growing.

Projected Balance Sheet:

S.N. Items Projected Year 1 Year 2 Year 3

Assumptions

Assets

1 Cash balance 10% of revenue 400000 560000 840000

2 Account 10% of revenue 400000 560000 840000

receivable

3 Inventories 5 % of COGS 70000 98000 197000

4 Fixed assets 5000000 5000000 5000000

Total 5870000 6218000 6877000

assets

Liabilities

5 Due wages 100000 100000 100000

6 Leverage 1000000 1000000 1000000

7 Share capital 4500000 4500000 4500000

 24

8 Reserve and 270000 618000 1277000

Surplus

Total liabilities 5870000 6218000 6877000

Analysis: The above table predicts that the dividend should continue to be paid for the first year

and that no more investment over the next 2 years will not be needed.

Projected Cash Flow Statement

Items Year 1 Year 2 Year 3

Net profit 1056000 1670400 2745600

Adding Interest 280000 392000 588000

Adding Depreciation 600000 600000 600000

Current Assets (change) -870000 388000 619000

Change in liabilities -100000

Cash flow from operation 966000 3050400 4552600

Cash flow from investment (fixed -5000000

costs)

Leverage 1000000 - -

Interest amount 280000 392000 588000

Cash flow from financing 5500000 5500000 5500000

Net cash flow 1466000 8550400 10052600

 25

Analysis: The above figure illustrates that the first year's cash flow is positive. It means that a

corporation is strategically well positioned. It shows that the company would need very less or

no capital in the coming years. Unless the total cash flows are in the following range, a business

must embrace investment and development strategies.

 26

Conclusion

Entrepreneurship is a challenging path, in which the phases are very complicated, but the

process may be streamlined if there is bravery, intelligence and commitment. Three guiding

factors in an entrepreneurial adventure are resources, team and opportunity. Unless a concrete

business plan is made, it will be difficult to translate idea into execution. Therefore, by the end of

this project I have realized that now I can go into the market at any point of time. Firstly the

overview of the company clearly addresses the gap in the market and how Big Talk Reloaded is

going to fulfill the gap. The market analysis and competitive analysis shows that we have

strengths as well as good opportunity in the market till the date because very few similar

business are operating in the market. We should focus on aggressive branding and positioning

strategy after going into market. We have carefully analyze the financial structures and it seems

within three years we will be at healthy position. In conclusion, this report is a guideline and best

mate of our business and the goals we have set “to create a healthy city”.
 27

References
Abdillah, F. (2018, March). Balanced Scorecard Implementation in Restaurant Management. E-

Journal of Tourism. doi:10.24922/eot.v5i1.38458

Acharya, B. B. (2015, February 24). What people want. The Kathmandu Post. Retrieved from

https://kathmandupost.ekantipur.com/printedition/news/2015-02-24/what-people-

want.html

Adhikari, J. (2017, October). Organic Farming and its Prospects in Peri-urban area of Pokhara,

Nepal. Journal of Forest and Livelihood, XV(2). Retrieved from

https://www.forestaction.org/app/webroot/vendor/tinymce/editor/plugins/filemanager/

files/newpdf/Adhikari.pdf

Aghdaie, M. H., & Alimardani, M. (2015). Target market selection based on market segment

evaluation: A multiple attribute decision making approach. International Journal of

Operational Research. Retrieved from

https://www.researchgate.net/publication/280924434_Target_market_selection_based_on

_market_segment_evaluation_A_multiple_attribute_decision_making_approach

Anderson , P., & Hellman, N. (2007). Does pro forma reporting bias analyst forecasts? European

Accounting Review, 16(2), 277-298.

Appiah, D. (2018). Issues With the Importance of Branding, Brand Personality and Symbolic

Meaning of Brands in the Smartphone Industry. Global Information Diffusion and

Management in Contemporary Society. Retrieved from

https://www.researchgate.net/publication/326196744_Issues_With_the_Importance_of_B
 28

randing_Brand_Personality_and_Symbolic_Meaning_of_Brands_in_the_Smartphone_In

dustry

Avery, J., & Steenburg, T. (2012). Target the right market. Harvard Business Review. Retrieved

from https://hbr.org/2012/10/target-the-right-market-2

Blankson, C., Cowan, K., Kalafatis, S., Singh, J., & Coffie, S. (2013). A review of the

relationships and impact of market orientation and market positioning on organisational

performance. Journal of Strategic Marketing, 5(1), 111-125.

Block, Z., & MacMillan, I. (1985, September). Milestones for Successful Venture Planning.

Harvard Business Review. Retrieved from https://hbr.org/1985/09/milestones-for-

successful-venture-planning

Bly, R. W. (2015, November 3). Vision Statements: Why You Need One and How to Create

One. Entrepreneur. Retrieved from Entrepreneur:

https://www.entrepreneur.com/article/251682

Brandenburger, A. (2019). Strategy Needs Creativity. Harvard Business Review. Retrieved from

https://hbr.org/2019/03/strategy-needs-creativity

Brannon, D. (2016). An Analysis of Business Models: Firm characteristics, innovation and

performance. Academy of Entrepreneurship Journal, 22(1):1-12.

Cederholm, T. (2018, December 2018). Retrieved from Bargaining power of the airlines

industry's custtomer and suppliers: https://articles.marketrealist.com/2014/12/bargaining-

power-airline-industrys-customers-suppliers/
 29

Chartrand, T. (2008). Nonconscious Goals and Consumer Choice. Journal of Consumer

Research, 189-201.

Chimtengo, S. (2017). An evaluation of performance using the balanced scorecard model.

African Journal of Business Management.

Colgate, M., & Smith, B. (2007). Customer Value Creation: A Practical Framework. Journal of

marketing theory and practice. Retrieved from https://www.jstor.org/stable/40470272?

seq=1

Dawar, N., & Bagga, C. (2015). A Better Way to Map Brand Strategy. Harvard Business

Review. Retrieved from https://hbr.org/2015/06/a-better-way-to-map-brand-strategy

Detienne, D., & Wennberg, K. (2014). What do we really mean when we talk about 'exit'? A

critical review of research on entrepreneurial exit. International Small Business Journal.

Douglas, S., Craig, S., & Nijssen, E. (2001). Executive Insights: Integrating Branding Strategy

across Markets: Building International Brand Architecture. Journal of International

Marketing. Retrieved from

https://journals.sagepub.com/doi/abs/10.1509/jimk.9.2.97.19882

Doxon, M. (2018). Reinventing Customer Service. Harvard Business Review. Retrieved from

https://hbr.org/2018/11/reinventing-customer-service

Ebben, J. (2017). 'Tommie Tank' Helps Students Learn to Finance Ventures. Entrepreneur and

Innovation Exchange.

Edden, J., & Johnson, A. (2006). Bootstrapping in small firms: An empirical analysis of change

over time. Journal of Business Venturing, 851-865.

 30

Gagić, S. (2015). New trends in restaurant industry: serving locally produced and organic food.

Conference: Knowledge for health. Retrieved from

https://www.researchgate.net/publication/278036318_New_trends_in_restaurant_industr

y_serving_locally_produced_and_organic_food

Georgiev, M. (2017). The Role of the Balanced Scorecard as a Tool of Strategic Management

and Control . Journal of Innovations and Sustainability.

Goold, M., & Campbell, A. (2002, March). Do You Have a Well-Designed Organization?

Harvard Business Review. Retrieved from https://hbr.org/2002/03/do-you-have-a-well-

designed-organization

Hairong, L. (2008). Simulation based sales forecasting on retail small stores.

doi:10.1109/WSC.2008.4736257

Hakala, U., & Sjöblom, P. (2015). Operationalising brand heritage andcultural heritage. Journal

of Product and Brand Management, 263-275.

Honig, B., & Karlsson, T. (2004, February). Institutional Forces and the Written Business Plan.

Journal of Management, XXX(1). Retrieved from

https://www.researchgate.net/publication/228264253_Institutional_Forces_and_the_Writt

en_Business_Plan

Jensen, M., & William, H. (1995). SPECIFIC AND GENERAL KNOWLEDGE, AND

ORGANIZATIONAL STRUCTURE. Journal of Applied Corporate Finance, VIII(2).

Retrieved from https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1745-

6622.1995.tb00283.x
 31

Kang, J., Hubbard, G., & Hong, S. (2020, january). The role of storytelling in advertising:

Consumer emotion, narrative engagement level, and word-of-mouth intention. ournal of

Consumer Behavior. Retrieved from

https://www.researchgate.net/publication/338558049_The_role_of_storytelling_in_advert

ising_Consumer_emotion_narrative_engagement_level_and_word-of-mouth_intention

Leinwand, P., & Rotering, J. (2017, November 17). How to Excel at Both Strategy and

Execution. Harvard Business Review. Retrieved from https://hbr.org/2017/11/how-to-

excel-at-both-strategy-and-execution

Macdonald, E., & Sharp, B. (2000). Brand Awareness Effects on Consumer Decision Making for

a Common, Repeat Purchase Product: A Replication. Journal of Business Research.

Retrieved from

https://www.sciencedirect.com/science/article/abs/pii/S0148296398000708

Markey, R., Toit, G., & Allen, J. (2008). Find Your Sweet Spot. harvard Business Review.

Retrieved from https://hbr.org/2008/02/find-your-sweet-spot-1.html

Mets , T., & Trabskya, J. (2019, June). The entrepreneurial journey of venture creation:

reshaping process and space. Revista de Estudios Empresariales Segunda Época.

Retrieved from

https://www.researchgate.net/publication/333785313_The_entrepreneurial_journey_of_v

enture_creation_reshaping_process_and_space

Mohan, J. B. (2013, March). The Impact of Logistic Management on Global Competitiveness.

International Journal of Business and Management Invention, II(3). Retrieved from

https://pdfs.semanticscholar.org/c212/269b1cd17317d2fd1b472af811b19334a12c.pdf
 32

Oakley, M. H. (1980). New Product Development and the Venture Concept. Management

Research news, III(1).

Papulova, Z. (2014). The Significance of Vision and Mission Development for Enterprises.

Journal of Economics, Business and Management.

Pleshko, L. (2008). The contemporary product-market strategy grid and the link to market

orientation and profitability. Journal of Targeting, Measurement and Analysis for

Marketing. Retrieved from https://link.springer.com/article/10.1057/jt.2008.2

Porter, M. (2008, January). The Five Competitive Forces That Shape Strategy. Havard Business

Review. Retrieved from Havard Business Review.

Prasain, K. (2019, November 24). Fit Box: Kathmandu’s go-to place for healthy eating. The

Kathmandu Post. Retrieved from https://kathmandupost.com/spotliight/2019/11/24/fit-

box-kathmandu-s-go-to-place-for-healthy-eating

Rijal, A. (2018, May). Mental Health situation in Nepal and priorities for interventions. Health

Prospect. doi:10.3126/hprospect.v17i1.19662

Robson, I. (2005, March 1). Implementing a performance measurement system capable of

creating a culture of high performance. International Journal of Productivity and

Performance Management. Retrieved from

https://www.emerald.com/insight/content/doi/10.1108/17410400510576621/full/html?

fullSc=1&fullSc=1&mbSc=1&fullSc=1&fullSc=1

Rong , H., & Sarigöllü, E. (2014). How Brand Awareness Relates to Market Outcome, Brand

Equity, and the Marketing Mix. Fashion Branding and Consumer Behaviors. Retrieved
 33

from https://link.springer.com/chapter/10.1007/978-1-4939-0277-4_8

Rooney, J. A. (1995). Branding: a trend for today and tomorrow. Journal of Product and Brand

Management. Retrieved from

https://www.emerald.com/insight/content/doi/10.1108/10610429510097690/full/html

Sebastian, R. (2017). Analysis the Organisational Structure: Flat, Hierarchical and Flat –

Hierarchical. Journal of Advances and Scholarly Researches in Allied Education.

Stancill, J. (1986). How Much Money Does Your New Venture Need? Harvard Business

Review. Retrieved from https://hbr.org/1986/05/how-much-money-does-your-new-

venture-need

Stokes, D. (2000). Putting Entrepreneurship into Marketing: The Processes of Entrepreneurial

Marketing. Journal of Research in Entrepreneurship and Marketing. Retrieved from

https://www.emerald.com/insight/content/doi/10.1108/14715200080001536/full/html

(2016). The Food Environment of Kathmandu. Kathmandu: Resource Centre for Primary Health

Care. Retrieved from

https://healthbridge.ca/images/uploads/library/Food_Environment_in_Kathmandu_1.pdf

Ure, I. (2018, September 11). Corporate Vision: How To Translate Strategy Into Meaningful

Execution. Retrieved from The Future Shapers: https://thefutureshapers.com/corporate-

vision-translate-strategy-meaningful-execution/

Vijendra , C. (2014). Financial Forecasting. International Journal of Management and

International Business Studies., IV(3). Retrieved from

https://www.ripublication.com/ijmibs-spl/ijbmisv4n3spl_17.pdf
 34

Wadman, R., & Hutt, R. (2004). The need for a new go-to-market strategy in Europe: How to

survive and thrive in the new more complex healthcare marketplace. Journal of Medical

Marketing. Retrieved from

https://journals.sagepub.com/doi/abs/10.1057/palgrave.jmm.5040156