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19 Grohe - Interview

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20 views

19 Grohe - Interview

Uploaded by

uday shankar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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How GROHE works with partners to implement ‘crucial’ water-saving technologies

Germany-based GROHE is working closely with all its regional partners to implement water-
saving technologies across key residential and commercial projects. The plumbing fixtures
manufacturer is also working with regional stakeholders on innovations to reduce water
leakage and consumption since water-saving technologies in mega projects are critical.

Inputs by Fawzi Dernaika, GROHE

What are the new sustainability trends in architecture and design in the GCC?

Sustainability features very prominently on the national agenda of many countries as they
diversify their economies and explore cleaner solutions in infrastructure, public transport and
architecture and design. We are seeing a shift to more local and sustainably sourced materials,
water and energy conservation, and other measures for facilitate green building design.

LIXIL and its brand GROHE have been pioneering sustainability to strengthen our
profitability, supply chain, agility, and resilience in the region. We see significant
opportunities to make greater contributions to climate change mitigation through our business
operations, products, and services. We work closely with architects and designers in the GCC
to ensure that we deliver our extensive range of solutions when required.

How do you see mega projects in Saudi Arabia driving sustainability?

In Saudi Arabia, there is tremendous growth potential in key projects in hospitality,


entertainment and religious pilgrimage infrastructure in the next five years. Saudi Arabia has
outlined key objectives in its Vision 2030 to reach net zero by 2060 through new energy and
water-conserving technologies investments. Water conservation is critical as the demand for
water is predicted to further increase significantly. These insights drive our vision to ensure
sustainable and responsible water consumption.

What is the role of water-saving technologies in mega projects in the region?

Water-saving technologies in mega projects are critical, and as a global leader, GROHE
focuses on innovations to reduce water leakage and consumption. We are working with
regional stakeholders to develop these at scale across several key infrastructure projects and
are on our way to achieve water security.

Water-saving technologies which increase water efficiency, such as GROHE’s EcoJoy, reduce
water flow from 10 litres per minute to just five, cutting each household’s annual water
consumption by approximately 31,000 litres.

What are your recommendations for these mega projects for water conservation?
Globally, every government needs to work towards shifting water management systems from
a linear model of use and disposal to circular. This envisages more greywater recycling,
sewage treatment plants and desalination facilities, and diversification of water resources.

What is the business impact of sustainability?

The GCC is on the cusp of renewed growth due to economic diversification. This has
accelerated key infrastructure projects to fulfil their economic agendas in the next 10 years.

These investments are creating a new wave of urbanisation driven by modern technology and
eco-conscious construction and building design. There is opportunity for innovation in key
business sectors, including infrastructure, to feed this demand and generate employment.

Can you share GROHE’s regional expansion and business outlook for 2023?

The global sanitaryware market is moving towards smart tech, which offers comfort, hygiene
and convenience. As the global demand for commercial and residential real estate grows,
along with government-led efforts to improve hygiene and sanitation standards, there are
growth opportunities for sanitaryware. There’s a definite trend towards more luxury..

Health and hygiene are no longer perceived as utilitarian, especially after the COVID-19
pandemic. This has propelled the sanitaryware market to adopt new technologies and cater to
this demand. We are committed to working with our regional partners in 2023 to deliver
seamless and sustainable designs to support their growth ambitions.

How are you working on achieving a net-zero environmental footprint by 2030?

We work with our partners to implement water and energy-saving measures as part of three
strategic pillars in connection to the UN SDGs. These are based on global sanitation and
hygiene, water conservation and environmental sustainability and diversity and inclusion.

By 2025, we are committed to improving the livelihood of 100 million people through
sanitation and hygiene initiatives. We are committed to achieving net-zero carbon emissions
by 2050 by preserving water and natural resources in operations and through innovative
housing and lifestyle solutions to become a leading company in environmental sustainability.

We are also actively engaged in innovative design thinking to reduce the consumption of
bottled water in single-use plastic. We developed the GROHE Blue water system to help
customers pivot away from bottled water by delivering filtered still or sparkling water
directly from the tap in homes and offices.

Our design and R&D teams constantly challenge themselves to devise new solutions that
bring together both water enjoyment and efficiency.

Source: https://www.zawya.com/en/projects/utilities/interview-grohe-is-working-with-
regional-partners-to-implement-crucial-water-saving-technologies-ntwx4b0a

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