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Merce

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20 views12 pages

Merce

Uploaded by

Nida Younus
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ADP

FIRST SEMSTER
E-commerce
• E-commerce is buying and selling goods using
the internet, and transferring money and data
to complete those transactions. All stores that
sell products online can be classified as e-
commerce.
• Nearly every imaginable product and service
is now available through e-commerce, and it
has upended how many companies and entire
industries do business
History of E-commerce
• E-commerce actually goes back to the 1960s,
when companies used an electronic system called
the Electronic Data Interchange to facilitate the
transfer of documents.
• It wasn't until 1994 that the very first transaction
took place. This involved the sale of a CD
between friends through an online retail website
called NetMarket.
• The industry has evolved rapidly since then, with
companies like Alibaba and Amazon becoming
household names around the world.
Types of e-commerce
1. Business to consumer (B2C)
2. Business to business (B2B)
3. Consumer to business (C2B)
4. Consumer to consumer (C2C)
Business to consumer (B2C)
• In this e-commerce model, the business sells
directly to a consumer.
• If you buy a product from a retailer like
Amazon, you're purchasing from a B2C
company. Setting up a Shopify store to sell
your wares to customers is considered B2C.
Business to business (B2B)
• The B2B model involves selling products or
services to other businesses.
• For example, a wholesale company that sells
car parts to factories is B2B.
Consumer to business (C2B)
• With C2B, individuals sell their products or
services to a business through an online
platform.
• Social media influencers and bloggers fall
under this category if they receive money
from businesses to promote the brand.
Consumer to consumer (C2C)
• C2C e-commerce models typically involve
online websites where people to sell goods
and services directly to others.
• Examples include eBay, Facebook
Marketplace, and Etsy.
Benefits of e-commerce
• Reduced operating costs:
E-commerce stores are typically cheaper to set
up and operate than physical brick-and-mortar
stores. You can cut costs and avoid paying for
rent, furnishings, signs, and more.
• Increased sales conversions:
• Within the online marketplace, there are many
ways to enhance the customer experience and
reach consumers with digital marketing.
• Social media and SEO allow you to connect with
customers actively searching for goods and
services like yours.
• Track your customers' behaviors and habits, such
as monitoring their shopping carts and improving
your checkout processes
Disadvantages
• Limited customer service or assistance
• Products can't be touched
• Buyers must wait to receive purchases
• Technological glitches can shut down the
business
• Low cost barriers to entry can also mean more
competitors
E-commerce Website
• An e-commerce website is any site that allows
you to buy and sell products and services
online.
• Companies like Amazon and Alibaba are
examples of huge e-commerce websites.

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