Micro SaaS Report – Starter Story

Business What They Do Industry

Super-simple e-commerce
Gumroad tool for digital content E-commerce
creators
Super-simple e-commerce
GMass tool for digital content Sales
creators
Twitter tool focused on
Tweet Hunter helping users build and Social Media
Allows search
monetize engines
their to
audiences
crawl SEO-friendly versions
Prerender.io Software
of React, Angular, and
Javascript websites
Single-page responsive site
Carrd Software
builder
Easy to use and privacy-
Plausible friendly Google Analytics Software
alternative
Linkedin content generation
Taplio and scheduling tool
Social Media
A mobile app that helps
Rootd people manage their Wellness
panic attacks
Simple form builder for
Tally Software
makers and no-coders
A LinkedIn outreach
CASTANET Sales
automation tool add-on
Google Sheets
that connects Amazon
Gorilla ROI Productivity
Seller Central to Google
Shopify
Sheets app that helps
Widebundle merchants create bundles E-commerce
and offers
Fit recommender and size
Kiwi Sizing E-commerce
chart Shopify plugin
URL shortener that adds a
Sniply custom CTA button to any Social Media
Gmail toolshare
page you that allows you
to decide when and what
Plugin for Shopify
Mailman Productivity
emails should land
eCommerce stores in to
your
inbox
chat with their customers
SuperLemon E-commerce
and also send order-
Learning Management via
related notifications
WP Courseware System
WhatsAppPlugin for Software
Generates
WordPress text
instructions into Excel
Excelformulabot Productivity
formulas within seconds
with
A webthe
apphelp of AI
for collecting and
Upvoty Business
managing product feedback
Allow businesses to create
highly customizable referral
ReferralHero Marketing
programs unique to their
customer base
 All-in-one easy-to-use
Plasfy Graphic Design
online design software
AI tool to create and train
SiteGPT Customer Support
web chatbots
A simple newsletter
Buttondown They offer API-based
software
Software
products which allow
CraftMyPDF businesses to generate PDF Business
documents and images
A premium
from reusableWordPress form
templates
FormCraft Software
builder
Data tracking app for
Analyzify E-commerce
Shopify merchants
A lightweight project
Client Portal management tool for Productivity
WordPress
A service to easily
Leave Me Alone unsubscribe from unwanted Productivity
emails
Full page screen capture
GoFullPage Chrome extension
Productivity
Helps sellers on Merch by
Amazon create a database
Merch Wizard E-commerce
of their products with
Airtable
An SaaS tool to create
ConvertCalculator Marketing
online calculator widgets
Open source live support
Live Helper Chat Software
chat application
Telegram chatbot designed
AirTrackBot to search for cheap flights Travel
and track their prices
Imports data from anywhere
Data Fetcher Software
into Airtable without code
A Remix-based boilerplate
platform with out-of-the-box
SaasRock Software
SaaS features to launch
your MVP.
AI powered cold email
Nureply Google
softwareSheets Extension
Sales
that imports bank
BudgetSheet transactions and tracks Finance
balance updates
iOS app for over
making
Storeo time
Instagram Stories longer Social Media
than 15 seconds
T.LY URL shortener Productivity
WordPress plugin for
Starfish Reviews generating 5-star customer
An email finder tool with an
E-commerce
reviews
automation layer designed
Findymail to help B2B salespeople Sales
build lead lists faster for
A simple API to turn any
cold outreach
ScreenshotOne website URL into a Software
screenshot
 A simple way to host &
tiiny.host share your web project
A service where you can
Software
online
create a status page to
Instatus show your current website Software
status and notify your
A simple Facebook
customers about outages
Messenger for Desktop Social Media
Messenger
Browser desktopto
extension app
hide sensitive info during
Blurweb App Productivity
live recording/screen
Browser
sharing extension that
Baxter helps Gmail users Productivity
organize
Helps usertheir inboxes
discover rising
Treendly trends they haven’t heard Business
of
A free Google Docs add-on
DocPress.it that exports Google Docs to Productivity
WordPress blogs
A lucky wheel prize popup
Wheely Sales E-commerce
for e-commerce sites
Chrome browser extension
ReplAI that generates human-like Social Media
Twitter replies extension
Squarespace
SuperJack to sync ecommerce data E-commerce
to Google Sheets
ter Story
Platform Type of Product Target
Independent/Standalone Desktop/Web App B2B + B2C

Gmail Extension B2B

Twitter Desktop/Web App B2C

Independent/Standalone Desktop/Web App B2B

Independent/Standalone Desktop/Web App B2B + B2C

Independent/Standalone Desktop/Web App B2B + B2C

Linkedin Desktop/Web App B2C

Independent/Standalone Mobile App B2B + B2C

Independent/Standalone Desktop/Web App B2B + B2C

Independent/Standalone Desktop/Web App B2B + B2C

Google Sheets Addon B2B

Shopify Plugin B2B

Shopify Plugin B2B

Independent/Standalone Desktop/Web App B2B

Gmail Plugin B2B + B2C

Shopify Plugin B2B

WordPress Plugin B2B

Google Sheets Addon B2B + B2C

Independent/Standalone Desktop/Web App B2B

Independent/Standalone Widget B2B

Independent/Standalone Desktop/Web App B2B + B2C

OpenAI Desktop/Web App B2B

Independent/Standalone Desktop/Web App B2B + B2C

Independent/Standalone Desktop/Web App B2B

WordPress Plugin B2B

Shopify Plugin B2B

WordPress Plugin B2B

Independent/Standalone Desktop/Web App B2B + B2C

Chrome Extension B2C

Amazon Extension B2B

Independent/Standalone Desktop/Web App B2B

Independent/Standalone Chatbot B2B

Telegram Chatbot B2C

Airtable Desktop/Web App B2B + B2C

Independent/Standalone Desktop/Web App B2B + B2C

Independent/Standalone Desktop/Web App B2B

Google Sheets Addon B2C

Instagram Mobile App B2C

Chrome Extension B2B + B2C

WordPress Plugin B2B

Chrome Extension B2B

Independent/Standalone Desktop/Web App B2B

Independent/Standalone Desktop/Web App B2C

Independent/Standalone Desktop/Web App B2B

Facebook Desktop/Web App B2C

Chrome Extension B2B + B2C

Gmail Extension B2B + B2C

Independent/Standalone Desktop/Web App B2B

Google Docs Addon B2B + B2C

Independent/Standalone Plugin B2B

Chrome Extension B2B + B2C

Squarespace Extension B2B

Price Range Business Model Free Plan Pricing
Gumroad Details
is free to
use, they charge a
Free Subscription Yes
10% fee of the
3 plans priced at
sales
$1 - $49 Subscription Yes $19, $29, and $49
respectively
Tweet Hunter
$1 - $49 Subscription No plans start at
$48/mo
Offers
Free,a$90/mo,
free plan
$199 - $399 Subscription Yes and$290/mo
three paid
options priced at
$1 - $49 Subscription Yes $9, $19, and $49
Plans start at $9
per year; based on
and $19 per
the number of sites
$1 - $49 Subscription No month, and grow
you can build
as the pageviews
Three plans: $39,
increase
Three Tiers:per
$49 - $99 Subscription No $52, and $149
$9.99/month,
month
$79.99/year,
99% of Tally's
$99 - $199 Subscription Yes features are
$199/lifetime
available
Customer
Their toPlan
pricing free
has
$49 - $99 Subscription Yes and paid users.
for Companies
two categories:
The paid plan costs
Three tiers:
small/medium
$29/month or
$199 - $399 Subscription No $99/mo, $199/mo,
size$290/year
seller plans
$399/mo
(Starter, Pro, and
$199 - $399 Subscription No Mega) starting at
$97/month, and
Just one plan
enterprise plans
$1 - $49 Subscription No A free plan and 2
available,
ranging$18/mo
from
Paid plans;
$347 to
$1 - $49 Subscription Yes Premium $6.99
3 subscription
$797/month.
and Ultimate plan
options priced at
at $12.49/month
$1 - $49 Subscription No $9, $29, and $59/ -
based on usage
andAn $8/month
team members
$1 - $49 Subscription No subscription
Two plans, priced
at $0 and $15
$1 - $49 Subscription Yes
per
Per montly, plus
site licensing
awith
usage fee
pricing
$99 - $199 Subscription No
between $159 and
A Pro Plan with a
$279/year
Three tiers:
$1 - $49 Subscription Yes subscription
$15/month,fee
of$49/month,
$9/month
$49 - $99 Subscription No $99/month
Threefree
14-day tiers:
trial
$69/month,
available for each
$99 - $199 Subscription No
$169/month,
subscription tier
$299/month
 Pasfy has a free
plan, and also
$1 - $49 Subscription Yes Twopaid
two plans, priced
versions
priced at $9$999
at $99 and and
per month.
$12/mo Plus an
$400+ Subscription No 6 different plans
optional $50/mo
that range from
addon to remove
free to $139/mo,
$49 - $99 Subscription Yes branding
based on the
Four tiers: Free,
number of
$99 - $199 Subscription Yes $35/mo, $85/mo,
subscribers
$259/mo.
One-time licensing
$1 - $49 One-Time Payment No
$30 $749
One-time
purchase with
$400+ One-Time Payment No User-based
lifetime access
They offer
licensing two
starting
and support
$199 - $399 One-Time Payment No subscriptions
at $199 for single at $8
siteand
and $14 perfor
$399
month.
multi site.
$1 - $49 Subscription No
Additionally, the
app can be used
A premium update
$1 - $49 Subscription Yes during 7 days for a
costs $1 a month
Two
$6 plans:
payment
$0/forever to
$99 - $199 Subscription Yes
$15/month (or
Free, $15/mo,
$150/year)
$49 - $99 Subscription Yes $35/mo, $65/mo,
$100/mo
It has 4 plans
The tool is free to
$1 - $49 Subscription Yes that go from $0
use, it generates
torevenue
$16 per month
through
Free Affiliates Yes affiliates when a
Planspurchases
user priced at: a
$0, through
deal $24/month, on of
$49 - $99 Subscription Yes
Three $49/month,
its links tiers:
pricing
Two priced tiers:
$99/month
$69/month for core
$199 - $399 Subscription No $199 or
features,
$499/month
$154/month for
$99 - $199 Subscription No core features + AI
integrations,
BudgetSheet andProa
$30K lifetime offer
$1 - $49 Subscription No is $8/month or
for Fortune 500
$79/year
companies
Available for free
$1 - $49 Subscription Yes
orThe
$9.99 Paid plan
pricing for
T.LY starts at $5
Tiered pricing plan
$1 - $49 Subscription Yes
up to $50
based per
on the
month
number of sites
$99 - $199 Subscription Yes
and funnels;
Three$119/mo,
$47/mo, tiers:
$99 - $199 Subscription No $49/mo, $99/mo,
and $247/mo
Plans$249/mo
priced at $0,
$14, $48, and
$49 - $99 Subscription Yes
$148 per month;
based on usage
 Four tiers: Free,
$1 - $49 Subscription Yes $5/mo, $13/mo,
$31/mo
Free, $20/mo,
$1 - $49 Subscription Yes The Blurweb App
$300/mo
offers three
Free Subscription Yes pricing options
Free product
starting from
$24/year for the
$1 - $49 Subscription No
Personal
The plan,
subscriptions
$47/year for
start at $4.17 per
$1 - $49 Subscription No Professional plan,
month, paid
Two Tiers: $0/mo
and $97/year
annually
A and
free
for
plan, and
$49/mo.
$1 - $49 Subscription Yes a
paidTeam
plansplan
that
Customizable
range between
enterprise tier.$9
$49 - $99 Subscription Yes and $69 per
month, based on
3 paid plans; $29,
the number of
$49 - $99 Subscription No $99, and $299 per
Usageexported
based
artciles
month respectively
pricing starting
$49 - $99 Subscription No from $0.9 for 10K
Monthlyper
characters
subscription
month plan
$1 - $49 Subscription No
starting at
$19/mo
 Monthly Revenue Per
Revenue Time To Money Founders
Website Traffic Traffic
$21,200,000 22,620,000 $0.08 N/A 1
2 weeks to build and
launch on Product
It took them one
$5,400,000 678,203 $0.66 hunt resulting to 1
week to reach $150
sales within 24
of MRR. One month
hours of launch
$2,640,000 616,255 $0.36 to hit $600. After 3 2
Bootstrapped
months, they were from
zero
at to $2.5 million
$3,500
$2,640,000 86,206 $2.55 Carrd.co grew to 1
First
in ARR line of over
just code5
over 12,000 users in
was
years typed on
less than 6 months–
$1,200,000 16,400,000 $0.01 December 2018, on 2
1,100 paid–which
January 2019 they
translated in $4,000
launched their
$1,200,000 487,738 $0.21 Thanks
MRR for following 2
public beta, got the
Tweet Hunter's
first paid subscribers
playbook, Taplio
$1,080,000 1,041,000 $0.09 by May 2019,
Started building andin 2
started generating
took them
the summer oneof year
revenue in just a
Grew
to to 2M
hit $1K users in
MRR.
$1,000,000 5,000 $16.67 2020,
couple released
of weeksan 1
4 years
MVP in September.
Launch on Product
$840,000 4,730,000 $0.01 2
Hunt in March 2021
and by October
$732,000 6,242 $9.77 4 weeks
2021 they tohad
first sale 1
crossed $5K
About one year MRR to
Built
and a first working
11.000 users
$500,000 41,265 $1.01 get to $5,000 in
version in 14 days. 1
MRR
Once it was
$480,000 19,579 $2.04 launched, reached 1
$3K in MRR. And by
Once launched, it
December they
$432,000 308,021 $0.12 brought in $10k by 1
already hit $10K
the end of the year
$420,000 18,271 $1.92 N/A 3
They acquired 800
customers in 12
$360,000 68,984 $0.43 months 2
(~$7K/month with
30 days
their to hitpricing)
current $400
$348,000 79,285 $0.37
MRR. 2
$288,000 7,932 $3.03 N/A 2
The revenue
generated during
$276,000 236,205 $0.10 the launch week 1
amounted to
Reached
thousands$1,000
of dollars
$240,000 118,846 $0.17 1
MRR in 2 months
$1,000 in sales on
$216,000 16,526 $1.09 day 1 (via Product 1
Hunt)
 Acquired 1,000
paying customers
$180,000 20,902 $0.72 In less than a month 1
within just one
after launch,
month of the launch.
SiteGPT crossed
$180,000 79,462 $0.19 2
$10k MRR. After just
Landed
6 months the
it first
has hit
$180,000 257,732 $0.06 handful
$15k MRR of paying 1
users on launch day.
9 months to
$180,000 15,395 $0.97 1
$15K/MRR
Made over $1,500
$160,000 5,000 $2.67 1
the first month
350 Shopify stores
$144,000 5,000 $2.40 and $12K/month in
A
7 weekend after
months. 1
Since they were
launch, the app
$132,000 8,726 $1.26 developing the 1
attained $10K in
product openly,
sales
many beta testers
$120,000 55,676 $0.18 2
joined way before
the product was
$120,000 124,552 $0.08 N/A and later
ready 1
became paid users
1 year to generate
$120,000 7,810 $1.28 Got first customer 1
the first $3,000
within 2 weeks of
building the MVP.
$96,000 109,645 $0.07 1
Worked
Posted on onQuora
it on his
spare time anda few
and converted
$90,000 16,505 $0.45 monetized
leads. through 1
donations for 3
years.
$84,000 5,000 $1.40 N/A 1
Grew to 190 paying
customers and
$80,000 29,401 $0.23 1
$6,500 in MRR in
one year
$52,000 5,000 $0.87 $3K in 1 month 1

$4K MRR in 4
$48,000 21,259 $0.19 1
months
It took about 9
$42,000 5,000 $0.70 months to acquire 1
paying customers
3 days to attain 10
$32,400 in app purchases 2
and 100 downloads
Took 7 months to
$31,200 6,185,000 $0.00 acquire first paying 1
Took 3 months to
customer.
attain total to 8
$30,000 5,000 $0.50 1
customers and $792
in sales
4 months to
$30,000 148,186 $0.02 1
$2,500/MRR
Going from idea to
launch product with
$26,400 48,362 $0.05 1
paying customers
took him 5 months
 Got first 200 users
off Reddit and
$24,000 159,423 $0.01 1
Indiehackers in just
a few weeks
$24,000 91,281 $0.02 N/A 1

$18,000 5,940 $0.25 N/A 1

$18,000 7,415 $0.20 N/A 1

9 months to hit
$12,000 10,709 $0.09 1
$1,000 MRR

$12,000 65,109 $0.02 N/A 1

It took about 2-3
weeks to have the
$9,600 5,000 $0.16 1
first version ready
Grew from $0 to
and launch
$7,200 $600/month in just 4 1
months
Reached $1,143 in 2
$3,492 2
weeks.
30 days after launch
$1,404 1
they hit $117 MRR
 Market Insights /
Employees Year Started Dedication
Trends
17 2011 N/A sell digital products
They spent 2 weeks to build
1 2015 the product and launch it on gmail email marketing
Product Hunt
0 2021 Worked
N/A on this on the side twitter growth
until the monthly profit was
close enough to quit his day
4 2013 SEO app
AJ
jobwas
andknown for and
have Prerender.io
dedicated most of his
become a full-time time
thing.
10 2016 to creating HTML5 themes website builder
for WordPress, and built and
Both
grew founders
Carrd on work full time
the side
0 2019 website analytics
They
on thesplit their dedication
project
between Taplio and Tweet
From the beginning, Rootd
7 2022 Hunter, which combined linkedin growth
was a full-time project. From
bring in around $3.5M in
initial plans on paper to full
ARR
0 2019 app development, the main mental health app
The founders
feature worked
of Rootd on to
has been
Tally full
uptime
help people
Came after
the their
manage
with panic
idea
3 2019 online form
previous
attacks
after seven startup was
years ofseverly
hit by COVID.
trying different ideas, and
0 2018 outreach app
a bunch
They of different
started SaaS
working on the
apps,
idea inmost
Marchof2018
which
andwent
2 2018 nowhere. amazon data to google sheets
launched 6 months later in
This product started just as
September
A first version was ready and
5 2020 a side project. The founder shopify bundle
working in 14 days
spent around 10-15 hours
each week after work
1 2018 shopify size
building the tool. Success in
the
Onefirst year
of the motivated
founders ownsthe
3 2014 N/A
founder to continue link shortener
several agencies for
investing
designing time in the project.
and marketing.
5 2020 They went from idea to gmail tool
They
launch spent 2 full weeks to
in 3 months.
build and submit and MVP to
0 2019 shopify live chat
the Shopify app store.
The founder was working a
full-time job and this was
0 2012 wordpress lms
just going to be a side hustle
Grew the site, while
to supplement working
his income
0 2022 a FT job, and hit $20K in just excel formula bot
Initially
a coupleaof side hustle to
months.
solve their own problem that
0 2019 Started as a side project and user feedback app
scaled as they gained more
built the MVP four days later.
customers
Within a week or two had 10
0 2018 referral program software
paying customers. Stayed as
a side project/hustle for 12-
18 months
 3 months to create the
alpha version, while working
0 2022 SiteGPT started as a side graphic design software
on their parent
Buttondown wascompany at
very much
project
the same and as one of the
time
a nights-and-weekends
0 2023 features
project forofthe
founders
first few ai chatbot
previous
years; it takes a product
main lot of up-
1 2016 front effort to launch a SaaS, newsletter software
Full time, took
especially one in 3 months
such a to
build initial product,
competitive space where 9
0 2020 pdf tools
months
there are later
a lotreleased
of table the
Building
newest and launching
stakes. flagship product. the
0 2013 first version of FormCraft wordpress forms
took around 6 months.
6 months to develop and
3 2020 shopify analytics
launch the first version.
The founder worked on the
project full-time and even
0 2016 client portal
As
hiredowners of a web to help
a programmer
development
with the coding agency,
bit.
0 2018 Started
they've as builta side
and hustle and
run several email organizer
The founder was creating a
made
projects $3,000
like thisin one
oneyear
on thevia
solution to an issue he had
a simple Chrome extension.
side
2 2012 been experiencing, and it screenshot tool
Then spent 90 days
quickly turned out to be a
developing and validating an
Started
stand-alone his first business in
project.
0 2018 improved chrome extension.
university
merch by amazon
Prior to launching Data 10
and created
projects
Fetcher, over
Andy the nexthimself
taught few
Used beta testers and power
0 2017 years
to code (all failed).
in order In 2017,
to get a toa online calculator
users from previous apps
client
career asked
inon him
software. to build a
Worked
gain feedback it onandthelaunch.
side for
calculator feature, which he
0 2009 6 months and started open source chat tool
turned
He into hismultiple
developed product.
receiving donations.
software projects. The two
0 2017 N/A
notable projects were:
telegram chatbot
- Verbly for learning Spanish
0 2020 conjugations, which landed airtable integration
Has
on thebeen frontworking
page of onHacker
this as
a side hustle since March
News
0 2022 saas framework
2022
And and
-Started built itGrid,
Influence to a
collecting emails for
$2K/month
directory of in 6 months
TikTok
prospective customers pre-
0 2022 influencers. ai email marketing
launch and had 20 paying
After two months, he had a
customers before going live
good first Grid
Influence releasewason histhe
first
0 2018 google sheet budget
Google
success Workspace
– scaling
They took around to 150$3Khours
Marketplace.
MRR and sold
to design and for build$55K
the
0 2017 instagram stories app
production version and
This was a side project and
launch it in the App Store
building the MVP was pretty
0 2019
They have dedicated
link shortener
straightforward takingfull-
a few
Started
time
days.to workbuilding apps
on the when
product
0 2017 he was 16.features
improving In 2020,and create woocommerce reviews
SEOwl,
increasing an SEO monitoring
viewability
tool. In 2022, created
organically.
0 2022 email finder tool
Scrappybird, a Twitter email
Took theFindymail
scraper. opportunity wastobuilt
start
1 2022 working on it duringidea
off the Scrappybird a in api business
paternity
late 2022.break in his career
 Taught himself web
Worked as a software
development in his teens
developer
and studied and quit his job in
Computer
0 2019 web hosting app
2015
Scienceto at
start his own thing.
university. Built
Chose the as
Tiiny Host idea for Instatus
a side project
2 2019 because
w/o a tonitofwas a simple MVP
research. website status app
It
tobegan as abusinesses
build and side-project were
and once
already it got for
paying traction,
similarit
0 2015 facebook messenger
He worked
became
products. a on the
full-time Blurweb
small
app during a 3-day break on
business.
0 2020 Diwali 2020. After launch blur screen
They spent 7 months
and validation, he nowto
build
workstheon product, dedicating
it full-time.
1 2022 gmail email organizer
their full-time to the
Created the core feature of
process.
Treendly out of side feature
0 2019 trends app
of another one of his SaaS
He paused work on other
products.
projects and focused on
1 2022 google doc export
creating the software ful-
It took just over 1 month
time
working full-time to code up
0 2018 wheel prize
the initial version of Wheely
They
Sales created the first
0 2023 version of the extension in 4 twitter ai
hours.
After about 2 weeks he had
1 2020 squarespace google sheets
a functional product
 Sahil loves building stuff. He really enjoy
the process of taking a problem and
coming up with a solution, and then
These
shipping two a founders
prototypeworked of that on launching
solution to
a product every
see how good his concept was. Beforemonth. And every time,
the
During techhis
finishing co-founder
previous
college he had brought
business already in ashipped
venture, few early a
sales
Wordzen,
dozen because
Howproducts. They Came
the he had
Most of Up
founder a small
recognized
the time,Withhigh-
but the The
they
Larger Incumbent quality
weren'taudience
necessity that of sending
great. on Twitter.
personalized They emails
Idea
marketing
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 Growth Growth Tech Stack Tools
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 Full Case Study
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 Micro SaaS Report
If you check these companies' websites, you'll notice that the most repeated word is"simple" – Many

The interest for these type of business has exploded in the last years:

5) They've become valuable assets, you can build and sell them on marketplaces by huge multiples

- A sizing chart plugin for Shopify that makes $400K/year

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Go to File -> Make a copy
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t
word is"simple" – Many of them even highlight or underline it

ces by huge multiples