A PROJECT REPORT

ON
A STUDY OF ORACLE & ADOBE SOFTWARE
SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY IN

PARTIAL FULFILLMENT OF THE COURSE

BACHELOR OF BUSINESS ADMINISTRATION

BY

GARGI PAWAR

SEAT NO: 181

B.B.A. IB Sem-IV

UNDER THE GUIDANCE OF PROJECT GUIDE

ASST.PROF.RESHMA AWATI

MARATHWADA MITRA MANDAL’s

COLLEGE OF COMMERCE PUNE, 302/A

DECCAN GYMKHANA, PUNE- 411004

YEAR 2023-24

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 DECLARATION

This is to certify that the project-work titled “A study of Oracle and Adobe
Software” has been completed satisfactorily and submitted in partial
fulfillment of Bachelor Degree in Business Administration of Savitribai
Phule Pune University for the academic year 2023-24 by the following
student of MARATHAWADA MITRA MANDAL’s COLLEGE OF
COMMERCE, PUNE 411004. My intention to understand this project lies
towards enhancing my knowledge in the field of Marketing Management.

PROJECT GUIDE HOD PRINCIPAL

Asst. Prof. Reshma Awati Dr. Ashwini Kulkarni Dr. Devidas Golhar

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 ACKNOWLEDGEMENT

I would like to express my sincere thanks to the Savitribai Phule

Pune University, Principal- Dr. Devidas Golhar and Marathwada
Mitra Mandal’s college of Commerce for giving me the opportunity
to prepare and present this report.

“There is a good saying that the work is successfully completed if

the person is guided properly at the right time by the right person”,
with that the good opportunities that we receive as well as the
efficient supervision and the most valuable the internal guidance.

Hereby, I would like to express my deep gratitude towards my

project guide Asst. Prof. Reshma Awati, who helped and guided me
in project work. Her encouragement and whole-hearted cooperation
throughout the process helped me in completing the project.

Last but not the least I would like to thank my family and friends for
their encouragement and direct or indirect support in completion of
the project.

GARGI PAWAR

SY BBA IB

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 INDEX
Sr. No. Particulars Page No.
PART A
1. Title 1
2. Executive Summary 5
3. Objectives 6
4. Review of Literature 7-9
5. Research Methodology 10-12
6. Introduction 13-48
7. Oracle 13-26
8. Adobe 29-46
9. Findings 27, 47
10. Conclusion 28, 48
11. Bibliography 49

PART B
A Visit to Gurunath Warehouse Company 50-55

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 PART A
A STUDY OF ORACLE AND ADOBE SOFTWARE

EXECUTIVE SUMMARY
The project report provides a comprehensive analysis of two software Oracle and
Adobe on understanding their key features, functions, and purposes. The project
objective is to understand purposes of those software and a SWOT analysis
Strengths, Weakness, Opportunities, and Threats. This includes History of
Software, Review of Literature, Research Methodology and Bibliography.

Oracle is a multinational corporation that primarily develops and markets database

software and technology, cloud engineered systems, and enterprise software
products. Their flagship product is Oracle Database, a relational database
management system. Additionally, Oracle offers a wide range of services including
cloud solutions, consulting, and support.

Adobe is a leading software company renowned for its suite of creative tools and
digital experience solutions. With applications like Photoshop, Illustrator, Premiere
Pro, and Acrobat, Adobe empowers users to create stunning visual content, videos,
animations, and documents. Additionally, Adobe offers a range of marketing and
analytics solutions to help businesses deliver engaging digital experiences and
optimize their online presence.

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 OBJECTVES
Primary Objectives

1. To study the key feature and functionality of Oracle and Adobe Software

Secondary Objectives

1. To understand the purpose of Oracle and Adobe Software

2. To know the strength, weakness, opportunities and threats of the software

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 REVIEW of LITERATURE

Title :-

"Maximizing Business Value with Oracle Database: A Comprehensive Analysis"

Objective :-

1. This report aims to analyze the business value derived from implementing
Oracle Database solutions across various industries.

2. It explores the key features, benefits, and challenges associated with Oracle
Database deployments, assess its impact on organizational efficiency, scalability,
and data management practices, and provides insights into best practices for
maximizing the return on investment (ROI) from Oracle Database
implementations.

Conclusion :-

In conclusion, this report highlights the significant business value that

organizations can achieve through the adoption of Oracle Database solutions. By
leveraging advanced features such as high availability, scalability, security, and
advanced analytics capabilities, businesses can streamline their operations,
improve decision-making processes, and gain a competitive edge in today's data-
driven landscape. Despite the initial investment and challenges associated with
deployment and management, the long-term benefits of Oracle Database far
outweigh the costs, resulting in improved productivity, reduced operational
overheads, and enhanced agility. Moreover, the continuous innovation and support
provided by Oracle ensure that organizations can stay ahead of evolving
technological trends and regulatory requirements, making Oracle Database a
strategic asset for driving business growth and innovation.

Title :-
"Driving Innovation with Oracle Cloud Infrastructure: A Strategic Assessment"

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 Objective :-
1. This report aims to assess the capabilities and benefits of Oracle Cloud
Infrastructure (OCI) in enabling innovation and digital transformation.

2. It evaluates the features, scalability, security, and reliability of OCI, analyzes its
competitive positioning in the cloud market, and provides recommendations for
organizations considering OCI adoption.

Conclusion :-
In conclusion, Oracle Cloud Infrastructure emerges as a robust platform for driving
innovation and accelerating digital transformation initiatives. With its
comprehensive set of services, including compute, storage, networking, and
database solutions, OCI offers organizations the flexibility, agility, and scalability
needed to support diverse workloads and applications. By migrating to OCI,
organizations can achieve cost savings, performance improvements, and
operational efficiency gains compared to on-premises infrastructure or other cloud
providers. Furthermore, the commitment to continuous innovation and the
integration with Oracle's extensive portfolio of cloud-native services make OCI a
strategic choice for organizations looking to future-proof their IT infrastructure and
unlock new business opportunities.

Title :-
"Streamlining Creative Workflows with Adobe Creative Cloud: A Comprehensive
Evaluation"

Objective :-
1. This report aims to evaluate the effectiveness of Adobe Creative Cloud in
streamlining creative workflows for individuals and organizations.

2. It assesses the features, capabilities, and integration of Creative Cloud

applications such as Photoshop, Illustrator, InDesign, and Premiere Pro, analyzes
their impact on productivity, collaboration, and content creation processes, and
provides recommendations for optimizing creative workflows with Adobe Creative
Cloud.

Conclusion :-
In conclusion, Adobe Creative Cloud emerges as a versatile and powerful solution
for streamlining creative workflows and empowering users to bring their ideas to

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life. With a comprehensive suite of applications covering design, photography,
video editing, and digital publishing, Creative Cloud offers unmatched flexibility
and creative freedom. By leveraging features such as cloud storage, asset sharing,
and seamless integration between applications, users can collaborate more
effectively, iterate on projects faster, and deliver high-quality content across
multiple channels. Furthermore, the continuous updates and innovations introduced
by Adobe ensure that Creative Cloud remains at the forefront of the creative
industry, enabling users to stay ahead of trends and deliver compelling experiences
to their audiences.

Title :-
"Optimizing Digital Experiences with Adobe Experience Cloud: A Strategic
Analysis"

Objective :-
1. This report aims to evaluate the effectiveness of Adobe Experience Cloud in
optimizing digital experiences for customers across various touch points.

2. It assesses the capabilities and functionalities of Experience Cloud solutions

such as Adobe Analytics, Adobe Target, and Adobe Campaign, analyzes their
impact on customer engagement, personalization, and conversion rates, and
provides insights into best practices for leveraging Experience Cloud to drive
business growth and customer loyalty.

Conclusion :-
In conclusion, Adobe Experience Cloud emerges as a comprehensive solution for
optimizing digital experiences and driving meaningful interactions with customers.
By combining data insights, personalization capabilities, and marketing automation
tools, Experience Cloud empowers organizations to deliver relevant and
personalized experiences across multiple channels and devices. The integration
between Adobe Analytics, Adobe Target, and Adobe Campaign enables seamless
data sharing and campaign optimization, while AI-driven insights and predictive
analytics help organizations anticipate customer needs and preferences. By
leveraging Adobe Experience Cloud, organizations can create memorable
experiences, build lasting relationships with customers, and drive business success
in today's digital-first landscape.

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 RESEARCH METHODOLOGY
Research Methodology is a structured procedure for bringing about a certain goal,
like acquiring knowledge or verifying knowledge claims. And is a way of
explaining how a researcher intends to carry out their research. It's a logical,
systematic plan to resolve a research problem. A methodology details a
researcher's approach to the research to ensure reliable, valid results that address
their aims and objectives. It encompasses what data they're going to collect and
where from, as well as how it's being collected and analyzed. This normally
involves various steps, like choosing a sample, collecting data from this sample,
and interpreting the data.

Types of Research Methodology

1. Quantitative

Quantitative Research is closely associated with the natural sciences. It is based on

precise numerical measurements, which are then used to arrive at exact general
laws. This precision is also reflected in the goal of making predictions that can
later be verified by other researchers. It is the dominant research framework in the
social sciences. It refers to a set of strategies, techniques and assumptions used to
study psychological, social and economic processes through the exploration of
numeric patterns. Quantitative research gathers a range of numeric data. Examples
of quantitative research include physicists at the Large Hadron Collider measuring
the mass of newly created particles and positive psychologists conducting an
online survey to determine the correlation between income and self-assessed well-
being.

2. Qualitative

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Qualitative research is more characteristic of the social sciences and gives less
prominence to exact numerical measurements. It aims more at an in-depth
understanding of the meaning of the studied phenomena and less at universal and
predictive laws. Common methods found in the social sciences
are surveys, interviews, focus groups, and the nominal group technique. They
differ from each other concerning their sample size, the types of questions asked,
and the general setting. In recent decades, many social scientists have started using
mixed-methods research, which combines quantitative and qualitative
methodologies. Examples of the qualitative method are a market researcher
conducting a focus group in order to learn how people react to a new product or a
medical researcher performing an unstructured in-depth interview with a
participant from a new experimental therapy to assess its potential benefits and
drawbacks.

Research Design

Research design refers to the overall strategy utilized to carry out research that
defines a succinct and logical plan to tackle established research question(s)
through the collection, interpretation, analysis, and discussion of data. Incorporated
in the design of a research study will depend on the standpoint of the researcher
over their beliefs in the nature of knowledge (see epistemology) and reality
(see ontology), often shaped by the disciplinary areas the researcher belongs to. A
research design is a framework that has been created to find answers to research
questions.
There are many ways to classify research designs. Nonetheless, the list below
offers a number of useful distinctions between possible research designs. A
research design is an arrangement of conditions or collection.

1. Descriptive (e.g., case study, naturalistic observation, survey)

2. Correlational (e.g., case-control study, observational study)

3. Experimental (e.g., field experiment, controlled experiment, quasi-experiment)

4. Review (literature review, systematic review)

5. Meta-analytic (meta-analysis)

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Sources of Data Collection

1. Primary Data

Primary data is a type of data that is collected by researchers directly from main
sources through interviews, surveys, observations, experiments, etc. Primary data
are usually collected from the source where the data originally originates from and
are regarded as the best kind of data in research. The sources of primary data are
usually chosen and tailored specifically to meet the demands or requirements of
particular research. Also, before choosing a data collection source, things like the
aim of the research and target population need to be identified. For example, when
doing a market survey, the goal of the survey and the sample population need to be
identified first. This is what will determine what data collection source will be
most suitable an offline survey will be more suitable for a population living in
remote areas without an internet connection compared to online surveys.

2. Secondary Data

Secondary data refers to data that is collected by someone other than the primary
user. Common sources of secondary data for social science include censuses,
information collected by government departments, organizational records and data
that was originally collected for other research purposes. Primary data by contrast,
are collected by the investigator conducting the research. Secondary data analysis
can save time that would otherwise be spent collecting data and, particularly in the
case of quantitative data, can provide larger and higher-quality databases that
would be unfeasible for any individual researcher to collect on their own. In
addition, analysts of social and economic change consider secondary data essential,
since it is impossible to conduct a new survey that can adequately capture past
change and/or developments. However, secondary data analysis can be less useful
in marketing research, as data may be outdated or inaccurate.

Research Methodology
In this paper I have attempted to study the key features, functions, purposes of
Adobe and Oracle Software. The data collected here is secondary data the
information available about the software on various websites and primary data that
is Interview.

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 INTRODUCTION
Oracle

Oracle Corporation is an American multinational computer technology

company headquartered in Austin, Texas, United States. In 2020, Oracle was
the third-largest software company in the world by revenue and market
capitalization. In 2023, the company’s seat in Forbes Global 2000 was 80. The
company sells database software (particularly the Oracle Database) and cloud
computing. Oracle's core application software is a suite of enterprise
software products, such as enterprise resource planning (ERP) software, human
capital management (HCM) software, customer relationship management (CRM)
software, enterprise performance management (EPM) software, Customer
Experience Commerce (CX Commerce) and supply chain management (SCM)
software.
Oracle Database (commonly referred to as Oracle DBMS, Oracle Autonomous
Database, or simply as Oracle) is a proprietary multi-model database management
system produced and marketed by Oracle Corporation. It is a database commonly
used for running online transaction processing (OLTP), data warehousing (DW)
and mixed (OLTP & DW) database workloads. Oracle Database is available by
several service providers on-prem, on-cloud or as a hybrid cloud installation. It
may be run on third party servers as well as on Oracle hardware (Exadata on-prem,
on Oracle Cloud or at Cloud at Customer).Oracle Database uses SQL query
language for database updating and retrieval
Oracle Corporation works with "Oracle Certified Partners" to enhance its overall
product marketing. The variety of applications from third-party vendors
includes database applications for archiving, splitting and
control, ERP and CRM systems, as well as more niche and focused products
providing a range of commercial functions in areas like human resources, financial
control and governance, risk management and compliance (GRC). Vendors
include Hewlett-Packard, Creoal Consulting, UC4 Software, Motus, and Knoa
Software. Oracle Enterprise Manager (OEM) provides web-based monitoring and
management tools for Oracle products (and for some third-party software),
including database management, middleware management, application
management, hardware and virtualization management and cloud management.
Oracle Corporation operates in multiple markets and has acquired several
companies which formerly functioned autonomously. In some cases these provided

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the starting points for global business units (GBUs) targeting particular vertical
markets. Oracle Corporation GBUs include:

 Communications
 Construction and engineering - formerly the Primavera GBU
 Financial services
 Food and Beverages
 Health sciences
 Hospitality
 Retail
 Energy and Water

On October 20, 2006, the Golden State Warriors and the Oracle Corporation
announced a 10-year agreement in which the Oakland Arena would become known
as the Oracle Arena. The agreement ended after the 2018–2019 NBA season when
the Warriors relocated to the Chase Center in San Francisco. Larry Ellison's sailing
team competes as Oracle Team USA. The team has won the America’s Cup twice,
in 2010 (as BMW Oracle Racing) and in 2013, despite being penalized for
cheating
Sean Tucker's "Challenger II" stunt biplane is sponsored by Oracle and performs
frequently at air shows around the US. In January 2019, the San Francisco Giants
entered into a 20-year agreement to rename their stadium Oracle Park.
From the 2022 Formula One Season, Oracle signed a 5-year deal worth $500m to
become title sponsors of Red Bull Racing, after already being a sponsor effective
from the 2021 season. In 1994 and 1995, Oracle sponsored Benetton. It was
revealed in July 2022 that NASCAR's Joe Gibbs Racing team tried to sign a
sponsorship with Oracle after Mars Inc. would announce they would leave JGR
after the 2022 season, but the deal reportedly fell through.

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History of Oracle
Larry Ellison co-founded Oracle Corporation in 1977 with Bob Miner and Ed
Qates under the name Software Development Laboratories (SDL). Ellison took
inspiration from the 1970 paper written by Edgar F. Codd on relational database
management systems (RDBMS) named "A Relational Model of Data for Large
Shared Data Banks." He heard about the IBM System R database from an article in
the IBM Research Journal provided by Oates. Ellison wanted to make Oracle's
product compatible with System R, but failed to do so as IBM kept the error codes
for their DBMS a secret. SDL changed its name to Relational Software, Inc (RSI)
in 1979, then again to Oracle Systems Corporation in 1983, to align itself more
closely with its flagship product Oracle Database. The name also drew from the
1977 CIA project codename, which was also Oracle's first customer. At this stage,
Bob Miner served as the company's senior programmer. On March 12, 1986, the
company had its initial public offering.

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 Larry Ellison

In 1989, Oracle moved its world headquarters to the Redwood Shores

neighborhood of Redwood City, California, though its campus was not completed
until 1995. In 1995, Oracle Systems Corporation changed its name to Oracle
Corporation, officially named Oracle, but is sometimes referred to as Oracle
Corporation, the name of the holding company. Oracle acquired the following
technology companies:

1. PeopleSoft (2005), an ERP company

2. Siebel (2006), a CRM company
3. BEA Systems (2008), an enterprise infrastructure software company
4. Sun Microsystems (2010), a computer hardware and software company
(noted for its Java Programming Language).
On July 15, 2013, Oracle transferred its stock listing from the Nasdaq to the
NYSE. At the time, it was the largest-ever U.S. market transfer. On December 11,
2020, Oracle announced that it was moving its world headquarters from Redwood
Shores to Austin, Texas. On December 20, 2021, Oracle announced the acquisition
of Cerner, a health information technology company. The next day, on December
21, Oracle made public the acquisition of Federos, an AI and automation tools
company for network performance. In October 2022, Oracle completed the
acquisition of certain assets of Smartvid.io, Inc. (d/b/a Newmetrix). The
acquisition included specific intellectual property underlying Newmetrix's AI-
enabled construction safety product suite, which Oracle intends to incorporate into
its Construction Intelligence Cloud.

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Oracle designs, manufactures, and sells both software and hardware products and
offers services that complement them (such as financing, training, consulting, and
hosting services). Many of the products have been added to Oracle's portfolio
through acquisitions.
Software
Oracle's E-delivery service (Oracle Software Delivery Cloud) provides generic
downloadable Oracle software and documentation.

1. Database
Oracle Database

Release 10: In 2004, Oracle Corporation shipped release 10g (g standing for
"grid") as the then latest version of Oracle Database. (Oracle Application Server
10g using Java EE integrated with the server part of that version of the database,
making it possible to deploy web-technology applications. The application server
was the first middle-tier software designed for grid computing. The
interrelationship between Oracle 10g and Java allowed developers to set up stored
procedures written in the Java language, as well as, those written in the traditional
Oracle database programming language PL/SQL.)

Release 11: Release 11g became available in 2007. Oracle Corporation released
Oracle Database 11g Release 2 in September 2009. This version was available in
four commercial editions—Enterprise Edition, Standard Edition, Standard Edition
One, and Personal Edition—and in one free edition—the Express Edition. The
licensing of these editions shows various restrictions and obligations that were
called complex by licensing expert Freirich Florea. The Enterprise Edition (DB
EE), the most expensive of the Database Editions, has the fewest restrictions—but
nevertheless has complex licensing. Oracle Corporation constrains the Standard
Edition (DB SE) and Standard Edition One (SE1) with more licensing restrictions,
in accordance with their lower price.
2. Enterprise management
Oracle Enterprise Manager (OEM) provides web-based monitoring and
management tools for Oracle products (and for some third-party software),
including database management, middleware management, application
management, hardware and virtualization management and cloud management.
The Primavera products of Oracle's Construction & Engineering Global Business
Unit (CEGBU) consist of project-management software.

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3. Operating systems
Oracle Corporation develops and supports two operating systems: Oracle
Solaris and Oracle Linux.
Hardware
Oracle Exadata and Exalogic

 The Sun hardware range acquired by Oracle Corporation's purchase of Sun

Microsystems
 Oracle SPARC T-series servers and M-series mainframes developed and
released after Sun acquisition
 Engineered systems: pre-engineered and pre-assembled hardware/software
bundles for enterprise use
o Exadata Database Machine – hardware/software integrated storage
o Exalogic Elastic Cloud – hardware/software integrated application server
o Exalytics In-Memory Machine – hardware/software integrated in-memory
analytics server]
o Oracle Database Appliance
o Big Data Appliance – integrated map-reduce/big data solution
o SPARC Super Cluster T4-4 – a general purpose engineered system.

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 FUNCTIONS

1. Enterprise Resource Planning (ERP)

Oracle offers ERP software solutions that help organizations streamline their
business processes. These solutions typically include modules for finance, human
resources, supply chain management, procurement, and manufacturing. Oracle
ERP systems integrate different departments and functions within an organization,
enabling better collaboration and decision-making.

2. Customer Relationship Management (CRM)

Oracle CRM software enables businesses to manage their interactions with

customers and prospects effectively. It helps in tracking sales leads, managing
customer information, automating marketing campaigns, and providing analytics to
improve customer engagement and retention.

3. Middleware

Oracle provides middleware software that acts as a bridge between different

applications and systems. It includes products for application development,
integration, and deployment, such as Oracle Fusion Middleware. Middleware
facilitates seamless communication and data exchange between disparate systems,
enabling interoperability and agility.

4. Security and Identity Management

Oracle provides security solutions to protect data, applications, and systems from
cyber threats and unauthorized access. These solutions include identity and access
management, encryption, data masking, and security monitoring tools. Overall,
Oracle software plays a critical role in helping organizations manage their
operations, optimize their processes, and make informed decisions to drive
business success.

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 KEY FEATURES

1. Comprehensive Data Management

Oracle software provides robust data management capabilities, including efficient

storage, retrieval, indexing, and querying of data. It supports various data types,
including structured, semi-structured, and unstructured data, and offers advanced
features like partitioning, compression, and data lifecycle management.

2. High Availability

Oracle software ensures high availability of critical systems and applications

through features such as clustering, replication, and automated failover. It
minimizes downtime and data loss by maintaining redundant copies of data and
providing mechanisms for continuous operation, even in the event of hardware or
software failures.

3. Advanced Security

Security is paramount in Oracle software, with features like encryption,

authentication, authorization, and auditing to safeguard sensitive data and protect
against unauthorized access and cyber threats. Oracle regularly updates its security
features to address emerging threats and vulnerabilities.

4. Scalability and Performance

Oracle software is highly scalable and optimized for performance, capable of

handling massive volumes of data and processing transactions at high speeds. It
employs techniques like parallel processing, query optimization, and caching to
deliver optimal performance even under heavy workloads.

5. Integration and Interoperability

Oracle software facilitates seamless integration with other systems and applications
through standard interfaces, APIs, and middleware solutions. It supports industry-
standard protocols and data formats, enabling interoperability with third-party
software and technologies.

6. Business Intelligence and Analytics

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Oracle software offers powerful business intelligence and analytics capabilities,
allowing organizations to derive actionable insights from their data. It includes
features such as data visualization, reporting, predictive analytics, and machine
learning to support informed decision-making and drive business growth.

7. Cloud-Ready Architecture

Oracle software is designed with cloud readiness in mind, offering flexible

deployment options, including on-premises, hybrid, and cloud-based solutions.
Oracle Cloud provides a comprehensive suite of cloud services, including
infrastructure, platform, and software services, to meet the evolving needs of
modern businesses.

8. Enterprise Applications

Oracle offers a wide range of enterprise applications, including ERP, CRM, SCM,
and HCM (Human Capital Management), tailored to specific industries and
business functions. These applications provide end-to-end business process
automation, enhance productivity, and improve collaboration across the
organization.

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 PURPOSES

1. Data Management and Storage

Oracle software serves the fundamental purpose of managing and storing data
efficiently. It provides a robust database management system (Oracle Database)
capable of handling large volumes of structured and unstructured data. Oracle's
database technology ensures data integrity, security, and high availability, making
it suitable for critical business applications.

2. Business Process Automation

Oracle software helps automate business processes across different departments

and functions within an organization. It includes enterprise resource planning
(ERP) software that integrates core business processes such as finance, human
resources, supply chain management, and manufacturing. By automating routine
tasks and workflows, Oracle software improves operational efficiency and reduces
manual errors.

3. Decision Support and Analytics

Oracle software enables organizations to gain insights from their data through
advanced analytics and business intelligence tools. These tools allow users to
analyze data, create reports, and generate visualizations to support decision-making
processes. Oracle's analytics capabilities help businesses identify trends, patterns,
and opportunities for optimization and growth.

4. Customer Relationship Management (CRM)

Oracle CRM software helps organizations manage interactions with customers and
prospects throughout the customer lifecycle. It enables businesses to track sales
leads, manage customer information, and automate marketing campaigns. Oracle
CRM enhances customer engagement, increases sales productivity, and improves
customer satisfaction and loyalty.

5. Supply Chain Optimization

Oracle software plays a crucial role in optimizing supply chain operations by

streamlining processes and enhancing visibility and collaboration across the supply

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chain network. Oracle's supply chain management (SCM) software provides
modules for inventory management, demand forecasting, order fulfillment,
logistics, and supplier collaboration. It helps businesses reduce costs, improve
efficiency, and respond quickly to changing market demands.

6. Application Development and Integration

Oracle software offers tools and platforms for application development,

integration, and deployment. Developers can use Oracle's development
frameworks, databases, and middleware solutions to build custom applications and
integrate them with existing systems and cloud services. Oracle's development
tools facilitate rapid application development, enabling businesses to innovate and
adapt to evolving market needs.

7. Cloud Computing and Infrastructure

Oracle provides a comprehensive suite of cloud services, including infrastructure

as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS).
Oracle Cloud offers scalable computing resources, databases, application
development platforms, and enterprise software solutions on a subscription basis. It
enables businesses to leverage the benefits of cloud computing, such as agility,
scalability, and cost-effectiveness.

8. Security and Compliance

Oracle software includes robust security features to protect data, applications, and
systems from cyber threats and compliance risks. It offers encryption, access
controls, identity management, and security monitoring tools to safeguard sensitive
information and ensure regulatory compliance. Oracle helps businesses mitigate
security risks and maintain the confidentiality, integrity, and availability of their
data assets.

9. Business Continuity and Disaster Recovery

Oracle software helps ensure business continuity and resilience by providing

features for backup, replication, and disaster recovery. It enables organizations to
maintain redundant copies of data and applications, implement failover
mechanisms, and recover quickly from unexpected disruptions or disasters.
Oracle's disaster recovery solutions minimize downtime and data loss, ensuring the
continuity of critical business operations.
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 SWOT Analysis of Oracle Software

Strengths

1. Industry Leader

Oracle is a renowned leader in enterprise software, particularly in database

management systems (DBMS), with a significant market share globally. Its long-
standing presence and reputation contribute to customer trust and brand
recognition.

2. Diverse Product Portfolio

Oracle offers a wide range of software solutions, including database management

systems (Oracle Database), enterprise resource planning (ERP), customer
relationship management (CRM), supply chain management (SCM), and cloud
services. This diversified portfolio enables Oracle to cater to various business
needs and industries.

3. Innovation and R&D

Oracle consistently invests in research and development (R&D) to innovate its

software offerings. It incorporates cutting-edge technologies such as artificial
intelligence (AI), machine learning (ML), blockchain, and Internet of Things (IoT)
into its products, enhancing their functionality and competitive advantage.

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4. Global Reach and Customer Base

Oracle serves a diverse customer base, ranging from small businesses to large
enterprises across multiple industries worldwide. Its extensive customer network
provides a stable revenue stream and opportunities for growth and expansion.

Weaknesses

1. High Cost of Ownership

Oracle software is often associated with high upfront costs, licensing fees, and
maintenance expenses, which may deter budget-conscious organizations,
particularly small and medium-sized enterprises (SMEs), from adopting Oracle
solutions.

2. Complexity and Learning Curve

Oracle software, especially its database management systems, can be complex to

install, configure, and manage. Organizations may require specialized skills and
training to effectively utilize Oracle products, leading to longer implementation
times and higher operational overhead.

Opportunities

1. Cloud Computing Adoption

The shift towards cloud computing presents a significant opportunity for Oracle to
expand its cloud services business. By offering Infrastructure as a Service (IaaS),
Platform as a Service (PaaS), and Software as a Service (SaaS) solutions, Oracle
can capitalize on the growing demand for cloud-based technologies.

2. Digital Transformation

Organizations undergoing digital transformation initiatives seek modern and

scalable software solutions to streamline their operations, enhance productivity,
and drive innovation. Oracle can position itself as a strategic partner for businesses
embarking on digital transformation journeys by providing comprehensive
software offerings and expertise.

3. Industry-specific Solutions
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Oracle can develop industry-specific solutions tailored to the unique requirements
of various sectors, such as healthcare, finance, retail, and manufacturing. By
addressing industry-specific challenges and pain points, Oracle can differentiate
itself from competitors and capture niche markets.

Threats

1. Intense Competition

Oracle faces intense competition from established players like Microsoft, SAP,
IBM, and Sales force, as well as emerging competitors in the cloud computing
space such as Amazon Web Services (AWS), Google Cloud Platform (GCP), and
Alibaba Cloud. Price competition, technological advancements, and market
consolidation pose threats to Oracle's market share and revenue growth.

2. Security and Privacy Concerns

With the increasing frequency and sophistication of cyber threats, Oracle software
is susceptible to security vulnerabilities, data breaches, and privacy violations.
Failure to address security concerns adequately may result in reputational damage,
legal liabilities, and loss of customer trust.

3. Economic and Geopolitical Factors

Economic downturns, geopolitical tensions, trade policies, and regulatory changes

in key markets can impact Oracle's business operations, revenue streams, and
profitability. Currency fluctuations, trade tariffs, and geopolitical instability may
disrupt global supply chains and affect Oracle's international operations.

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 FINDINGS

Studies consistently showcase the reliability and performance of Oracle software,

particularly Oracle Database, in handling large volumes of data and supporting
mission-critical applications. Benchmarks and performance tests demonstrate its
efficiency in processing transactions, executing queries, and maintaining system
uptime.

Detailed analyses explore organizations' adoption of Oracle Cloud services and

their experiences with cloud migration, deployment, and management. Surveys,
interviews, and case studies provide insights into the benefits, challenges, and best
practices associated with transitioning to Oracle Cloud, including scalability,
agility, cost savings, and performance improvements.

In this Research, we have studied in detailed about Oracle Software’s Key

Features, Functions and Purposes. The primary aim of Oracle Software is to
empower organizations with innovative and comprehensive software solutions that
drive business in the digital age.

Oracle Customer Relationship Management software businesses to manage

interactions with customers. It facilitates seamless integration with other systems
and appliances through standard interfaces, APIs, and middleware solutions.
Developers can use Oracle’s development frameworks, databases to build custom
applications and integrate them with cloud services

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 CONCLUSION

In conclusion, Oracle Corporation stands as a leading provider of enterprise

software solutions, with a strong emphasis on database management systems,
cloud services, and business applications. Over the years, Oracle has established
itself as a trusted partner for organizations worldwide, offering reliable, scalable,
and innovative software solutions that address diverse business needs.

Oracle's extensive product portfolio, including Oracle Database, ERP, CRM,

SCM, and cloud services, caters to a wide range of industries and sectors, enabling
businesses to streamline operations, enhance productivity, and drive growth. The
company's commitment to research and development has led to continuous
innovation, with investments in emerging technologies such as AI, machine
learning, blockchain, and IoT.

Despite its strengths, Oracle faces challenges such as intense competition, pricing
pressures, and the ongoing shift towards cloud computing. However, the company
continues to adapt to market dynamics, leveraging its expertise, customer
relationships, and global reach to maintain its competitive edge.

Looking ahead, Oracle is well-positioned to capitalize on opportunities arising

from digital transformation, cloud adoption, and industry-specific solutions. By
focusing on customer needs, innovation, and strategic partnerships, Oracle is
poised to navigate the evolving technology landscape and drive value for its
customers, shareholders, and stakeholders in the years to come.

The functions are Enterprise Resource Planning (ERP) ,Middleware etc. The
purposes are Data Management and Storage, Business Process Automation,
Decision Support and Analytics, Business Continuity and Disaster Recovery etc.
The Purposes of Oracle Software are numerous and significant. The Functions of
Oracle Software are cater to the diverse needs of modern businesses.

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 INTRODUCTION
Adobe

Adobe Inc., formerly Adobe Systems Incorporated, is an American multinational

software computer company incorporated in Delaware and headquartered in San
Jose, California. It has historically specialized in software for the creation and
publication of a wide range of content, including graphics, photography,
illustration, animation, multimedia/video, motion pictures, and print. Its flagship
products include Adobe Photoshop image editing software; Adobe
Illustrator vector-based illustration software; Adobe Acrobat Reader and
the Portable Document Format (PDF); and a host of tools primarily for audio-
visual content creation, editing and publishing. Adobe offered a bundled solution
of its products named Adobe Creative Suite, which evolved into subscription
software as a service (SaaS) offering named Adobe Creative Cloud. The company
also expanded into digital marketing software and in 2021 was considered one of
the top global leaders in Customer Experience Management (CXM).

Adobe was founded in December 1982 by John Warnock and Charles Geschke,
who established the company after leaving Xerox PARC to develop and sell
the PostScript page description language. In 1985, Apple Computer licensed
PostScript for use in its LaserWriter printers, which helped spark the desktop
publishing revolution. Adobe later developed animation and multimedia through its
acquisition of Macromedia, from which it acquired Macromedia Flash; video
editing and compositing software with Adobe Premiere, later known as Adobe
Premiere Pro; low-code web development with Adobe Muse; and a suite of
software for digital marketing management.

As of 2022, Adobe has more than 26,000 employees worldwide. Adobe also has
major development operations in the United States in Newton, New York City,
Arden Hills, Lehi, Seattle, Austin and San Francisco. It also has major
development operations in Noida and Bangalore in India. Since 2000, Fortune has
recognized Adobe as one of the 100 Best Companies to Work For. In 2021, Adobe
was ranked 16th. Glassdoor recognized Adobe as a Best Place to Work. In October
2021, Fast Company included Adobe on their Brands That Matter list. In October
2008, Adobe Systems Canada Inc. was named one of "Canada’s Top 100
Employers" by Mediacorp Canada Inc. and was featured in Maclean’s
newsmagazine.

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In January 2011, Adobe acquired DemDex, Inc. with the intent of adding
DemDex's audience-optimization software to its online marketing suite. At
Photoshop World 2011, Adobe unveiled a new mobile photo service. Carousel was
a new application for iPhone, iPad, and Mac that used Photoshop Lightroom
technology to allow users to adjust and fine-tune images on all platforms. Carousel
also allowed users to automatically sync, share and browse photos. The service
was later renamed "Adobe Revel".

In October 2011, Adobe acquired Nitobi Software, the maker of the mobile
application development framework PhoneGap. As part of the acquisition, the
source code of PhoneGap was submitted to the Apache Foundation, where it
became Apache Cordova. In March 2018, at Adobe Summit, the company and
Nvidia announced their association to upgrade their AI and profound learning
innovations. They planned to streamline Adobe Sensei AI and machine learning
structure for Nvidia GPUs. Adobe and Nvidia had cooperated for 10 years on GPU
quickening.

This incorporates Sensei-powered features, e.g. auto lip-sync in Adobe Character

Animator CC and face-aware editing in Photoshop CC, and also cloud-based
AI/ML items and features, for example, picture investigation for Adobe Stock and
Lightroom CC and auto-labeling in Adobe Experience Supervisor. In May 2018,
Adobe stated they would buy e-commerce services provider Magento Commerce
from private equity firm Permira for $1.68 billion. This deal will help bolster its
Experience Cloud business, which provides services including analytics,
advertising, and marketing. The deal closed on June 19, 2018.

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History of Adobe

The company was started in John Warnock's garage. The name of the company,
Adobe, comes from Adobe Creek in Los Altos, California, a stream which ran
behind Warnock's house. That creek is named because of the type of clay found
there (Adobe being a Spanish word for Mudbrick). Adobe's corporate logo features
a stylized "A" and was designed by graphic designer Marva Warnock, John
Warnock's wife. In 2020, the company updated its visual identity, including
updating its logo to a single color, all-red logo. Steve Jobs attempted to buy the
company for $5 million in 1982, but Warnock and Geschke refused. Their
investors urged them to work something out with Jobs, so they agreed to sell him
shares worth 19 percent of the company. Jobs paid a five-times multiple of their
company's valuation at the time, plus a five-year license fee for PostScript, in
advance. The purchase and advance made Adobe the first company in the history
of Silicon Valley to become profitable in its first year.

John Warnock

Warnock and Geschke considered various business options including a copy-

service business and a turnkey system for office printing. Then they chose to focus
on developing specialized printing software and created the Adobe PostScript page
description language. PostScript was the first international standard for computer
printing as it included algorithms describing the letter-forms of many languages.

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Adobe added kanji printer products in 1988. Warnock and Geschke were also able
to bolster the credibility of PostScript by connecting with a typesetting
manufacturer. They weren't able to work with Compugraphic, but then worked
with Linotype to license the Helvetica and Times Roman fonts (through the
Linotron 100). By 1987, PostScript had become the industry-standard printer
language with more than 400 third-party software programs and licensing
agreements with 19 printer companies.

Adobe's first products after PostScript were digital fonts which they released in a
proprietary format called Type 1, worked on by Bill Paxton after he left Stanford.
Apple subsequently developed a competing standard, TrueType, which provided
full scalability and precise control of the pixel pattern created by the font's outlines,
and licensed it to Microsoft. In the mid-1980s, Adobe entered the consumer
software market with Illustrator, a vector -based drawing program for the Apple
Macintosh. Illustrator, which grew out of the firm's in-house font-development
software, helped popularize PostScript-enabled laser printers. Adobe entered
the NASDAQ Composite index in August 1986.
Its revenue has grown from roughly $1 billion in 1999 to $4 billion in
2012. Adobe's fiscal years run from December to November. For example, the
2020 fiscal year ended on November 27, 2020.In 1989, Adobe introduced what
was to become its flagship product, a graphics editing program for the Macintosh
called Photoshop. Stable and full-featured, Photoshop 1.0 was ably marketed by
Adobe and soon dominated the market. In 1993, Adobe introduced PDF, the
Portable Document Format, and its Adobe Acrobat and Reader software. PDF is
now an International Standard: ISO3200-1:2008.

In December 1991, Adobe released Adobe Premiere, which Adobe rebranded

as Adobe Premiere Pro in 2003. In 1992, Adobe acquired OCR Systems, Inc. In
1994, Adobe acquired the Aldus Corporation and added Page Maker and After
Effects to its product line later in the year; it also controls the TIFF file format. In
the same year, Adobe acquired Laser Tools Corp and Compution Inc. In 1995,
Adobe added Frame Maker, the long-document DTP application, to its product line
after Adobe acquired Frame Technology Corp. In 1996, Adobe acquired Ares
Software Corp.

In 2002, Adobe acquired Canadian company Accelio (also known as Jet Form).In
May 2003, Adobe purchased audio editing and multitrack recording software Cool

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Edit Pro from Syntrillium Software for $16.5 million, as well as a large loop
library called "Loopology". Adobe then renamed Cool Edit Pro to "Adobe
Audition" and included it in the Creative Suite. On December 3, 2005, Adobe
acquired its main rival, Macromedia, in a stock swap valued at about $3.4 billion,
adding Cold Fusion, Contribute, Captivate Breeze (rebranded as Adobe
Connect), Director, Dreamweaver, Fireworks, Flash, Flash Paper, Flex, Free Hand,
Home Site, JRun, Presenter and Authorware to Adobe's product line.

Adobe released Adobe Media Player in April 2008. On April 27, Adobe
discontinued the development and sales of its older HTML /web development
software, GoLive, in favor of Dreamweaver. Adobe offered a discount on
Dreamweaver for GoLive users and supports those who still use GoLive with
online tutorials and migration assistance. On June 1, Adobe launched Acrobat.com
a series of web applications geared for collaborative work. Creative Suite 4, which
includes Design, Web, Production Premium, and Master Collection came out in
October 2008 in six configurations at prices from about US$1,700 to $2,500 or by
individual application.

In 2020, the annual Adobe Summit was canceled due to the COVID-19 pandemic.
The event took place online and saw over 21 million total video views and over 2.2
million visits to the event website. In July 2020, as the United States presidential
elections approached, the software giant imposed a ban on the political ads features
on its digital advertising sales platform. On November 9, 2020, Adobe announced
it would spend US$1.5 billion to acquire Work front, a provider of marketing
collaboration software. The acquisition was completed in early December 2020.

On August 19, 2021, Adobe announced it had entered into a definitive agreement
to acquire Frame.io, a leading cloud-based video collaboration platform. The
transaction is valued at $1.275 billion and closed during the fourth quarter of
Adobe's 2021 fiscal year. On September 15, 2021, Adobe Inc. formally announced
that it will add payment services to its e-commerce platform this year, allowing
merchants on their platform a method to accept payments including credit cards
and PayPal.

Products

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1. Adobe Photoshop
Adobe Photoshop is a raster graphics editor developed and published by Adobe
for Windows and macOS. It was originally created in 1987 by Thomas and John
Knoll. Since then, the software has become the most used tool for
professional digital art, especially in raster graphics editing. Owing to its fame, the
program's name has become generalized as a verb (e.g. "to photoshop an image",
"phtoshopping", and "photoshop contest") although Adobe disapproves of such
use.
Photoshop can edit and compose raster images in multiple layers and
supports masks, alpha compositing and several color models. Photoshop uses its
own PSD and PSB file formats to support these features. In addition to raster
graphics, Photoshop has limited abilities to edit or render text and vector graphics
(especially through clipping path for the latter), as well as 3D graphics and video.
Its feature set can be expanded by plug-ins; programs developed and distributed
independently of Photoshop that run inside it and offer new or enhanced features.

2. Adobe Illustrator
Adobe Illustrator is a vector graphics editor and design software developed and
marketed by Adobe. Originally designed for the Apple Macintosh, development of
Adobe Illustrator began in 1985. Along with Creative Cloud (Adobe's shift to a
monthly or annual subscription service delivered over the Internet), Illustrator CC
was released. The latest version, Illustrator 2024, was released on October 10,
2023, and is the 28th generation in the product line. Adobe Illustrator was
reviewed as the best vector graphics editing program in 2021 by hp Magazine.
It is Adobe's second software product after PostScript. Adobe co-founder and
CEO John Warnock created Illustrator in late 1986 to automate many of the
manual tasks utilized by his wife, Marva, a graphic designer. It used lines
and bézier curve to render infinitely scalable graphics. Illustrator was released in

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early 1987, and became a commercialization of Adobe's in-house font
development software and PostScript file format.

3.Adobe Acrobat DC
Adobe Acrobat is a family of application software and Web services developed
by Adobe Inc. to view, create, manipulate, print and manage Portable Development
Format (PDF) files. The family comprises Acrobat Reader (formerly Reader),
Acrobat (formerly Exchange) and Arcobat.com. The basic Acrobat Reader,
available for several desktop and mobile platforms, is freeware; it supports
viewing, printing, scaling or resizing and annotating of PDF files.
Additional, "Premium", services are available on paid subscription.
The commercial proprietary Acrobat, available for Microsoft Windows and macOS
only, can also create, edit, convert, digitally sign, encrypt, export and publish PDF
files. Acrobat.com complements the family with a variety of enterprise content
management and file hosting services.

4. Adobe Lightroom

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Adobe Lightroom (officially Adobe Photoshop Lightroom) is an image
organization and image processing software developed by Adobe as part of
the Creative Cloud subscription family. It is supported
on Windows, macOS, iOS, Android, and tvOS(Apple TV). Its primary uses
include importing, saving, viewing, organizing, tagging, editing, and sharing large
numbers of digital images. Lightroom's editing functions include white balance,
presence, tone, tone curve, HSL, color grading, detail, lens corrections, and
calibration manipulation, as well as transformation, spot removal, red eye
correction, graduated filters, radial filters, and adjustment brushing. The name of
the software is based on darkrooms used for processing light-sensitive
photographic materials.

5. Adobe InDesign
Adobe InDesign is a desktop publishing and page layout designing
software application produced by Adobe and first released in 1999. It can be used
to create works such as posters, flyers, brochures, magazines, newspapers,
presentations, books and ebooks. InDesign can also publish content suitable for
tablet devices in conjunction with Adobe Digital Publishing Suite. Graphic
designers and production artists are the principal users. InDesign is the successor
to Adobe Page Maker, which Adobe acquired by buying Aldus Corporation in late
1994.

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 FUNCTIONS
1. Graphic Design

Adobe offers tools like Photoshop, Illustrator, and InDesign for creating and
editing graphics, illustrations, and layouts for print, web, and mobile platforms.

2. Photography

Adobe's Lightroom and Photoshop are widely used for photo editing, retouching,
and organizing large collections of images.

3. Video Editing and Motion Graphics

Premiere Pro and After Effects are industry-standard software for editing videos,
adding visual effects, and creating motion graphics and animations.

4. Web Design and Prototyping

Adobe XD enables designers to create prototypes, wireframes, and designs for

websites and mobile apps, facilitating the UX/UI design process.

5. Audio Editing

Adobe Audition is used for recording, editing, and mixing audio, catering to the
needs of podcasters, musicians, and audio engineers.

6. Document Management and Publishing

Adobe Acrobat allows users to create, edit, and manage PDF documents, while
InDesign is used for desktop publishing, layout design, and creating print
materials.

7. Creative Cloud Services

Adobe Creative Cloud provides access to Adobe's suite of software tools through a
subscription model, offering continuous updates and cloud storage for projects.

8. Education and Training

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Adobe offers resources, tutorials, and certifications to help users learn and master
their software products, catering to both beginners and advanced users.

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 KEY FEATURES

1. Creative Tools

Adobe provides a comprehensive set of creative tools for photo editing

(Photoshop), vector graphics (Illustrator), layout design (InDesign), video editing
(Premiere Pro), motion graphics (After Effects), and more.

2. Integration

Adobe software seamlessly integrates with each other, allowing for a smooth
workflow between different creative tasks. For example, Photoshop files can be
imported into Illustrator or InDesign, and Premiere Pro projects can incorporate
After Effects compositions.

3. Cloud Storage and Collaboration

Adobe Creative Cloud offers cloud storage for projects, allowing users to access
their work from anywhere and collaborate with team members in real-time.

4. Mobile Apps

Adobe offers mobile versions of its software, allowing users to create, edit, and
share content on-the-go using smartphones and tablets.

5. Creative Assets

Adobe Stock provides a vast library of royalty-free photos, illustrations, videos,

and templates that can be licensed and used in creative projects.

6. Creative Community

Adobe fosters a vibrant creative community through forums, tutorials, and events
where users can learn from each other and share their work.

7. Creative Learning

Adobe offers extensive learning resources, including tutorials, courses, and

certifications, to help users master their software tools and enhance their skills.

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8. Creative Automation

Adobe's marketing automation tools like Adobe Campaign and Adobe Experience
Manager help businesses automate and optimize their digital marketing campaigns
and customer experiences.

9. Data Analytics

Adobe Analytics provides insights into user behavior, website performance, and
marketing effectiveness, allowing businesses to make data-driven decisions and
optimize their digital strategies.

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 PURPOSES

1. Creative Tools

Adobe provides a comprehensive set of creative tools for photo editing

(Photoshop), vector graphics (Illustrator), layout design (InDesign), video editing
(Premiere Pro), motion graphics (After Effects), and more.

2. Integration

Adobe software seamlessly integrates with each other, allowing for a smooth
workflow between different creative tasks. For example, Photoshop files can be
imported into Illustrator or InDesign, and Premiere Pro projects can incorporate
After Effects compositions.

3. Cloud Storage and Collaboration

Adobe Creative Cloud offers cloud storage for projects, allowing users to access
their work from anywhere and collaborate with team members in real-time.

4. Mobile Apps

Adobe offers mobile versions of its software, allowing users to create, edit, and
share content on-the-go using smartphones and tablets.

5. Creative Assets

Adobe Stock provides a vast library of royalty-free photos, illustrations, videos,

and templates that can be licensed and used in creative projects.

6. Creative Community

Adobe fosters a vibrant creative community through forums, tutorials, and events
where users can learn from each other and share their work.

7. Creative Learning

Adobe offers extensive learning resources, including tutorials, courses, and

certifications, to help users master their software tools and enhance their skills.

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8. Creative Automation

Adobe's marketing automation tools like Adobe Campaign and Adobe Experience
Manager help businesses automate and optimize their digital marketing campaigns
and customer experiences.

9. Data Analytics

Adobe Analytics provides insights into user behavior, website performance, and
marketing effectiveness, allowing businesses to make data-driven decisions and
optimize their digital strategies.

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 SWOT ANALYSIS OF ADOBE SOFTWARE

Strengths

1. Market Leader

Adobe is a market leader in creative software, with widely used products like
Photoshop, Illustrator, and Premiere Pro, providing a strong competitive
advantage.

2. Innovative Products

Adobe continuously innovates its software offerings, introducing new features and
updates to meet the evolving needs of creative professionals.

3. Integration

Adobe's software suite seamlessly integrates with each other, providing a cohesive
workflow for users and enhancing efficiency.

4. Brand Reputation

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Adobe has a strong brand reputation for quality, reliability, and innovation, which
attracts customers and fosters brand loyalty.

5. Subscription Model

The transition to a subscription-based model through Adobe Creative Cloud has

provided a consistent revenue stream and increased accessibility for users.

Weaknesses

1. Cost

Adobe's software subscriptions can be costly for individual users or small

businesses, potentially limiting accessibility to certain demographics.

2. Complexity

Some Adobe software, such as After Effects and Adobe XD, can have a steep
learning curve, requiring time and effort for users to master.

3. Dependency on Subscription Model

Adobe's reliance on subscription revenue may make it vulnerable to fluctuations in

subscription renewals and competition from alternative software models.

Opportunities

1. Emerging Markets

Adobe has opportunities to expand its market reach into emerging markets,
particularly as digital content creation becomes more prevalent worldwide.

2. Cross-Platform Integration

There are opportunities to further enhance cross-platform integration, allowing for

seamless collaboration and workflow across different devices and operating
systems.

3. AI and Automation

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Adobe can leverage advancements in artificial intelligence and automation to
enhance its software offerings, making tasks more efficient and accessible for
users.

4. Education and Training

With the increasing demand for digital skills, Adobe has opportunities to further
develop its education and training resources, catering to students, educators, and
professionals.

Threats

1. Competition

Adobe faces competition from other software companies offering similar creative
tools, as well as emerging technologies and platforms.

2. Piracy

Adobe software is vulnerable to piracy, which can impact revenue and brand
reputation.

3. Data Security

Concerns about data security and privacy could impact user trust and adoption of
Adobe's cloud-based services.

4. Changing Industry Trends

Rapid changes in technology and industry trends could require Adobe to

continually adapt and innovate to remain competitive.

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 FINDINGS

Adobe is a multinational software company known for its suite of creative software
products and services. Its software offerings are widely used by professionals and
enthusiasts in various creative fields such as graphic design, photography, video
editing, web development, and more. Adobe's products are known for their
powerful features, versatility, and industry-standard status.

Additionally, Adobe provides cloud-based services such as Adobe Creative Cloud,

which offers subscription-based access to its software products along with cloud
storage, collaboration tools, and updates. Overall, Adobe plays a significant role in
empowering creativity and innovation across different industries. Adobe
Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat are popular apps
used by many people.

The overarching aim of Adobe software is to empower individuals and teams to

unleash their creativity and bring their ideas to life through digital media. The
Functions are Graphic Design, Photography, Audio Editing, Document
Management and Publishing etc. The Key Features are Cloud Storage and
Collaboration, Data Analytics, Integration etc.

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 CONCLUSION

In conclusion, Adobe stands as a cornerstone in the digital creation and experience

landscape. Through its diverse suite of creative tools and digital experience
solutions, Adobe enables individuals and businesses to unleash their creativity,
produce captivating content, and deliver engaging digital experiences. With its
innovative software and commitment to empowering users, Adobe continues to
shape the way people create, communicate, and interact in the digital world.

Adobe's significance in the digital realm extends far beyond its reputation as a
software provider; it embodies a transformative force that has revolutionized how
we create, share, and experience content. At its core, Adobe's suite of creative
tools, including Photoshop, Illustrator, and Premiere Pro, has become synonymous
with excellence in digital design and multimedia production. These applications
have not only empowered individual creators, but also fueled the creative output of
industries ranging from graphic design and film production to marketing and
education.

Adobe's impact transcends the boundaries of software; it fosters communities of

creators, educators, and businesses, empowering them to thrive in an increasingly
digital world. Through initiatives like Adobe Creative Cloud Libraries and Adobe
Stock, Adobe facilitates collaboration and access to a wealth of creative assets,
fostering a culture of sharing and innovation.

In essence, Adobe's influence permeates every facet of modern digital culture,

from the art we create to the way we engage with brands online. As technology
continues to evolve, Adobe remains at the forefront, driving forward the
boundaries of creativity and digital experiences, shaping the future of how we
connect, communicate, and express ourselves in the digital age.

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 Bibliography

https://en.wikipedia.org/wiki/Oracle_Corporation

https://en.wikipedia.org/wiki/Adobe_Inc.

https://en.wikipedia.org/wiki/Adobe_Photoshop

https://en.wikipedia.org/wiki/Adobe_Acrobat

https://en.wikipedia.org/wiki/Larry_Ellison

https://en.wikipedia.org/wiki/Oracle_Database

https://en.wikipedia.org/wiki/Adobe_InDesign

https://en.wikipedia.org/wiki/Adobe_Lightroom

https://en.wikipedia.org/wiki/Adobe_Illustrator

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 PART B
A Visit To a Gurunath Warehouse Company

Q1.] What are the inward and outward activities ?

Inward Bill is there with the Details of Transactions, Name of Customer,

and Location, Type Purchase / Sale and same goes for Outward Bill.

The above picture shows one of the Transactions done in a warehouse.

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Q2.] Which types of products are there in a warehouse ?

In this warehouse, there are only Excavator Products all models.

Excavators are heavy construction equipment and this can include items such as
buckets, hydraulic attachments, tracks, engines etc. which are used in construction
sector & for demolition, material handling.

Q3.] How do you track your inventory with which software ?

They track inventory in the system with two software that are Busy and Tally
Software’s. Busy software offers modules for accounting, billing, taxation,
inventory management and Tally software offers payroll, financial processes, track
inventory.

Q4.] What is the Square Foot of warehouse and is in which shape ?

The Square Foot of Warehouse is 7,000 Sq. Ft. and Warehouse is in Square shape.
Office is in the warehouse only.

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 The above picture shows Products are arranged in alphabetical order.

Q5.] What are the Modern Trends used in the warehouse ?

The interviewer said we don’t use modern trends in warehouse. Warehouse

Automation, Cloud-Based Solutions, Collaborative Robotics, 3D Printing and
Predictive Maintenance are the Modern Trends used in warehouse now a days.

Q6.] What was the most challenging task in managing warehouse ?

In the 25 years of his work, the interviewer said no, where ever the task is the
same. Maintaining accurate inventory records, coordination with suppliers,
optimizing layout and storage systems are very important tasks in the warehouse.

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Name of the Interviewer – Harish Mane

Role – Warehouse Manager

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Q7.] How did you manage to accomplish the task on time ?

We organized the warehouse layout to optimize workflow, assigned tasks

efficiently to team members based on their strengths and availability, and
communicated expectations clearly. We were able to complete the order on time
and delivery it to the customer.

Q8.] How do you ensure accuracy when picking and packing orders in the
warehouse ?

Accuracy is paramount when picking and packing orders to ensure customer

satisfaction. I use methods such as double-checking product codes and quantities,
verifying order details against packing slips or electronic systems, maintaining a
clean and organized workspace to minimize errors.

Q9.] What are the safety protocols for staff in warehouse?

The safety protocols for staff are Safety Tissues, Fire Extinguisher, Insurance,
Providing Safety Training, Providing Safety Gear, Ensure Safety Equipment,
Preventive Maintenance, and Wear Personal Protective Equipment (PPE).

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