A ORGANIZATIONAL STUDY OF WIPRO WITH SPECIAL

REFERENCE TO IT SECTOR

A RESEARCH REPORT SUBMITTED FOR PARTIAL FULFILLMENT OF

COMPLETION
OF GRADUATION
TO

UNIVERSITY OF MUMBAI

FOR AWARD OF THE DEGREE OF

BACHELOR OF MANAGEMENT STUDIES

IN THE FACULTY OF COMMERCE(MANANGEMENT)

(ADMISSION NUMBER: 2020PC0643 & DATE: FEB 2023 )

SUBMITTED BY
SHASHANK GADGE

UNDER THE GUIDANCE OF

MRS.MARTINA GOMES

PILLAI COLLEGE OF ARTS, COMMERCE & SCIENCE

(AUTONOMOUS), NEW PANVEL, SECTOR – 16,
DISTRICT – RAIGAD, MAHARASHTRA

DATE OF SUBMISSION: FEB 2023

 Certificate

This is to certify that Mr. SHASHANK GADGE has worked and duly completed her/his Project
Work for the degree of Bachelor of Management

Studies under the Faculty of Commerce in the subject of Project Work Sem VI and

her/his project is entitled, “A ORGANIZATIONAL STUDY OF WIPRO WITH SPECIAL

REFERENCE TO IT SECTOR” under my supervision. I further certify that the entire work

has been done by the learner under my guidance and that no part of it has been submitted

previously for any Degree or Diploma of any University. It is her/ his own work and facts

reported by her/his personal findings and investigations.

Name and Signature of Guiding Teacher

(Dr. Farhat Fatma Shaikh)

Signature of External Teacher

 Declaration

I the undersigned Mr. SHASHANK GADGE here by, declare that the work embodied in this
project work titled “A ORGANIZATIONAL STUDY OF WIPRO WITH SPECIAL
REFERENCE TO IT SECTOR”, forms my own contribution to the research work carried out
under the guidance of Prof. Martina Gomes is a result of my own research work and has not been
previously submitted to any other University for any other Degree/ Diploma to this or any other
University. Wherever reference has been made to previous works of others, it has been clearly
indicated as such and included in the bibliography. I, here by further declare that all information
of this document has been obtained and presented in accordance with academic rules and ethical
conduct.

Name and Signature of

Learner

(SHASHANK GADGE)
 Acknowledgment

To list who all have helped me is difficult because they are so numerous and the depth is so

enormous. I would like to acknowledge the following as being idealistic channels and fresh

dimensions in the completion of this project. I take this opportunity to thank the University of

Mumbai for giving me chance to do this project.

I would like to thank my Principal, Dr. Gajanan Wader for providing the necessary facilities

required for completion of this project.

I take this opportunity to thank our Coordinator Dr. Farhat Fatma Shaikh, for her moral support

and guidance.

I would also like to express my sincere gratitude towards my project guide

Prof. Martina Gomes whose guidance and care made the project successful.

I would like to thank my College Library, for having provided various reference books and

magazines related to my project.

Lastly, I would like to thank each and every person who directly or indirectly helped me in the

completion of the project especially my Parents and Peers who supported me throughout my

project.
 TABLE OF CONTENT

SR.NO CHAPTER PAGE.NO

1 INTRODUCTION 1-3

2 RESEARCH METHODOLOGY 4-15

3 CONCEPTUAL FRAMEWORK 16-26

4 DATA ANALYSIS 27-50

5 CONCLUSION 51-52

6 REFERENCES 53-54
CHAPTER 1: INTRODUCTION TO PROJECT

In India, the information technology industry is made up of two main parts: IT services and
business process outsourcing (BPO) now account for 7 percent of India's GDP, up from 1.2% in
1998. 7% in 2017. In 2017, the industry generated a total of US$160 billion in revenue, with
export revenue reaching US$99 billion and domestic revenue reaching US$48 billion—an
increase of more than 13%. Two-thirds of India's exports of IT services come from the United
States.
Indian business standards are being reshaped by the Information Technology & Information
Technology Enabled Services (IT-ITeS) sector, which is rapidly evolving. Software
development, consulting, software management, online services, and business process
outsourcing (BPO) are all parts of this industry.
India's IT industry made liberalization possible. The sector began with an export of nearly $100
million and approximately 5,000 employees in the 1990s. With 2.8 million people employed in
this sector, India's IT exports now amount to approximately $70 billion, making it a global
industry that thrives today. According to the article, one of the country's top two industries is the
IT sector.
According to a report from India's National Association of Software and Services Companies
(NASSCOM), the country's software industry body, India's IT industry is anticipated to expand
at a rate of 12 to 14% between 2016 and 2017. This clearly demonstrates that, as India's
economy requires more hardware, software, and IT services, information technology will likely
be one of the emerging markets in the coming days.
India's position in the global offshore IT industry is based on five factors, according to a
NASSCOM-McKinsey report: abundant talent, the creation of urban infrastructure, operational
excellence, a favorable business environment, and continued growth in the domestic IT sector.

Information Technology Industry in India

• IT BPM industry revenues ( excluding hardware) for the Financial Year 20 I 7-18 is

estimated to be at US$ 154 billion.

• IT sector contributed to India's GDP by 7.7% in the year 2017.

• In the Financial Year 2017, TCS stood us the market leader with about 10.4%
 contribution to India's IT and ITcS sector revenue.
1

• The IT market is quite competitive with the top 5 IT firms contributing over 25% to

the total IT revenue.

• For the Financial Year 2018, the domestic revenue is estimated to be at US$ 38 billion

while the export revenue is estimated to be at US$ 117 billion.

 In 2022 IT industry’s revenue touched US$ 227 billion.

 2

Objectives OF ST\JDY

• To study the Industry Analysis of IT Sector.

• To study Wipro company as one of the IT Company.

LITERATURE REVIEW

The global market and its rate of expansion have a significant impact on the IT industry. India's
information technology community also suffered from the recession in the United States.
Although this market looks promising and has a lot of potential, there are concerns about the
growing gap between supply and demand.
Inadequate infrastructure, tax issues, and limited preferential access for local businesses are
among the industry's obstacles. China and Taiwan are two examples of low-cost destinations,
and India must modify its current tax structure to compete with other nations.
The potential for the computer and information technology industry to create jobs is one of
India's greatest advantages. Export and FDI (Foreign Direct Investments) are additional
advantages.
In the Middle East, Africa, Eastern Europe, and South and South East Asia, new markets have
emerged. India is now a popular outsourcing destination for IT. There are plenty of IT jobs
available in India. In point of fact, it is anticipated that India will surpass the United States in
terms of the number of software developers in 2018 (52 lakh developers in India versus 42 lakh
in the United States).
India's information technology (IT) industry, among other sectors, has been driving growth for
more than a decade and has the potential to continue doing so for the next couple of years if
shortcomings and obstacles are addressed.
 3

INDUSTRY ANALYSIS
An industry analysis is a type of business analysis that is carried out by business owners and
other individuals to evaluate a company's strengths and weaknesses. This analysis helps business

understand the various economic components of the market and how these components can be
used to gain an advantage over competitors.

PESTEL

(Political factor, Economical factor, Social factor, Technological factor, Environmental factor,
Legal factor)

POLITICAL FACTORS:

This refers to political factors that have an impact on a business, such as how the government
regulates that particular business environment. The Indian political system is stable for the IT
industry, but there are concerns about a hung parliament because there isn't a clear majority,
which causes investors to be afraid of making bad investments and reduces capital. Indian
government has decided to contract IT jobs to Indian IT companies, creating more opportunities
for the company and the industry as a whole. The United States government has declared that
U.S. firms that outsource IT work outside of the United States will not receive tax benefits. This
has resulted in a reduction in U.S. BPO contract from the United States in the previous fiscal
year, thereby reducing revenue from the United States.

Because client demand varies according to system requirements, different countries'

configuration rules and regulations are taken into consideration during software development.

According to a study by NASSCOM and DELIOTTE (impacting economy and society

2007/2008), the Indian government's decision to strengthen the IT Act of 2000 in order to
provide a solid legal environment for businesses to operate in regarding the security of data in
transmission and storage has been beneficial. Customer protection laws and competitive
regulations are additional considerations.
4

ECONOMICAL FACTORS:

These include rising working pay, global recession, competition, contract availability, and fee,
all of which have an impact on the IT industry. Domestic IT spending increased by 20% to
Rs.379,260,000/- in 2009. During the most recent global recession, the industry was impacted by
currency fluctuations brought on by the dollar's devaluation.

Prices for real estate go down resulted in customer abandonment of luxuries like electronics and
computers that require software to function due to rental costs. A low attribute rate was caused
by job cuts and layout changes during the recession. Due to its low cost advantage, India's
economic attraction has made investors more likely to invest. India's global IT spending has not
yet decreased as a result of new JS companies entering the market and the recession's cause.

Due to layoffs and a poor balance sheet, the majority of businesses in the clients' industry have
decided not to spend a lot on purchases and instead maximize their use of existing facilities to
generate profits. The majority of debtors in financial crisis have been granted additional time to
pay, resulting in a significant debt deficit. IT majors' bottom lines will suffer as a result of the
predicted decline in banking and financial sector revenue.

Domestic IT Spending:

The domestic IT market in India will expand by approximately 14 percent this year, a slight
decline from the growth of 16 to 18 percent that occurred last year. As a result, it is anticipated
that the nation's domestic market will result in a slight decrease in the IT budget. India is in a
better position than other nations. This year, it expects its domestic market to expand by around
14%.

In addition, we anticipate a slight decrease in IT spending in India compared to last year.

According to Arup Roy, a senior research analyst at Gartner, "there could be a decrease of
between 2 and 3 percent when compared to the budget from last year."
ECONOMIC ATTRACTION:

There is a lot of economic attraction towards IT sector due to low cost advantage and other
factors

SOCIAL FACTORS:

These are social issues that affect the IT industry, such as employee rights, language barriers,
company race, and nationality. Because so many people in India speak English, the industry's
relationships and interactions in India and around the world have grown.

Because there are a lot of skilled and unskilled workers available, India is one of the few
countries with a growing number of working people. Since there is a lot of competition for jobs,
many institutes and universities offer IT courses, increasing the supply of IT professionals at a
lower cost. India must annually produce a large number of IT professionals to meet its demand.

India continues to produce IT professionals annually, which has helped the IT industry.
Industries must take into account the software's intended audience, users' ages, and lifestyles of
different countries that provide It is important to keep in mind that customers will always behave
differently, which is supported by the fact that different customers have different preferences.

CAREER PROSPECTS:

The sector made about 3,80,000 hires in the years 2006-2007. 2,00,000 of these were hired by
the IT industry, and the remainder were taken by the IT industry. The following are some IT
giants' recruitment trends: Designing Research and Development in Peripheral Integration
Product Quality Control and Reliability Testing Computer Manufacturing Maintenance Service
System Developing/Programming/Software Engineering Networking Application Programming
EDP/E-Commerce Enterprise Resource Planning (ERP) Database Warehousing and
Management are some of the areas of specialization in the IT industry.
TECHNOLOGICAL FACTORS:

NEW IT TECHNOLOGY:

Enterprise solution intelligently provides data convergence and concept reutilization in response

to the limitations of conventional enterprise systems with the development of SOA and semantic
web services. Web2.O is the next step forward in the development of web applications; They say
that they will bring back the richness, interactivity, and usability of many web applications. For a
business, this means that, as with any technological change, comparing Indian mobile phone
tariffs to those of comparable emerging economies in South America and the Asia-Pacific region
demonstrates the affordability of Indian mobile phone services. In the past three years alone, the
prices for airtime have decreased by more than 75%. The average monthly rental and airtime
realized for cellular services, as reported by the TRAI, is Rs. 202 and Rs. 1.99, respectively, per
minute.

All operators now offer prepaid services for the extremely affordable price of Rs.300 monthly.
From, roaming charges have been reduced by 70%. Rs.10 to Rs. 3 at the beginning of 2002 to as
low as Rs1.5 by a number of service providers.

TELEPHONY Cellular mobile telephony tariffs in India are the lowest in the world.

INDIA HAS THE SECOND LARGEST TELEPHONE NETWORK AFTER CHINA.

ENVIRONMENTAL FACTORS:

Due to the deteriorating environmental balance, which is threatening the sustainability of life
and, environmental conservation and natural protection has gained prominence. Emissions from
industries that pollute the air, excessive chemical affluent drain out in water making it poisonous
and unfit for use, utilization of high bio non -degradable resources that adversely affect the bio-
chain, and exposure or employees to hazardous radiations put their lives in danger are all largely
attributed to business.
These have been taken very seriously by a number of people in the community, including the
government and organizations that are pushing for eco-friendly business practices. These have
far-reaching effects on business, starting with the bottom line. the product that is being made,
how it is made, and how safe it is for humans and nature.

ENERGY EFFICIENT PROCESS AND EQUIPMENTS: Companies are focusing on

reducing the carbon footprints, energy utilization, water consumption etc.
7

LEGAL ASPECTS AND POLICIES:

The Indian government's efforts and other developments in other parts of the world are
unquestionably to blame for the rapid growth of the IT sector. IT Act 2000: The World Wide
Web and the Internet made it possible for people to communicate and conduct business online. In
2000, India became the 12th nation in the world to implement a cyber law.

The IT Act of 2000 and its provisions contain numerous positive aspects from the perspective of
e-commerce in India. First, these provisions would make email a valid and legal form of
communication in our country, allowing it to be properly produced and approved in court. This
would have implications for e-businesses. Using the Act's legal infrastructure, businesses will
now be able to conduct electronic commerce.

The Act grants digital signatures legal status and sanction. The Act makes it possible for
corporations to become Certifying Authorities for the purpose of issuing Digital Signature
Certificates.
 8

PORTER’S FIVE FORCES ANALYSIS:

The five forces model, which was first developed in 1979 by Michael E. Porter of the Harvard
Business School, looks at five specific factors that help determine, based on other businesses in
the industry, whether or not a business can make a profit.

Although Porter was aware that organizations likely keep an eye on their rivals, he advised them
to look beyond their rivals' actions and consider what other factors could affect the business
environment. He identified five elements of the competitive environment that have the potential
to reduce your profitability.

Industry Rivalry:

The IT Industry landscape is characterized by intense completion for conventional IT

services: Application Development & Maintenance, IT Infrastructure Management Services,

Network Management Services, and Data-center Services etc. leading therefore

to commoditization. There are several firms in the market offering similar services and it

is difficult to differentiate based on these service offerings. The existing competition comes

from both domestic players (Infosys, TCS, Wipro, HCL technologies, Tech Mahindra, Mind

tree and so forth) and international ones (IBM, Accenture, Capgemini, Cognizant).

It is in the context of non-conventional services, ic. the ones focused on emerging

technologies and trends such as Analytics, Cloud computing, Social Media, Enterprise

Mobility, Internet of Things etc. where the opportunity for differentiation through niche-

specialization occurs. Another argument might be for industry-vertical specialization but the
mayor buyers (in terms of Industries) for instance Banking & Financial Services (BFSI),

Manufacturing, Energy & Utilities etc. are well catered to and it would be easier to think of

IT companies as portfolios of verticals (across clients) especially when considering growth

potential (with the growth in an industry benefiting the IT service provider that draws most

revenues from the industry in question). Vertical specialization therefore will only be

beneficial for industries going through rapid change (Telecom for instance) or through rapid

growth caused by external factors like government regulation. The healthcare industry is a
major example and thing bode well for it both in developing markets (due to non-linear

permeation to affect broader access) as well as developed ones (based on the ageing
demographics).

Bargaining power of customers:

For conventional IT services, bargaining power of the buyer is large and the possibility of

10

pressure on rates exists. The buyer, having worked with both with international IT providers

as well as Indian ones is largely the price setter and has negated (to a large extent) the

offshore advantages through mature procurement and global delivery. The international IT

firms too have negated the advantage enjoyed by Indian IT companies through captive

centres in India and globally. In this industry, in case of conventional IT services, the buyer is

king!

In case of non-conventional services, i.e. those that cater to emergent technologies and

technology trends (in Data Analytics or Enterprise Mobility for instance) there is potential for

differentiation and higher margins. Also this is the case for non-conventional, partnership-

style engagements where both risk and rewards are higher.

Bargaining Power of Suppliers:

The bargaining power for suppliers is very low and since high-standardization exists, there is
little scope of suppliers having any clout. The suppliers consists of IT Infrastructure providers
(Servers, computers etc.), Recruitment firms, Office Space Suppliers etc.
Threat of New Entrants:

In context of the highly commoditized IT services, there is little threat of new entrants. That

said, the Industry is also characterized by high people dependence and therefore can see

veterans detach from existing companies to invest in new ventures. An example of this is
Happiest Minds, which was started by a co-founder of an existing IT provider.

The newer technologies allow the possibility of new niche players that are not dependant on

size or experience constraints.

11

Availability of Substitutes:

There are no substantial substitutes to IT services apart from Internal IT departments, which

have lost clout over the years and are ever thinner in numbers and significance. One argument

for internal IT is retaining control over pertinent aspects of business but the argument against

would be since the main business of the company is not IT services, it should outsource as

much as possible and focus on future growth in core areas.

Over time there has been a steady decrease in in-house IT development and maintenance with
more and more being outsourced and the internal IT staff has settled into a supervisory (program
management) role. This has been a mixed bag for newer services as well since internal
specialization is very low, most of the work is outsourced. For critical areas, governance has
been retained in-house and this trend seems to have found favour with most large enterprises
worldwide.

Broadly speaking the market for conventional services is highly commoditized with potential

for differentiation concentrated around niche expertise in new technologies and trends

(SMAC + Internet of Things) and around non-conventional engagements (revenue/profit

share, risk-reward models). It is unlikely that the market for conventional services will vanish

overnight but the future promises to hold a highly modified view.

Application development is fast morphing into app-development and a large part of revenues
continue to be drawn from conventional services as the need to adapt and incorporate new
technologies and engagement models looms over an IT industry that needs to reform and re-
invent itself rapidly.

12

PORTER’S GENERIC STRATEGY:

Generic Strategies

These three approaches are examples of "generic strategies," because they can be applied to
products or services in all industries, and to organizations of all sizes. They were first set out

by Michael Porter in 1985 in his book, "Competitive Advantage: Creating and Sustaining

Superior Performance."

Porter called the generic strategies "Cost Leadership" (no frills), "Differentiation" (creating

uniquely desirable products and services) and "Focus" (offering a specialized service in a

niche market). He then subdivided the Focus strategy into two parts: "Cost Focus” and

"Differentiation Focus. "The terms "Cost Focus" and "Differentiation Focus" can be a little
confusing, as they could be interpreted as meaning “a focus on cost or "a focus on
differentiation."

13

Remember that Cost Focus means emphasizing cost-minimization within a focused market, and

Differentiation Focus means pursuing strategic differentiation within a focused market.

The Cost Leadership Strategy:

Porter's generic strategies are ways of gaining competitive advantage — in other words,

developing the "edge" that gets you the sale and takes it away from your competitors. There

are two main ways of achieving this within a Cost Leadership strategy:

Increasing profits by reducing costs, while charging industry-average prices.

Increasing the market share by charging lower prices, while still making a reasonable profit

on each sale because of the reduced costs.

- Access to the capital needed to invest in technology that will bring costs down.
- Very efficient logistics.
- A low-cost base (labor, materials, facilities), and a way of sustainably cutting costs below
 those of other competitors.

The greatest risk in pursuing a Cost Leadership strategy is that these sources of cost reduction

are not unique to you, and that other competitors copy your cost reduction strategies. This is

why it's important to continuously find ways of reducing every cost. One successful way of

doing this is by adopting the Japanese Kaizen philosophy of "continuous improvement."

The Differentiation Strategy:

Differentiation involves making your products or services different from and more attractive

than those of your competitors. How you do this depends on the exact nature of your industry

and of the products and services themselves, but will typically involve features, functionality,

durability, support, and also brand image that your customers value. 14

To make a success of a Differentiation strategy, organizations need:

- Good research, development and innovation.

- The ability to deliver high-quality products or services.
- Effective sales and marketing, so that the market understands the benefits offered by the
- differentiated offerings.

Large organizations pursuing a differentiation strategy need to stay agile with their new

product development processes. Otherwise, they risk attack on several fronts by competitors

pursuing Focus Differentiation strategies in different market segments.

The Focus Strategy:

Companies that use Focus strategies concentrate on particular niche markets and, by

understanding the dynamics of that market and the unique needs of customers within it,

develop uniquely low-cost or well-specified products for the market. Because they serve
customers in their market uniquely well, they tend to build strong brand loyalty amongst their

customers. This makes their particular market segment less attractive to competitors.

As with broad market strategies, it is still essential to decide whether you will pursue Cost

Leadership or Differentiation once you have selected a Focus strategy as your main approach:

Focus is not normally enough on its own,

But whether you use Cost Focus or Differentiation Focus, the key to making a success of a

generic Focus strategy is to ensure that you are adding something extra as a result of serving

only that market niche. It's simply not enough to focus on only one market segment because your
organization is too small to serve a broader market (if you do, you risk competing gains better-
resourced broad market companies' offerings).

15

CHAPTER 3: INTRODUCTION TO COMPANY:

Wipro started as a vegetable oil company in 1947 from an old mill founded by Azim Premji's

father. When his father died in 1966, Azim, a graduate in Electrical Engineering from

Stanford University, took on the leadership of the company at the age 21. He repositioned it

and transformed Wipro (Western India Vegetable Products Ltd) into a consumer goods

company that produced hydrogenated cooking oils/fat company, laundry soap, wax and tin

containers and later set up Wipro Fluid Power to manufacture hydraulic and pneumatic

cylinders in 1975. At that time, it was valued at $2 million. In 1977, when IBM was asked to

leave India, Wipro entered the information technology sector.

In 1979, Wipro began developing its own computers and in 1981, started selling the finished
product. This was the first in a string of products that would make Wipro one of India's first
computer makers. The company licensed technology from Sentinel Computers in the United
States and began building India's first mini-computers. Wipro hired managers who were
computer savvy, and strong on business experience. In 1980 Wipro moved in software
development and started

developing customized software packages for their hardware customers. This expanded their

IT business and subsequently invented the first Indian 8086 chip. Since 1992, With over 25

years in the Information Technology business, Wipro Technologies is the largest outsourced

R&D Services provider and one of the pioneers in the remote delivery of IT services.

Being a global provider of consulting, IT Services, outsourced R&D, infrastructure outsourcing

and business process services, we deliver technology-driven business solutions that meet the

strategic objectives of our Global 2000 customers. Wipro today employs 96,000 people in over
50 countries. A career at Wipro means to learn and grow continuously, opportunities to work on
the

latest technologies alongside the finest minds in the industry, competitive salaries, stock options
and excellent benefits. 16

HISTORY OF WIPRO:

One of India's largest 11 service providers, WIPRO was founded in 1998 as a

subsidiary of WIPRO Limited, which was listed on the New York Stock Exchange.
WIPRO's primary product was the production of various soaps and sunflower
vanaspati oil. The company was known as Western India Vegetable Products
Limited at the time, and it had representative offices in the Indian states of
Maharashtra and Madhya Pradesh. In the 1970s and 1980s, it shifted its focus and
began to investigate business opportunities in the Indian information technology
and computing industries, which were still in their infancy at the time.
WIPRO was the main organization which promoted the principal native custom made PC from

India in 1975. In 1966 Azim Premji, still the larger part investor in WIPRO, took over as

the director of the organization at 21 years old and with the progression of time changed it into

one of the best and biggest IT rethinking administrations supplier of the world. It is currently
considered the world's biggest autonomous Research and development specialist organization. It
offers unique innovation driven benefits all around the globe with 46 improvement habitats.
Azim Premji is still the Administrator of the WIPRO alongside other top class experts heading
unique .
17

wings of the business Wipro Tech is a data innovation administration organization laid out

in India in 1980, It is the worldwide IT administrations arm of Wipro Restricted (in activity
beginning around 1945, integrated 1946). It is settled in Bangalore and is the third biggest IT
administrations organization in India. It has in excess of 78,000 workers as of September 2007,
including its business process reevaluating (BPO) arm which it gained in 2002. Wipro
Innovations has north of 300 clients across U.S., Europe and Japan including 50 of the Fortune
500 organizations. A portion of its clients are Nortel, Boeing, BP, Cisco, Ericsson, IBM,
Microsoft,

Prudential, Seagate, Sony, Win driver and Toshiba is recorded on the New York Stock
Trade and is important for its TMT (innovation media telecom) file testing. With income in

the overabundance of US $3 billion, Wipro is one of India's significant IT organizations. It has

devoted advancement focuses and workplaces across India, Europe, North America, Latin
America and Asia Pacific. The ongoing Administrator, Overseeing Chief and larger part stake
proprietor is Azim Premji, who has headed the product and equipment divisions since Wipro's
origin.

Instances of Wipro's item configuration work incorporate fostering a Web perusing telephone for

a Japanese telecom organization in 1998, helping chipmaker Texas Instruments produce

computerized signal handling programming, and making an auto show unit for Italian maker

Magneti Marelli that joined capabilities including wireless ability, worldwide position

framework innovation, a route framework and a Cd player.

Wipro empowers firms to quickly present new items. and Counselling Administrations: Wipro

offers administrations in Business Counselling, Cycle Counselling, Quality Counselling, and

Innovation Counselling, Bookkeeping, Acquirement, HR Administrations, Dedication

Administrations and Information Administrations.

18

BRIEF DETAILS OF THE TOP MANAGEMENT:

Board of Directors

Azim H Premji (Executive Chairman)

Azim H Premji is the Administrator of the Board and Overseeing Chief (assigned as

" Executive Chairman ") of Wipro Restricted and has been at its rudder since the last part of the
1960s, turning what was then a little cooking fat organization into a $ 8.5 billion income bunch
with organizations in IT, Counselling and Business Cycle Administrations with a presence in
north of 60 nations. Mr. Premji likewise fills in as a head of Wipro Ventures (P) Restricted,
Wipro GE

Medical care Private Ltd., and in different elements of the advertiser bunch. Mr. Premji has

laid out the Azim Premji Establishment, which is centred around working on state funded school

training, working straightforwardly in six provinces of India which have more than 350,000
schools. Mr. Premji is the primary Indian beneficiary of the Faraday Award. The Republic of
France presented

upon him the "Army of Honor" and in January 2011, he was consulted with Padma

Vibhushan, the second most noteworthy non military personnel grant in India. BusinessWeek
recorded him among the top 30 business visionaries in world history. Mr. Premji has an
advanced education in Electrical Designing from Stanford College. Mr. Premji is the dad of Mr.
Rishad A. Premji, who is the Leader Chief and Boss Methodology Official of the
Organization.im H Premji (Executive Chairman)

Narayanan Vaghul Independent Director

Narayanan Vaghul has filled in as a chief on our Board since June 1997. He is the Executive of
our Review, Hazard and Consistence Panel, and an individual from the Board Administration,
Designation and Pay Council. Mr. Vaghul is likewise the lead autonomous head of the
Organization. Mr. Vaghul holds a Bachelor (Honors) degree in Trade from Madras College. Mr.

19

Vaghul was the beneficiary of the Padma Bhushan grant by the Public authority of India in 2010.

Mr. Vaghul likewise got the Lifetime Accomplishment Grants from Financial Times, Ernst and
Youthful Business person of the Year Grant Program and Mumbai The board Affiliation. He was
given an honor for his commitment to the Corporate Administration by the Foundation of
Organization Secretaries in 2007.
Dr. Ashok S Ganguly Independent Director

Dr. Ashok S Ganguly has filled in as a chief on our Board starting around 1999. He is the
Director of our Board Administration, Assignment and Pay Panel. Dr. Ganguly was a previous
individual from Rajya Sabha, the upper place of Parliament of India (2009-2015). Dr. Ganguly
was on the Focal Governing body of the Hold Bank of India from 2000 to 2009. In 2008, Dr.
Ganguly got the Financial Times Lifetime Accomplishment Grant. Dr. Ganguly got the Padma
Bhushan grant by the Public authority of India in January 1987 and the Padma Vibhushan grant
in January 2009. Dr. Ganguly holds B.Sc (Hons) from College of Bombay and a MS and PhD
from the College of Illinois.

William Arthur Owens Independent Director

William Arthur Owens has filled in as a chief on our Board since July 2006. He is likewise a
individual from our Board Administration, Selection and Remuneration Panel, and fills in as the
Administrator of our Procedure Advisory group. Mr. Owens was a lifelong official in the U.S.
Naval force where he filled in as authority of the U.S. 6th Armada in 1990 and 1991 and as
senior military right hand to Secretaries of Safeguard Forthright Carlucci and Dick Cheney. Mr.
Owens holds a M.B.A. (Praises) degree from George Washington College, a B.S. in Arithmetic
from the U.S. Maritime Foundation and a B.A. what's more, M.A. in Governmental issues,
Reasoning and Financial matters from Oxford College.

MK Sharma Independent Directer

20

MK Sharma turned into an overseer of the Organization in July 2011. Mr. Sharma is the
Administrator of our Managerial and Investors/Financial backer G 22 Restricted from 2000 to
2007. Mr. Sharma holds a Four year certification in Expressions and Single men of Regulation
Degree from Canning School College of Lucknow. He finished a post-graduate recognition in
Faculty The executives from the Branch of Business The executives, College of Delhi and
Recognition in Labor Regulations from Indian Regulation Establishment, Delhi. In 1999, he was
named to go to the Development The executives Program at Harvard Business college.
Ireena Vittal Independent Director

Ireena Vittal turned into an overseer of the Com) Chance and Consistence Board and Regulatory
and organization in October 2013 and she likewise fills in as an individual from our Review,

Investors/Financial backers Complaint Panel. Ms. Vittal has an advanced education in Gadgets
from Osmania College and has finished her Lord's Good to go Organization from

the Indian Establishment of The board, Calcutta

Rishad Premji Chief Strategy Officer & Member of the Board

Rishad Premji, a full-time chief since May 2015, is likewise the Central Procedure Official of the
Organization. He likewise serves a part on our Methodology Board of trustees and Regulatory
and Investor/Financial backer Complaint Panel. As the Central Procedure Official, he is
dependable for molding the Organization's methodology to drive maintained and productive
development. In his job, Mr. Premji has a MBA from Harvard Business college and a BA in
Financial matters from Wesleyan College in the US. In 2014, he was perceived as a Youthful
Worldwide Pioneer by the World Monetary Discussion for his extraordinary initiative, proficient
achievements, and obligation to society. Mr. Premji is the child of Mr. Azim Premji, the
Executive of the Board

furthermore, Overseeing Chief.

Abidali Z Neemuchwala Chief Executive Officer & Member of the Board

21

Abidali Z Neemuchwala has been the CEO and Leader Head of the

Organization with impact from February 1, 2016. Already, he filled in as Gathering President
and Head Working Official of the Organization with impact from April 1, 2015. Mr.
Neemuchwal has a Bosses in Modern Administration from Indian Foundation of Innovation
Mumbai and a Four year certification in Hardware and Correspondence from Public Foundation
of Innovation, Raipur. He is likewise an Ensured Programming Quality Investigator and a
Guaranteed Six Sigma Green Belt.

Dr. Patrick J Ennis Independent Director

Dr. Patrick J Ennis turned into an overseer of the Organization in April 2016. Dr. Ennis has more
than 25 years of involvement as a researcher, designer, financial specialist and investor. Dr.
Ennis fills in as an individual from our System Board. He procured a PhD and MLS. in Material
science from Yale. a M.B.A. from Wharton and a B.S. in Math and Material science from the
School of William and Mary where he was chosen for Phi Beta Kappa. Patrick Dupuis Free
Chief Patrick Dupuis turned into an overseer of the Organization in April 2016. He likewise fills
in as an individual from Our Technique Board of trustees.

VISION & MISSION

WIPRO’S Vision

“ To earn our clients trust & maximize value of their businesses by providing
solutions that integrate deep industry insights, leading technology & best in class
execution”

 The vision of Wipro includes being a leader in area of business, customer

and people.
 The company aims to be among the best IT company in India and the world
22

Mission

 To be RF system solution provider, through its innovation Research & design work for a
new world of Broadband Wireless Communication.
OBJECTIVES

The Wipro Company has three main objectives. These objectives are to provide leadership

through action, respond to issues of the current generation, and work toward building a good
society for future generations.

SPIRIT OF WIPRO

The Spirit is the core of Wipro. These are our values. It is about who we are. It is our character.
It is reflection consistently in all our behavior . The Spirit is deeply rooted in unchanged essence
of Wipro. But it also embraces what we must aspire to be. It is the indivisible synthesis of four
values. The sprit is a beacon. It is what gives us direction and clear sense of purpose. It
energizes us and is the touchstone for all that we do.

Be passionate about client’s success

We succeed when we make our client successful . We collaborate to sharpen our insights and
amplify this success. We execute with excellence Always.

23

Treat each person with respect

We treat every human being with respect. We nurture an open environment where people are

encouraged to learn, share and grow. We embrace diversity of thought, of cultures, and of
people.

Be global and responsible

We will be global in our thinking and our actions. We are responsible citizens of the

world. We are energized by the deep connectedness between people, ideas, communities and

the environment.

Unyielding integrity in everything we do

Integrity is our core and is the basis of every thing . It is about following the law, but it’s more.

It is about delivering on our commitment. It is about honesty and fairness in action. It is about
being ethical beyond and doubt , in the toughest of circumstances.

IT Services

- Service Offerings — Analytics, Consulting

- Applications — Cloud and Infrastructure Services
- Client Themes — Product Life cycle Management, Internet of Things, Enterprise
- Architecture, Cloud, As a Service .
- Big Data — Software Defined Everything Mobility Cyber Security & Enterprise Risk
- Enterprise Ops Transformation.
24
- Block chain — Open Source, Industry 4.0, Dev Ops
- Business Process — Product Engineering

IT Products
 - Hardware products including Security, Networking, Storage, Computing, Servers
- Related Software Products including Operating Systems and Databases and
- Integration
- Third-Party IT Products- Software Products, Networking Solutions, Enterprise
- Platforms, Contact Center Infrastructure, Data Storage, IT Optimization
- Technologies, Enterprise Security, End-User Computing Solutions and Video solution.

Digital Services

- Technology - Platforms and Solutions, Internet of things, Digitized

- Enterprise Operations, Digital Engineering, Digital Asset Management, Digital
- Architecture
- Design — User Research, User Experience, Service Design, Product Design,
- Interaction Design, Innovation Strategy, Brand Design
- Strategy — Digital Strategy, Digital Organisation Design, Digital Fitness
- Customer Journey Engineering
- Integration
- Interaction
- Insights

Industries

- Utilities
- Securities and Capital Markets
- professional Services

25

- Pharmaceutical & Life Sciences

- Natural Resources
- Insurance
- Consumer Packaged Goods
 - Banking
- Travel and Transportation
- Retail Industry
- Process & Industrial Manufacturing
- Oil and Gas
- Medical Devices
- Healthcare
- Consumer Electronics
- Automotive Industry
- Semiconductors
- Public Sector
- Platforms and Software Products
- Network Equipment Providers
- New Age, Media and Education
- Engineering and Construction
- Communications
- Aerospace and Defence

26

CHAPTER 4:

Company Analysis

Company analysis is a process carried out by investors to evaluate securities, collecting info

related t0 the company’s profile, products and services as well as profitability. It is also
referred as ‘fundamental analysis.’ A company analysis incorporates basic info about the

company: like the mission statement and apparition and the goals and values. During the

process of company analysis, an investor also considers the company’s history, focusing on

events which have contributed in shaping the company.

SWOT:

(Strength. Weakness, Opportunity. Threats)

Strengths:

 Skilled manpower: Diversified skill base across service lines, delivery capabilities and
client satisfaction.
27
 Commitment to go the extra mile
 Research and Development: Technological partnership with other software companies
 Low cost advantage: Ability to continually reduce the cost of services.
 Continuous innovation: Technologies development facility that meets the global
standards.
Weaknesses:

 Not a proactive company: Domestic market was huge but was underdeveloped
 Small player in global market: No exposure to standard work

 Limited domain: Wipro provided very limited number of services.

 Precarious top management: A frequent change in top management is one area that
the company is doing badly.

Opportunities:

 Huge global market: The Company has entered into the global market so now it’s the
 biggest opportunity available to the company.
 Consultancy area: Wipro Consultancy is believed to be one of the best in the IT industry.
 Huge Potential in Domestic Market.
 Emerging technology: since it boasts of skilled employees, the latter can make good

use of technologies to create new products or services that satisfy the varied needs of

the consumers

28

Threats:

 Competition by Indian companies in domestic market

 Presence of big companies in global market
  Exchange rate: This can be a threat to the company as the company is making profits due
to the high exchange rate and if this rate comes down in future it can lead to a major
problem for the company.
 The high cost of human capital: due to high attrition rate in the IT industry, recruiting
people can be very costly. This can affect the profitability of the firm.

29

7’s FRAMEWORK TO ANALYNIZATION E DIFFEREN ASPECT OF

THE ORGANIZATION:
The name of the model can be explained by the fact that the model was developed by Tom

Peters & Robert Waterman, consultants at the McKinsey & Company consulting firm.

The model proposes 7 interdependent factors — 3 hard ‘S” ie. strategy, structure, systems.

The hard ‘S’ are more tangible, easily to define and easy to influence. The 4 soft ‘S’ i.e. shared
values, skills, style and staff.

Shared Values:

Values are the foundational cornerstones of Wipro and shape its essential core i.e. ‘what it

Stands for’. To translate these into operating frameworks is the job of policies and codes of

Conduct. Some of our key policies are as below. Code of Business Conduct

 Ecological Sustainability Policy

30
 Corporate Social Responsibility Policy
 Health and Safety Policy
 Supplier Code of Conduct
  Human Rights Policy

Strategy

Four core strategies underlying the ‘Modern!

the ‘Run’ and ‘Change’ strategies, are four key Strategies which apply equally to

the ‘modernize the core’ and ‘Enable the future’ strategy. These are:

o Non-Linearity:

It is about driving differentiated offerings leveraging IP, platforms, solutions and , innovative

commercial constructs to realize the ‘as-a-service’ need of our clients, thus allowing them to

a variable cost structure in a risk reward model (e.g., transaction-based and outcome

icing). We have invested significantly to drive non-linearity through investments in

of platforms acquired through acquisition of Gallagher Financial Systems Inc.

Opus Capital Markets Consultants, LLC, HPS and Pro MAX Systems, Inc. and organically

developed platforms, frameworks and solutions such as Wipro HOLMES.

o Open Innovation:

Open Innovation is about leveraging the innovation ecosystem through following vehicles:

Wipro Ventures: The strategic investment arm of Wipro, is a $100 million fund that invests in
early to mid-stage cutting edge startups.

• Crowd sourcing - Top coder: A community of more than one million developers, designers and
data scientists with offerings focused around analytics, Connected Customer Experience

31

(CCX), quality assurance, enterprise transformation, community experts, self-service and

hybrid expert networks.

* M&A: Acquisitions are key enable for us and drive our capability to build industry domain,
focus on key strategic areas, strengthen our present in emerging technology areas, including
Digital, and increase market footprint in newer market. We focus on opportunities where we can
further develop our domain expertise, specific skill and global delivery model to maximize and
produce enhancement and higher margins.

*Hyper-Automation: it is about driving efficiency in business process and technology operations

through deployment of robotics and cognitive automation, through Wipro HOLMES. Wipro

HOLMES helps enterprises hyper-automate processes and offload specific cognitive tasks to

the artificial intelligence (Al) platform to gain agility, enhanced user experience and cost

efficiencies. Wipro HOLMES helps businesses adopt a hybrid mode of operation (ie., pairing

automation and human effort), which is achieved through a combination of virtual agents,

predictive systems, 18 Wipro Limited cognitive process automation, visual computing

applications, knowledge virtualization and AI reasoning.

 Structure:

Wipro is a large organization with complex structure. It is a little too heavy. Core technology

that concentrate on technology and delivery business is split into horizontal (service line’
customers) and support services (IT business units that concentrate on domains and loosely
aligned
.

32
to either HR, etc). In addition there are some investment groups that are concentrates on new
technology true is typically hierarchical arrangement of horizontal or vertical units. CTO office
and works with individual units on case by case basis.

 System:

Independent Software Vendors (ISVS) opting to host their products on virtualized or cloud
driven environments to save capital costs and provide a consistent experience leverage Wipro’s
Business & Systems ISV Product Engineering solutions for

Software product engineering - End to end engineering from conceptualization to go- to-market.

Platform engineering - Internet and digital properties development and ecommerce

capabilities .Emerging technologies (like mobility and cloud) Rapid application development and
testing, device compatibility, interoperability and SaaS enablement.

Software quality and compliance-testing backed by 1000+ testing frameworks and three decades
of experience.

Software re-engineering - End of life support, enhancements and feature addition product
sustenance and support and technical support services.

 Skills:

Skills are the core competencies of the employees. There are various training provided
continuously to the employees to enhance their skills. Quickly and accurately performing muti-
tasks like talking, listening, documenting information, seeking information and problem solving

Common Skills Required: Excellent spoken and written communication skills. Good command
over Aptitude, Logical reasoning. English. This is asked in written exam. Wipro spends almost
one per cent of its total revenue on training. The company has ten dedicated state-of-art learning
facilities across six cities where 5000 people can be trained on given day. These centre's impart
training in HR, leadership skills, behavioural skills and cross-culture training. The Talent
Transformation Team at Wipro comprises more than 110 trainees

33
  .Style:

Manage personnel and resources to enhance the quality of working life: Organizational leaders
are responsible for ensuring favorable working and business animent is created for fellow
employees to enable them delivering their best. The Board Members, Senior Management and
Key Managerial Personnel would be responsible for suring human dignity of all employees,
would encourage and support the professional development of the employees of the Company by
providing them all necessary assistance and cooperation, thus enhancing the quality of work.
This spans the core beliefs, norms and management style in the organization.

 Staff:

Wipro Ltd is a global information technology, consulting and outsourcing company with 145,000
employees serving over 900 clients in 61 countries Mr. Azim Premji, the Chairman of Wipro
Limited, guided the company through four decades of diversification and growth to emerge as
one of the Indian leaders in the software industry. From soap to software, Wipro today is
considered one of the brightest success stories in India. He has engrained this value in every
employee of Wipro. The company has set standards in ensuring best in class learning and
development opportunities for its employees. Wipro, has bagged the American Society for
Training and Development (ASTD) BEST award on sixth consecutive occasions (most by y
company across the globe), for its learning and development practices.

34
VALUE CHAIN ANALYSIS:

Value Chain:

Value chain analysis focuses on analysing the internal activities of a hand in an effort and costs
locate the activities that add the most value and differentiate from the ten To develop an analysis
Porter's model outlines primary business functions as the basic area and activities of inbound
logistics, operations, outbound logic marketing. The model also identifies the discrete tasks
found in the important support acts of farm human resources management technology and
procurement The overall goal of value chain analyses a to identify areas and actives that will
benefit from change in order to improve profitability and efficiency.

Support Activities:

Support activities assist the primary activities in helping the organization achieve its competitive
advantage. There are four main areas of support activities Firms infrastructure. Human resource
management, technology development, procurement.

35
Firm Infrastructure:

Firm infrastructure consists of a number of activities including general strategic) management,

planning, finance, accounting, legal, government aflares and quality management Infrastructure
usually supports the entire value chain and not individual activities These activities are not
underestimated by Wipro since they could be one of the most powerful sources of competitive
advantage. After all, strategic management is often the starting point from which all smaller
decisions in the firm are being based on. The wrong strategy will make it extra hard for people
on the work floor to perform well.

Strategic Business Units and Service Lines:

We invest significant resources in understanding and prioritizing industry verticals Our IT

Services business segment is organized into six strategic business units by customer industry.

Wipro's service offerings are aligned with the technology needs of our customers. While our
focus is on being a strategic provider of IT Services and the system integrator of choice, we also
provide IT Products as a complement to our IT Services offerings. In the India and Middle East
markets, we are a leading provider of system integration services where we provide a full suite of
services such as hardware solutions, software licenses and services. To fulfil system integration
projects, we provide IT hardware and software licenses.

Human Resource Management:

Wipro maintains their own technology based applications in processes like payroll, training,
administration. Wipro always works as a catalyst for the employees to perform well by
encouraging them in terms of training. With a well planned HR system, they improved many
departments over the years. Some of them are:

36
Recruitment and Workforce Administration:

Wipro solutions assist organization in automated matching and screening processes in low
budget and less time. Wipro helps to optimize resource operation and manipulate to balance the
resource demand and supply to meet organizational requirements. Wipro services have resulted
in well organized administration of valued workforce, reducing manual work and hence making
HR operations effective and efficient (Wipro et al., 2010).

Talent Development, Learning and Performance Management:

Wipro included Talent Development practices that have assisted customers to professionally
manage a variety of training initiatives and effectively meet the employee’s career development
needs. Their solutions center on reorganization of the performance management process and help
employee evaluation (Wipro et al., 2010).

Compensation Management, Benefits Admin and Payroll:

Wipro's broad practical experience in designing and implementing processes related to salary,
bonus, incentive compensation, separation or retirement compensation and benefit processes, etc.
helps their global employees achieve accurate and timely completion of these processes (Wipro
et al., 2010).

Human Capital Value Chain - Working ethically and Upholding Human Rights Our human
capital interventions are driven by the dynamic business landscape we operate in. Today,
innovation like artificial intelligence, automation and analytics are disrupting traditional business
models, and opening up newer opportunities and revenue streams for us. Since millennia's form a
majority of our 163,827 strong employee-bases, we are dealing with many challenges,
expectations and employer employee relationships at the workplace. Competitive labour markets,
diverse teams,
 37

evolving employee needs and aspirations, coupled with the tectonic shifts in the technology
landscape are shaping the way we attract, develop and retain top talent. Our human capital value
chain consists of people strategies which are hoed on current and future business requirements.
Our policies, processes and systems flow han these strategies which encompass the lifecycle of
our employees Finally, the outcomes if these people interventions are reflected through our
people result indicators, which directly or indirectly contribute to the intellectual social natural
and financial capital of Wipro Though out this value chain, our strategies, processes and policies
reflect an unflinching commitment to the Spirit of Wipro, our values as well as globally
recognized principles of business responsibility and human rights.

Technology Development (R&D):

Every value activity embodies technology, be it know how, procedures or technology embodied
in process equipment. The array of technology used in most companies is very broad l
Technology development activities can be grouped into efforts to improve, the product in the
process. Examples are telecommunication technology accounting information are product design
research and customer servicing procedure epically, Research & development departments can
also be classified here.

Technology Themes for Innovation:

Wipro is playing a key role in fostering innovation at the intersection of different p technology
and in creating new products, services and breakthrough applications Here breakthrough implies
products, services, processes, ideas and answers that were not possible A We do this by mapping
the future landscape i.e. by sensing tomorrow and responding today
 38

Procurement:

Procurement refers to the function of purchasing inputs used in the firm's value chain, not the
purchased inputs themselves. Purchased inputs are needed for every value activity, including
support activities. Procurement is therefore needed to assist multiple value chain activities, not
just inbound logistics.

Procurement by Wipro by its suppliers:

 Rationale for engagement (Key drivers/Benefits of/ Risks of not engaging)

Supplier engagement helps reduce risks from quality and disruption of services.

 Strategic objective of engagement

Partnerships with suppliers to meet diverse business operations requirements

 Key issues material to stakeholder

Ease of doing business with Wipro across the Order to Payment life cycle
Ability to meet corporate responsibility requirements - with regards to ethical business
conduct, social practices and environmental impacts

 Steps taken to address stakeholder concerns

Communication
Capacity building
Collaboration with suppliers,
Feedback and grievance handling mechanisms
 39

 Modes of engagement
Regular operational reviews. Supplier meets. Vendor survey

 Frequency
Will vary from monthly to annual

 Primary internal custodian

Central Procurement Office, Wividus Shared Services, Facility Management Group

Primary Activities

Primary activities are directly concerned with creating and delivering a product. They can be
grouped into five main areas: inbound logistics, operations, outbound logistics, marketing and
sales, and service. Each of these primary activities is linked to support activities which help to
improve their effectiveness or efficiency.

Inbound Logistics

Inbound logistics is where purchased inputs such as raw materials are often taken care of
Because of this function, it is also in contact with external companies such as suppliers. The
activities associated with inbound logistics are receiving, storing and disseminating inputs to the
product. Examples: material handling, warehousing, inventory control, vehicle scheduling and
returns to suppliers

Outbound Logistics

After the final product is finished it still needs to finds it way to the customer. Depending on how
 40

lean the company is, the product can be shipped right away or has to be stored for a while. The
activities associated with outbound logistics are collecting, storing and physically distributing the
product to buyers. Examples: finished goods warehousing, material handling. delivery vehicle
operations, order processing and scheduling.

3rd Party Logistics:

Leverage powerful technology for 3rd Party Logistics organizations and build a competitive
edge.

Wipro works with 3rd Party Logistics providers to innovate and ensure they reduce logistics cost
and increase effectiveness. We provide strategy consulting, process consulting, digital
transformation and outsourcing services to address the key challenges in the industry. Clients
benefit from our partnerships with leading software providers like SAP. Oracle. JDA. Microsoft
etc. that lets us implement solutions smoothly and quickly.

Operations :

Once the required materials have been collected internally, operations can convert the inputs the
desired product. This phase is typically where the factory conveyor belts are being used. The
activities associated with operations are therefore transforming inputs into the final product form.
Examples: machining, packaging, assembly, equipment maintenance, testing prating and facility
operations.

Wipro’s Business Operations platform (Align operations to business objectives)

An end-to-end operations management platform that helps organizations "changes" and "run" the
business effectively
Base is a hosted business process platform, driven by analytics and consists of business and
technology blocks to deliver targeted solutions. The platform helps align business operations
with performance objectives, fast track automation through Harmony, bridge strategy to
execution, and .
41

acquire dynamic data from multiple sources through analytics. It has four core components
including Base Prism for root cause analysis. Base Harmony for managing business interactions
and process harmonization, Base Core for effective operations management and, Base Govern
for driving operational governance. The platform helps clients achieve substantial benefits in
outsourced processes by improving process efficiency. effectiveness, governance, control and
compliance.

Marketing & Sales:

Marketing and Sales for any 3Party Logistic to be successful in this market, it is not just
important to get new customers, but also to maintain relationships with the existing customers.
3PLs should strive to provide more and more value-added services that help their customers in
meeting the challenges of the modern economy. Some of the applications of BI that can help
3PLs achieve this are: n Customer Service Portfolio Analysis Marketing Manager can do a
thorough analysis of the various services offered to different clients on the es of profitability of
these services. Based on this information, they can offer more value- added services to the
existing clients n Customer Profitability Analysis: Not all customers Er equally profitable.
Marketing manages can do a detailed analysis of the profitability of all e customers along
different factors which affect customer-profitability. The fact that products are produced doesn't
automatically mean that there are people willing to purchase them. This is where marketing and
sales come into place. It is the job of marketeers and sales gents to make sure that potential
customers are aware of the product and are seriously considering to purchase them. Activities
associated with marketing and sales are therefore to provide a means by which buyers can
purchase the product and induce them to do so. Examples: advertising, promotion, sales force,
quoting, channel selection, channel relations and pricing. A good tool to structure the entire
marketing process is the Marketing Funnel.

42

Service:

Customer Service Level Analysis: Marketing managers need to analyze how the Business
Intelligence and Logistics company has been performing on various counts with respect to the
service level agreement with the customer. Detailed reports and analysis can be made on the
reasons and margin by which the service level was Lot met. In today's economy, after- ales
service is just as important as promotional activities.

Complaints from unsatisfied customers are easily spread and shared due to the internet and the
consequences on your company's reputation might be vast. It is therefore important to have the
right customer service practices in place.

The activities associated with this part of the value chain are providing service to enhance or
maintain the value of the product after it has been sold and delivered. Examples: installation,
repair, training, parts supply and product adjustment.
 43

BOSTON CONSULTING GROUP MATRIX:

Boston Consulting Group's BCG Matrix is a business analysis tool to evaluate the strategic son
of the business in terms of its brand portfolio and its prospects. The matrix classifies ones
portfolio into four categories based on two dimensions: industry attractiveness with rate of that
industry) and relative market share. These two dimensions reveal likely operations of a strategic
business unit (SBU) in terms of cash needed to support that und and american by it. The general
purpose of the analysis is to help understand in which ma the firm should invest in and which
ones should be divested. BCG Matrix is a four- red matrix (a 2 X 2 matrix) developed by Bruce
Henderson for the Boston Consulting Group in 1970 in USA.
BCG matrix has four cells, with the relative market share and the vertical axis, denoting a growth
rate. The mid-point of relative market share is set at a if all the SBU's are in hen called as stars,
cash cows question marks and dogs Each of these cells represents a sector, the average growth
rate of the industry is used. The four cells of this matrix have been called as star, cash cow,
question mark and dogs. Each of this cell represents a peculiar pattern of business.
44

Wipro, recently also famous as Western India Products Limited, is the major provider of vices in
field of information technology in India, and located in Bangalore, India. Wipro has demerged
the non-IT business units into the separate companies. It is a $5 billion worth Indian
conglomerate. It is the second largest company in terms of revenue in the IT segment.

Cash cow:

This is the richest quadrant, which has the main products of the company, as it is the primary me
generator for the company. The products or services in this quadrant has high market A and low
market growth rate. This clearly reflects towards the high cash inflow than tow. The revenue
earn by this category is then use for other purposes. BFSI: retail is the cash cow segment for
Wipro limited, as the company is successfully getting much of the revenue from this area. It is
leading the industry, and successful in retaining the position.

Stars:

This quadrant has high market share and high market growth rate. They also have high cash
inflow than outflow, but not more than cash cow items. The product in this category needs
vestment because of the high growth level. The products can be turn into cash cow if the efforts
are done rightly. Hi-tech and manufacturing segment is the star units for the Wipro, as the
company is popular for its manufacturing services and high-tech services. It is able to build
strong brand equity in this area, but still needs investment to be the cash cow.
Question Marks:

The items in this category have the high market growth but low market share, which means the
company has to invest more in this quadrant, o turn it into star or cash cow, or else the quadrant
will be the burden for the company. Efforts and attentions are required in this quadrant, to run
the

45

operations successfully. Life sciences and healthcare, along with utilities and energy business
segments are the question mark for the Wipro. This could be because of ng competition in
market, which does not allow the company to lead the market.

Dogs:

These are the burden for the company, as the items in this quadrant have low market share and
low growth rate. Company should try to improve the situation or else must go for shuttling down
the operations, so that the money could be used for other purposes. Wipro structure can be
considered as the dog in some places or areas, but not as a whole. The company is successfully
earning much run the operations.
 46

ANSOFF MATRIX:

The Ansoff Matrix was developed by H. Igor Ansoff and first published in the Harvard Business
Review in 1957. in an article titled "Strategies for Diversification." It has given generations of
marketers and business leaders a quick and simple way to think about the risks of growth.

Sometimes called the Product/Market Expansion Grid, the Matrix shows four strategies you can
use to grow. It also helps you analyze the risks associated with each one. The idea is that. each
time you move into a new quadrant (horizontally or vertically), risk increases
Market penetration:

Market penetration is the lower left quadrant, is the safest of the four options. Here, the focus in
expanding sales of your existing product in your existing market. Sell the existing Product to an
existing market, open a new branch and target the customers of the

Wipro believes it must try to and can make (some), lasting impact towards creating a just table
humane & sustainable society. What we do with customers: Our approach to contributing to
clients' success extends beyond

47

delivering commercially feasible solutions. In world where technology is a key driver for success
in any business, businesses can empower themselves to connect with customers more widely and
closely. Our approach towards customers is to engage with them continuously to understand their
context, needs and risks - this helps us provide solutions that generate maximum value

It stems from the belief that corporations are socio-economic citizens and that their objectives
have to be congruent with society's goals. Today, they wield significant capacity to influence
social issues, ie "power to do well". This is a responsibility and must manifest in thoughtful and
deliberate set of initiatives, not in charity. These must reflect the same level of rigor & strategic
thinking as in business initiatives.

Product Development:

Product development, in the lower right quadrant, is slightly more risky, because you're
introducing a new product into an existing market.

Developing new products today involves a chain of daunting new challenges. They include
shorter product cycles, unforeseen competition, mass standardization and more narrowly focused
customization. This is disrupting business models across industries, says G. K. Prasanna, a senior
vice president at Wipro Ltd. New product development today thrusts companies into a "white-
water" world of market turbulence wrought by shorter product cycles, competition from out of
the blue, and the need for both narrowly focused customization and mass standardization, says
G. K. Prasanna, a senior vice president at Wipro Ltd.

Upgrade Product Life Management practices and stay prepared for Digital Product Development

Increasing disruption in product ideation, design and delivery coupled with emerging concepts
like 3D printing, Smart Manufacturing and Digital twin have opened a new era of product
development and PLM processes. Wipro assists its customers in their PLM transformational
journey through initiatives such as Digital PLM, Model Based Enterprise and Industry 4.0,
helping them in achieving faster time to market and deliver Next Gen products
48

Market Development:

With market development, in the upper left quadrant, you're putting an existing product into an
entirely new market. You can do this by finding a new use for the product, or by adding new
features or benefits to it.

Connecting the worlds of start-ups and big businesses to create and accelerate value.

Wipro's New Age Business Group builds relationships with start-ups and forward-thinking
companies in order to understand the needs and core capabilities of the new entrants to the
market, and help them scale quickly.

The New Age Business Group aligns decades-long domain experience of working with Fortune
100 companies across industry sectors with the unique value proposition of the next generation
of disruptive innovators. We introduce disruptive start-ups to Wipro's longest- standing clients to
create value and form trusting partnerships.

Wipro enables start-ups to get to the next level of their growth journey through our domain
expertise, deep relationships with enterprise clients and execution excellence. We remove the
risks involved in working with innovative start-ups, allowing our enterprise clients to rely on
Wipro's infrastructure to fill the gaps and guarantee success
Diversification:

Diversification, in the upper right quadrant, is the riskiest of the four options, because you're
introducing a new, unproven product into an entirely new market that you may not fully
understand.

For companies to innovate effectively. Prasanna advocates "standardization at the core that is
also modular to allow for variants to suit different markets Companies should consider an R&D
model

49

of rapid prototyping with on-going gradual changes to replace the traditional approach that took

months to develop model blueprints. He adds that "the only way to manage such fast-changing
markets is through a systems integration approach rather than a develop everything-from-scratch
model." Companies need to monitor customer equipment age or regulatory requirements, for
example, to be proactive In the past, service was based on customer complaints. or a customer
"yelling for help". Prasanna notes

Offerings that create superior customer value are often found at the intersection of technology
advances and customer needs," recent example Banks looking to penetrate rural India with
automated teller machines (ATMs) face several obstacles, especially erratic or -existent power
supplies. A U.S. maker of ATMs has partnered with an Indian technology firm to build a rugged,
energy efficient solar-powered ATM that works without air conditioning. "It was built at half the
cost and twice the reliability parameters of existing machines" says Prasanna. They often work in
open networks with external partners to access new technologies or market concepts. "It may
otherwise take too long to build the internal capabilities, he explains. For breakthrough or
disruptive innovations that are beyond the company's capabilities.
 50

CHAPTER 5:

Conclusion:

 Industry analysis is one of the primary tasks of the project. In order to get proper
understanding of the industry that the company falls or work in.
 Analysis tools: such as PESTEL analysis, Porter's five forces analysis, Porters Generic
Strategy.
 Indian IT's core competencies and strengths have attracted significant investments from
major countries. The computer software and hardware sector in India attracted
cumulative Foreign Direct Investment (FDI) inflows worth US$ 35.82 billion between
April 2000 to December 2018, according to data released by the Department proves it. of
Industrial Policy and Promotion (DIPP). The PESTEL analysis.
 Company analysis is a written document that consists of the overall evaluation and
assessment of an organization's performance in terms of finances, feasibility, and
productivity
 Applications of various Matrixes like 75 matrix, Boston consulting group matrix, Ansoff
matrix, SWOT analysis, Value chain analysis.
 Wipro is a well-recognized global company that integrates technical know-how, business
knowledge, and industry expertise to design some of the best products and solutions in IT
industry.
  It is one of the largest conglomerates which have a varied and diversified product
portfolio that spreads over sectors like automotive, aerospace, energy. consumer goods,
retail, media, analytics, professional services, product engineering and several more. The
company works on technologies like Python, Agile, Dot Net, SAP, and Java.

51

Learning takeaways:

General Management projects helps to acquire a good understanding of a full business model, ie
bow a business functions and how its processes relate to each other. The project offers a solid
theoretical base combined with practical skills training and gives an understanding of the core
aspects of a business something that will be of tremendous value the future career regardless of
the type of organization or business you decide to work with. The focus of the project
understands the full business model.

A full business model includes all activities that define how a firm performs in the marketplace
and focuses on how all the elements of a business fit together. It helps you determine whether a
business makes sense or not. The General Management project emphasizes the different core
aspects of a business and gives you a thorough understanding of the value creation process in
organization.

Information technology (IT) or information and communication technology OCT) is abroad

subject which deals with technology and other aspects of managing and processing information,
especially in large organizations.

Particularly, IT deals with the use of electronic computers and computer software to convert,
store, protect process, transmit, and retrieve information. Over the past 20 years, its prevalence
has dramatically increased so that is now a part of nearly every aspect of daily life.
 52

CHAPTER 6

REFERENCES:

Website:

https://www.wipro.com/

https://www.ibef.org/lndustry/information technology india .aspx

https://www. wipro.com/ content/dam/ nexus/ en/lnvestor/ annual-reports/2016-2017 / Wi pro-

Annual-Report-for-FY-2016-17 .pdf

https:// wv,rw.wipro.com/content/ dam/ nexus/ en/ investor/ annual-reports/ 2009-2010/ 11078-

wipro-annual-report. pdf

https://www.livemint.com/Companies/miqncq03v5519WXUmW3f71/0ur-core-strategy-is-
working-

and-showing-healthy-growth-Wip.html

https://www. wi pro. com/ content/dam/nexus/ en/sustainablity reports/wi pro-report-2016-2017.

pdf

https://www.iitr.ac.in/ wfw/web ua water for welfare/education/Teachers Manual/Teachers Ma

nual for management concept and practices master level.pdf

Article/ Case Study

• The Evolution of Wipro,

Ltd. Bharat Rao, Associate Professor of Management Bala Mulloth, Ph.D. Candidate in
Technology Management Polytechnic University. Department Of Management, Brooklyn, NY
11201 USA

53

Wipro results show IT industry is in pain

https://tech economictimes indiatimes.com/news/corporate/wipro-results-show-it-industry is in-

pain/53294328
 54

GOOGLE FORM:

What is the primary business of Wipro?

A. IT services

B. Consumer goods

C. Manufacturing

D. Healthcare

Who is the CEO of Wipro?

A. Abidali Neemuchwala

B. Rishad Premji

C. N.R. Narayana Murthy

D. Azim Premji

What is Wipro's area of expertise in the IT sector?

A. Artificial Intelligence

B. Cloud computing

C. Cybersecurity

D. All of the above

What year was Wipro founded?

A. 1945

B. 1966

C. 1980

D. 1999

What is Wipro's operating income for the fiscal year 2022?

A. $4 billion

B. $8 billion

C. $12 billion

D. $15 billion

What is Wipro's headquarters located in?

A. New Delhi

B. Mumbai

C. Bengaluru

D. Hyderabad
What is Wipro's primary stock exchange listing?

A. Bombay Stock Exchange

B. National Stock Exchange of India

C. New York Stock Exchange

D. London Stock Exchange

What is Wipro's brand promise?

A. "Applying Thought"

B. "Empowering Digital India"

C. "Unleashing Innovation"

D. "Powering Progress"

What is Wipro's global workforce size?

A. 50,000

B. 100,000

C. 200,000

D. 250,000

What industries does Wipro serve?

A. Banking and finance

B. Energy and utilities

C. Healthcare and life sciences

D. All of the above

What is Wipro's product portfolio?

A. IT services

B. Business process services

C. Infrastructure services

D. All of the above

What is Wipro's approach to sustainability?

A. "Wipro Sustainability Framework"

B. "Triple Bottom Line"

C. "Corporate Social Responsibility"

D. "Environmental, Social and Governance"

Answer: D. "Environmental, Social and Governance"

What is Wipro's focus on digital transformation?

A. "Wipro Digital"

B. "Wipro Transformation Services"

C. "Wipro Next"

D. "Wipro X"
What is Wipro's partnership with Microsoft?

A. "Wipro Microsoft Alliance"

B. "Wipro Microsoft Solutions"

C. "Wipro Microsoft Partnership"

D. "Wipro Microsoft Services"

What is Wipro's approach to innovation?

A. "Wipro Next"

B. "Wipro Innovation Network"