DM OUTREACH SCRIPT!

As we build connections in the DM’s through conversation we want to be actively qualifying

Leads as we find ways to transition the conversation into a lead gen.

I want to set the tone here… Your job is to RING THE BELL 🛎🔥😝
1. We are here to SELL!!!
2. We are here to generate NUMBERS!!
3. Our JOB is to enroll people into Programs...Let the Coaches worry about changing their
lives.
4. Your only responsibility is to qualify as many people as you can each day, pitch them the
video & enroll them into our coaches programs!

The purpose of the DM Script is to…

● Create connection with the lead to establish trust and get them to open up to us about
their goals & fears before we try and sell them a product
● Challenge the lead to get them thinking about their health & fitness and why it is
Important for them to make this change now… and that WE are the solution to their
struggles.
● Each conversation is a sale and the whole purpose of this DM is to get them into
Programs!

Messenger Guidelines for Success:

1. Set a Goal for the Day!!! Setting goals will give you something to strive for to accomplish
no matter what in the day!!!
a. Closes
b. Pitched Calls
c. Hot Leads / New Conversations Created.

2. Break your time up in the Day.. (Duplicate this flow if you’re running 2 Accounts)
a. 1-2hrs Bright & Early messaging leads and creates a flow in the conversation
(Anything less than 1hr won't leave room to have a conversation).
i. For leads that can't talk and are in a rush to start the day → Book a time
later on in the day to talk that works for them.. Prioritize your time to Hot
leads who can talk now!
b. 1-2hrs in the Afternoon…
i. Responding to conversations: Anyone who's responded from Morning
messaging → Follow the same guidelines as Morning!
 ii. Generating New Conversations: As pipeline dries up and you are awaiting
Responses & Booked talk times.. Start creating new conversations from
those who've Engaged / Taken Action on our page.
c. 2-4hrs in the Evening…
i. Evenings will be the most active times for us (DMers) as people are back
at home after their days and they will be able to be more intentional with
having conversations with us.
3. Don't just Sit and Wait… if you don't have conversations going.. Go and create some!!!
Remember.. We are here for Numbers & Sales… Let’s Go Hunt!!!!

How to Message:

First we need to have a conversation to start with… Best place to look is for those who Engage or
Take Action (Like, Comment, Vote.. and sort of engagement) on our Social Media Pages.

To Start the Conversation off

1. Go look to see if there is a Previous Conversation with the person who took Action..
a. If there is Prior Conversation.. Go Review the prior conversation and see if there
is anything that is related to the action they took on our page..

Ex) If they voted on a poll on the story about fear of carbs and said prior in the
conversation that they are struggling to lose weight.. Then there is a connection to be made
where we can say…

“Hey (Insert Name).. How have you been doing ??”

“I noticed you voted on my story about fear of carbs.. Do you feel this is part of the reason you
were struggling with losing weight when we were talking about that before??”

**This is an example of how we can create connections based off prior conversation**

b. If there is NO prior Conversation:

i. “Hey (Insert Name) happy (Day) i hope you’re having the best day ever!!!
I just wanted to reach out and say thank you for (Insert Action) i truly
appreciate that”
ii. “What was it about (Content they took action) that got you to (Action
Took)??

2. Spend about 3-5 messages going back and forth to see if there is a point we can
transition or if we can ask more opening questions about them & build connection /
uncover qualifying information.
**Connection Building Question & Points of conversation**

- What can we relate to on their page?? Dogs, Coffee, Travel, Food, Cars, funny reels.. Etc..
(Ex) “Hey so i took a look at your page and saw you were at this awesome beach.. Where
was that??”
- What did they like about the piece of content on my page?? Is there anything else they
have liked??
- Get to know them.. Ask a question.. What are some of their interests outside Health &
Fitness..
- What do they enjoy doing for fun?
- Do they Travel?
- What do they do for work?
- What are some of their favorite shows?? I need new ones anyways

- We also want to ask qualifying questions before we transition into the Script to see if
they qualify for our program…

**Qualifying Information is info that we use to figure out if they can..

- Afford any of our programs,
- Reveal Spending Habits (Ammunition for objection handling)
- Do they want Help or Free Shit.
- Have they worked with a coach in the past?

3. As we find our transition point this is where we can now start asking them questions to
get them thinking about their Health and why it's so important they take Action now
and don't put it off any longer… We want to lead them to the point where they don't
know what they need to change or where they need to start and that our coaches
program is their Solution!

As we find our point of transitions the series of questions we want to cover is going to walk the
Lead through their goals, struggles and what they need to do to accomplish these goals..

“Transition Point”: The point in conversation where Lead discloses a “Pain Point or Goal”
where we can use that to ask a question and transition into the 3 Steps

VA’s: 1st message: we want to relate to their “Transition Point”

2nd Message: would it be ok if i asked you a few questions to see if I can help you out??
3rd Message: What are the health and fitness goals you’re working towards?
-They Answer,

VA’s: 1st: Oh, I LOVE that! (Bring up their Goal)

2nd, Are you just getting started or have you been at this for a while?

Client: Answer

VA’s: 1st, Awesome! I’m so proud of you for getting going! Getting started is one of the most
challenging parts, and that you’re here looking for a solution tells me you’re serious about
making it happen!

2nd, Name. if you don’t mind me asking, why is it important that you can get the healthy lifestyle
down and (insert goal)? Like, what impact will it have on your life?

Client Answer,

VA’s: 1st, This is so powerful. I can imagine how much that will mean for (your Family, yourself,
ect.) when you are happiest again. Such a Strong WHY behind your journey!

2nd, If you don’t mind me asking, what do you feel is the biggest challenge that stands between
(insert goal) and taking control of your health & (energy/ fitness/ ect.)?

Client Answer,

VA’s Got you, what specifically about (what they answered) is challenging for you?

Client Answer,

VA’s: 1st, Ahhh yes this makes so much sense . Knowing (what to eat, how much to eat, what to
do, or how to do it ) are all things that will improve your results drastically.

2nd, It sounds like what you’re needing is a strategy that’s tailored to YOU, with the structure
that is simple & fits your life so you don’t have to wonder anymore.

3rd, Name, what would you say are the top 1-2 things you need help with the most to really
(insert goal) once and for all?

Client Answer,

VA’s: 1st, Name, creating this lifestyle that works for YOU with your (goal) is exactly what we
help women with – making things flexible and fit YOUR lifestyle, so you can get results that
match your hard work.
2nd, We take you by the hand and show you how to get there, every step of the way, so you can
not fail!

Client Answer,

VA’s 1st, Awesome! Your situation is something I see Often and am quite familiar with!

2nd, Here’s what I’m thinking..

3rd, As you can probably understand, I can’t spend all day here just messaging so..

4th, Why don't we schedule a call, so we can chat more about where you’re at and what you’re
needing, and we can talk about putting together a strategy to get you to your goals & what that
would look like?

5th, Would you be open to that?

Cient Answer,

VA’s: find a time in the next 2 days that works for them & collect their email to book them into
your coaches calendly.