lOMoARcPSD|21155201

PME unit2 notes

Project management and entrepreneurship (Dr. A.P.J. Abdul Kalam Technical

University)

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 lOMoARcPSD|21155201

ONIT
nnovak ton
Imple men kakron
nnovakron a he prackrc al
deag that 8eBul n

tmpsoYe men
new good
sesvIC P
ein gopcda o
iooova100 P8a produck
har produ re
PYOCER 05
busrne8 Concep
o8ganrzakr
Gnrowth9os the
prot
Role o Innovakron

Cocakrve Development
mprove men d-
PesarRhanE
.
3 Re10*oscimyoU 5Hand
CPs Froq producF.
Mahnq bea yoU
To rends Compe
5 Respoñdn
e lin pornt
6 Having a Unrue

re Con9Umes lecraontCo
MUSIC

APpk Chune
axf bug 10 e9p
cha 'n he
he
ber actomon udakttn nduohu
he
Arsboh -changin
a goodyualy Came
NO hmq but
Ghopr0
Dranc 8eioyenF Hhe delv
ranodmed Novi e
DvDa th ey
arogehEY wrh Shan)o ServiKe
ental
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 lOMoARcPSD|21155201

Pooke

hc Creahun
B1and 3e1n9ostement,
Qwa3cncAR
6 mose bran d
th
Adhrvy 9gucraex
pashG ulas1 brad
trred aC
huv
ConsumeR Who
pOrchal evo
oih atrucHey
to be Cbme 8epea
oew UBeSR

NIVeC

Cntoktn
Makt me
Poduc

aell la i8oo
Companie A tha women haly
Ma
4Ma ny
Shraighhe
ho 01e UAed becauoe
becav9
CeTamic i8ong

huve
have up g Jad
ed to
EveO dio harbuhrn s
moe
alow os a

hey
hec 0csea

Sotwade rm opaabe
Comtoc4 Dur
OevenU e SothwaYe produc
VesRIon9 an

tnaue Relinapoint USP

Toma ahue Unrqju & Sclhoq po 1n p

huep COU9 kbme7

Hh a os vevy pair o a

pUTohaseg he Co mpany donareo a pIY to

achrdd 10 O6ed
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 lOMoARcPSD|21155201

xa mple 19 500W
Apple ompubeys
Fafe o the T der
desryn eY
o de ek, 0novaY00 3
produch9
oeliabrdity
97enlly hesnak-rve do the PC
al cool'
beina
CaeCNey day

6
Innovak ro
Types

BUoC3 .03qq1%a DroCt

Produch 8 Techoo lo4 Mad e
Produc
Petoma nte

lechooig) v31ng
CTeake Nev ew
( Con aloodea
d de chamelg
p'xoduc to he binm
tethoo lpgueg
bthey ewmark e
a)Impsove o9 many
pestosmaote oaoYat f0 Ca deacd dro
heu po9gtbl p
Extg Ig Erumple
pSoduc Jatesne F
model
Fxuv phoneg

Bhavt lnc eA0U

Manag'Y be
Way CaO also
al ao
0 ane
n0ovuro)

dedivery Os
10du6tto)
Tt oTelve p
oke iachro(0
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 lOMoARcPSD|21155201

ootFe
Exum ple9
BO1CAA Model

X¬YON Co mpad

tHakot
ben named

NeYO soahv
Espeng1Yg
han ale
Si tb 9eve
hme

Me thod Ma thioe
hease$95hechaqe
MonhY
cOP Yos deu eco

Cach (op u
Cop y
o
os
also chamge
fo o ACrVtCe 8 Suppod
Suppoor
to the Deduray he 819s
Carere d
Me
there by
burd ea algodrd
ooyuige
Mude
em ys Jeved he new prciny
Cys
deven ve o gIs bWt
yeaye9U
Nea 8 in 1966.
Vron 30 mJJion
Mc DonddO
Mc Pondldo
a
innovahu0

06ganr8 at1onal
inahea gcl hierachf
Noodle leam
Dcvelopnq NCW rdeal

N
iovol /«d
Every bvdy
marevial empleyee
makevia
a
Ta
who Rupply
Paynef cd JeveJ
hesarchr
area

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 lOMoARcPSD|21155201

Es am pleg Krkheg
tesF
TTECdTa 0n

aN Jeveda
he
Employee Q a Idead
tdead y he
ry the
inatchy deve lup
he
ou hterarch teo ec

diocuog hew idecy

Con ract CnyUne

Anyon e Can

one he Comfoa
Wim anyon e
9
S 6100 CY
CEO JIm

adtanraj
dea
sdeas hetl
naeal
h
The eR 08gan 18akrn

the
thoh
MroTost
oho Enkeda
MICTOAOt
Anyon an nhesvIe
os 19 a

uPE
Erhes ha
wh

Conaultand

NOA VI9 1ble

Shyfe18
the
he
Ual
Caus chara che8ig kic.
The
Qimed
a
100OVi00

at roncu by sege docny

dotn
UDgni2 peo maote
peoma0tC

Compan
bmpaoyy th
he
he h
nCes11
oCTeas anaa chtbn cog p
9Jop
Co9 9 TOvIny
rov1n4
vatv e
empoly eo' p
o5
adm in1 hereoTe
Rakac00 cosk
test
O0s 15place
65
tven Beduci
deduci the
he Rupp
Rupply
pvocluctry
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 lOMoARcPSD|21155201

ampl

#p10ceRs novah o
Hho
ho AJosld'p
tenDyosda 1nventrbo o
aRAembly Jine
moVINq not ony Rimpie
Q. Change d
Th18 ProeRA
bu aho shen c e he
ehtole a8embly ve hiclo ro
Occe A8aY Fo psoduce a Amgle

Too ovaio)9
TY pex o
MarKe &
On he Ba8I8 chung
Techndl0gy

Ascht
Radrcal
Masketechus
Dr
Oenia tuprve

Teth noluq au

otYemeokal DIRBUphYe Ax chr techu sal Aadrca

nCTemen kaX Ex Atnd Fechooloqy

I utrdizes
CURtoMes wim 1
yalue to
Maske
yo &RiB FrOg

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 lOMoARcPSD|21155201

DrAUphiY nnovaiog
called skeath
Alao
Lovolveg apPyn a
He choblbSu
paoy
Compaoya
Com
CuYYen mask rd4
oypu
pTOCeA

Aschitechud el Tec haolgu

Akr 9 oveta
maske
Tckn deaaon a 99esen
ho
hem
app

Retcdrcal
esvPO
rechoolog/eg
Creakio o Coktse ll
1Tovo veR ofen up
hat
mode
boarnca
Oc maslsel

Examp) C
CIeaenen
LooYemen ra a00vaknon doern'
OCUA@g on marq
Concep9 03 pioduct9
mprove menha to aha aUTeady Ex1a3
upqvad-R I vaz
GhWere cORanly
os &rample Enbvet bladeg heoked4
carure dK
addiaq OCW
and a pr vornq hea d
Su 2070
ha he bled
Pvo nq hea
8kn 8egusdlep
wth the
Contact
n
geNain
0Hhc angle he
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 lOMoARcPSD|21155201

Ex ampc wOsk

I ako alloed sds ovsevY

ahostes shR s move P

Yom COCa col.

COme

Anoher geal Esamplc

Exhenarons 8uchao cheryy coke
The brande Jioe BecenHy toca-coad,
Nth me MOse
Col4e brend to 9hay
old
have enabled
a
130 yeo
hare rendo &brH
oto merg
selevan, ap Over th
ho
CUsFome do
omethroc ne o t
yecun

Archirechuma Inncvakio)

ArchttecuTa 1000vati) 0cturo

when

pTOduchA 08 Serv ttes Sniain techdpg4

Gonumeds
NasheA and/ox ne
Jo Ceae nc
ha ttem be yore
Hha dred not putchase KOatth U9ed
amas
Fos rample he
&w00 epackaq
Exrahng cell phone Jechooloy
toaakth.

peRklop photo copte8

Hhin aboul a
hc he beR
ane Copad
ceptev Hha hey
dgrral photo
any Smal ice Co theY
and can photo pleYo,
BeCoe thdeakkby
3tand alone pholocd eB

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 lOMoARcPSD|21155201

E amplc ,

AStand -alone phoot bpieY a Agle untk

dedicaked Fo Copyin vncDn9, Thi8 009 Hhe
and tonly avosed biq COs posakim.
only oph00 do not need Esra 8port
NOW mal
Th1a ex pBaino hy deatop
Dhy deatop
o3 photoCopyin drchittchro ahi9 h
aste an
photo Copieda
hand alone ph Copiea
Hol-Cose ptoteRROS
Combined
1 a
COY OYOCego08
MUlH
MUl have bee
A
A pTOCeRA DOQ
mose
Grocu ha
Gonnechoed os enhaned peos nan @ h Jo
peosmanc

poas

Ra ddrcal 10ovaF10o
Combinah)
Can be omma112e

a nd
and OC
new y
techoolocy
Sevolulibnary
0ew,
bUA1OCA
Condoctiny

PeYAonal Compukera
wthou
magi C a Je he
Can u
ahvlR ndcy
ahvL
Compureoa ? Thia
PeTson cl
pesRon Inoovak1o0
innUvakro0
d'ATupkrve
power o
Clovd Tech t loq

Hachn
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 lOMoARcPSD|21155201

Exam ple.
SomoimeA burddin u unigu r brand ha
Ian' JuA abou
Rhundg he kegh me
indine ou whese you to he cu7Ten

IH move abou ndind an

maThe
to bveak eve nn
Enhsely neo ay
he pro0e
hese by
whete byy
oobVayoo 1
DIAUpHve amas kel, dukpesYosmg,
Brosm&
a new Gompuny
Eabdished brando 6
draplate9 and dRDophg

player.

Expmp
Fovd Mokos

Ex preAS Mail.
Fed e bea
he
Youndor Fedtny
Fred 3 mith an
an d
matd
Maid
mikarione d Change th Wa
ay
al wOBld widde by poich
pachagee Wee rams poshod
avaton sm
an
-BO 1)
tacle he challeng9 gn tne9Aterentie

hippi9 prachreg
the
8on y

150 o 1980
TYUm
wa R h0 des ponslb
Athogh he compa9.
he
go6 he Manutac turing
Frana tghod t1 roduced a clas rG dee t10
he y peopk 19keor
19e
1457 hat altt ted Colos
toYoduced he rsA
Hpaic Suny
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ypQFO)
 lOMoARcPSD|21155201

BURIneRR Uppostunrkye

A
rA aa Conte acE
bUarnes * 0pposhon thy
A Relan &
Rellan a a
pu o1 chages
a
be kween
oD
agvecment
Payment and 3ellcs
hal
Ceyuepmen , 8uppiea
Procduc
psovide R any bua ene a
Fo atas t a

Examplc -13ooka

one he UAtneRR
bUaineRR

wa bo0k aellhng
Amazopn ondine
he
tCs Jn ane-book
e-books neadle
Heacde or
Compan
Indea 1nltrare c booke y meang
who Jo ead
e
JF posRbl
macd e
devrce Table, Pe ehc)
drgrk
o a
TY Pe
hrce
Chasache
o ra

Fc1anchta 1n
Scalabrlrhy

Dra tsrbd-on

PaRarOn Deal
CORl Mas ke &iny
3how hon p
3
m aonlse Ce n he
l Spec
esm
5 Mal40 on

Clrent

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 lOMoARcPSD|21155201

Noe

Examplc

ScadabrJks_ seteBA bU8 ne8A

Fo
0
ohes &ntty's GupacFU to gso L
meer inCSea8 ed cdemand

har can 8cale

A BURIne88
houle also bencn
CCon omi eA cale where producro0 Cbst
CbAF
aMe8pTea d a CYOR mose onf SeAulkio0
pro masgiOA
in hrghev

ExampeR. obvroUR8
a cdanaPc an
Sooade
Bcalable bURIneB8
aclditebnal

Once the prodoct seady dowes CORFR

Much
scleaRe O th P ToVIdy
Copre a8e
produc
08 e8 vFl
E-Commesce- any calab le
Vra he oteone

Replicaked psoducbs
Apple
Xtao mi% Xfao mi
wa
deRcYtbe pha
wodd e to
good a
hpme & ma zon Echo
6n oogle
015 Ama zon los
&bl6 hoogle selaee
Apple Pocl xelee

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 lOMoARcPSD|21155201

E oundahon
a ahong
he
aaaPon he
momentym okeep
gve you he
bURInesA
T had 9 butdd a
ven when mea get
htghe henime C9
even
oURIneA

good

hent Ro Grad ual

hanpur
199 08
1T
1h h19
h1
In he
on a vac krm
LoaR kida Suddendye0

MOesh
Cnupra
when
bo h Aome onfa mroard
amdy chrddre dran othh auo dice
F hne dagno ed
LOeYe wakes
Oare h on
sCaeatc
8haxdd dotn Com mon
He Hhat he
pusrcaion & eNe
noh qovd Eno
OV hen puse hom wate y
URed impusihrpg
d199 DlVe Od ia
to BemoY no one
In hose daya o5 people

Make
wares Rae
Ro Fo tesht out
o
n
drio6. Haheah
decrdeed ko
pump
pump
Membrane
a
&a
a Bo wd-e y
mposre e he
he burlh
burd S8
hme,
he US
Ar

os
dea e
ABhdon q Ork ng
Pa ArOn actrr
devohDn o ome
do s
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 lOMoARcPSD|21155201

Exam ple.
arehiac
MCDD, Subioa
the Nand
Eher bon9
Me Donal Yantht9eo
URe by he
budio
n
Becures bne es Jcase 06 Hhe

rre Apar
anch9ed,
Con acku a aqvecM N
wrth hne Compa
Hho
a poshio0 o
he
the ranch ce PayA
CosF Bean
dotakrv he the compao psoYrd

Salcs an drshibutoo
he
pvoduck rm eache h
ackoy to he deales. 47
deakeo7
Cungumevy
hroug h

on ooy
HAT N DIA
DHOODH PEETA

AMUL dong das Hng

aC
ohrch ha de
Mtndo
e dev19100 brand 1
MeMDY he
he Gooten
CTeare
a way9 hedpo then
They MoMeO hich
auDsdioqg to he
3 belatrvasht
sa ppes
o bordd.a aron
With to0 uMeYp.

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 lOMoARcPSD|21155201

Exampl alAoC1a medid plalhos

Axeoce On
Have pY e

acebook, Tore 6 109 laq om (Evea he advestnem

19 a Conrach bekueeo Hho
GeD1n ageemeo
stghholdera oRohwa Ye and arohe t
cop
coP
alootny he
Compa 3ohwaYe o5 thei
the Compukes
opedahvA
butoe

tar bocls9 rese

NeRHe and
Jrcengiog
deal
deak
Ma y o coee
b 1991d bio 10 tash
inro a 7-15
715 7-15
o Ael
agveed pay
Fo
oS Cxcluoive stghho
NesHe osld hrvvgh
to rasbuc 16 he Addttrond
Brasbuck8 produo Ybund
aYbund
we
twog
hruLbu1on

ylo bal dia Bbyalhr 9

NCHe 3@teive
Rold by rdegta
Fea
Shat bucs coYeeg
pat Kaqe d

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 lOMoARcPSD|21155201

0 814 Hh ak ae Me qutBd
ManaqeTra
o beo me a Ructes Enre pveneui

1 Time ManageMeo

I Vstal ro
leAR amovk
wOs done 0
eYUpho
ione yb
ime Elimitak0
increal ineg
taak9
pYPOd1210 well a
8echvene9s as

P1oducv1ky
5U3ineRg Planning

needg
EveV
developa buaneaR plan
pian hat
-D
the £ohepre ocbvo
acd tahg b09 ine 99 10 o
Make thei
he 1nd UAFYy deny
Capkuye
Caprure
M0Tkeu plaH o
targe
hen
Planaemeo
Emploue
aheold knoy
Coe pvenevd
Soctequ
he npleueeg in
mo rvare

Ogdey hb w bs Eecrvelu
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 lOMoARcPSD|21155201

Exam pl
Time Manaqement

Fdon Moal%
19 44o hoU
hou Hg
t g

people
ae P
pa
orhe puttin 0 00,
ane
a oee and you
ov ron tho
to
J achieve 10

t achie V
yea
Jhem d asHclo
a
pais o
Accosdrng to
Maahable
Mas
e
ha bl
IOIdev&

BusineR os
Ang eleg
Ang
by 8p«eX
0
a
He'9
Pdo Alto, Cal
Monday iela 1o

ane eedoeRdl ay Back a SpaCe

Tueaday
hal Bg day.
Tho5aday and

AF TERld
TeRld DeR
Desg
Fsiday Fsrday A Space xx
haly Fo Space
RieHaincy adjacent
adjacen
hich
18

arodi0
atodio,
eelset9 ith am to
%ix
atovnd
a doUnd

o aleeP
aleep day 1gno ee
de
he
he
15 ma each day, 9 no
halhouong
and a
ix
phone calSa

Than a
Make a plan ath er
daher
d1A
C1eal-e a pvroS thy
To Do- BE
oo Amadd chooka
3 Shad eat Task
eak down Evety
Bveak
Pachre Decratp Mal5i
DeadJi0 e9
Se up
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 lOMoARcPSD|21155201

Covaome8 Managemen
A Enhe preneo MUa no ho ro
Manage b 8elatronah1p wrh Enrahoy Cuatome
acUA on creaking doyal 4owando
buAIneAA -

5. Frnancra Hanagened

Even
bUaIneg3& inane
MUA
hondled b4 a CcOuoa0 yoU
ni2iO4diec hog
KnoPla nniog, bac
Contooq4 he rnane ackrvphteA

Managemeo

EnheprenCb
benog managemenj
hrovgh gene
unde6Atandinq sak
a
nance, Naskeh pedatron A manage men
chaAIn, Ruppls cha human eAoUMUP
poblc 8elartonn

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 lOMoARcPSD|21155201

nenesariom In Ea aepYeOCUHAHip

Idec henesakon proceaR oN CYealing,

cdevelopin Communrcakto idea htch an P
a baPsacE, Concsee o8 Vua

T 1a the rsa Arep os an produc

odevelopmen ocuaea on
Tded henesa b0 ampy
3 os a problemn
ideny
backbone os very 00gani2akrog &
FA a
4 Ir manke Finq
posran aseho tod
onc o he im

ea ma

Gnenesakron psoceA
ded
1d ubmi
&Ubmik
emp'oyeea
ou he
he
. Submr8100
dea kicko9
heis
in0Dvakto proceRR

Collabosake
Collabosake
Employeeg
bosakim -

Yoot Ide d oto

Ide a
Colla Ahape
an

ogrO 0 implementakron.
mplemeatakrtn.

Ta chane t
booA o havo
1a
The ncRF
Arage

3 Evalu ak ton eople eval uare

t

rght p Via Pble tox

whearh ev I t
ImpiCmen hakto )
no have d
You o id tha
4 mple menBab60 Rhostat dea
o ppobruDtu
eAen
you buR1neaa Presech gorub ron9
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Chal ena
 lOMoARcPSD|21155201

Costomes AesvFeFxample/skOBIe

idy Robingun WaR yuite Coruned

called trqo
by one o Rarns buvy' PrOduch9
brea d cldo't
brea d In her Cye the
a als, Gnd 1oac Jvok
deRemble a Piger a gsae
much ke
Vesy

Bepone Dm Bats bury 9

hro 8enamiO9 Ftger brea
8 a brdian rdea
ke he blottheg on
deoks much mode

rsae han he strepe on atkrge s,

Galled trges bread becoUs
It 8
doean' t bakes sho made Ia Uo00 m
m
he 15a
hough t deoked SYIpey e
he y Wese
b

bnRy
Moybe
he Je heo
htly momEnjoyed
Phem
on bes ble
Ended up poRin name o he
Hhc
Sana burry'a Changecl
bread

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 lOMoARcPSD|21155201

Example SkFi CUgtom er

hore
naylosd opryland
hevael
hevael
Envaneed
Enhaoed buby one
one.

ound
Mc Menemy
tn hev hoted doom An
Teakuvea
the ight MUAIC (01o
that played
clock
aWam xpemeo ce 1o a h9h End Sp
hgh énd Spol
the Knd ha pud
ied o buy a clock
buy Clock,
he ried 10Sopal
hee
hree yees (She poáted Med1aadl9o
Fo
Fou Gouldo't.
Jrke ha bu ahe clock
clock
One
done
provrde
Hoke
only
on V19E
Vi9E
as
a9
RurpY12
8urpYe

NenF
heve
dui
duvinq

Ided
nee uokiny a
noiog
(Xerox had
been
húd

o
dolU,
Xer OA
Xeros

a
greenes (ompan
Cume

be
A wa scd g
COuld

how hey announed he

he Easth
hink
hink Up
to
to
he employes
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