Chapter 7 Lecture Notes
Chapter 7 Lecture Notes
Cognition = thinking
a) Encompasses the processes associated with perception, knowledge, problem solving,
judgment, language, and memory
Cognitive psychology is the field of psychology dedicated to examining how people think
←
Information, sensations → Emotions, memories → Thoughts → Behavior
Sensations and information are received by our brains, filtered through emotions and memories,
and processed to become thoughts.
Prototype
● To determine category membership, compare it to a best/typical example of a
concept–exemplar–or “typical” category member prototype
● Prototype:
○ Not always a concept member
○ Abstract mixture of concepts in a category
○ Contains common and salient features
○ Chimeric faces experiment
● Example: In 1930, Mohandas Gandhi led a group in peaceful protest against a British tax
on salt in India (Exemplar)
Organizing Concepts
● Schema is a mental construct consisting of a cluster or collection of related concepts
● Different schemata help organize information
● When schema is activated → brain makes immediate assumptions about person or
object being observed (automatic processing)
Types of Schemata
● Role schema - assumptions about how individuals in certain roles will behave
○ Teachers & Professors
● Event schema (cognitive script) – set of behaviors for a given “event”.
○ Think about what you do when you walk into an elevator
● Automatic processing
Language - communication system uses words and rules to organize ideas & transmit
information
● Not all communication is language
● Many species communicate with postures, movements, odors / chemicals, or
vocalizations
Language Components
● Lexicon - words of a given language ; language’s vocabulary
● Grammar - set of rules used to convey meaning through use of lexicon
Language Development
● B.F. Skinner (1957) Verbal Behavior
○ Language learned through reinforcement
○ Skinner developed Operant Conditioning
● Noam Chomsky (1957) Syntactic Structures
○ Human language coded in genes
■ language acquisition device
○ Underlying basis of all language is similar - universal
○ Children produce sentences they have never heard and have never been
reinforced
○ Critical period for development
○ Ability to detect syntax
○ Special nature of phoneme processing
● Phoneme - basic sound unit of a language
○ Different languages have different sets of phonemes
○ Lose ability to produce all phonemes by ~8 months and focus on native language
or parent tongue
● Morpheme - smallest unit of language that conveys some type of meaning
○ Combine phonemes
● Construct Language with semantics and syntax
○ Part of grammar
○ Semantics - meaning of morphemes & words
○ Syntax - way words are organized into sentences
Geine Case
In the fall of 1970, a social worker in the Los Angeles area found a 13-year-old girl who was
being raised in extremely neglectful and abusive conditions. The girl, who came to be known as
Genie, had lived most of her life tied to a potty chair or confined to a crib in a
small room that was kept closed with the curtains drawn. For a little over a decade, Genie had
virtually no social interaction and no access to the outside world. As a result of these conditions,
Genie was unable to stand up, chew solid food, or speak (Fromkin, Krashen, Curtiss, Rigler, &
Rigler, 1974; Rymer, 1993). The police took Genie into protective custody.
Language Acquisition
● The 5 Universal Stages
○ Cooing - is universal
■ Reproduce single letter sound
● Phonemes
■ Lose ability to distinguish sounds not relevant to parent language about 8
months
■ “A-a-a-a” “o-o-o-o” “k-k-k-k”
○ Babbling - combining phonemes into meaningful units
■ Babble in phonemes of parent language
■ Repetition of similar/identical syllables first
● “Ba-ba-ba” “ma-ma-ma”
■ End of stage: varied babbling using non-repeated phonemes
○ One-word utterances - combine morphemes into words
■ Blankie! Shoe! Book!
■ Single word conveys thought
■ “Holophrases”
■ Concerned with semantics
○ Two-word utterances - combining of one word-utterance
■ Emerges about 18-24 months
■ 2, 3, or more words
■ “Want juice” “mommy sit”
■ AKA “telegraphic speech”
■ Utterances determined by semantic, not syntactic, concerns
○ Basic adult structure - combine one- and two-word utterances into complete
sentences
■ Syntactically and semantically correct
■ Emerges ~4 to 5 years
● “I want more juice.”
● “I don’t want to go to school.”
Language Rule Errors
● Overgeneralization - an extension of a language rule to an exception of the rule.
● Examples:
○ Deers, mouses, gooses
○ Correct – deer, mice, geese
What is a Problem?
● Obstacle or gap between a present state and a goal
● Not immediately obvious how to get around obstacle or gap
Problem Solving
● Problem-solving strategy - plan of action used to find solution
● Different strategies use different action plans
● For example, a well-known strategy is trial and error
● The adage, “If at first you don’t succeed, try, try again” describes trial and error
Heuristics
● Top-down processing
● Working backwards - begin solving problem by focusing on end result
○ Getting to class on time
○ Going to a wedding
● Accomplishing a large goal or task by breaking it into a series of smaller steps
○ Scaffolding or working on small pieces or parts
Biases
● Knowledge and reasoning are used to make decisions. However, sometimes our ability
to reason can be swayed by biases.
● Anchoring bias – tendency to focus on one piece of information when making a
decision or solving a problem.
● Confirmation bias – tendency to focus on information that confirms your existing
beliefs.
● Hindsight bias – leads you to believe that the event you just experienced was
predictable, even though it wasn’t.
● Representative bias – tendency to unintentionally stereotype someone or something.
● Availability heuristic – tendency to make a decision based on an example, information,
or recent experience that is readily available to you, even though it may not be the best
example to inform your decision.
Intelligence
● Charles Spearman believed intelligence consisted of one general factor, called g, which
could be measured and compared among individuals
Intelligence (Cattell)
● Crystallized intelligence - acquired knowledge and ability to retrieve it
○ Using it to learn, remember, and recall information
○ Used in coursework by demonstrating mastery of course information
○ Overcome concrete, straightforward problems
● Fluid intelligence - ability to see complex relationships and solve problems
○ Find way home after detour onto unfamiliar route
○ Tackle complex, abstract challenges
Collectivistic Cultures
● Some cultures highly value working together
● Importance of group supersedes importance of individual achievement
● How well you relate to values of that culture exemplifies your cultural intelligence,
sometimes referred to as cultural competence
Creativity - ability to generate, create, or discover new ideas, solutions, and possibilities.
● Very creative people often:
○ have intense knowledge about something
○ work on it for years
○ look at novel solutions
○ seek out the advice and help of other experts
○ take risks
● Although associated with arts, actually a vital form of intelligence that drives many
disciplines to discover something new
● May refer to:
○ The product
○ The person / personality creating the product
○ The process
■ Steps followed to create the product
○ The environment
○ A synthesis of all of above
● Creative Problem-Solving
○ Creativity
■ Innovative thinking
■ Novel ideas
■ New connections between existing ideas
● Creativity can be found in every area of life, from the way you decorate your residence to
a new way of understanding how a cell works
● Creativity is often assessed as a function of one’s ability to engage in divergent thinking
● Divergent thinking - thinking “outside the box;” it allows arrival at unique, multiple
solutions to problems.
○ Creative Problem Solving
■ Generate multiple solutions to problem
■ Open-ended; large number of potential “solutions”
● Convergent thinking - ability to provide a correct or well-established answer or solution
to a problem
○ Creative Problem Solving
■ Narrow down to best answer
■ One correct answer
Measures of Intelligence
● Intelligence Quotient (IQ) - describes a score earned on a test designed to measure
intelligence
● IQ tests have been subject of debate throughout their development and use
History of IQ
● Francis Galton → first broad test of intelligence
● Reliable intelligence testing (earlier chapters) began in early 1900s with Alfred Binet
● Binet asked by French government develop an intelligence test to identify children with
difficulty in school → included many verbally based tasks
Stanford-Binet
● Louis Terman modified Binet’s work by standardizing the administration of test
● Tested thousands of different-aged children to establish an average score for each age
● It was normed and standardized
● Standardization refers to a consistent manner of administration, scoring, and
interpretation of results
● Norming involves giving test to large population so data can be collected to compare
groups, like age groups
● French psychologist Alfred Binet helped to develop intelligence testing. (b) This page is
from a 1908 version of the Binet-Simon Intelligence Scale. Children being tested were
asked which face, of each pair, was prettier.
WISC-V
● Composed of 14 subtests → comprise five indices → then render an IQ score
● Five indices are Verbal Comprehension, Visual Spatial, Fluid Reasoning, Working
Memory, and Processing Speed.
● Scoring reflects intelligence is comprised of multiple abilities in several cognitive realms
and focuses on the mental processes used to arrive at answers to each test item
● How valid are intelligence tests?
● The degree to which any test can truly measure an individual’s intelligence, and the use
of the results of IQ tests are still issues of debate
Fixing IQ Tests
● Periodic recalibrations have led to Flynn effect
● Refers to observation that each generation has a significantly higher IQ than the last
● Increased IQ scores do not necessarily mean that younger generations are more
intelligent
IQ Distribution
● The results of intelligence tests follow a bell curve, or normal distribution
● Without a large sample size, it is less likely that results represent wider population
● Representative sample - subset of the population that accurately represents the
general population
Interpreting IQ Score
● Individuals earn a score called an intelligence quotient (IQ).
● Different types of IQ tests have evolved, but scores interpretations remain same
● The average IQ score is 100.
● Standard deviations – dispersion of data in population and give context
● In modern IQ testing, one standard deviation is 15 points.
● So a score of 85 would be described as “one standard deviation below the mean.”
● How would you describe a score of 115 and a score of 70? Any IQ score that falls within
one standard deviation above and below the mean (between 85 and 115) is considered
average, and 68% of the population has IQ scores in this range.
● An IQ score of 130 or above is considered a superior level.
What’s My Name?
● IQ scores below 70 with significant adaptive and social functioning delays were
diagnosed as mental retardation
● When first named, title held no social stigma
● However, the degrading word “retard” sprang from this diagnostic term.
● “Retard” was frequently used as a taunt, especially among young people, until the words
“mentally retarded” and “retard” became an insult.
● As such, the DSM-5 now labels this diagnosis as “intellectual disability”
Source of Intelligence
● High Intelligence: Nature or Nurture?
● Where does high intelligence come from?
● Some believe that intelligence is inherited
● Research uses twin studies to determine heritability
● Minnesota Study of Twins Reared Apart
● Researchers found that identical twins raised together and identical twins raised apart
exhibit a higher correlation between their IQ scores than siblings or fraternal twins raised
together
● Suggests a genetic component to intelligence
● Others believe that intelligence is shaped by developmental environment
● The correlations of IQs of unrelated versus related persons reared apart or together
suggest a genetic component to intelligence.
Range of Reaction
● Range of Reaction - theory that each person responds to the environment in a unique
way based on their genetic makeup
● Accordingly, your genetic potential is a fixed quantity, but whether you reach your full
intellectual potential is dependent upon the environmental stimulation you experience,
especially in childhood
Confounds with IQ
● Another challenge is the confounding nature of our human social structures.
● Troubling to note that some ethnic groups perform better on IQ tests than others—
● It is likely that the results do not have much to do with the quality of each ethnic group’s
intellect.
● Same for socioeconomic status
● Children who live in poverty experience more pervasive, daily stress
● Can negatively affect how the brain functions and develops, causing a dip in IQ scores.
● Children living in poverty demonstrated reduced prefrontal brain functioning comparable
to children with damage to the lateral prefrontal cortex
Dyslexia
● Most common learning disability in children
● Exhibits an inability to correctly process letters
● The neurological mechanism for sound processing does not work properly – Wernicke’s
● May not understand sound-letter correspondence
● May mix up letters within words and sentences—letter reversals or skip whole words
while reading