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Write Your LinkedIn About Section

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mohammad taslim arif suman
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98 views16 pages

Write Your LinkedIn About Section

Uploaded by

mohammad taslim arif suman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Hassan Bin Arshad

Write Your
LinkedIn About
Section Like The
Top 1% Creators

4 Frameworks
Best Practices
Deal Breakers
Free Bonus
About

Best Practices:

White space.
Relevant CTA.
Tells your story.
Short sentences.
Shows how you help.
Shows your credibility.
Shows the transformation.
Hooks with the main problem.
Shows the solution you provide

Hassan Bin Arshad


About
This is the section where you connect
with the prospect through your story.
But it’s still not 100% about you! The
prospect wants to read your story but
they want to see you facing the
problem they have and then solving it!

This is the About Section

Hassan Bin Arshad


About

Deal Breakers:

All about you.


Missing a CTA.
No white space.
Less than 50 words.
Lengthy paragraphs.
Full off only your accolades.
Details like a Wikipedia page.
Doesn’t talk about the problem.

Hassan Bin Arshad


About
Framework 1

Believe, Action, Result,


Motivation (BARM)

Show your past success and the


problem that occurred and why you
wanted to leave that comfortable
zone and take serious action.

Tell them that you believed in what


you were going to do, show how it all
started for you.

Show the results you got and the


transformation that happened which
made you go all-in on your believe.
About
Framework 1

Believe, Action, Result,


Motivation (BARM)

Tell them what your mission is and the


results you have gotten thus far.

Now show them how they can get


similar results, present your offer and
go in detail so they take action.

Finally call them out to take that action


now and make it super easy for them.
About
Examples:
Justin Welsh

Over the last decade, I helped build two companies past a $1B
valuation and raise over $300M in venture capital.

Then, in 2019, I burned out.

So, I decided to walk away from my high-paying executive job.

But, before I could, I had a hypothesis.

I believed building an audience online would be an incredible


asset. That attention was the new currency and would play a
major part in my success as an entrepreneur.

So, I started building my brand on LinkedIn in early 2019.

And the results were pretty phenomenal.

In just 6 months I grew from zero followers to over 20,000.

And on August 1st of 2019, I walked away from my executive


role at a fast-growing startup.

Since that day, I've spent my time building a number of one-


person Internet businesses.
About
Examples:
Justin Welsh

My mission is to be the "Diversified Solopreneur."

My results:

→ $6.7M+ in business revenue at a 90% profit margin.


→ 500k+ people following my journey on LinkedIn
→ 450k+ people following my journey on Twitter
→ 200k+ people read my weekly newsletter
→ 600M+ impressions in the last 4 years

If you want to learn more about how I did this, you can take one
of my self-guided courses.

THE OPERATING SYSTEM DIGITAL COURSE

In this 120-minute course, you will learn the complete LinkedIn


operating system that I used to grow from 0 to 500k followers
and earn $6.7M+ in income with zero advertisements. Join
20,000+ students and 40 LinkedIn Top Voices in the #1 rated
LinkedIn course in the world.
About
Examples:
Justin Welsh

→ GO HERE: www.TheOperatingSystem.co

THE CONTENT OS DIGITAL COURSE

In this 85-minute course, you will learn the 8-part content


creation machine behind 600M+ impressions on LinkedIn and
Twitter, and building a 200,000+ subscriber newsletter. If
you're looking for systems to produce 10-15 pieces of high-
quality written content every single day, this is the course for
you.

→ GO HERE: www.justinwelsh.me/the-content-os

Email: support@justinwelsh.me
X: @thejustinwelsh
About
Framework 2
Emotional Storytelling

Begin with the classic Storytelling


hook, show the action you took and
where are you right now.

Continue and tell the experiences you


have had during the journey.

Tell the challenges you faced along


the road but didn’t give up.

Tell why did you even do this? Use


emotional storytelling here.

Hassan Bin Arshad


About
Framework 2
Emotional Storytelling

After targeting their emotion, present


the solutions that you found and ask
them if they want that too.

Don’t let those who don’t take action


get away this easily. Reel them in with
a free lead magnet.

Show that you really care and close on


a good note.

Hassan Bin Arshad


About
Framework 3

PPSA (Problem, Personality,


Solution, Action)

Start with asking questions that


define the problems of your ideal
clients. If they are your ideal client,
they will read further.

Tell who you are, not just the you we


see on paper but beyond that, dive
into your personality and hobbies.

Tell about what you do, show the


social proof and transformations you
have brought for your clients or even
yourself.
About
Framework 3

PPSA (Problem, Personality,


Solution, Action)

Show the different actions they can


take to solve their problems. Give
them proof too with past results so
you target not only their emotional
side but logical side as well.

Finally, have an easy Call-to-action so


they can reach out to you without
getting lost in complicated funnels.
About
Framework 4

Problem, Action, Solution

Start by showing them the problem.


Tell them the result they want without
having to do the hard work.

Now tell them your solution and how


you do it, make your case stronger
with social proof.

Now tell them interesting facts that


makes your case stronger. Now tell
about your offer and how it helps.

Show your success so they know that


they can trust you.
About
Framework 4

Problem, Action, Solution

Now tell the 3 main problems your


ideal clients are facing right now.

Tell how your solution can help them


overcome these problems.

Spell out your offers clearly and have


a simple CTA.

Add more social proof to make sure


they take action.
Liked this?

Then you’ll love the complete


version of this!

It’s my DIY ebook titled:

“Build your LinkedIn Profile from


Scratch!”

Comment “Profile” to get the link


and get it for only $29 Today!
(Original Price $89) +
($600+ value in bonuses)

Hassan Bin Arshad

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