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7 Improvement
8 Notes
NIVEL 1 PESO NIVEL
LANZADOR2 PESO NIVEL
MISIÓN3 PESO NIVEL 4 PESO Include detailed tasks for con
LANZAMIENTO
Review
SEMILLA
wei(LS-01)
(LS) 0.1 (LS-01.01)
VISIÓN 0.02 0.02 Ensure each level is clearly de
(LS-01.02)
VALORES 0.02 0.02
(LS-01.03) 0.02 0.02
MENSAJE
EQUIPO DE (LLANZAMIENTO
0.02 0.02
ESTRATEGIA INDICADORES CLAVES DE GESTIÓN 0.02
(LS-01.05) 0.02
(LS-02) 0.215 (LS-02.01) 0.025 LANZAMIEN 0.01 Include detailed tasks for con
FINANCIERO 0.01
LISTAS CALIDAD ( 0.005
(LS-02.02) 0.04 PROSPECTOS 0.01
CONTENIDO LANZAMIENT 0.03
(LS-02.03) 0.03 REDES SOCI 0.01
COPYWRITIN 0.01
OFERTA STORYTELLI 0.01
(LS-02.04) 0.12 AVATAR (LS 0.05
PUV (LS-02 0.05
BONOS (LS- 0.01
MARKETING PRODUCTO GARANTÍA ( 0.01
(LS-03) 0.23 (LS-03.01)
PRECIO 0.05 0.05 Include detailed tasks for con
(LS-03.02)
PLAZA 0.02 0.02
(LS-03.03)
PROMOCIÓN 0.02 0.02
(LS-03.04)
CONVERSACIÓN 0.02 0.02
(LS-03.05)
RECURSOS 0.02 0.02
(LS-03.06) 0.1 ENCUESTAS 0.01
VIDEOS (LS 0.01
AUDIO (LS- 0.01
ARCHIVOS ( 0.01
WEBINAR (L 0.01
EMAIL (LS- 0.01
HOSTING (L 0.01
LISTAS (LS- 0.01
PAGOS (LS- 0.01
ENTREGA ( 0.005
PRE-PRELANZAMIENTO PÁGINA DE INSCRIPCIÓNTRÁFICO (L 0.005
(LS-04) 0.105 (LS-04.01)
ENCUESTA 0.01 0.01 Include detailed tasks for con
(LS-04.02) 0.01
COLECTOR TESTIMONIOS 0.01
(LS-04.03)
TIRO DE ALERTA 0.02 0.02
(LS-04.04) 0.05 0.05
PRELANZAMIENTO PLANES DE
CONTENIDO 0.015 0.015
(LS-05) 0.12 (LS-05.01)
CORREOS PL 0.03 0.03 Include detailed tasks for con
(LS-05.02)
BONOS 0.03 0.03
(LS-05.03) 0.01 0.01
 WEBINAR
LANZAMIENTO (LS-05.04) 0.05
PREGUNTAS Y RESPUESTAS 0.05
(LS-06) 0.08 (LS-06.01) 0.02 0.02 Include detailed tasks for con
REPETICIÓN 0.01
CORREOS DE CIERRE 0.01
SEGUIMIENTO 0.02
(LS-06-03) 0.02
(LS-06.04)
VENTA 0.01 0.01
(LS-06.05) 0.01
ENCUESTAS DE CIERRE 0.01
ENTREGA (LS-06.06)
PRODUCTO 0.01 0.01
(LS-07) 0.04 (LS-07.01)
TESTIMONIOS 0.02 0.02 Include detailed tasks for con
INTEGRACIÓN (LS-07.02) 0.02
LANZADOR-ESTRATEGIA 0.02
(LS-08) 0.06 (LS-08.01) 0.02
MARKETING-OFERTA 0.02 Include detailed tasks for con
(LS-08.02)
PPL-PL-L 0.02 0.02
ANÁLISIS (LS-08.03)
KPI´S 0.02 0.02
(LS-09) 0.05 (LS-09.01) 0.025 0.025 Include detailed tasks for con

ENCUESTAS
(LS-09.02) 0.025 0.025
Review weight 1 1 1
rovement Notes
Include detailed tasks for content preparation, marketing strategies, product testing, market analysis, etc.
Ensure each level is clearly defined and logically placed.

Include detailed tasks for content preparation, marketing strategies, product testing, market analysis, etc.

Include detailed tasks for content preparation, marketing strategies, product testing, market analysis, etc.

Include detailed tasks for content preparation, marketing strategies, product testing, market analysis, etc.

Include detailed tasks for content preparation, marketing strategies, product testing, market analysis, etc.
Include detailed tasks for content preparation, marketing strategies, product testing, market analysis, etc.

Include detailed tasks for content preparation, marketing strategies, product testing, market analysis, etc.

Include detailed tasks for content preparation, marketing strategies, product testing, market analysis, etc.

Include detailed tasks for content preparation, marketing strategies, product testing, market analysis, etc.