Study Material - Managerial Economics
Study Material - Managerial Economics
Determinants of Demand
❑ Price of a Product or Service
❑ Income - The income-demand relationship can be analyzed by grouping
goods into four categories, namely,
▪ Essential Consumer Goods
▪ Inferior Goods,
▪ Normal Goods,
▪ Luxury Goods.
Demand Function
INDIVIDUAL Demand Function
Dx = f (Px, Pr, Y, T, F)
Where,
Dx = Demand for Commodity X , Px = Price of the given Commodity X
Pr = Prices of Related Goods; Y = Income of the Consumer;
T = Tastes and Preferences; F = Expectation of Change in Price in future.
D = f(P , P , Y, T, F, P , S, D)
x x r D
Where,
Dx = Market demand of commodity x; Px = Price of given commodity x;
Pr = Prices of Related Goods; Y = Income of the consumers ; T = Tastes and
Preferences; F = Expectation of Change in Price in future;
PD = Size and Composition of population; S = Season and Weather; D = Distribution
of Income.
Law of Demand
“Higher the price, Lower the Demand and Lower the Price Higher the Demand ,
other things remaining constant “
➢ Hence, more quantity of a good is demanded at low prices, while when the
prices are high, the demand tends to decrease.
Elasticity of Demand
According to the DEGREE of the change in the demand, the elasticity can be
classified in:
o Perfectly Elastic
o Relatively Elastic
o Unit Elasticity
o Relatively Inelastic
o Perfectly Inelastic
Price Elasticity
The price elasticity of demand is the proportional change in the quantity demanded,
relative to the proportional change in the price of the good.
Cross Elasticity
The cross elasticity of demand is the proportional change in the quantity demanded,
relative to the proportional change in the price of another good.
➢ Cross elasticity of demand
= Percentage change in quantity demanded / percentage change in price of another
good
= ΔQ1/Q1 / ΔP2/P2
Income Elasticity
Measurement of Elasticity
It’s not enough to know about the Various types of Elasticity .In real managerial use
we need to measure it. There are 4 Methods of measuring Elasticity of Demand –
Supply Analysis
Like the law of demand, the law of supply demonstrates the quantities that will be
sold at a certain price. But unlike the law of demand, the supply relationship shows
an upward slope.
➢ This means that the higher the price, the higher the quantity supplied.
Producers supply more at a higher price because selling a higher
quantity at a higher price increases revenue.
➢ Law of Demand is – vely sloped showing that with Increase in Prices
Demand comes down and just the Opposite of that is the Behavior of
Supply curve , its +vely sloped showing that with Increase in Prices the
Suppliers would tend to supply more to create more revenue/profits
Determinants of Supply
State of Technology
Supply Function
Out of the Above determinants of Supply the Own Price of the Commodity, Prices of
Inputs, technology used in Production are 3 most Important Factors of Supply
Function.
QXS = S ( Px, F1,F2……………..Fm )
Qxs = Quantity Supplied of the Commodity X
Px = Price
F1,F2 ………. Fm = Input Costs to produce commodity X
S = State of technology
▪ Improvement in technology
▪ Decrease in tax
▪ Decrease in cost of factor of production
▪ Favorable weather condition
▪ Seller’s expectation of fall in price in future
Market equilibrium is an economic state when the demand and supply curves
intersect, and suppliers produce the exact amount of goods and services
consumers are willing and able to consume.
In other words, consumers are willing and able to purchase all of the products
that suppliers are willing and able to produce. Everyone wins.
❑ Prices of Inputs
• The Physical Relationship between INPUT & Output forms the Subject matter
of “THEORY of Production”
➢ “The Theory of Production relates to the Physical Laws Governing Production
of Goods.
Definition of Production
Production Function
Q = f (L, C)
Product Concepts
o Keeping other factors fixed, the law explains the production function with one
factor variable. In the short run when output of a commodity is sought to be
increased, the law of variable proportions comes into operation.
Therefore, when the number of one factor is increased or decreased, while other
factors are constant, the proportion between the factors is altered.
Example
For instance, there are two factors of production viz., land and labor. Land is a fixed
factor whereas labor is a variable factor. Now, suppose we have a land measuring 5
hectares. We grow wheat on it with the help of variable factor i.e., labor.
“The term returns to scale refers to the changes in output as all factors change by
the same proportion.”
Returns to scale relates to the behavior of total output as all inputs are varied and is
a long run concept
In the long run, output can be increased by increasing all factors in the same
proportion. Generally, laws of returns to scale refer to an increase in output due
to increase in all factors in the same proportion. Such an increase is called
returns to scale. We shall be discussing the Returns of Scale wrt to change in
Labor and Capital Inputs.
What is an Isoquant?
The term "isoquant," broken down in Latin, means “equal quantity,” with “iso”
meaning equal and “quant” meaning quantity. Essentially, the curve represents a
consistent amount of output. The isoquant is known, alternatively, as an equal
product curve or a production indifference curve
The returns to scale can be shown diagrammatically on an expansion path “by the
distance between successive ‘multiple-level-of-output” isoquants, that is, isoquants
that show levels of output which are multiples of some base level of output, e.g., 100,
200, 300, etc.”
COST Analysis
Analysis of cost is important in the study of managerial economics because it
provides a basis for two important decisions made by managers:
Cost Types
❑ Based on Nature of the Cost (Economic Cost)
▪ Fixed Cost - It is the cost of Fixed inputs used in Production. These Costs do
not vary with the change in the Volume of Production.
▪ Variable Cost - It is the cost of Inputs used in Production. These change with
change in the Volume of Production.
▪ Semi Variable Cost - It refers to the costs which are Partly Fixed and Partly
Variable. For Eg – Administrative Cost , Maintenance Cost etc.
▪ Marginal Cost - Refers to the Cost of Producing one extra unit of a Product
▪ Opportunity Cost – Refers to the Cost of the next Best Alternative use that is
sacrificed in order to pursue the chosen option
▪ Sunk Cost – It is a Cost which cannot be Altered by the current Business
Activity. For Eg – Cost of Purchase of Machinery
▪ Replacement Cost – the cost of Replacing an Asset , Plant Machinery,
Equipment etc.
▪ Imputed Cost – Hypothetical Costs which are considered for Decision
Making Purposes and do not involve actual Cash Flow
▪ Real Cost – Refers to all efforts and sacrifices made by Owners of Factors of
Production in Production of a Commodity
▪ Social Cost – Refers to the Cost of Hardship that Society has to bear due to
the Operations of Business Activity
Cost Types – Analytical Cost Concepts
o Fixed Costs (FC) - The costs which don’t vary with changing output. Fixed
costs might include the cost of building a factory, insurance and legal bills.
Even if your output changes or you don’t produce anything, your fixed costs
stay the same.
o Variable Costs (VC) - Costs which depend on the output produced. For
example, if you produce more cars, you must use more raw materials such as
metal. This is a variable cost.
o Total cost represents the value of the total resource requirement to produce
goods and services. It refers to the total outlays of money expenditure, both
explicit and implicit, on the resources used to produce a given level of output.
It includes both fixed and variable costs. The total cost for a given output is
given by the cost function.
o Average cost: Average cost (AC) is obtained by dividing the total cost (TC)
by the total output (Q),
Cost Function
➢ Management uses this model to run different production scenarios and help
predict what the total cost would be to produce a product at different levels of
output. The cost function equation is expressed as –
C(x)= FC + V(x)
- where C equals total production cost, FC is total fixed costs, V is variable cost
and x is the number of units.
Short-run and long-run cost concepts are related to variable and fixed costs
respectively, and often marked in economic analysis interchangeably.
o Short-run is a period during which the physical capacity of the firm
remains fixed. Any increase in output during this period is possible only by
using the existing physical capacity more extensively. So short run cost is
that which varies with output when the plant and capital equipment in
constant.
o Long run costs are those, which vary with output when all inputs are variable
including plant and capital equipment. Long-run cost analysis helps to take
investment decisions – Plant Size, Multiple Locations, Change in Technology
etc.
• Long-run costs, on the other hand, are the costs which are incurred on the
fixed assets like plant, building, machinery, etc. Such costs have long-run
implication in the sense that these are not used up in the single batch of
production.
UNIT III – Markets
A set up where two or more parties engage in exchange of goods, services and
information is called a market. Important types of Markets are
Perfect Competition
❖ Key Features of Perfect Competition
In order to attain perfect competition, several factors need to be met. The following
list outlines some of the main factors: -
MONOPOLY
Monopoly is said to Exist when One Producer is the Sole Producer /Seller of a
Product which has no Close Substitutes.
Literally also it means One Seller - ‘Mono’ means One & Poly means ‘Seller’.
Characteristics of Monopoly
▪ Price Discrimination
A monopolist may charge different prices for his product from different sets of
consumers at the same time. It is known as ‘Price Discrimination’.
▪ Price Maker
In case of monopoly, firm and industry are one and the same thing. So, firm has
complete control over the industry output. As a result, monopolist is a price-maker
and fixes its own price. It can influence the market price by changing the supply of
the product.
In the long run monopolist would make adjustment in the size of his plant. The
long-run average cost curve and its corresponding long-run marginal cost curve
portray the alternative plants, i.e., various plant sizes from which the firm has to
choose for operation in the long-run.
• The monopolist would choose that plant size which is most appropriate for a
particular level of demand. In the short run the monopolist adjusts the level of
output while working with a given existing plant.
• His profit- maximizing output in the short run will be where only the short-run
marginal cost curve (i.e., marginal cost curve with the existing plant) is equal
to marginal revenue.
• But in the long run he can further increase his profits by adjusting the size of
the plant. So in the long run he will be in equilibrium at the level of output
where given marginal revenue curve cuts the long run marginal cost curve.
• That is, a plant size has been chosen which is most optimal for a given de-
mand for the product. It should be carefully noted that, in the long run, mar-
ginal revenue is also equal to short-run marginal cost.
In the long- run equilibrium, both the long-run marginal cost curve and short-
run marginal cost curve of the relevant plant intersect the marginal revenue
curve at the same point.
• Further, it is important to note that, in the long run, the firm will operate
at a point on the long- run average cost curve (LAC) at which the short-
run average cost is tangent to it.
• This is because it is only at such tangency point that short-run marginal
cost (SMC) of a plant equals the long-run marginal cost (LMC).
o If the monopolist charges different prices from different customers for the
same commodity, it is called price discrimination or discriminating monopoly.
o Joan Robinson defines price discrimination as, “the act of selling the same
article produce under a single control at different prices”. Price discrimination
may also be defined as, “the sale of technically similar products at prices
which are not proportional to marginal cost”.
Types of Price Discrimination
• Personal discrimination
• Place discrimination
• Trade discrimination
Here, we study how these aggregates and averages of the economy as a whole are
determined and what causes fluctuations in them. Having understood the
determinants, the aim is how to ensure the maximum level of income and
employment in a country.
Macroeconomics Objectives
Full Employment ( Employment
Generation )
Economic Growth
Social Objectives
Macro-Economic Instruments
There are 2 Policy Instruments through which the Govt. tackles
Macroeconomic Issues. They are –
Monetary Policy
Fiscal Policy
❑ Monetary Policy
Implemented by central banks, monetary policy is an action that influences money
supply and interest rates. The central bank/ MPC ( Monetary Policy Committee)
can set interest rate targets for direct results.
Money supply also affects the interest rate, with increased supply usually
lowering interest rates (negative correlation). As previously mentioned,
interest rates influence consumer consumption and investment.
❑ Fiscal Policy
The government implements fiscal policy through spending and taxes to guide the
macroeconomy. Government spending influences job creation and
infrastructure improvements, which, in turn, affects money in circulation.
Taxes affect consumer disposable income.
National Income and Its Aggregates
Personal Income
Disposable Income
Methods of Measuring National Income
❑ INCOME Method
This method approaches National Income from Distribution Side. Under this method
National Income is Obtained by summing up the Incomes of All Individuals in the
Country.
In this method contribution of Each and Every Enterprise to the generation of flow
of goods and services is measured. Under this Method Economy is divided into
Different Industrial and Agriculture Sectors.
❑ Expenditure Method
Inflation Types
On the basis of the rate of increase in price level we have three types of inflation –
❑ Creeping Inflation
It is also known as mild-inflation. It is not dangerous specially in an economy
where national income is also rising. There are some economists who regard a mild
increase in the price level as a necessary condition for economic growth.
❑ Galloping Inflation
If mild inflation is not checked and if it is allowed to go uncontrolled, it may assume
the character of the galloping inflation. It may have adverse effect on saving and
investment in the economy. Normally a Double-digit Inflation
❑ Hyper-Inflation
The final stage of inflation is hyper-inflation. It occurs when the Prices go out of
control and the monetary authorities find it beyond their resources to impose any
checks on it. At this stage, there is no limit to which the price level may rise.
Price Index
Inflation is the Rate of Change of General Price Level during a period of time. Rate
of Inflation measures the cost of living in an Economy. To measure the Price Level
there are Indices to measure it which are as follows –
Fiscal Policy
Fiscal Policy is the mechanism by means of which a government makes
adjustments to its planned spending and the imposed tax rates to monitor and
thus in turn influence the performance of a country’s economy.
It is implemented along with the monetary policy by means of which the central
bank of the nation influences the nation’s money supply. Together these policies go
hand in hand to direct a country’s economic goals.
Budget
Taxation
Public Expenditure
Public Works
Public Debt
Monetary Policy
Monetary policy refers to the credit control measures adopted by the central bank of
a country (in Our Case the RBI / Monetary Policy Committee)
The Contractionary Monetary policy is applied when the inflation is a problem and
economy needs to be slow down by curtailing the supply of money.
Main instruments of the monetary policy are: Cash Reserve Ratio, Statutory Liquidity
Ratio, Bank Rate, Repo Rate, Reverse Repo Rate, and Open Market Operations.
Monetary policy refers to the credit control measures adopted by the central bank of
a country. In case of Indian economy, RBI is the sole monetary authority which
decides the supply of money in the economy.
Instruments of Monetary Policy
❑ Quantitative
❑ Qualitative
Quantitative
❑ Bank Rate Policy
❑ Open Market Operations
❑ Changes in Reserve Ratios
Qualitative
▪ Selective Credit Controls - Change in Margin Money, Moral
Suasion, Direct Action
Functions of RBI
❑ Monetary Management
❑ Issuer of Currency
❑ Banker and debt manager of the Government
❑ Banker to Banks
❑ Financial Regulation and Supervision
❑ Developmental Role