Innovation & Design Thinking (BIDTK158/258) 2nd Assignment (Solutions)

DEPARTMENT OF MECHANICAL ENGINEERING

MAHARAJA INSTITUTE OF TECHNOLOGY MYSORE
INNOVATION & DESIGN THINKING (BIDTK258)
Faculty: Prof. Godfrey Devaputra, Prof. Rakesh R, Prof. Ranjith Devaraj, Prof. Ameena kausar

2nd ASSIGNMENT
Date of Submission: 13/06/2024
MAX MARKS: 25
Answer all the questions

MAXIMUM MARKS ALLOTTED FOR

Q. No
CO1 CO2 CO3 CO4 CO5 CO6
1 10
2 15
3
4
5
Total
MARKS
ALLOTED 10 25
PER CO

Qno CO Question Description Marks

Apply design thinking tools to address a real-world problem in user
1 2 10
experience design
Identify the keen focus for design thinking workshop and enumerate the
2 3 5
planning and workshop stages of design thinking.
Identify the tools and techniques of virtual collaboration using agile
3 3 5
methodology at IT Industry
Identify the types of innovation in innovation market framework by make
4 3 5
use of design thinking process.

Rakesh R, Assistant Professor, Department of Mechanical Engineering, MIT Mysore 1

 Innovation & Design Thinking (BIDTK158/258) 2nd Assignment (Solutions)
1. Apply design thinking tools to address a real-world problem in user experience design
The tools of design thinking are as under;
1. Visualization means activity that takes information like text, numbers and pictures, maps, and stories. right brain tool.
 Simplest level - imagination is about creating visual images and images as masters in numbers and text.
 Deeper level - creating mental images, clear representations of our ideas and details about customers and their
information, in a way that makes them human and attractive.
2. Journey mapping / Experience mapping is an ethnographic research method that focuses on tracking a "journey" of a
client as he or she interacts with the organization while still working on receiving a service, with special attention to
heightening and reducing emotions. Mapping experience is used to identify needs that customer may be able to
articulate. (The study of people in their own environment is known as “Ethnographic research”)
3. Value chain analysis examines how an organization works with value chain partners to produce, market, and distribute
new offerings. This provides ways to create a better value for customers in the series and reveals important clues about the
skills and goals of partners. The value chain analysis tool was invented by Dr. Micheal porter.
4. The mind map is used to represent how ideas or other objects are linked to the main idea and so on. Mind maps are used
to produce, visualize, organize, and classify ideas to look at patterns and details that provide important design conditions.
The mind mapping was developed by Tony Buzan.
5. Rapid Concept development is a tool to use the design details and terms we have developed to develop new business
opportunities. When people hear the word ―creative process,‖ mental development may be the only thing they can think of
and equate it with the brain.
6. Assumption testing is a tool for expressing important assumptions that are less attractive to a new business idea and using
available data to assess the feasibility of these assumptions. This approach acknowledges that any new business idea is
actually an informed speculation about what customers want and what they will appreciate.
7. Prototype is a test model of a proposed solution used to test or validate ideas, design assumptions and other aspects of its
consideration quickly and cheaply, so that the designer / participants can make appropriate refinements or possible changes
along the way.
8. Co- creation is based on the belief that the presence of users is essential to the creative process, At your core, this means
that cocreation is any process that brings users and designers together to work towards a shared goal.
9. Learning Launches is the study for designer to explore the fundamental assumptions of total production potential for new
growth in the market place; the learning implementation is a quick and test to collect market-driven data.
10. Story telling in a logical way: summarizing a story. It is a close relative of imagination — one way to make new ideas
sound real and compelling. Every good presentation — whether analytical or designative — tells a fascinating story.

2. Identify the keen focus for design thinking workshop and enumerate the planning and workshop stages of design
thinking.
Design thinking workshop is a collaborative, work-based session built around the Design Thinking process. Usually,
these are done in person, but you can adapt and run a long-distance design workshop. It can take up to two hours, two days,
or a whole week — all depending on the context of the workshop. The keen focus of workshop is towards
1. Sensitivity:
2. Ideas, innovation, and problem solving:
3. Prototyping and testing:
Stages of Design Thinking
Planning Stage Workshop stage
1) Learning Goals 1) Introduction
2) Pre-Meeting 2) Define Problem Statement
3) Checking of the ambience for workshop 3) Idea Testing
4) Developing flow of activity 4) Prototype
5) Study Material for the workshop 5) Testing
6) Feedback
7) Closing of the workshop

3. Identify the tools and techniques virtual collaboration make use of agile methodology in IT Industry
Agile methods are so popular in the software industry. The Agile method can accommodate changes at any time compared to
the waterfall method, and that is why collaboration between clustered groups slows down processes faster. It is incremental
and iterative method. with the help of tools and techniques for moving to a remote workplace it is possible
1. Allow Openness
2. Establish a culture of continuous improvement
3. Communication
4. Rhythm Building
5. Develop a culture of courage and flexibility
6. Establish a stable environment and work life balance
7. Visualize the whole thing

Rakesh R, Assistant Professor, Department of Mechanical Engineering, MIT Mysore 2

 Innovation & Design Thinking (BIDTK158/258) 2nd Assignment (Solutions)
4. Identify the types of innovation in innovation market framework by make use of design thinking process.
There are four types of innovations which are
(1) Disruptive vs Sustaining innovation
(2) Radical vs incremental innovation
(3) Innovation matrix
(4) Architectural vs Modular innovation

1. Disruptive vs. sustaining innovation: The concept of disruptive innovation is related to the concept, product or service
which will create new value to the existing market and also create a completely new market. While the sustaining innovation
is based concept of improving and growing the existing markets.
2. Radical vs. incremental innovation: Radical innovation happens when a new technology completely disrupts existing
business or economy and creates a new business model. Incremental innovation, in turn, refers to a series of small, gradually
built improvements to existing products, processes or methods to maintain competitive position over time.
3. The Innovation Matrix : To clarify the above mentioned dimensions and to better demonstrate them, we took all four
terms and combined them with our Innovation Matrix.
 Radically disruptive – Innovation that harnesses new technology and creates a new business model. Has no clear
competitors.
 Radically sustaining – Improvement on a product or process in an existing market that provides new value for the
customer.
 Incrementally disruptive – An incremental improvement in technology that leads to a dramatic disruption.
 Incrementally sustaining – Small and cumulative changes in an existing product, technology or service.
4. Architectural vs. Modular Innovation: Architectural innovation is described as the reconfiguration of existing product
technologies. Modular innovation (or component innovation), on the contrary, is the exact opposite. In modular innovations,
one or more components of a product is changed while the overall design stays the same
The following are the deisgn thinking solutions matched to specific business challenge (strategy)
S/L Business Challenges Design Thinking Solutions
1 Growth Story telling
2 Predictability Strategic Foresight
3 Change Sensing
4 Relevance Value Redefinition
5 Extreme Competition Experience Design
6 Standardization Humanization
7 Creative Culture Prototyping
8 Strategy & Organization Business Model design

*****

Rakesh R, Assistant Professor, Department of Mechanical Engineering, MIT Mysore 3