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Final Project Assignment

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27 views2 pages

Final Project Assignment

Uploaded by

Ismail Ali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Final Project Assignment: E-Commerce Course

Title: Building an E-Commerce Business from Concept to Launch Overview:


The final project for this e-commerce course is designed to give you hands-on experience in
developing and launching an e-commerce business. Throughout the course, you have learned
about various aspects of e-commerce, including market research, product selection, website
development, digital marketing, and customer engagement. Now, it's time to apply that
knowledge and bring your own e-commerce business idea to life.

Project Objectives:
1. Develop a comprehensive e-commerce business plan, including market analysis, target
audience identification, product selection, and competitive analysis.
2. Create a professional e-commerce website or online store using an appropriate platform,
considering design, user experience, and functionality.
3. Implement digital marketing strategies to drive traffic to your e-commerce website and
generate sales, including SEO, social media marketing, email marketing, and paid
advertising.
4. Develop customer engagement strategies to build brand loyalty and encourage repeat
purchases, such as personalized recommendations, loyalty programs, and customer
support.
5. Monitor and analyze key performance indicators (KPIs) to evaluate the success of your e
commerce business and make data-driven decisions for optimization and growth.
Project Components:
1. Business Plan: Prepare a written business plan outlining your e-commerce business concept,
target market, product offerings, competitive positioning, marketing strategies, and financial
projections.
2. E-Commerce Website: Develop a fully functional e-commerce website or online store,
including product pages, shopping cart functionality, secure payment processing, and order
management capabilities.
3. Digital Marketing Strategy: Create a digital marketing strategy detailing how you will
promote your e-commerce business online, including SEO tactics, social media campaigns, email
marketing sequences, and any other relevant marketing channels.
4. Customer Engagement Plan: Outline a customer engagement plan focused on building
relationships with your target audience, fostering brand loyalty, and encouraging customer
retention and advocacy.
5. Performance Analysis: Monitor and analyze key metrics related to website traffic, conversion
rates, sales revenue, customer acquisition costs, and customer lifetime value. Use this data to
evaluate the effectiveness of your strategies and make recommendations for improvement.
Project Deliverables:
1. Written Business Plan (5-10 pages)
2. E-Commerce Website (URL or screenshots)
3. Digital Marketing Strategy Document (3-5 pages)
4. Customer Engagement Plan (2-3 pages)
5. Performance Analysis Report (3-5pages)

Project Presentation: Prepare a final presentation summarizing your e-commerce business concept,
the development process, key strategies implemented, and performance results. Present your findings and
recommendations to the class in a live or recorded presentation.

Project Timeline: start 1st May 29th May 2024


Week 1: Develop Business Plan
Week 2: Build E-Commerce Website
Week 3: Implement Digital Marketing Strategy
Week 4: Develop Customer Engagement Plan
Week 4: Analyze Performance and Prepare Final Presentation

END

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