2025 AI & Data Leadership Executive Benchmark Survey 120624
2025 AI & Data Leadership Executive Benchmark Survey 120624
Copyright 2025
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Foreword
What’s the state of data and AI in companies? Is generative AI still driving enterprise technology
planning and investment? Gartner is arguing that GenAI is past the “peak of inflated expectations”
and sliding toward the “trough of disillusionment.” We know that there’s a hype cycle for
information technology, but will GenAI’s path be different?
According to the great majority of data and technology leaders within 125 organizations, the AI
boom is still flourishing. In terms of investment, 98% of data and AI leaders who responded to this
year’s survey say their companies are increasing investment into data and AI—up from 82% last
year. Investments in data and AI are a top organizational priority for 91% of companies, up slightly
from 88% last year. AI is having a “halo effect” on data, with 94% of respondents agreeing that
interest in AI is leading to a greater focus on data.
And generative AI is being put into production to a much more substantial degree. Last year, only
5% had put the technology into production at scale; this year 24% have done so. Early-stage
production has also increased, from 25% to 47%. Only 29% are just experimenting with GenAI,
versus 70% in the 2024 study.
These data and AI leaders are also positive about GenAI’s business value. Almost half, 46%, say
that the business value is either already high or significant and growing; another 32% say it is
“modest but increasing.” Most—58%—feel that the primary value is coming from “exponential
productivity gains” or efficiencies.
In short, this does not appear to be a technology that is sliding into widespread disillusionment.
There are, however, two cautionary messages from the survey about the impact of AI and GenAI
on organizational cultures and structures. Last year we were amazed at the doubling—from mid-
20 percent to mid or upper-forties—of respondents who said their organizations were data-driven
or had a data- and AI-driven culture. We suggested in this article that GenAI was the primary driver
of the change.
But in this year’s survey, those percentages fell back again into the mid-30s — still more than the
historical average, but about 10% less than last year. That suggests a bit less optimism that GenAI—
or probably any technology—can have a major and lasting impact on organization and culture.
Consistent with that, 92% of respondents believe that the primary barrier to establishing data- and
AI-driven cultures is people and organization change-based, and only 8% thought technology was
the culprit.
The other cautionary result of the survey involves the primary respondents—Chief Data Officers
(CDOs), perhaps also responsible for analytics and sometimes AI. As in previous years, the
incumbents of the role are growing in numbers, but not in perceived success. The percentage of
respondents feeling that the CDO role is “very successful and well-established” in their
organizations fell from 51% last year—the highest-ever percentage—to 48%.
There has been some progress, however. Just over half—51%—of respondents now feel that the
CDO role is well-understood within their organizations, a modest improvement over previous
years, and 65% believe that the role is moving in a positive direction. Though GenAI has probably
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helped the reputation of CDOs over the past couple of years, that effect may be diminished by the
one-third of responding organizations who have created a separate Chief AI Officer position.
In short, it’s neither the best of times nor the worst for enterprise data and AI, but the overall
perspective is positive. Clearly the most important technology in the field—AI and GenAI in
particular—is evolving rapidly. We can probably expect that the management of data and AI, and
the positions and perspectives by those who manage them will continue to change as well.
Introduction
I first began surveying the most senior data leaders of Fortune 1000 and leading global
organizations in 2012.
The survey was undertaken at the behest of a group of Fortune 1000 CIOs and data leaders who
were looking to understand whether it was time to expand and accelerate data and analytics
initiatives and investments within their organizations, and not view these initiatives as “just
another data project”.
Much has changed over the course of these years, spurred on by the rapid emergence of AI.
The survey findings that I have published annually since 2012 have become an established industry
benchmark of data & AI leadership in leading global and Fortune 1000 companies.
These findings are covered annually in publications, including Forbes, Harvard Business Review,
and MIT Sloan Management Review, and were referenced this past year in The Wall Street Journal
and The Economist:
▪ The Necessity of Building Strong Data & AI Executive Leadership for An AI Future | Forbes
▪ Survey: GenAI Is Making Companies More Data Oriented | Harvard Business Review
▪ Five Key Trends in AI and Data Science for 2024 | MIT Sloan Management Review.
The survey is uniquely distinguished by its highly curated participation, on an invitation-only basis
to the most senior AI & data leaders of Fortune 1000 and leading global organizations.
The response to this year’s survey exceeded my expectations -- with greater participation than any
previous year in the survey’s history -- comprised of executives who served in the most senior data
& AI leadership roles of 125 Fortune 1000 and leading global organizations during 2024.
The 2025 survey was conducted by the educational Data & AI Leadership Exchange, in partnership
with DataIQ, a global community of data & AI leaders. This year’s survey is reimagined – focusing
on leadership, transformation, and innovation in an AI future.
Thank you to all of the CDO/CDAO/CDAIO and Data & AI leaders who participated in this year’s
survey.
Your experiences and knowledge have, once again, made this survey the benchmark for AI & Data
leadership. I am grateful for your participation!
Randy Bean | Founder & CEO | Data & AI Executive Leadership Exchange
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5. Data & AI Leadership Progress -- Data & AI leadership is in high demand, with more
organizations having appointed Chief Data Officers (CDO/CDAO), and a significant
percentage of organizations adding Chief Artificial Intelligence Officers (CAIO). More data
& AI executives are focusing on delivering business value through growth and innovation,
and reporting to business leaders.
6. Data & AI Leadership Challenges -- The Chief Data Officer (CDO) role continues to be
very much a work in progress as organizational data & AI needs rapidly evolve. The CDO
role is characterized by high turnover, short tenures, and not being well understood. While
CDOs face headwinds as organizational change agents, most believe that the role is evolving
in the right direction.
Participation
The 2025 survey is characterized by the largest and most diverse participation in the survey’s
history – reflected in the balance of industry and geographic representation, and the seniority of
participants, and summarized as follows:
▪ The largest representation is from financial services firms, which comprise 40.2% of survey
respondents – in contrast to 66.3% financial services representation 5 years ago.
▪ Other industries comprise 59.8% of survey respondents -- with the highest participation
from healthcare and life sciences firms, and retail and consumer package goods companies
-- comprising 29.1% of survey participants.
▪ This year, 15% of survey respondents are from companies and organizations located outside
of North America, an increase from 7.4% in last year’s survey.
The State of Data & AI in 125 Fortune 1000 and Global Leadership Brands
Financial Services Financial Services Health Care | Life Sciences Retail | Food | Goods Telecommunications
Executives served in senior data & AI leadership roles with these firms during 2024.
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The Exhibit also shows that an increasing percentage of organizations are viewing investments in
Data & AI as a top organizational priority – up from 87.9% in 2024 to a strong 90.5% in 2025.
There appears to be a broad consensus on the importance of Data & AI within the largest global
organizations, as evidenced by these increases.
The survey respondent data strongly suggests that organizations are seeing Data & AI become
central to their business plans, now and in the years ahead.
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Exhibit E illustrates that AI implementation efforts are still at an early stage for most organizations
-- 76.1% in experimentation, testing, and limited production. At the same time, organizations have
made considerable progress during the past year, evidenced by an increase of those in limited
production -- from 24.7% in 2024 to 47.4% in 2025, and an increase in those implementing AI in
production, at-scale – up from 4.9% in 2024 to 23.9% in 2025.
Exhibit F shows that 46.4% of organizations report a high or significant level of business value
from their data & AI investments. Exhibit G confirms that organizations see business value coming
mostly from productivity gains, while a few see potential to drive business growth from data & AI.
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Exhibit H | Organizational Transformation Resulting from Data & AI
Created a Data & AI Driven Organization 24.0% 26.5% 23.9% 48.1% 37.3%
Established a Data & AI Organizational Culture 24.4% 19.3% 20.6% 42.6% 32.5%
Exhibit I | Organizational Impediments to Transformation from Data & AI
Exhibit H reflects the challenges that organizations continue to confront when attempting business
transformation. Efforts to establish data & AI driven organizations with data & AI organizational
cultures have progressed little over the course of the past 5 years, as illustrated by the survey data.
Over 90% of Fortune 1000 companies are legacy firms that were founded over a generation ago,
with many firms dating back well over a century. These firms have historically transformed their
operations over time, taking a gradual approach to mitigate business risks. Many of these firms
operate in regulated industries with deep customer franchises, and approach transformational
initiatives with an abundance of caution. For these firms, transformation comes at a gradual and
deliberate pace, as reflected in the data.
Exhibit I shows that cultural challenges continue to represent the greatest impediment to
organizational transformation. These impediments are largely due to human factors relating to
people – business process change, organizational alignment, talent and skills, change
management, resistance to change.
The survey consistently shows that cultural challenges are the principal impediment to data & AI
transformation with the data remaining largely unchanged over the past 5 years.
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Progress toward Responsible AI is illustrated by the improvement from 62.9% in 2024 to 77.6% in
2025 in organizations having implemented Responsible AI safeguards and guardrails. Talent
continues to be a limiting factor, with 43.5% of organizations currently falling short in their efforts
to recruit the talent required to ensure Responsible AI implementation.
Exhibit K identifies the spread of misinformation and disinformation as the greatest perceived
threat and risk factor posed by AI, up from 44.3% in 2024 to 53.2% in 2025.
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Data & AI Leadership Roles and Responsibilities 2012 2017 2021 2024 2025
Chief Data Officer (CDO/CDAO) Has Been Appointed 12.0% 55.9% 65.0% 83.2% 84.3%
Chief AI Officer (CAIO) Has Been Appointed 33.1%
Chief AI Officer (CAIO) Should be Appointed 43.9%
Data & AI leadership is in high demand, as reflected in Exhibit L. The percentage of organizations
having appointed Chief Data Officers (CDO/CDAO) has risen from just 12% in 2012 to 84.3% in
2025, a new high. This is combined with the emergence of the new Chief AI Officer role. It is a
testament to the surging rise of AI that 33.1% of organizations now report having filled this role,
while 43.9% believe that a CAIO should be appointed.
Concurrent with this expansion of the data & AI leadership functions, organizations are moving
decisively to focusing on offensive initiatives – growth, innovation, and transformation, with an
increase from 54.6% 5 years ago, to 62.3% in 2024, to 80% in 2025, as illustrated in Exhibit M.
Exhibit N shows that there is still no consensus on data & AI leadership reporting. While more
firms now see data & AI leadership (CDO/CDAO/CAIO) as a business role, 47.2% see it as a
technology function. The CDO/CDAO/CAIO is now a peer to the CIO in many organizations.
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Exhibit O | State of Data & AI Leadership Success
The State of Data & AI Leadership (CDO/CDAO/CAIO) 2020 2023 2024 2025
CDO Role is Very Successful and Well Established 27.9% 35.5% 51.0% 47.6%
CDO Role is Nascent and Evolving | Revolving Door 69.6% 61.8% 42.7% 47.6%
CDO Role has Been A Failure 2.5% 2.7% 6.3% 4.8%
CDO Role is Well Understood within Our Organization 40.5% 48.6% 51.3%
CDO Role is Still a New Role Compared to Other C-Suite Roles 21.3%
CDOs Need Greater C-Suite & Mid-Level Organizational Support 37.0%
Exhibit O shows that Chief Data Officers (CDO/CDAO) are continuing to struggle to be successful,
with just 47.6% characterizing the role as very successful, while 52.4% see the role as nascent and
evolving, a revolving door, or even as a failure – 4.8%. The role is viewed as not well understood
by 48.7% of organizations in Exhibit P.
Exhibit Q highlights the brief tenures of Chief Data Officers – 24.1% under 2 years, and 53.7%
under 3 years. There is some positive news though. Most – 70.8% -- believe that the CDO will
become a permanent C-Suite role, while 29.2% believe it will disappear. Most – 65.2% -- believe
that the Chief Data Officer role is evolving in the right direction. Organizations will need strong
data & AI leadership in the years ahead, in whatever form this takes.
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Finding 7 | An AI Future
Organizations strongly believe in the transformational impact of AI, foreseeing significant
opportunity for productivity and efficiency gains. Some firms are looking at AI as a growth engine.
Most executives view AI as the most transformational technology in a generation, with the
potential benefits clearly outweighing the potential risks.
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Exhibit R | Chief Data Officer (CDO/CDAO) Future Outlook
Spurred by the introduction of Generative AI in the Fall of 2022, AI has captured the imagination
and attention of business leaders for the past 2+ years. AI has been around for decades however,
as observed in Exhibit R. While 23.8% of organizations have been using AI for under 2 years,
76.2% have been using AI for 3 years or longer, 16.7% have been using AI for over a decade, and
4.7% have been working with AI for a quarter century. The evolution of computing power and
speed, and the capture and maintenance of massive amounts of data, have helped enable the
present state of AI.
What does the future look like? As noted in Exhibit S, most organizations believe that AI will be
the transformational technology in a generation, akin to the Internet. The percentage of
organizations that believe in a future transformed by AI rose from 64.2% in 2024 to 89% in 2025.
Generative AI is expected to be the most transformative form of AI, according to 61%, but machine
learning – 22.3% -- and AGI –16.1% -- have its share of believers.
Perhaps most surprising to me, techno optimism prevails. Even with fears of disinformation and
misinformation, 96.6% of organizations see the overall impact of AI as beneficial.
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Data & AI Leadership Exchange was established by Randy Bean to educate Data & AI Leaders,
the Chief Data Officer & Chief AI Officer communities, and Fortune 1000 business leaders, on
leadership, transformation, and innovation in an AI future.
Randy is the bestselling author of Fail Fast, Learn Faster: Lessons in Data-Driven Leadership in an
Age of Disruption, Big Data, and AI, and a regular contributor to Forbes, Harvard Business Review,
and MIT Sloan Management Review. He was a former contributor to The Wall Street Journal and
has been referenced and quoted on AI leadership in The Wall Street Journal, The New York Times,
and The Economist in 2024.
Randy was previously founder and CEO of NewVantage Partners (NVP), a data and AI leadership
advisory firm to Fortune 1000 clients, which he founded in 2001. NVP was acquired by Paris-based
global consultancy Wavestone in 2021, where he served as Innovation Fellow until January 2024.
Contact Information
Randy Bean
Senior Advisor | Author | Speaker | Founder | CEO
www.dataaiex.com
www.randybeandata.com
www.failfastlearnfaster.org
randy.bean@dataaiex.com | rbean@randybeandata.com
Linked In https://www.linkedin.com/in/randybeannvp/