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01 Syllabus

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24 views3 pages

01 Syllabus

Uploaded by

nandita12c13
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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UNIVERSITY OF MADRAS

MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE PROGRAMME


SYLLABUS WITH EFFECT FROM 2023-2024

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
434C1E Managerial Economics Core 4 - - - 4 60 25 75 100
Course Objectives
To familiarize the students about managerial economics and to know the
C1
fundamental concepts affecting business decisions.
To understand the concept of utility and demand analysis and demand
C2
forecasting
C3 To know about production function and market structure
To have an idea and understanding about Macroeconomics like National
C4
Income, savings and investment, Indian economic policy and Planning.
To Provide insights on Money Market, Inflation and Deflation, Monetary and
C5
Fiscal policies, FDI and cashless economy.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Definition of Managerial Economics.
Decision Making and the Fundamental Concepts
Affecting Business Decisions – the Incremental
I 12 C1
Concept, Marginalism, Equi-marginal Concept, the
Time Perspective, Discounting Principle, Opportunity
Cost Principle- Micro and Macro Economics.
Utility Analysis and the Demand Curve: Elasticity of
Demand - Demand Analysis: Basic Concepts, and tools
of analysis for demand forecasting. Use of Business
II 12 C2
Indicators: Demand forecasting for consumer,
Consumer Durable and Capital Goods. Input-Output
Analysis – Consumer Behavior-Consumer Equilibrium
The Production Function: Production with One Variable
Input – Law of Variable Proportions – Production
with Two Variable Inputs – Production Isoquants –
Isocost Lines Estimating Production Functions- Returns
III to Scale– Economies Vs Diseconomies of Scale – Cost 12 C3
Concepts – Analysis of cost – Short and long run costs.
Market Structure: Perfect and Imperfect Competition –
Monopoly, Duopoly, Monopolistic Competition –
Pricing Methods.
UNIVERSITY OF MADRAS
MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE PROGRAMME
SYLLABUS WITH EFFECT FROM 2023-2024

Macro Economic Variables – National Income-


Concepts – Gross Domestic Product, Gross National
Product, Net National Product – Measurement of
IV National Income, Savings, Investment - Business 12 C4
Cycles and Contracyclical Policies – Role of Economic
Policy – Indian Economic Planning

Commodity and Money Market: Demand and Supply of


Money – Money Market Equilibrium – Monetary Policy
– Inflation – Deflation – Stagflation-Role of Fiscal
Policies- Indian Fiscal Policies - Government Policy
V towards Foreign Capital and Foreign Collaborations – 12 C5
Globalization and its Impact. Cashless economy and
digitalized cash transfers; Economic models and its
steps; FEMA-GST-Industrial Policy in India and its
effects on growth.
Total 60
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Be able to understand the basic concepts of managerial
CO1 economics that helps the firm in decision making PO2, PO4
process.
Be familiar about the Basic concepts of Demand,
CO2 PO4, PO6, PO7
Supply and Equilibrium and their determinants
Have better idea and understanding about production
CO3 PO6, PO7
function and market structure
Have better insights about macroeconomics concepts
CO4 like National income, Savings and Investment, Indian PO8
Economic Policy and planning
Possess better knowledge about Money market,
Monetary and Fiscal policy, inflation and deflation, FDI
CO5 PO7
and globalization and Cashless economy and digitalized
cash transfers.
Reading List
http://pearsoned.co.in/prc/book/paul-g-keat-managerial-economics-economic-
1.
tools-todays-decision-makers6e-6/9788131733530
http://www.onlinevideolecture.com/mba-programs/kmpetrov/managerial
2.
economics/?courseid=4207
https://www.slideshare.net/dvy92010/nature-and-scope-of-managerial-economics-
3.
76225857
4. The Indian Economic Journal - SAGE Journals
UNIVERSITY OF MADRAS
MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE PROGRAMME
SYLLABUS WITH EFFECT FROM 2023-2024

References Books
1. Damodaran, S., Managerial Economics, 2nd Edition, Oxford University
1.
Press, 2011.
2. Dwivedi, D.N., Managerial Economics, Vikas Publishing House, 2011.
R. L. Varshney , K.L. Maheshwari., Managerial Economics, Sultan Chand &
3.
Sons, 2014.
William F. Samuelson, Stephen G. Marks, Jay L., Zagorsky., Managerial
4.
Economics, Wiley Publishers, 9th Edition (2021)
H. L. Ahuja., Managerial Economics., Atlantic Publishers and distributors(P)
5.
Ltd., 2017.
Dominick Salvatore, Managerial Economics: Principles and worldwide
6.
applications, 9E Adaptation, Oxford university press, 9th Edition, 2020.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 3
CO 2 3 2 2
CO 3 3 3
CO 4 2
CO 5 2
3-Strong 2-Medium 1-Low

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