Put Logo Here

Brand Identity
Presentation
Project Number: [#15050**] Client Name: [INSERT NAME]

Issued On: [DD/MM/YYYY] Project Name: [INSERT NAME]

Version: [INSERT NUMBER]

AVA Designer™ c/o @ava.dsgnr © 2023 AVA Design Studio.

 Brand Identity Presentation for [insert name] *insert logo*

Content

I About the Brand 03 IX Pattern 14

Mood Board & Direction 04 X Photography 15

II Sneak Peak at the Brand 05 XI Social Media 16

III Primary Logo 06 XII Mockups 17

IV Secondary Logo 07 XIII Next Steps & Feedback 20

V Submark Logo 08

VI Logo Mark 09

VII Typography 10

VIII Color Palette 12

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 Brand Identity Presentation for [insert name] *insert logo*

About the Brand

Describe the business in details, give the meaning of its name
and list some of its products or services.

EXAMPLE: The Flower Heaven is an online florist based in the

heart of the UK. They care wildly about how others feels and
therefore love to bring happines and smiles to people through
thoughtful flowers. The Flower Heaven want to focus heavily
on the personal side of their brand by interacting, engaging
and sharing these beautiful moments of giving. Therefore the
rebrand of this brand focuses around this core point.

Brand Word

Brand Word

Brand Word

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 Brand Identity Presentation for [insert name] *insert logo*

MOOD BOARD

To the right shows the mood board it was agreed on with you for
the direction of the brand.

A mood board is a great starting point for your brand and allows
us to nail down the vision in which your brand will evolve.

It includes photography, colors, services, products and

packaging.

Icon

DIRECTION

Explain the direction of the brand here. Go into detail about

visuals on your mood board and how the brand identity reflects
this.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed

diam nonummy nibh euismod tincidunt ut laoreet dolore magna.

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 Brand Identity Presentation for [insert name] *insert logo*

[Insert logo here]

[Insert pattern/image here]

[Insert image/mockup here]

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 Brand Identity Presentation for [insert name] *insert logo*

Primary Logo
Custom “R” letter designed to look like a foxes tail, and in a downward
direction to represent roots growing underground and firmly rooted in
place. The arched line is there to show strength and support to women
through your brand.

Full Lockup

The primary logo is the main voice and signature of your brand. [Insert explanation here]

This should be used most frequently when space allows for it.

Logo Mark Logotype

Think of the primary logo as the trunk of a tree and the other logo
“RS” intertwined to
marks and variations as the branches. look like a branch
on a tree and to Custom abstract shape that surrounds
The primary logo should be used on websites, headers, footers, keep consistent the “&” has been designed with curves
with the “R” from and to represent naturalistic elements
stationery, signage, and any other larger element. “Roots”. from trees, roots, corals and shells

Usage
[Insert variation here]
Your primary logo sits perfectly with your brand pattern and can
be used with just one color too.

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 Brand Identity Presentation for [insert name] *insert logo*

Secondary Logo
Some elements within
the primary logo just in a
landscape position.

The secondary logo or “alternative logo” still uses the same [Insert explanation here]
components as the main logo but in a different layout.

Having this logo allows for more flexibility for your brand in
different settings. For example, if your main logo doesn’t fit
within a certain space, your secondary logo or logo marks can
be used.

Landscape layout with the “&”

in between the two words.

Usage
[Insert variation here]
Having a landscape option is great for headers on websites,
flyers, and spaces where there is larger width.

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 Brand Identity Presentation for [insert name] *insert logo*

Submark Logo
Describe parts of the Sans-Serif typeface used
logo and its intention. so it’s easy to read. A nice
Describe what has been curved typeface fits in
communicated in their nicely with the curves of
brand. the shape too.

The submark logo is also an alternative version of the main logo. [Insert explanation here]
Therefore is another layout, giving you more flexibility to your
brand.

This is to be used when your other variations doesn’t fit in the

required space.
Shape used with your brand Same shape used within the
pattern and obce again primary logo, but with an added
referes back to naturalistic center to direct the typography
elements. round.

Usage
[Insert variation here]
The submark logo can be used with any of your brand colors.

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 Brand Identity Presentation for [insert name] *insert logo*

Logo Mark
“R” taken form “Roots” and Keeping it consistent with the
used as a logo mark against the shape used in the primary,
abstarct shape. secondary and submark logo.

Logo Marks are a simplified version of your main logo. [Insert explanation here]

This sometimes consists of 2 letters or a symbol that fits in with

your brand.

Having something simpler works well when you have a more

confined space to fill.
“R” has been stamped
into the shape to leave a
memorable mark.

Usage
[Insert variation here]
Your logo mark can be used in any of your brand colors, and
also makes a beautiful repeated pattern.

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 Brand Identity Presentation for [insert name] *insert logo*

Typography
Helvetica N.P.
Using the right typography for your
brand is going to be crucial because
Helvetica Neue Pro
it sets the tone.

Your fonts have been chosen to pair Helvetica Neue Pro

perfectly with each other as well as
your brand identity. Having different
sets of fonts allows for the design to
not be repetitive.

Using consistent typography across Primary Font Secondary Font Supporting Font
your brand will make you recognizable The primary font is the The secondary font Your supporting font fits in
and memorable. default typeface and a compliments the primary nicely with both the primary
reflection of your overall font and can be used and secondary fonts. It’s
identity. This can be used in alongside each other. This there as a backup when
titles and headers. should be used in all caps needed.
and for subheadings.

Notes: Notes: Notes:

A Display Sans-Serif has A Sans-Serif font has been This will be used in
been used that includes a used which fits in nicely lowecase for body copy.
playful side to your brand. with the type used in the
submark logo.
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 Brand Identity Presentation for [insert name] *insert logo*

Your Fonts in Use

[Insert font mockup here]

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 Brand Identity Presentation for [insert name] *insert logo*

Primary Colors
Creating a distinct and complimentary color palette is going to be an important part of people
recognizing your brand. Your color palette will be used across social media, stationery,
website, and so much more. Below is your color palette and the reasons why the colors have
been chosen.

Color Name Color Name

RGB: 178 30 57
Explain the color and why it was chosen HEX: #B21E39
specifically for this brand. CMYK: 21 100 78 12

Color Name Color Name

RGB: 178 30 57
Explain the color and why it was picked HEX: #B21E39
specifically for this brand. CMYK: 21 100 78 12

Color Name Color Name

RGB: 178 30 57
Explain the color and why it was picked HEX: #B21E39
specifically for this brand. CMYK: 21 100 78 12

Color Name Color Name

RGB: 178 30 57
Explain the color and why it was picked HEX: #B21E39
specifically for this brand. CMYK: 21 100 78 12

Color Name
Color Name
Explain the color and why it was picked RGB: 178 30 57
specifically for this brand. HEX: #B21E39
CMYK: 21 100 78 12
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 Brand Identity Presentation for [insert name] *insert logo*

Secondary Colors
Creating a secondary color palette that is complimentary to the primary palette
helps with diversity and setting up a strong color system. Your secondary
color palette is rarely used but when used, it will be when the primary palette is
unavailable or can’t be applied to use case in question.

Color Name Color Name

RGB: 178 30 57
Explain the color and why it was chosen HEX: #B21E39
specifically for this brand. CMYK: 21 100 78 12

Color Name Color Name

RGB: 178 30 57
Explain the color and why it was picked HEX: #B21E39
specifically for this brand. CMYK: 21 100 78 12

Color Name Color Name

RGB: 178 30 57
Explain the color and why it was picked HEX: #B21E39
specifically for this brand. CMYK: 21 100 78 12

Color Name Color Name

RGB: 178 30 57
Explain the color and why it was picked HEX: #B21E39
specifically for this brand. CMYK: 21 100 78 12

Color Name
Color Name
Explain the color and why it was picked RGB: 178 30 57
specifically for this brand. HEX: #B21E39
CMYK: 21 100 78 12
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 Brand Identity Presentation for [insert name] *insert logo*

Pattern
Brand patterns are an exciting element to your brand. This is [Insert pattern here]
where you can bring in your brand personality and create a
memorable brand experience.

It’s also an effective way to build brand recognition that comes

through your business’ physical presence at every touch point,
and helps you maintain cohesive branding.

The shapes in your brand pattern consist of

Notes abstract shapes that fit in with earth elements

from the sea, roots, coral and shells.

[Insert pattern block here]

Your pattern is distinct to your brand, and because of its bright They are inspired by your abstract shapes in your
and powerful look, it will leave a lasting impression on your jewellery range, and have nice curves to them,
creating an inviting and soft feel to your brand.
customers. They will feel like they want to be a part of your
brand, and crave that fun, powerful and colorful feeling.

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Brand Identity Presentation for [insert name] *insert logo*

Photography
Including visual elements like photography with your brand is
going to really set the tone.

We have included some direction in which your branding

photography should follow on your socials.

Having a certain style within your brand can be recognizable

to your audience. This direction can be used on your website,
social media and stationery.

Brand Word

Brand Word

Brand Word

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 Brand Identity Presentation for [insert name] *insert logo*

Social Media

[Insert mockup here] [Insert mockup here] [Insert mockup here]

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 Brand Identity Presentation for [insert name] *insert logo*

Mockups
Mockups do a great job of showing your brand in action as you can really get a feel for how your brand will look. This
is going to give you a really clear idea of how your branding can be used on stationery and more. Please note the
mockups are just to show your brand in action.

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Brand Identity Presentation for [insert name] *insert logo*

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Brand Identity Presentation for [insert name] *insert logo*

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 Brand Identity Presentation for [insert name] *insert logo*

Next Steps Feedback

After approving the Brand Identity Presentation, I will send you Super excited to hear your feedback about the direction of your
the Brand Touchpoint document to fill out, in order to gather brand.Receiving effective feedback is critical to the process. To
the information needed to create the mockups and other brand ensure we stay on schedule with the project, feedback should
elements (Business cards, social media content, packaging be sent within 3-4 business days of the submission.
details,…). Once the Brand Touchpoints doucment is filled and
sent back, and once the brand elements are ready, they will be
sent out for review (usually within 1-2 weeks).
Please take a look at the brand presentation and be sure to give
If you have any questions or doubts, feel free to contact me via me your feedback on the decisions that were made.
WhatsApp, I’ll be happy to help.

If you’re not sure about anything, just let me know. Looking

forward to hearing from you.

Notes

The Brand Identity is a presentation of the visible elements of a

brand, such as color, fonts, and logo variations, that identify and
distinguish the brand in your consumers’ minds. Brand Identity,
when accompanied by Brand Strategy, gives us what is called
Brand Image.
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Version: [INSERT NUMBER]

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AVA Designer™ c/o @ava.dsgnr © 2023 AVA Design Studio.