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English 11 NOTES

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19 views7 pages

English 11 NOTES

Uploaded by

Gelyn Puracan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Introduction to Business Writing

●​ Missing comma
●​ Using euphemism to diminish bad news

Business Writing
●​ Written communication for the process of business activities
●​ Professional communication including genres such as policy
recommendations, advertisements, press releases, application
letters, emails, memos.

Four Types of Business Writing


1.​ Instructional
This writing is directional and provides the recipient with
information needed to complete a task. This is done for
accountability and transparency purposes, to track the business
progress, comply with legal responsibilities/obligations,
Ex. Operation manual, user manual, job description handbooks,
executive orders

2.​Informational
Writing that pertains to recording business information consistently
and accurately.
Ex. Briefs, Minutes, Financial Reports, Employee Handbooks (parts now
you're just informed)

3.​Persuasive
Communic
Examples: business proposal, advertisement, brochures

4.​Transactional
Consist of day-to-day communication in the workplace. Generally short
and direct, requires action form the recipient. Examples: emails,
official letters, short memos, invoices, forms

Top 10 Written Business Communication


●​ Emails
●​ Reports
●​ Proposals
●​ Meeting Agenda
●​ Ads- a way of marketing your business to increase sales or make
your audience aware of your products and services.
●​ Brochures- a detailed reference of your products and services
for your prospects and customers.
●​ Press releases- a written statement that a business provides to
the media to share important announcements or other vital
information.
●​ Newsletters
●​ Memos
●​ Business letters
●​ Handbooks
●​ Contracts

Types of Business Letters


1.​Cover letter
2.​Recommendation letter
3.​Offer letter
4.​Commendation letter
5.​Resignation letter
6.​Thank you letter
7.​Complaint letter
8.​Apology letter
9.​Office memo
10.​ Termination letter
11.​ Welcome letter
12.​ Request letter
13.​ Announcement letter
14.​ Sales letter

Principles of Good Business Writing

Good writing and you:


●​ To win opportunities
●​ Communicate who you are

Requirement of workplace:
●​ Write letters, memos, e-mails, reports
●​ Do blogging and social media posts
●​ Create PowerPoint presentations
●​ Come up with elevator speech to introduce yourself to
colleagues and others in your industry

Writing for entrepreneurs:

With a level playing field due to digital media:


●​ Compete with long-established enterprises
●​ Directly connect with customers, the media, investors,
collaborators

Writing preferred by business people:


●​ Clear
●​ Easy to understand
●​ Conversational
●​ To the point
●​ Obvious purpose
●​ Reader oriented
●​ Jargon free

Importance of good business writing skills:


●​ Writing will be at the core of everyday life wherever you work
●​ Writing gives you a unique opportunity to outmatch the
competition
●​ Writing allows you to showcase your competence, capabilities,
professionalism, and resourcefulness.
●​ Writing is an indispensable if generally overlooked leadership
asset

Bureaucratic style of writing:


●​ Writing that is pompous, long winded, impersonal, evasive,
redundant.
●​ Bureaucratic writers never say in one word what they can say in
a phrase.

Characteristics of Bureaucratic/Maximalist Style:


●​ Overly formal
○​ Whilst, hence,hereto, thus, hereafter,
●​ Designed to impress the readers with the writer’s erudition
○​ Resorts to complicated, high-falutin ways of saying the
simple

furnish an explanation explain


It would appear that Apparently
Make an adjustment Adjust
Take into consideration Consider

●​ using multisyllabic word


○​ Assistance vs help
○​ Numerous vs many
●​ Redundancy
○​ Plan ahead
○​ Current incumbent
○​ Final conclusion
○​ Sky is blue in color
○​ Foreign imports
●​ Passive voice
○​ Disguise the identity of who acted
○​ “The policy was adopted. Decisions were reached. Mistakes
were made.”
●​ Buzzwords
○​ Characterized by euphemism and abstraction
○​ Include words like downsize, cutting edge, holistic,
benchmarking, synergy, tipping point, off-shoring, next
generation

Qualities of Good Business Writing:


1.​Follows the rules
○​ Use words correctly, from sentences with proper grammar,
build logical paragraphs
2.​Easy to read
○​ Use straightforward, simple terms
3.​Attracts the readers
○​ Will they want to read your writing?
○​ Open with what’s in it for the reader?
4.​Meets readers’ expectations
○​ Involves learning as much about your readers
○​ Important to understand writing assignment and its purpose
5.​Clear and concise
○​ Points to central goal of communication: fidelity
6.​Efficient
○​ Clear understanding of goals and desired results
7.​Effective
○​ Succeeds in accomplishing its purpose (ex. Sales letter).

You-centered approach
●​ Focuses on the needs of your readers
●​ Readers at the center of your writing
●​ Using words like you and your
Common mistake: Writers talk about themselves, their company, their
products.

You view: Analyzes and emphasizes reader’s interests and


perspectives.

Writer’s vs Reader’s Needs


Example 1
Writer’s centered approach:
●​ We have not received your signed invoice, so we cannot process
your payment.

You-centered approach/Reader's Needs:


●​ We understand that it is important to place your payment, we
will process it immediately if we receive your signed invoice.

●​ So you can receive your payment properly, please send us your


signed invoice.

Example 2:
Writer’s need approach:
●​ Due to an error made by our payroll company, all employees will
receive their paycheck late.

Audience-centered approach:
●​ “We apologize for the inconvenience caused by our payroll
company delaying the next paycheck date by one day. By signing
up for direct deposit, you can ensure that your pay will never
be delayed.”

Writer’s need approach:


I need to know what kind of model you have before I can do anything.

Audience-centered approach:
Would it be possible for you to tell me what type of model you have
so that I can help you solve this problem.

Imposing: All employees must immediately fill out the enclosed


questionnaire so that we can allocate our continuing education funds
to employees.

Suggestive: You can be one of the first employees to sign up for our
continuing education funds by immediately filling out the enclosed
questionnaire.
By immediately filling out the enclosed questionnaire, you can be one
of the first employees to receive continuing education funds.

Principles of Good Business Writing

February 08, 2024


Sentence Patterns
1.

2.

3.

4. Subject/Verb/Adjunct (SVA)
He/went/upstairs
All of us/ are leaving/for Tokyo

5. Subject/Verb/Object/Complement
6.
7.
8.
9.
10.
11.Subject/Verb/Adjunct/Adjunct (SVAA)
12.Adjunct/Subject/Verb/Adjunct/Adjunct (ASVAA)

Sentence Structures
1.​Simple Sentence
●​ Contains a subject and a verb
●​ May also have object and modifiers
●​ Contains one independent clause
●​ Examples:
○​ John exercises every morning.
○​ His dogs bark loudly

2.​Compound Sentence
●​ Made up of independent clause and a dependent clause connected
to each other with a subordinating conjunction.
●​ Examples:
○​ The majority of staff voted in favor of the proposal while
there was one against and a few abstensions.
○​ You cannot leave the school until the bell rings.
3.​Compound
4.​Compound-complex Sentence
●​ Contains at least two independent clauses and at least one
dependent clause.

Process:
1.​Know your reader
2.​Know your purpose
3.​Make an outline
○​ State your key message
○​ List your major points
○​ Organize your thoughts
4.​Structure your message
5.​

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