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Advertising Plan

advertising plan

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Maina A. Mwangi
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18 views8 pages

Advertising Plan

advertising plan

Uploaded by

Maina A. Mwangi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Campaign Duration Situation

Name
Owner Status Spend Platform Link Performance
Start End Analysis

Campaign 1

Campaign 2

Campaign 3

Campaign 4

Campaign 5
Q1 Q2 Q3 Q4
Marketing goalsSuccess metrics January February March April May June July August September October November December

Goal 1

Goal 2

Goal 3

Goal 4

Goal 5
Marketing Q1 Q2 Q3 Q4
goals January February March April May June July August September October November December
Goal 1
Goal 2
Goal 3
Goal 4
Segment Profile
Geographic Demographic Behavioral Psychographic
What characterostics are we using to segment
What is the location for this segment? What actions does this group have in common? What are their common beleifs?
this audience?

Size Growth potential


How large/small is the segment? What is the segment's current and projected rate of growth?

Competitive activity Risk


Are there other companies looking to serve this segment of the population? How many and what is
If we dedicate resources to this segment of the market, what are our chances of failure?
their approach?

Approach
Based on the above, how will we successfully serve this segment?
Porter's 5 Forces
Buyer power Alternative Existing New rivals Partner leverage
How big is the market What alternative ways How many competitors How easy or hard is it for Are you dependent on
and what power do can your customers are there and how new vendors to enter the partners and if yes, how
SWOT Analysis

Strengths Weaknesses
Your advantages Areas for improvement

Opportunities Threats
Situations to apply your advantages Where you are at risk
Positioning
Vision
Aspirational picture of the world in the future
Mission
How you are going to help make your vision a reality
Category Tagline
Market that you are in Catchphrase or slogan you use to describe your company or product

Customer challenge #1 Customer challenge #2 Customer challenge #3


Major pain point for your customer Major pain point for your customer Major pain point for your customer
Company differentiator #1 Company differentiator #2 Company differentiator #3
Unique value creating characteristic of your Unique value creating characteristic of your Unique value creating characteristic of your
company company company

Product differentiator #1 Product differentiator #2 Product differentitor #3


Unique value creating characteristic of your Unique value creating characteristic of your Unique value creating characteristic of your
product product product

Brand essence
Core attributes you want to be known for
Boilerplate
Brief description of your commpany or product
10Ps Marketing Matrix
Product Price People
The primary way you satisfy customer's needs. The amount it costs a customer to The individuals who help to deliver your
purchase your product product

Process Promotion Programs


How you deliver your product to customers The channels you use to communicate The specific activities you use to promote
about your product your product

Place Physical environment Partners


The method of distribution for your product The space in which you interact with Other organizations who help you build or
customers to deliver your product sell your product

Positioning
How you describe the key attributes of your product

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