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CTRL Alt Del

Ctrl Alt Del, founded by Shiv Patel and Hardik Chatwani in Ahmedabad, aims to inspire personal reinvention through sustainable streetwear targeting youth aged 16-30. The brand faces challenges in community building, brand recognition, and sales, with plans to enhance online presence and marketing strategies. Upcoming events and product launches are scheduled to increase visibility and engagement within the streetwear community.

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ritikaaa.kaush
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7 views7 pages

CTRL Alt Del

Ctrl Alt Del, founded by Shiv Patel and Hardik Chatwani in Ahmedabad, aims to inspire personal reinvention through sustainable streetwear targeting youth aged 16-30. The brand faces challenges in community building, brand recognition, and sales, with plans to enhance online presence and marketing strategies. Upcoming events and product launches are scheduled to increase visibility and engagement within the streetwear community.

Uploaded by

ritikaaa.kaush
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Elevate Your Code and Reset your Possibilities

Founders : Shiv Patel and Hardik Chatwani


Location : Ahmedabad, Gujarat
Target Audience: Youth culture, trendsetters, digital natives,
streetwear enthusiasts (ages 16–30)
Vision: To be a pioneer in inspiring personal reinvention and bold
self-expression through innovative, sustainable, and meaningful
streetwear
Competitors: Blue Range, Almost Gods, Human Essentials,
Jaywalking
https://ctrlaltdel.co.in/
Connect 1 - 9th Nov’24

Brand - Introduction

Problem Statement
Community Building

Brand Recognition

Increase Sales

Competitors
Call Action : Details of existing sales, medium and marketing received
Connect 2 - 18th Nov’24

Ctrl Alt Del - Name


Google Search - unable to see CAD on the first page
Democracy Drop --> Launching on 25 Nov (push it by a few days)
Personalise “Our Story” --> Audience need a Face for the brand (Shiv & Hardik)

Marketing Analytics
Rs. 1 Lakh ad spend / month
Analytics - Insights - Preliminary website audit screenshots
SEO - improve social presence using buzzwords (organic
and paid)
Create distinct identity from NYC brand
Increase backlinks, domain strength, and page strength
Re-run the website analytics audit report

Product Samples --> Pricing Analysis


Summary Connect 2 - 18th Nov’24
Brand Name
On being informed about the brand website not appearing on Google Search, Instagram and Meta, and NY
website coming to the forefront, CAD team was receptive to the issue this poses, and shall loop in
marketing team as well to resolve by increasing online presence using SEO and increasing backlinks.
Informed that brand is registered in India and no trademark issues should arise
Suggestion to personalise “Our Story” section --> Accepted and will be incorporated; Team is already
working on updating website, this shall be included
Democracy Winter Edition Drop --> Launching on 25 Nov, atleast 20 days prior to techno event to be held

Marketing Analytics
Immediate action to be taken by marketing agency to improve social score, backlinks and other analytics
suggestions shared
CAD team to share list of updates already envisioned for website, in case we can provide additional inputs
on it
Pricing Analysis
Currently priced based on value add multiple 5x over raw material cost. CAD shall share samples for
feedback, comparison with competitor brands for pricing and other aspects & possibly promoting in GLIM
Connect 3 - 1st Dec’24
Events across India - Nov’24 - Feb’25
Maroon 5 India 2024 | Mumbai | 3 Dec’24 | https://shorturl.at/vQ3wf

Jaipur Streetwear Festival | Jaipur | 7-8 Dec’24 | https://tinyurl.com/yrwrs4c9

NH7 Weekender 2024 | Pune | 14-15 Dec’24 | https://tinyurl.com/3zae2799

One Night | Mumbai | 20 Dec’24 | https://shorturl.at/TOxtc

Sneak and Street Fest 5.0 | Ludhiana | 21-22 Dec’24 | https://shorturl.at/8q7tF

Prateek Kuhad Silhouettes Tour | Ahmedabad | 22 Dec’24 | https://shorturl.at/Ri3bf

Bengaluru Comic Con 2025 | Bengaluru | 18-19 Jan’25 | https://tinyurl.com/57p6rhve

Indian Sneaker Festival | Gurugram | 31 Jan-2 Feb’25 | https://tinyurl.com/45yr2wtu

SulaFest 2025 | Nashik | 1-2 Feb’25 | https://shorturl.at/kWtiU


Learnings and Future Outlook

Understanding the Client’s Story: It’s crucial to fully grasp the company’s
background and mission before suggesting strategies or improvements.
Importance of Online Presence: A deep dive into their social media and website
reveals how essential a strong digital footprint is for brand visibility.
Value of Event-Based Marketing: Live events can be a powerful tool for streetwear
brands to build authentic connections and boost brand awareness.
Assessing Client’s Readiness for Growth: It’s important to gauge whether a client is
ready to scale or if foundational elements need more attention first.
Listening to Client Needs: It’s critical to align strategies with what the client values
most, whether that’s community engagement or digital marketing.

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