Case Study Presentation Murphy Stores VF
Case Study Presentation Murphy Stores VF
Capital Projects
Outline
• Investment opportunities
• WACC calculation & comparison
• Evaluation & analysis of EAS and Lighting Replacement
projects
• Key value drivers and major risks/uncertainties
• Scenario analysis for both projects: best & worst case
• Recommendations
Investment Opportunities
Tom Becker (Manager of Capital Planning for Murphy Stores) is evaluating how to
allocate $7M of the remaining budget into two cost-savings projects:
• The first project is implementing Electronic Article Surveillance (EAS)
technology, which would reduce merchandise theft from stores. This option
has numerous financial benefits: increase in differential sales, reduction in
cost of goods sold, and higher gross margin dollars
• The second option is to invest in a new energy-efficient store lighting,
which would decrease energy demand by 30% to 40%, increase visibility and
light, and minimize the use of air conditioner. Also, this lighting conversion is
environmentally friendly, which supports the company’s sustainability
objectives
WACC Calculation
Using the CAPM model
WACCCalculation
Tax rate 39%
Depreciation table
1 2 3 4 5 6 7 8
MACRS table 14,29% 24,49% 17,49% 12,49% 8,93% 8,92% 8,93% 4,46%
Depreciation of cost of capital/store 433,84 743,52 531,00 379,20 271,11 270,81 271,11 135,41
EAS Full-Line Project Calculations
1. Increase in Sales
Cost savings estimation
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Average shrink without EAS 3,60% 3,82% 4,03% 4,25% 4,46% 4,68% 4,68% 4,68% 4,68% 4,68%
Shrinkage Decline 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00%
Gross Margin 44,70% 44,70% 44,70% 44,70% 44,70% 44,70% 44,70% 44,70% 44,70% 44,70%
Cost of Goods Sold % 55,30% 55,30% 55,30% 55,30% 55,30% 55,30% 55,30% 55,30% 55,30% 55,30%
Investment 1 2 3 4 5 6 7 8 9 10
Revenues 500 000,00 530 000,00 561 800,00 595 508,00 631 238,48 669 112,79 709 259,56 751 815,13 796 924,04 844 739,48
Average shrink without EAS 3,60% 3,82% 4,03% 4,25% 4,46% 4,68% 4,68% 4,68% 4,68% 4,68%
Loss in Revenues 18 000,00 20 224,80 22 651,78 25 297,18 28 178,49 31 314,48 33 193,35 35 184,95 37 296,04 39 533,81
Shrinkage Decline 17,50% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00%
Savings from Sale 3 150,00 7 078,68 7 928,12 8 854,01 9 862,47 10 960,07 11 617,67 12 314,73 13 053,62 13 836,83
Operating Expenses (Tags) -1 564,00 -1 626,56 -1 691,62 -1 759,29 -1 829,66 -1 902,85 -1 978,96 -2 058,12 -2 140,44 -2 226,06 -2 315,10
Depreciation -433,84 -743,52 -531,00 -379,20 -271,11 -270,81 -271,11 -135,41 0,00 0,00
EBIT -1 564,00 1 089,60 4 643,54 5 637,84 6 645,16 7 688,51 8 710,30 9 288,44 10 038,88 10 827,56 11 521,73
Taxes 609,96 -424,94 -1 810,98 -2 198,76 -2 591,61 -2 998,52 -3 397,02 -3 622,49 -3 915,16 -4 222,75 -4 493,47
Net Income -954,04 664,65 2 832,56 3 439,08 4 053,55 4 689,99 5 313,28 5 665,95 6 123,72 6 604,81 7 028,26
Add Back Depreciation 0,00 433,84 743,52 531,00 379,20 271,11 270,81 271,11 135,41 0,00 0,00
Net Working Capital 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00
Operating Cash Flow -954,04 1 098,50 3 576,08 3 970,08 4 432,74 4 961,11 5 584,09 5 937,06 6 259,12 6 604,81 7 028,26
Investment (Capex) -3 036,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00
Net Cash flows -3 990,04 1 098,50 3 576,08 3 970,08 4 432,74 4 961,11 5 584,09 5 937,06 6 259,12 6 604,81 7 028,26
EAS Full-Line Project Calculations
2. Lower COGS
Cost savings estimation
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Average shrink without EAS 3,60% 3,82% 4,03% 4,25% 4,46% 4,68% 4,68% 4,68% 4,68% 4,68%
Shrinkage Decline 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00%
Gross Margin 44,70% 44,70% 44,70% 44,70% 44,70% 44,70% 44,70% 44,70% 44,70% 44,70%
Cost of Goods Sold % 55,30% 55,30% 55,30% 55,30% 55,30% 55,30% 55,30% 55,30% 55,30% 55,30%
Investment 1 2 3 4 5 6 7 8 9 10
Revenues 500000,00 530000,00 561800,00 595508,00 631238,48 669112,79 709259,56 751815,13 796924,04 844739,48
Cost of goods 276500,00 293090,00 310675,40 329315,92 349074,88 370019,37 392220,53 415753,77 440698,99 467140,93
COGS adjusted from shrink 266891,89 282316,79 298634,46 315896,63 334158,06 353476,66 374685,26 397166,38 420996,36 446256,14
Differential COGS 9608,11 10773,21 12040,94 13419,29 14916,82 16542,71 17535,27 18587,39 19702,63 20884,79
Shrinkage Decline 17,50% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00%
Cost Savings 1681,42 3770,62 4214,33 4696,75 5220,89 5789,95 6137,34 6505,59 6895,92 7309,68
Operating Expenses (Tags) -1564,00 -1626,56 -1691,62 -1759,29 -1829,66 -1902,85 -1978,96 -2058,12 -2140,44 -2226,06 -2315,10
Depreciation -433,84 -743,52 -531,00 -379,20 -271,11 -270,81 -271,11 -135,41 0,00 0,00
EBIT -1564,00 -378,99 1335,48 1924,05 2487,90 3046,93 3540,18 3808,11 4229,74 4669,86 4994,57
Taxes 609,96 147,80 -520,84 -750,38 -970,28 -1188,30 -1380,67 -1485,16 -1649,60 -1821,25 -1947,88
Net Income -954,04 -231,18 814,65 1173,67 1517,62 1858,62 2159,51 2322,95 2580,14 2848,62 3046,69
Add Back Depreciation 0,00 433,84 743,52 531,00 379,20 271,11 270,81 271,11 135,41 0,00 0,00
Net Working Capital 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00
Operating Cash Flow -954,04 202,66 1558,16 1704,66 1896,81 2129,74 2430,32 2594,06 2715,55 2848,62 3046,69
Investment (Capex) -3036,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00
Net Cash flows -3990,04 202,66 1558,16 1704,66 1896,81 2129,74 2430,32 2594,06 2715,55 2848,62 3046,69
EAS Full-Line Project Calculations
3. Higher Gross Margin
Cost savings estimation
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Average shrink without EAS 3,60% 3,82% 4,03% 4,25% 4,46% 4,68% 4,68% 4,68% 4,68% 4,68%
Shrinkage Decline 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00%
Gross Margin 44,70% 44,70% 44,70% 44,70% 44,70% 44,70% 44,70% 44,70% 44,70% 44,70%
Cost of Goods Sold % 55,30% 55,30% 55,30% 55,30% 55,30% 55,30% 55,30% 55,30% 55,30% 55,30%
Investment 1 2 3 4 5 6 7 8 9 10
Revenues 500 000,00 530 000,00 561 800,00 595 508,00 631 238,48 669 112,79 709 259,56 751 815,13 796 924,04 844 739,48
Average shrink without EAS 3,60% 3,82% 4,03% 4,25% 4,46% 4,68% 4,68% 4,68% 4,68% 4,68%
Loss in Revenues 18 000,00 20 224,80 22 651,78 25 297,18 28 178,49 31 314,48 33 193,35 35 184,95 37 296,04 39 533,81
Shrinkage Decline 17,50% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00% 35,00%
Savings from EAS 3 150,00 7 078,68 7 928,12 8 854,01 9 862,47 10 960,07 11 617,67 12 314,73 13 053,62 13 836,83
Differential Gross Margin 1 408,05 3 164,17 3 543,87 3 957,74 4 408,52 4 899,15 5 193,10 5 504,69 5 834,97 6 185,06
Operating Expenses (Tags) -1 564,00 -1 626,56 -1 691,62 -1 759,29 -1 829,66 -1 902,85 -1 978,96 -2 058,12 -2 140,44 -2 226,06 -2 315,10
Depreciation -433,84 -743,52 -531,00 -379,20 -271,11 -270,81 -271,11 -135,41 0,00 0,00
EBIT -1 564,00 -652,35 729,03 1 253,59 1 748,89 2 234,56 2 649,38 2 863,87 3 228,84 3 608,91 3 869,96
Taxes 609,96 254,42 -284,32 -488,90 -682,07 -871,48 -1 033,26 -1 116,91 -1 259,25 -1 407,47 -1 509,29
Net Income -954,04 -397,94 444,71 764,69 1 066,82 1 363,08 1 616,12 1 746,96 1 969,59 2 201,43 2 360,68
Add Back Depreciation 0,00 433,84 743,52 531,00 379,20 271,11 270,81 271,11 135,41 0,00 0,00
Net Working Capital 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00
Operating Cash Flow -954,04 35,91 1 188,23 1 295,68 1 446,02 1 634,20 1 886,93 2 018,07 2 105,00 2 201,43 2 360,68
Investment (Capex) -3 036,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00
Net Cash flows -3 990,04 35,91 1 188,23 1 295,68 1 446,02 1 634,20 1 886,93 2 018,07 2 105,00 2 201,43 2 360,68
EAS Full-Line Project Results
• As a result of our calculations, we have a NPV of $33.5 million highly driven by the
increase in sales
• IRR is at 44,90%, well above the WACC which is a second good indicator for this
project
• Profitability index is at 8,29 which shows that the company will earn 8 times more
profit on their investment
EAS Hardware Project Inputs
Inputs in K$
• WACC used is the one we calculated earlier
Sales (23 Full-Line Stores) 406 000,00 Assumptions
in Q2
Sales Growth % 9,00% Outputs • Shrinkage decline used is 35% as the studies
Cost of Goods Sold % 59,20%
shown a fell in shrinkage between 20% and
Gross Margin 40,80%
50% and Murphy’s managers would not want
Cost of Capital (WACC) 13,20%
Shrinkage 3,10%
to be too optimistic
Shrinkage Decline 35,00% • Our assumption behind the annual growth
Inflation 4,00%
rate of shrink is our average shrink without
Tax Rate 39,00%
Annual Growth in Shrinkage Rate without EAS 0,28%
EAS in 2007 multiply by the expected annual
Investment (Capex) 2 090,00 sales growth
Cost of Goods (Tags) 220,00
Depreciation table
1 2 3 4 5 6 7 8,00
MACRS table 14,29% 24,49% 17,49% 12,49% 8,93% 8,92% 8,93% 4,46%
Depreciation of cost of capital/store 298,66 511,84 365,54 261,04 186,64 186,43 186,64 93,21
EAS Hardware Project Results
Based on the same logic for the calculation than for Full-Line stores and the
assumptions present before, the results of our calculations are as follow:
• As a result of our calculations, we have a NPV of $47 million also mainly driven by
the increase in sales
• IRR is at 80,35%, well above the WACC which is a second good indicator for this
project
• Profitability index is at 21,38 which shows that the company will earn 21 times
more profit on their investment
Evaluation of Lighting Replacement
Project
• The lighting project is anticipated to save energy and lower operating costs
• The benefits are expected in three areas:
• Improve brightness and visibility up to 75%
• Energy cost savings at estimated range of 30%-40%
• Support the company’s sustainability goals
•The analysis is based on energy cost savings at estimated range of 30%-40%
as both the improving in brightness and the support on sustainability goals are
hard to quantify
Lighting Replacement Project
Inputs
Inputs in k$
• Energy consumption used is
Reduction in nergy consumption 35,00% Assumptions 35% as energy cost savings
Cost per store 37,40 Outputs are estimated in a range of
Average consumption/h/store in kWh 56,90 30%-40%
Number of h/y 5100,00
Cost of energy (in $) 0,075 • WACC used is the one we
AC reduction/h/store in kWh 9,50 calculated earlier in Q2
Number of h/y for AC 2000,00
Taxes 39,00%
WACC 11,14%
Depreciation table
Investment 1 2 3 4 5 6 7 8 9 10
Capex 37,40
Cost Savings 4,52 9,04 9,04 9,04 9,04 9,04 9,04 9,04 9,04 9,04
Depreciation -5,34 -9,16 -6,54 -4,67 -3,34 -3,34 -3,34 -1,67 0,00 0,00
EBIT -0,82 -0,12 2,50 4,37 5,70 5,71 5,70 7,37 9,04 9,04
Taxes 0,32 0,05 -0,98 -1,70 -2,22 -2,23 -2,22 -2,88 -3,53 -3,53
Net income -0,50 -0,07 1,53 2,67 3,48 3,48 3,48 4,50 5,52 5,52
Add Back Depreciation 5,34 9,16 6,54 4,67 3,34 3,34 3,34 1,67 0,00 0,00
Net Cash flows -37,40 4,84 9,09 8,07 7,34 6,82 6,82 6,82 6,17 5,52 5,52
• With savings on lightning equals to the reduction on energy consumption x average consumption/hour/store x
number of hours/year x cost of energy. The result is dividing by 1000 in order to be in k$ and be able to compare with
other projects.
• With savings on AC equals to number of hours/year the company use AC x AC reduction/hour/store x cost of
energy
Lighting Replacement Project
Results
WACCCalculation
Tax rate 39%
• As we can see from the chart, EAS projects have a positive NPV even if we assume
a WACC at c. 2% higher than our calculations
• However, the Lighting Replacement project has a negative NPV in the worst case
scenario which highlight that the project is highly sensible with WACC changes
Scenario Analysis
Our worst case scenario for both EAS Project
• First, we assumed a growth sales increase of 3% instead of 6% for Full-line stores and a
growth sales rate of 4,5% instead of 9% for Hardware stores
• Also, we assumed a shrinkage decline of 25% instead of 35% for both projects
• Finally, we used our worst case WACC which is 13,20%
• Even based on the
EASFull-line Stores Total Differential Sales Differential COGS Differential Gross Margin worst case scenario,
NPV $4 978,65 $7 352,46 -$476,71 -$1 897,11 EAS project has a
IRR 18,25% 43,12% 10,55% 1,09% positive NPV and IRR
Profitability Index 2,08 2,84 0,88 0,52 above the WACC
Investment $4 600,00
• We can safely
EASHardware Stores Total Differential Sales Differential COGS Differential Gross Margin
reassure the capital
NPV $41 675,82 $22 408,71 $11 636,62 $7 630,49
committee that this
IRR 80,35% 111,20% 73,20% 56,65%
Profitability Index 19,04 11,07 6,23 4,43
project has strong
Investment $2 310,00 financials and will
more likely be
profitable
Recommendations
• Both projects are suitable for investment: positive NPV, IRR greater than WACC, and PI is >
1
• Based on the above analysis, EAS project has higher NPV, IRR, and PI than Lighting
Replacement project. Murphy should invest its limited capital in EAS project and reduce
stolen merchandise from the stores. This project will increase profitability even on a
calculated worst case scenario
• As for the WACC, Murphy should have a base rate for average projects (11.14%), with higher
premium added to new business projects that are riskier. The lighting replacement project in
this case is more risky, and should be attributed a higher discount rate
• The company can also invest the rest of the capital budget ($90k) on lighting replacement in
some of the hardware stores. This would support the company’s sustainability goals and
meets management’s requirements