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Culture and technology significantly shape societal attitudes and behaviors, with their interdependence influencing how cultures respond to new technologies. Digital communication technologies play a crucial role in promoting and preserving cultural values, especially in multicultural societies like Ethiopia, but they can also have negative impacts if misused. Therefore, it is essential to use digital technologies responsibly to maintain cultural integrity while sharing cultural elements with the world.

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Eyoab Tariku
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20 views1 page

Cccer

Culture and technology significantly shape societal attitudes and behaviors, with their interdependence influencing how cultures respond to new technologies. Digital communication technologies play a crucial role in promoting and preserving cultural values, especially in multicultural societies like Ethiopia, but they can also have negative impacts if misused. Therefore, it is essential to use digital technologies responsibly to maintain cultural integrity while sharing cultural elements with the world.

Uploaded by

Eyoab Tariku
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Culture and technology is the major factors that can shape our world outlooks.

They are two equal


forces that greatly influence our attitudes, beliefs, behaviors and our understanding of good and bad
in different ways. Society’s cultures are the bases of human civilization and technological
advancement. This implies that cultural values of the society and modern technologies are very
interdependent. When new technologies are introduced into a society, the culture reacts in either
positive or negative way. Cultural development and digital technologies are directly interlinked in
terms of making accessible one’s cultures to others. The essential way to live in societies ⓶
Brainstorming 偮 Do you think digital technology have positive role in promoting one’s own
cultures? If yes, how? By the end of this lesson, you will be able to: ☑ Describe the relationship
between culture and digital technology ☑ Examine the effects of digital technology on society’s
cultures Citizenship Education Grade 9 Student Textbook 37 and to maintain one’s culture is to
communicate through which cultural elements are shared. Communication technologies used to
share ideas and feelings through which culture is learned, transmitted and preserved. This enables
us to promote our own cultural values and also to know the cultures of other societies. Therefore, it
is difficult to promote and preserve one’s own culture effectively without communication media in
this digital world. Digital technologies are very crucial in highlighting the bright aspects of our
country to the rest of the world. Ethiopia is a country of multicultural societies where different
nations and nationalities have been living together for a long period of time. Thus, all nations and
nationalities need to promote and preserve their cultures through different means. Accordingly, in
this digital age it is very important to use different digital communication technologies such as you
tube, face book, twitter, telegram, imo, etc to promote one’s own cultures in responsible and ethical
way. For instance, we can promote the untold facts of our culture such as language, way of life,
cultural dressing, cultural food, arts, historical tourism sites, holiday celebrities, etc to other societies
and across the world through social media platforms. However, digital technologies have not only
positive impacts on one’s own culture. It has serious negative impacts against one’s own culture if
they are not used appropriately and in responsible manner. Accordingly, using such technologies in a
way deviated from our norms or moral values and principles can lead to the cultural diffusion and
destruction of indigenous values and norms of a particular society. For example, as you can
understand from figure 2.2. below, inappropriate use of digital technology can affect family
relationships. Both husband and wife are too busy in using their social media on their food and by
ignoring their child. Thus, our digital culture must be in line with the existing moral, social, and
cultural values of the society in contemporary digital age

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