SEO

1)Onpage seo
Seo that are on our page is called onpage seo

2)Offpage
That are off our page
Onpage seo
1) Html optimize
2) Content optimize
3) Keyword rich content
4) Optimized URLs
5) Image optimization
6) Technical aspects of seo
Offpage seo
1) Backlinks
2) Domain
3) Social links
4) Forum submission etc

TECHINICAL SEO
Technical aspects of seo
For better crawlind better index
Technical seo speed
Webpage speed/load time
Structure of website
Sitmap(tags)
Redirects (eg 303,304 etc
Mobile friendliness
Robot.txt
DWELL TIME
The time that user spend on our web site
BOUNCE RATE
Bounce rate user just came on our website and get back without any work

How to start an seo project?

 1) Understanding the business
2) Current website performance analysis
3) Keyword research
4) Competitor site analysis
5) Onpage seo,technical seo and offpage
6) Maintain the position by data analysis

Keyword
Keyword is a word that describes the content of your page

KEYWORD IN SEO

The word in which we want our page to rank

Moderation of keywords

Naturality

SHORT TAIL AND LONG TAIL KEYWORDS

1) Short tail keywork

General query

2) Long tail keyword

More specific query (like best running shoes for women)

What is navigational keywords

Navigation(direction)

A keyword that have fixed direction (men shoes amazon)

Or intent is to get on specific websitebrand etc

Transactional and commercial

keywords
COMMERCIAL KEYWORD

The word searched related to commerce (business) research

TRANSACTIONAL KEYWORD

In which buyer have intent to buy

Informational keywords
User enter keyword for purpose to get information

Lsi keywordsI (latent semantic

indexing keyword)
Means intent of user who is searching

When we search something then down on result page (related questions) are also lsi keywords

Singular keywords

Water

Prural keywords

Waters

BRAINSTROMING FOR KEYWORDS

Getting key words ideas and write them in some sheet for further research

.. .
.

..

.. ..
...
.
.
.
.
.
.
 .
.
.
.
.
.
.

.
BASIC POINTS FOR KEYWORD
RESEARCH
Tools

1 answer the public

2 lsi graph

3 keyword density checker

TOOLS

Semrush

Google ads for google keyword planner

Ubersuggest

Keywords selection and putting in excel

AFTER FINDING KEYWORDS
When we find keyword than it is important to know whether the keywords are trending or not? For this
purpose we use GOOGLE TRENDS

GOOGLE TRENDS

Fresh and evergreen keywords

Selecting best keywords

After selecting keywords creating 2 primary and other secondary

Keyprominance
Telling crawler that which keyword is important for us means that keeping it first to

Keyword density
It means not to do keyword stuffing instead writing then by distance eg

Asyou see in image the sentence is used in down paragraph but by method

Proximity means distance so means that we add sentence that is main keyword on onpage but by
distance not same writing again and again but the upper explained method by more distance

Onpage SEO
CHECKLIST OF ON PAGE SEO
1) Title tag
2) Meta title
3) Meta keywords
4) url optimization
5) heading tags
6) internal linking and external linking
7) Anchor text optimization
8) Keyword density
9) Plagarizm(coping or duplicating other content)
10) GRAMMER
11) Compression(image optimization)
12) ALT text/ATT
13) TITLE(image)
14) Keyword cannibalism

URL OPTIMIZATION
url is like https/www.ilm ki dunia.com/exams the highlited part is called slug and is optimized

HOW SHOULD A PROPER URL STRUCTURE SHOULD LOOK LIKE

Include primary keyword

Should contain hyphen(-) instead of underscore(_)

It should short and precise

Only lowercase letters

Avoid using A ,AN,THE,IN , etc

TITLE OPTIMIZATION

What a title should have

1) Include primary keyword

2) Include brand name
3) Do not do keyword stuffing
4) Avoid keyword cannibalization
5) Be creative
6) Avoid longer title
7)

TOOLS

To check that the keyword length is good or to long we can use this tool written down
Totheweb.coms

Meta description optimization

Totheweb.com can be used

SEO HEADING OPTIMIZATION

Tip

Ctrl+f is used to find something in source code

Total headings are 6

Anchor text optimization

The word on which on which link is attatched is called anchor text
Anchor text is created using HTML code, specifically the anchor tag (\<a\>) with the href attribute for
the link.

Content optimization
Keyword density
Tools to check keyword density can be

smallseotools.com

how to control keyword density

1) Naturality
2) Lsi keywords
3) Target longtail keyword
4) Keyword proximity
5) Quality content

Content optimization by
grammatically
Tool to check grammer mistake is online-spell check.com

2 )grammer.com
Keyword cannibalization
When you have various pages or articles on your site that can for same search query in search engine.

How to avoid it

Avoid using same keyword on all pages

Every webpage has different primary keyword etc

Image optimization alt tag/alt

attribute etc
When we move the cursor to an image a tag apperars that defines the image.

Image optimization is to choose best keyword for the tag

IMAGE COMPRESSION
TOOLS

(If right to compress or optimize image)

Many on internet just by writing like image compresser etc

On wordpress install WPOPTIMIZE

Lazy load(word press)

In wordpress when image is loading a symbol appears to show that image is there loading the symbol
appearing is called lazy load. Plugin for lazy load optimization SMUSH

Internal and external linking and why links

are important for SEO
Importance

If on of your website is ranking then it is help to derive that traffic to your others by internal linking

Similarly when linking other links to your website is called external linking

Plagiarism
Means copying other work and claiming to be ours

Tools

To check whether content is original or plagiarized we ca take help from small seo tools.com

There should is no plagiarism in website so it can rank

 Technical SEO
Technical seo improves technical factors of website to improve the ranking of it, s pages in search engine

CHECKLIST

1) Sitemap.XML ( providing a map of you website to consider them to crawler)

2) Sitemape.html(providing sitemap to audience if website is large)
3) Robot.txt file(list of links that we don’t want to sumit to crawler ie client information)
4) Page load time
5) Optimization of JAVA SCRIPT and CSS
6) SSL certificate (https in that s is the Certificate)
7) Canonical tag
8) Redirection(404,301,302)
9) W3C validation
10) Open graph tag
11) Structure data

Sitemap
Sitemap is a list of urls it acts as an road map to tell search engine where the content is available

SITEMAP.XML

An xml site map is a file that lists a website important pages so that search engine can search them all .
It makes understand search engine the structure of your website.

HOW TO SUBMIT SITEMAP.XML

TOOL

Sitemap.xml(write sitemap.xml on browser the site appear just paste url of site om which you want to
get sitemap

Off page SEO

Offpage SEO is basically goal is to bring audience and high brand links to your platforms.

Checklist

1) Search engine submission

2) Free classified submission (like on olx etc)
3) Image submissionorum
 4) Pdf/ppt submission
5) Social bookmarking
6) Forum posting
7) Guest blogging
8) Press release submission
9) Infographics submission
10) Video submission
11) Questions and answers submission
BACKLINK
When an external website had link of tour website in their content is called backlink

PAGE AUTHORITY AND DOMAIN AUTHORITY

To check authority use moz.com or use mozbar extension

Search engine submission

Tool

Free web submission

Free classified
submission(ads)
Write free classified submission and submit there by checking their domain authority by mozbar

Also made excel and do proper documentation of that

Image submission
Every site in which we can post ca be used as image submission

Pinetrest , flikr etc. or write image submission sites just on internet

Pdf/ppt submission
Just Write ppt submission sites on browser and see websites on which you can share ppt

In pdf same process of creting link but save it as pdf in wordpress and wrte pdf submission site list

(remember create an excel also an write all information of all sites on which you share on it to show to
the client)

SOCIAL BOOK MARKING

Means share links on social platforms like reddit etc
Forum posting
Like posting links on qoura or community type sites

Or write forum submission sites

GUEST POSTING

Type guest post and then the niche b/w * * them as shown

PRESS RELEASE
Write press release submission sites free on browser

Infographic submission
Searching infographic submission sites

Video submission
Q/s submission
Article submission

Onpage offpage seo

report
An seo report is a summary that shows how your site is performing or it is used to display your seo result
on your website