NORTH SOUTH UNIVERSITY

Center of Excellence in higher Education

The first private university in Bangladesh
School of Business& Economics
Department of Management
a

Course Name Strategic Management

Course Code & MGT 489: Section 4 & 7
Section No:
Semester: SPRING 2025
INSTRUCTOR & DEPARTMENT INFORMATION
1. Instructor Name: Dr. SSM Sadrul Huda, Associate Professor, Dept. of Management.

2. Office NAC # 876

3. Office Hours: MW 9.30AM TO 11.20. ST 9.30 TO 11.20AM. RA By Appointment

4. Office Phone: (02)- 55668200, Ext.

5. Email Address: sadrul.huda@northsouth.edu

6. Department: Management
7. Links: North South University, Website: http://www.northsouth.edu
School of Business & Economics, Website: http://www.northsouth.edu/academic/sob/
COURSE & SECTION INFORMATION
Class Time & Sec 04 ST 11.20 am - 09.130 am NAC 501
Location Sec 07 MW 08.00 am - 09.30 am NAC 505

Course Completion of 80 credits

Prerequisite(s)
Course Credit Hours 3:0
Course Description Analysis of policy formulation and implementation from a companywide standpoint,
emphasis on integration of knowledge and approaches across functional areas;
techniques for strategy formulation and implementation by single business, diversified
multinational firms.
Course Objectives 1. Be able to skillfully use the Strategic management techniques to formulate
strategies and develop implementation plans that enable a firm to set and achieve
goals and objectives.
2. Understand the importance of fit between a firm’s strategy, structure and systems
with external and industry environments in order to achieve high levels of firm
effectiveness.
3. Comprehend the difficulties encountered by people working in organizations and
groups.
4. Research one or more organizations using strategic planning and implementation
techniques, analyze and conclude the effectiveness of strategies pursued by the
studied organization(s); and develop strategic recommendations
5. Effectively manage a team to conduct research, analysis, and strategic planning
6. Communicate coherently and professionally to management through both oral and
written medium
Students will demonstrate their skills in Course Objectives 4 – 6 through the Case
Study(s), Ethical Issues, and Group Project, and by formally presenting the Ethical
Issues and Group Projects as if to Management through verbal presentation(s) and

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 formal reports

Student Learning •
Identify the primary steps of the strategic planning process.
Outcomes •
Explain the concepts of competitive advantage, distinctive competencies,
and value chain activities.
• Explain Business, Functional, and Corporate Level Strategies.
• Learn various strategic management issues especially impacting global
organizations.
• Learn to uphold ethical standards in the strategic management process.
LEARNING RESOURCES AND TEXTBOOK(S)

Text Book(s)

Author Title Edition & Year Publisher ISBN

Charles W. L. Strategic Management: 12th Edition South-Western 978-1-285-18449-4

Hill, Gareth R. Integrated Approach (2015) Cengage
Jones, Melissa Learning
Theory& Practice
A. Schilling

REFERENCE BOOK

Michael A. Hitt The Management of Tenth Edition South-Western 978-1-133-58467-

Strategy: Concepts and (2013) Cengage 4
Cases Learning

TEACHING STRATEGY

The instructor will present the concepts of Strategic Management through lectures and guided discussion
of journals, articles, and case studies. Students will use the text, case studies, journals, articles, research
material, and handouts to apply the lesson learned to business situations. You are encouraged to actively
participate in all aspects of the class make contributions. I see my role as to facilitate learning through a
varied and collaborative experience, not simply by lecturing.

ASSESSMENT STRATEGY AND GRADING SCHEME

Grading tool Points

First Mid 15%

Second Mid 20%
Final Exam 25%
Course Project 10%
Quiz 5%
Assignments 20%
Class Work 5%
TOTAL 100

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The final grade will be a percentage of the accumulation of all points received over the course as
follow (eg: your earned points/total points)100

100%-93%=A 79%-77%=C+ 60%-66%=D

92%-90%=A- 76%-73%=C 60% or less =F
89%-87%=B+ 72%-70%=C-
86%-83%=B 69%-67%=D+
82%-80%=B-
Note: This assigned percentage letter grade may be altered at the instructor’s discretion
CLASS ROOM RULES OF CONDUCT

1. Cellular phones should be “turned off’/“Silent mode” during the class.

2. Students are advised to frequently refer to the Student Handbook of North South University
on the following link:http://www.northsouth.edu/student-code-of-conduct.html
3. Academic Integrity Policy:

Academic dishonesty of any type will not be tolerated. This includes, but is not limited to, plagiarism
(copying others work and representing it as our own—in part or in total— without tile appropriate
citations) and copying others responses during the exams. As in any academic environment questions
are welcome, but informal chatter or communication among class members becomes a distraction for
all those in attendance and will not be tolerated.It is expected that your academic work for the course
will be performed without resorting to cheating, plagiarism, lying, and/or bribery. Any student
engaging in any of these behaviors will be dealt according to North South University's code of
conduct.

EXAMS, QUIZ,& MAKE UP POLICY

There will be 3 quizzes severalon the core text materials which are worth 5%. Quizmaynot be made
up for any reason. There will be three exams.Each exam carries 20% weight of the course works. .All
exams will be given over the designated class period. Exams will be a combination of true/false,
multiple choice, and short answer questions related to assigned reading material. The exams must be
taken at the scheduled times. Exams may not be made up unless arrangements are made prior to
the class period for which they are scheduled.

LATE ASSIGNMENT POLICY

Time is money. In the professional world, every project/work is deadline oriented. Missing deadline
means your business is going to be face out from the professional world soon. Hence, to be a future
business leader you have to learn the value of deadline. You have to submit your assigned work(s) on
due date(s). However, late submission of your wok(s) will be penalized.

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ATTENDANCE POLICY

In order to foster a collaborative learning experience where shared student participation is important,
attendance is critical. We recognize situations may develop where you may miss class due to illness,
unique family considerations. In such a case, you are still responsible to ensure your assignments are
submitted on time and that you know the information covered in that session. Arriving late for class is
rude, unprofessional, and detracts from the learning experience of your fellow students.
COURSE ADJUSTMENTS

I reserve the right to make adjustments in the course requirements consistent with the course’s overall
objectives. Total course workload and available time will be considered in any such adjustments. You
will be notified at the earliest possible time if changes are to be made.

Communication Policy

Instructor will use his email to communicate students. Students are responsible to check their emails
regularly.
.
Students With Special Needs

North South University will provide educational opportunities that ensure fair, appropriate and
reasonable accommodation to students who have disabilities/special needs that may affect their ability
to participate in course activities or meet course requirements. Students with disabilities are
encouraged to contact their instructors to ensure that their needs are met. The University through its
Special Need section will exert all efforts to accommodate special needs.

STUDENTS COMPLAINTS POLICY

Students at North South University have the right to pursue complaints related to faculty, staff, and
other students. The nature of the complaints may be either academic or non-academic. For more
information about the policy and processes related to this policy, you may refer to the students’
handbook.

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 Course Contents &Schedule

CLASS PLAN

Lecture # Topic Reading Assignment

1 Introduction to class, and course rules and structure. Textbook Ch. 1
Introduction to Strategic Management.
2-3 Introduction to Strategic Management. Textbook Ch. 1 & 2
External Analysis and Organizational Competitiveness
QUIZ
4-5 External Analysis and Organizational Competitiveness Textbook Ch. 2
6 Internal Analysis and Organizational Competitiveness Textbook Ch. 3
7 Internal Analysis and Organizational Competitiveness Textbook Ch. 3
CASE
MID-TERM EXAMINATION I
8 Functional Level Strategy Textbook Ch. 4
9 Functional Level Strategy Textbook Ch. 4 & 5
Business Level Strategy
10-11 Business Level Strategy Textbook Ch. 5 & 6
Industry Environment
QUIZ
12 Industry Environment Textbook Ch. 6 & 7
Technology
13 Technology Textbook Ch. 7 & 8
Global Strategy
CASE
MID-TERM EXAMINATION II
14-15 Global Strategy Textbook Ch. 8 & 9
Corporate Level Strategy
15-16 Corporate Level Strategy Textbook Ch. 9 & 10
Corporate Diversification Strategy
17 Corporate Diversification Strategy Textbook Ch. 10
QUIZ
18-19 Corporate Diversification Strategy Textbook Ch. 10 & 11
Performance and Governance

19-20 Performance and Governance Textbook Ch. 11 & 12

Businesses Competing in a Single Industry
CASE
21-22 Businesses Competiting in a Single Industry Textbook Ch. 12 & 13
Implemeting Strategy in Companies that compete across
Industries
CW
23-24 Implemeting Strategy in Companies that compete across Textbook Ch. 13
Industries

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 25-26 PRESENTATION
FINAL EXAMINATION

Note: The instructor reserves the right to make changes to the syllabus if necessary.

JOIN THESE FB GROUPS

LETTERS TO EDITOR
https://www.facebook.com/share/DJKfv6uwS2LirPGt/?mibextid=K35XfP

STRATEGY CANVAS
https://www.facebook.com/groups/569082530408504/?locale=lv_LV

YOUTUBE
https://www.youtube.com/channel/UCW7JZsi_M4tLalAxpvPYK4g

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