BUSINESS PROFILE

NAME OF THE BUSINESS; KALUSH PIGGERY PRODUCE

LOCATION; BHAMBAYI

POSTAL ADDRESS: P.O BOX 562

ELDER WHITE
ST FAITHS
4309
GENERAL TYPES OF PRODUCTS OFFERED

• PORK

• PIGLETS
DESCRIPTION OF BUSINESS
This is livestock enterprise which is kalush piggery farming , normally we sell live pigs,
piglets and also slaughtered as pork parcels. Our farming enterprise is located in St faiths
Kwa Zulu-natal. Marketing is very high as we farm highly demanded produce in a large
demographic place. Its 2 hectors, we have creep area, We have 16 sows and 2 boar. we use
jojo tank to store water.
At Kalush pig farm we two different type of pig breeds. We have south African landrace
and large white. We choose to use south African landrace because it has good mothering
ability and we choose large white because its large size that’s is good for meat production
also growth rate and reproduction is good.
We have housing where our pig live at , we separate sows and boars to avoid unnecessary
mating. Boar house is not slippery because we avoid injury and it has a large space for boar
to exercise . we sell our piglets when its 6 weeks after birth , we grow some piglets for
meat , bacon and sausage production . we slaughter pigs and cut them , packed and ready
to be sell. We supply some butchery like izwelethu butchery . The aim now is to supply
retailer , this could create more job opportunity because the number of pigs it will increase
.
TYPE OF BUSINESS OWNERSHIP; Partnership

 My business partner is Thobeka Mbhele

REASON OF THE CHOICE

• Financial scarcity to individuals

• Manpower efficiency
OBJECTIVES

1. To increase service delivery by improving marketing and promoting strategies

through research

2. To maximize profit since the business is profit motivated

3. We aim over 5 years to double our production units

4. To provide employment to our local residence

5. To create a better relationship with competitors in a long run to promote sales

FUTURE AIMS OF THE BUSINESS;

• Vision; Our vision is to promote farming in St Faiths community and to create job
opportunities and also ensure food security in a country as a whole.

• Mission; Our mission is to become the biggest pork and maize supplier in the
province and our neighbour provinces. As we know that in rural areas farming is the
most important thing that can reduce poverty and unnecessary expenses.
 HUMAN RESOURCE DEVELOPMENT
SKILLS NEEDED

• Cleaning skill for hygienic purpose

• Veterinary to check and treat diseases on our animals
• Security
• Operation manager
• 2 operational labour
Some of these workers like veterinary and manager will be selected according to their
qualifications and work experience just to have effective production.
FINANCIAL STATEMENT
MARKETING PLAN

MARKET MIX ANDTARGET MARKET

Our target market are all slaughter houses around St Faiths and abroad to the whole
province of KwaZulu- Natal. And also sell direct to consumers that can afford.
The market mix consist four P’s which is;

 Product

 Price

 Promotion

 Place
PRODUCT
DESCRIPTION SPECIFICATION COMMENTS
1. Sow/Boer We sell them to bacon Very good
makers
2. Piglets We sell them strictly for Good
rearing
3. Pork Sell pork direct to Excellent
consumers

PRICE
PRODUCT COST PRICE MARK- UP COMPETITORS SELLING PRICE
PRICES PER/HOURLY
1. Sow/Boer R5500 - R7700 Depend on the number
of customers
2. Piglets R500 - R550 Depend on the number
of customers
3. Pork R55/ Kg - R60/KG Depend on the number
of customers
PROMOTION
PROMOTION DURATION COST
1. Tasting sample of 1 week R1500 which 1 grower
pork

2. Addition of kg to 3 weeks while stock last We reserved 100 kg for

buying customers promotion; R2500

ADVERTISING DURATION COST

1. Bill boards/flayers 1 week before promotion R500 for printing

2. Shouting out using 1 week before promotion R1000 for petrol

transport

3. Social media 1 week before promotion R50 for Data bundles

PLACE

• Business will be situated at St Faiths , KWAZULU-NATAL.

• It is a business area with a farmstead
• This place has a lot of opportunities because there are very few other farmers serve
what our farm will offer the community
• Customers will have the access on our product because the main mandate of this
farm is to benefit this disadvantaged community.

COMPETITOR ANALYSIS My competitors are;

 Dadube Farm situated at INANDA B SECTION

 ARKBURG farm situated at Emandeni

STRENGTHS WEAKENESS

Large farm Low skilled labour

Good mechanisation Poor planning

Well infrastructure Poor decision making

High backup system Bad management

The only effect that these competitors may have on our business is that they already have
customers
Our main strategy to stop our competitors is work hard and delivers the best and healthy
produce in the country.

SWOT ANALYSIS

STRENGTHS
Emalangeni has hectares of land available land I believe obtaining land won’t be a problem,
more especially this project will also benefit this community in terms of employment
opportunities.
The owners of the farm have practical experience of working on the farm and also educated
by the most productive college in the country.
In the community there are no project that are fit enough to be a tough competitor’s, there
is also a large market available for both of my products

WEAKNESSES
This is still new venture so people might have doubts in my products. The community might
develop a negative attitude toward the projects so good marketing of our produce will help
to overcome all our weaknesses.
OPPOTUNITIES
In Emalangeni area there are no commercial or any farming projects, members of
community travel long distances to buy farm product so we will grab the opportunity to
become their nearby farm store.
THREATS
Unforeseen circumstances like the swine flu and floods might attack our produce. Since the
country is face the water problem, drought might be a big crisis to our daily production
process and livelihood.