“A STUDY ON INVESTOR INVESTMENT STRATEGY ON

STOCK MARKET
&
SUGGESTING GOOD INVESTMENT STRATEGY”

A Project Submitted to
University Of Mumbai for Partial Completion Of The Degree Of
Bachelor Of Management Studies
Under The Faculty Of Commerce.

By

Ahmad Khan Mohammad Altaf Deshmukh

Under The Guidance of

Prof. Sumaiya Pardeshi

(NAAC Accredited with ‘B’ Grade)

AFFILIATED TO UNIVERSITY OF MUMBAI
April - 2023
 “A STUDY ON INVESTOR INVESTMENT STRATEGY ON STOCK
MARKET
&
SUGGESTING GOOD INVESTMENT STRATEGY”

A Project Submitted to
University Of Mumbai for Partial Completion Of The Degree Of
Bachelor Of Management Studies
Under The Faculty Of Commerce.

By
Ahmad Khan Mohammad Altaf Deshmukh

Under The Guidance of

Prof. Sumaiya Pardeshi

(NAAC Accredited with ‘B’ Grade)

AFFILIATED TO UNIVERSITY OF MUMBAI
April - 2023

2|Page
 CERTIFICATE

This is to certify that Mr. Ahmad Khan Mohammad Altaf Deshmukh has
worked and duly completed his Project Work for the degree of Bachelor of
Management Studies under the Faculty of Commerce in the subject of Finance
and his project is entitled, “A STUDY ON INVESTOR INVESTMENT
STRATEGY ON STOCK MARKET and SUGGESTING GOOD
INVESTMENT STRATEGY” under my supervision.
I further certify that the entire work has been done by the learner under my
guidance and that no part of it has been submitted previously for any Degree or
Diploma of any University.
It is his own work and facts reported by his \ her personal findings and
investigations.

Prof. Sumaiya Pardeshi

Date Of Submission

3|Page
 Hirwal Education Trust’s
College of Computer Science and Information Technology,
Mahad-Raigad
(Affiliated to Mumbai University)
(Accredited by NAAC with 'B' Grade)
Mumbai-Goa Highway, Chambharkhind, Mahad-Raigad, 402301

Email Id: - hirwaleducationtrust@rediffmail.com

Ref. No: - Date: -

Project Certificate for BMS (Bachelor of Management Studies) Student

This is to certify that the Project entitled “A STUDY ON INVESTOR
INVESTMENT STATEGY ON STOCK MARKET and SUGGESTING
GOOD INVESTMEN STRATEGY” by Mr. Ahmad Khan Mohammad
Altaf Deshmukh Seat No. in partial fulfilment of BMS (Bachelor of
Management Studies). The project has not been submitted for any other
examination and does not form any other course undergone by the candidate.
It is further certified that they have completed all required all phases of the
project.

Signature Of Guide Head of The Dept.

College Seal Principal

HET’S CCSIT, Mahad-Raigad

Internal Examiner External Examiner

4|Page
 DECLARATION

I the undersigned Mr. Ahmad Khan Mohammad Altaf Deshmukh here by,
declare that the work embodied in this project work titled “TO STUDY ON
INVESTOR INVESTMENT STRATEGY ON STOCK MARKET and
SUGGESTING GOOD INVESTMENT STRATEGY”, forms my own
contribution to the research work carried out under the guidance of Prof.
Sumaiya Pardeshi is result of my own research work and has not been
previously submitted to any other degree/diploma to this or any other university.
Wherever reference has been made to previous works of other, it has been
clearly indicated as such and included in the bibliography.
I, here by further declare that all information of this document has been obtained
and presented in accordance with academic rules and ethical conducts.

Ahmad Khan Mohmmad Altaf Deshmukh

Certified by
Prof. Sumaiya Pardeshi
(Guiding Teacher)

5|Page
 ACKNOWLEDGEMENT

• To list all that have helped me is difficult because they are so numerous,
and the depth is so enormous.

• I would like to acknowledge the following as being idealistic channels

and fresh dimensions in the completion of this project.

• I take this opportunity to thank the University of Mumbai for giving me

chance to do this project.

• I would like to thank my I/C Principal, Prof. Sudesh Kadam, for

providing the necessary facilities required for the completion of this
project.

• I would also like to express my sincere gratitude towards my project

guide Prof. Sumaiya Pardeshi whose guidance and care made the
project successful.

• I take this opportunity to thank our coordinator Prof. Manisha Barge

for her moral support and guidance.

• I would like to thank my college library for having provided various

reference books and magazines related to my project.

• Lastly, I would like to thank each and every person who directly or
indirectly helped me in the completion of the project, especially my
parents and peers who supported me throughout my project.

6|Page
 INDEX

SR.NO TITLE PAGE

NO
1 INTRODUCTION 8 - 20

2 RESEARCH 21 – 24
METHODOLOGY
3 LITERATURE 25 - 27
REVIEW
4 DATA ANALYSIS 47 - 58

5 CONCLUSION & 59 - 63
SUGGESTION
6 BIBLIOGRAPHY 64 - 70
& ANNEXTURE

7|Page
 CHAPTER-1

1.1 Introduction
1.2 Understanding Investment Strategies
Special Considerations
1.3 Types of Investment Strategies
1.4 Importance of Investment Strategies
1.5 Advantages of Investment Strategies
1.6 Disadvantages of Investment Strategies
1.7 Company’s Introduction
1.8 Strategies Of The Company
1.9 Theoretical Background

8|Page
 CHAPTER – 1

1.1 INTRODUCTION.

The term investment strategy refers to a set of principles designed to help an

individual investor achieve their financial and investment goals. This plan is
what guides an investor's decisions based on goals, risk tolerance, and future
needs for capital. They can vary from conservative (where they follow a low-
risk strategy where the focus is on wealth protection) while others are highly
aggressive (seeking rapid growth by focusing on capital appreciation).

Investors can use their strategies to formulate their own portfolios or do so

through a financial professional. Strategies aren't static, which means they need
to be reviewed periodically as circumstances change.

1.2 Understanding Investment Strategies

Investment strategies are styles of investing that help individuals meet their
short- and long-term goals. Strategies depend on a variety of factors, including:

• Age
• Goals
• Lifestyles
• Financial situations
• Available capital
• Personal situations (family, living situation)
• Expected returns

This, of course, isn't an exhaustive list, and may include other details about the
individual. These factors help an investor determine the kind of investments they
choose to purchase, including stocks, bonds, money market funds, real
estate, asset allocation, and how much risk they can tolerate.

Investment strategies vary greatly. There isn't a one-size-fits-all approach to

investing, which means there isn't one particular plan that works for everyone.
This also means that people need to re-evaluate and realign their strategies as
they get older in order to adapt their portfolios to their situation. Investors can
choose from value investing to growth investing and conservative to more risky
approaches.

9|Page
 People can choose to make their investment decisions on their own or by using
a financial professional. More experienced investors are able to make decisions
and investment choices on their own. Keep in mind that there is no right way to
manage a portfolio, but investors should behave rationally by doing their own
research using facts and data to back up decisions by attempting to reduce risk
and maintain sufficient liquidity.

Special Considerations
Risk is a huge component of an investment strategy. Some individuals have a
high tolerance for risk while other investors are risk-averse. Here are a few
common risk-related rules:

• Investors should only risk what they can afford to lose.

• Riskier investments carry the potential for higher returns.
• Investments that guarantee the preservation of capital also guarantee a
minimal return.

For example, U.S. Treasury bonds, bills, and certificates of deposit (CDs) are
considered safe because they are backed by the credit of the United States.
However, these investments provide a low return on investment. Once the cost
of inflation and taxes have been included in the return on income equation, there
may be little growth in the investment.

Along with risk, investors should also consider changing their investment
strategies over time. For instance, a young investor saving for retirement may
want to alter their investment strategy when they get older, shifting their choices
from riskier investments to safer options.

1.3 Types of Investment Strategies

Types of investment strategies are:

• Growth Investing
• Active & Passive Strategies
• Value Investing
• Income Investing
• Dividend Growth Investing
• Indexing
• Buy & Hold

10 | P a g e
 • Growth Investing: It is one of the investment strategies which are
applied by the investor in case they are opting & focusing for the growth
of their investment. These strategies focuses on the growth rate of the
individuals. The investment is made considering the growth rate of the
investment policy.
• Active and Passive Strategies: These investment strategy helps
investors in making a decision by focusing on active and passive
investment policies. Some investment policies are non-moving and
become stagnant after a certain period of time. Therefore, detailed
information is available for active and passive investment strategies and
thus it can become easy for the investors to decide upon the investments
to be made in the future.
• Value Investing: Value investing is different from the growth
investment strategy. In this type of strategy, the value of the stock is
given more emphasis. In this type of investment strategy. The stocks are
being picked up which are showing less value than their intrinsic value
because it is believed that the stock value is very sensitive, and it can be
changed by good or bad news spread in the market. Therefore, some
investors also take decisions based upon the value investing strategies.
• Income Investing: This type of investing strategy is based upon the
income or returns from the investment. The income from the investment
is a not always constant but the income or returns can be higher if the
investment is made strategically. Therefore, many investors who plan to
invest as per the investment strategy and their goal is to earn income then
in that case the investors can follow this strategy.
• Dividend Growth Investing: The finance manager is also concerned
with the decision to pay or declare dividends. He assists the top
management in deciding as to what portion of profit should be paid to
the shareholders by way of dividends and what portion should be
retained in the business. An optimal dividend pay-out ratio should
maximize the wealth of the investors. The goal of the investor is to earn
the dividend and thus this investment strategy is beneficial for the
investors.
• Indexing: Indexing is also an investment strategy that also attempts to
generate the market index rate of the investment. This is an index that
shows the correct information regarding the investment strategies to be
made.
• Buy and Hold: Buy and hold is also an investment strategy in which it
is shown that the investors have a habit of keeping the stocks with them
and then sell it as and when the price is up. This type of investors can be
a long-term investor as well as short term investors. They are active as
well as passive. They are keen observers of the stock market and hence
gain some knowledge out of their study.

11 | P a g e
 1.4 Importance of Investment Strategies

✓ The investment strategy guides us for the investment decision to be

made.

✓ The investors can set their goals and can analyse the risk factor

associated with the investment strategy.

✓ The investment strategy also makes the investors cautious about the

amount of investment they can make because in the case of preparing

the investment strategy the inflation and the cost of living is also

considered prior.

✓ The investors can make a quick decision after analysing the investment

strategy.

12 | P a g e
 1.5 Advntages

❖ Advantages of Investment Strategy are as follows:

❖ The investment strategy can help investors make a quick decision

regarding the investment to be made.

❖ The investment strategies can be goal-oriented and thus it can help the
investors to make an investment decision as per their goals.

❖ The investors can reduce the risk which can be occurred after the
investment strategy is made.

❖ The investors can also get a clearer idea of the future capital needs
because in the investment strategy the focus is also on the appreciating
of the capital of the investors.

❖ The investment strategy also helps in the wealth protection of the

investors. The strategies are designed in such a way that the investors
can take maximum gain from the same.

13 | P a g e
 1.6 Disadvantages :

Disadvantages od Investment Strategy are :

The investment strategies can be very risky also. The investment

strategies can make the investors realize that they can only invest in

short-term investments but in reality, the stock market can change any

moment, and thus it can deliver a wrong decision.

The approach of the investment strategy can be limited. The stock

market fluctuation is not considered while planning the investment

strategy.

The risk factor can also sometimes be ignored in the case of Investment

strategies and thus it can lead to a wrong decision.

The investment strategy can be a drawback for the investors because

certain important factors that are not constant can be ignored.

14 | P a g e
 1.7 Copany’s Introduction

Motilal Oswal Financial Services (MOFSL) was founded in 1987 by -

Mr. Motilal Oswal

and Mr. Ramdeo Agrawal

In just three years Motilal Oswal became members of on The Bombay Stock
Exchange (BSE). The company started offering derivatives products and
advisory services on both BSE as well as NSE in year 2001. In 2006 the
company entered private equity and investment banking. In the same year,

15 | P a g e
 Motilal Oswal group acquired South Indian brokerage firm – Peninsular Capital
Markets The company tied up with State Bank of India and Punjab National
Bank in 2006 and 2007 to offer online trading to its customers.

2008 saw the company create One of India's largest Equity dealing and advisory
rooms, spread over 26,000 sq. ft (2,400 m2) in Malad, Mumbai.

In January 2010, Motilal Oswal Financial Services (through its subsidiary

Motilal Oswal Securities Ltd.) received the final certificate of registration
approval from Securities and Exchange Board of India (SEBI) to set up a mutual
fund business in the country. MOAMC (Motilal Oswal assets management
company) is a 100% subsidiary of Motilal Oswal Securities Limited.

It provides investment management and advisory services to investors based

within and outside India and having portfolio management services business,
ETFs and mutual funds.

Motilal Oswal Asset Management Company Ltd, one of the fastest growing
asset management Companies in India and has recently crossed the $1 billion in
equity assets under management (AUM) mark in June 2015.

16 | P a g e
 Aspire Home Finance Corporation Limited (AHFCL) is a professionally
managed housing finance company. AHFCL is a subsidiary of Motilal Oswal
Securities Limited (MOSL) which is a part of Motilal Oswal Financial Services
Limited (MOFSL).

Motilal Oswal has been awarded 6-time winner of Best Performing Equity
Broker
(National) by UTI-CNBC TV18 Financial Advisor Awards
It has 30 years of wealth creation expertise driven by the philosophy of Solid
Research, Solid Advice.
The company has 10,00,000 customers with Rs. 69,561 Cr. plus depository
assets with PAN India coverage across 2,200+ locations in over 500+ cities also
it provides its customers with:
• 15 min, 100% paperless trading and Demat account.
• Instant day account activation on receipt of application.
• Dedicated customer service team with a 6-hour query resolution TAT.
• Customer centric Risk Management System and real-time pay-outs.

Corporate Office
10th Floor, Motilal Oswal Towers,

Rahimtullah Sayani Road,

Opposite Parel ST Depot, Prabhadevi,

Mumbai-400025

Ph: +912239804238/1800-200-6626(Toll Free)

Fax: 2405618

Email: mailus@motilalOswal.com

17 | P a g e
 1.8 Strategies Of The Company:

Strategies of the company are:

❖ Solid Research:

✓ Motilal Oswal has received India’s Best Market Analyst Award For IT
& FMCG sector by Zee Business.
✓ It has given 30,000+ research reports across 260+ companies & 21
sectors.
✓ Dedicated large cap, mid cap, & technical research teams.
✓ Daily, weekly, monthly, quarterly, & yearly reports across asset class.

❖ Solid Advice:

✓ Advice across Equity, Derivatives, Commodity, Currency & Mutual

Funds.
✓ Available across all devices – Mobile, Tablet, Desktop & Web.
✓ Customized actionable strategies to suit investment styles & risk
profiles.
✓ Advanced tools & strategies for various time horizons ranging from
hours, days, weeks, months, & years.

❖ Solid Technology:

✓ Powerful, fast & secure technology across all platforms – Mobile,

Tablet, Desktop, & Web.
✓ Trade, Invest, Track, Reviews through a single login.
✓ Award winning Research & Solid Advice across all asset classes.
✓ LIVE streaming quotes & technical charts to help you make the right
decision.

❖ Products & Services:

✓ It provides One-stop financial superstore to get access to a range of

product & services.
✓ Option to trade across exchange – BSE, NSE, NCDEX, MCX, MSEI.
✓ All products backed by their customized solid research & advice.
✓ Robust trading platforms, highly skilled dedicated advisors & Call &
Trade desk.

18 | P a g e
 ❖ Operational Efficiency:

✓ India’s first broker to offer 15 min, 100% paperless trading & demat
account.
✓ Instant day account activation on receipt of application.
✓ Dedicated customer service team with a 6- hour query resolution TAT.
✓ Customer centric Risk Management System & real-time payouts.

19 | P a g e
 1.9 THEORETICAL BACKGROUND

INCOME IN INDIA

Yes, India is an emerging country,

We are growing, growing fast.
But can you believe where we stand in World right now?
Income wise, we ranked at 120th out of 160 countries by the World Bank. Our
average household income is nearly 4000-5000 INR per month.
While inflation roars near 8-10 % now a days.
Survival is a big question, as common and ha to fight against big expenses like.
Household necessities, Education, health issues, fuel/ conveyance, power bills
and of course EMI’s and many more. Most of the person must pay a lot for
interest for their EMIs.
Apart of these expenses one must prepared fund for happy retirements.
Government is also fighting hard with problems like economy, corruption,
population, inflation, human rights, religious issues, securities external as well
as internal, illiteracy and many more.
In such scenario it will be very important to create some side, steady income so
that common man save some handsome amount or even he can afford some
luxuries in his life.

20 | P a g e
 CHAPTER-2

2.1 Research Objectives

2.2 Research Methodology
2.3 Research Limitations

21 | P a g e
 CHAPTER-2

RESEARCH OBJECTIVES

✓ To study the investment habit of the people in the stock market.

✓ To know about the people’s preference for investment whether

investment or trading.

✓ To analyze from total saving how much portion of amount people invest
in stock market.

✓ To know that for how much period people invest in stock market.

✓ To understand the expected return of people from investment.

✓ The preference of people for investment in a particular sector.

✓ To suggest investment strategy to the investors.

22 | P a g e
 RESEARCH METHODOLOGY

➢ RESEARCH APPROACH: -
To achieve this objective, I have conducted a survey and then collected
data and analysed it and lastly find out the needed results.

➢ SAMPLING METHOD: -
I have used simple random sampling method for my research.

➢ SOURCES OF DATA COLLECTION: -

Data sources are of two types.
1) Primary data sources
2) Secondary data sources

1) Primary data sources: -

Primary data is collected through questionnaire. Which contain the
different question about the investment behaviour and investment
strategy. Primary data sources are very helpful for research.

2) Secondary data sources: -

Secondary data can be collected through e-learning. It provides
information regarding Motilal Oswal Services Limited.

➢ SAMPLE SIZE: -
The sample size shorted out from the population (universe set) is 20 nos.
to draw the conclusion of the study.

➢ AREA OF STUDY: -
MOTIAL OSWAL SERVICES LIMITED, MAHAD.

23 | P a g e
 LIMITATION

1) Some of the respondents do not give proper answers to questions.

2) Respondents refuse to give answers to questions.

3) Mostly in my research I had to face language barrier, people do not

understand English language well, so I had to explain them in Marathi
and Hindi.

4) The sample size is very small compared to the total population of the
region.

5) The study was conducted with the basic assumption that the information
given by the respondent is factual and represents their true feelings and
behaviour.

24 | P a g e
 CHAPTER-3

LITERATURE REVIEW

1) Gaurav Kabra et al. (2010) in this study they want to know the factors
influence investment behaviour and the impact of these factors on risk
tolerance and mindset of men and women while taking investment
decisions and is age can be a reason. For analysis, they used hedging and
regression analysis. They concluded that now investors are more
matured and have adequate knowledge but still an individual
investor prefers to invest according to their risk tolerance capacity.
2) Geetha and Ramesh (2012) have found in their study, ‘A Study on
Relevance of Demographic Factors in Investment Decisions’ that
demographic factors such as gender, age, sex, education, occupation,
income, savings and family size influence the period of investment,
frequency of investment, reach of information of source and analytical
abilities. The authors revealed that demographic factors have a
significant influence over some investment decisions. It also
discloses a general view of investor perception over various investment
avenues.
3) K. Malar Mathi et al. (2012) the objective of this study is to understand
individual investor behaviour. Data collected from review the literature,
research papers have been collected from various referred journals
related to individual investors’ behaviour. They development of
economy depend on the growth of rural market in the country. Lack of
finance in rural is the reason behind for low investment. Shifting to urban
for jobs.
4) Jothi lingam et al. (2013) carried out examination available literature on
the investors’ attitude towards investment avenues. This based on
primary data and secondary data. It proposed that woman investors
should enthusiastic to make an investment in avenues other than gold,
like mutual funds, shares, and securities, currency. Conclude that
investors preferred to invest in less risky investment avenues like gold,
mutual funds, and bank deposits. Investor avoids risk as much as they
can.
5) Shalini Sah et al. (2013) They wanted to identify the beliefs and attitudes
of the individual investors with regard to financial investment decision
making, with particular reference to the investor biases. They
conducted an in-depth study to understand investor beliefs and
preferences. They found that individual investors have numerous beliefs
and preferences that bias their financial investment decisions. They
suggested that an understanding of an individual investor's

25 | P a g e
 psychology would help in better comprehending the way the individual
investment decisions are made.
6) Sindhu K. P (2014) The objective of this research paper was to establish
the influence of risk perception of individual investors on their
investment decisions in mutual funds. The risk perception of investors
is an important factor that influences investment. This study based on
the review of literature and discussions with experts in the field,
identified the factors influence the risk perception of the investor.
7) Puneet Bhushan (2014) assessed the financial literacy level of salaried
individuals affect their investment preferences towards financial
products. Primary data had done to collect data using a non-disguised
structured questionnaire. Multistage sampling method used in collecting
data. There are total of twelve districts in Himachal Pradesh. Out of
these three districts namely Shimla, Solan and Kangra were selected
randomly (first stage). Measure the level of financial literacy of the
respondents using OECD approach in the study. Financial literacy
of an individual affects its awareness regarding financial products and
investment preferences. Due to low financial literacy individuals prefers
traditional financial products.
8) Ashly Lynn Joseph and M. Prakash (2014). They have revealed in
their paper ‘A Study on Preferred Investment avenues Among the People
and the Factors Considered for Investment’, that to have an insight
into different investment avenues available and to understand the
preferred investment avenue among the people of Bangalore City. In the
present day world, new financial products are available. It has become
difficult and confusing to choose the best options due to lack of proper
financial knowledge to the common man to decide the factors which are
considered for making sound investment decisions. It is further
analysed that investors are not much aware about investment in stock
exchange and equity and are more inclined towards traditional
investments like bank deposits, insurance, post office savings etc.
Awareness programs should be introduced by the government and stock
broking firms to make people aware about investment options with their
merits n demerits so right decisions are taken for their personal finance.
9) Devi and Chitra (2014) have revealed in their study, ‘A Study on
Salaried Employees Behavior towards Domestic Savings and
Investment in Rasipuram Town’, that the investment is made by
different categories of investors keeping in mind period of investment
avenues, investment decisions taken and level of satisfaction of
investors. The data was analysed with the help of Chi- Square test and
F- Test. It was further concluded that investing has been an activity of
rich and business class but today it has become a routine course
for every individual. Moreover, increase in working population,
larger family incomes, provisions for tax incentives, availability of

26 | P a g e
 large and attractive investment avenues, etc also paves a way for
saving and investment. The study further recommends that adequate
supply of savings should be maintained as a central policy objective for
economic stability.
10) Laxman Prasad et al. (2015) the objective of their study was to
understand investor attitude towards investment option selection and to
identify what all factors affect the investor attitude towards investment
option selection with special reference to sip. Before investing investor
should do proper research about the risk involved in the investment
or it is better to take suggestions from the asset management company
before investment.

27 | P a g e
 EARNINGS OPPORTUNITIES

Remember it is not impossible to win Dalal street, but it needs proper

systematic trades, finance, good adviser, little fortune and your own research
and experience.
Wait and check other available sources too……
Generally, people would like to try luck in the stock markets. YES, WHY
NOT?? Trading in stock market is one of the most lucrative methods of
making money.
We have few conventional methods of investing money like,
1. Post office
2. LIC
3. Bank deposits
4. Government bonds / schemes
5. Public provident fund
6. Invest in gold
7. Invest in silver
8. Investment in land
9. Fixed asset / property etc

28 | P a g e
 INVESTMENT and TRADING IN STOCK MARKET

Stock market is the platform, where investor can make unbelievable money. But
one must understand market properly and get out of mentality that stock trading
is like playing in Casinos.

29 | P a g e
 KNOW STOCK MARKET

In India we have various stock exchanges, but among all of them NSE and BSE
are most popular.
NSE: it is India’s leading stock exchange covers main cities and towns across
country.
NSE was established in1992 as the first demutualized electronic exchange in the
country.
BSE: it is the oldest Indian stock exchange located at Dalal Street, Mumbai.

30 | P a g e
 DIFFERENCE BETWEEN BSE andNSE

Partic BSE NSE

ular
Full-Form Bombay Stock National Stock
Exchange Exchange
No.Of 5000 2500
Companies
Main Index Sensex Nifty
Web-site www.bseindia. www.nseindia.
com com
Highlight Oldest Newest
Ranking 10th 11th
Market 266 Trillion 199 Trillion
Cpitalization
Daily Turnover 5,000 Cr. 20,000 Cr.

31 | P a g e
 KNOW SEBI

• Securities and exchange board of India (SEBI).

• SEBI is the regulator of securities market in India.
• It was established in 1998, has headquarters in Mumbai.
• The overall function of SEBI is to protect the interest of investor promote the
development of stock exchange; at the same time regulate the activities of stock
market.
• The objectives of SEBI are:
1. To regulate the activities of the stock exchange.
2. To protect the rights of investors, ensuring safety to their investment.
3. To prevent fraudulent and mal practices by having balance between self-
regulation of business and its statutory.
4. To regulate and develop a code of conduct for intermediaries such as broker,
underwriters, etc.

32 | P a g e
 STOCK TRADING TERMINAL

An active trader must need stock market terminal. Its internet-based software
offered by broker at very nominal cost for trading purpose.
Use Of This Terminal
✓ Latest prices of all securities.
✓ Trading details, volume related information about high, low and
previous close, average and more.
✓ Scrip daily/ weekly/ monthly graph and historical prices.
✓ Scrip full information like address, profit and loss, data, results,
announcements.
✓ Trade easy and fast in all equities, F& O.
✓ Order book, trade book.
✓ Charts readily available for all scripts.
✓ Latest bid and offer details, which is very useful full trading.

33 | P a g e
 HOW TO START INVESTING IN STOCK MARKET

1. OPEN DEMAT and TRADING ACCOUNT:

Well-Known SEBI registered broker in India:
a. Angel Broking
b. ICICI Direct
c. Motilal Oswal
d. Share khan.
e. HDFC Security
f. Kotak Security
g. Geojit
h. Bonaza
i. Many more ….

2. SERVICES REQUIRED FROM BROKER

a. Full services
b. Online trading, offline, and phone banking
c. Advice to trade
d. Attractive brokerage

34 | P a g e
 STOCK MARKET TIMING’S

The stock market in India operates during a specific time window. On weekdays
from 9:15am to 3:30pm, retail customers must conduct these transactions
through a brokerage firm. Most investors buy and sell securities listed on the
Bombay Stock Exchange (BSE) and National Stock Exchange (NSE). Two of
India’s major stock exchange in India follow the same stock market timings.

Overall Stock Market Timings in India – Opening and Closing Hours

Sessions Timings
Pre-opening sessions 9:00am – 9:08am
Trending sessions 9:15am – 3:30pm
Closing sessions 3:40pm – 4:00pm

➢ Pre-Opening Sessions: -

✓ One can start placing the order for any transactions during the period.
Pre-order matching starts immediately after the close of pre-order entry.
Which means these are given preferences as soon as the market hours
start as they are cleaed of in the beginning.
✓ Order entry and modification Opens 9:00 hrs.
✓ Order entry and modification Opens 9:08 hrs.
✓ With random closure in the last minute.
➢ Trending Sessions: -

✓ During these hours any transactions made follows bilateral order

matching system, which means the demand and supply forces
determines the prices. Since the bilateral order matching system is
volatile and include several market fluctuations that create an impact on
the security prices in the end, the multi-order system was formulated for
the pre-opening session.
✓ Normal / Limited Physical Market Opens 9:15 hrs.
✓ Normal / Limited Physical Market Close 15:30 hrs.

35 | P a g e
 ➢ The Post Closing Session: -

✓ It is held between 15:40 hrs and 16:00 hrs. during this period, you can
bid the following day’s trade as this is post market closing session. If
there are adequate number of buyers and sellers, bids during this period
are confirmed.
✓ The transaction conducted for the bids placed during the period are not
affected by the opening price of the market. Hence even if the closing
price exceeds opening share price, bids can be cancelled by investors,
likewise if the opening price exceeds the closing price, then an investor
can release the capital gains. But this must be done in the narrow window
of per-opening session in between 9:00 am to 9:08 am.

➢ After Market Order (AMO): -

✓ After Market Order (AMO) is a feature that brokers or brokerage

agencies offer, allowing investors to purchase or sell shares after the
stipulated trading hours. In India, stock markets start working at 9:15
AM and close at 3:30 PM daily, Monday through Friday. The orders
placed post this timeframe are categorised as ‘After Market Orders.’

✓ You can call AMOs ‘advance orders’ made after the stock exchange's
closing but processed at regular trading hours on the following day of
order placement. The facility is accessible on the shares of specified
companies. This feature renders investors who fail to find time during
market hours to participate in the growing stock market. Notedly, After-
Market Orders are referred to as market orders, so you cannot put a stop
loss, bracket, or cover order on them. Though, placing a limit order on
AMOs is permissible.

36 | P a g e
 TYPES OF TRADING

Types of Trading are: -

❖ Intraday Trading
❖ Cash Market
❖ IPO / FPO
❖ BTST
❖ Options: Calls and Puts
❖ Future Market

❖ Intraday Trading: -

✓ Intraday trading is also known as day trading. If an investor buys and

sells stocks within the same specific day, then it is called intraday
trading. It directly means that if an investor buys a set of shares on a day,
they must sell those shares by the end of the same day, before the market
closes for the day. This form of trading lets the investors make use of
margins, where they avail credit from a broker.
✓ Intraday trading is low risk since it is short term, but it can become risky
when the trader uses too much margin money.

❖ Cash Market: -

✓ A cash market is a marketplace in which the commodities or securities

purchased are paid for and received at the point of sale. For example,
a stock exchange is a cash market because investors receive shares
immediately in exchange for cash.
✓ Cash markets are also known as spot markets because their transactions
are settled "on the spot." This can be contrasted with derivatives markets
such as the futures market, where buyers pay for the right to receive a
good, such as a barrel of oil, at a specified date in the future.

37 | P a g e
 ❖ IPO/FPO: -

✓ IPO stands for Initial Public Offering, is a process in which a private

company goes public by issuing shares to the general public for the first
time. The company which offers its shares to the public is called an
“issuer,” and it does with the guidance of several investment banks.
Once the IPO is done, the company’s shares are traded in an open
market. The primary reason for a private company going to the public is
to raise money. By selling its shares in an open market, the company can
collect and raise funds to grow its business successfully.
✓ FPO stands for Follow on Public Offer, is a process by which the
company already listed on the stock exchange issues shares to the
existing shareholders of the company or to new investors. The reason
behind the company performing an FPO is to expand its equity base. The
company uses FPO only after the company has started the process of an
IPO to make their shares available to the public and to raise capital for
their business. In simpler words, FPO is a further issue while IPO is the
first issue. The FPO is raised for two intentions:
✓ To reduce the debt which is existing in a company.
✓ To raise additional capital for a company.

❖ BTST: -

✓ BTST trades are those trades where traders take advantage of short-term
volatility by buying today and selling tomorrow. Under this facility,
traders can sell the shares- which they have bought previously- before
they are delivered to their demat account or before they are credited into
their demat account.

❖ Options Calls and Puts: -

✓ An option is a derivative, a contract that gives the buyer the right, but
not the obligation, to buy or sell the underlying asset by a certain date
(expiration date) at a specified price (strike price).
✓ Call options: Calls give the buyer the right, but not the obligation, to
buy the underlying asset at the strike price specified in the option
contract. Investors buy calls when they believe the price of the
underlying asset will increase and sell calls if they believe it will
decrease.
✓ Put options: Puts give the buyer the right, but not the obligation, to sell
the underlying asset at the strike price specified in the contract. The
writer (seller) of the put option is obligated to buy the asset if the put

38 | P a g e
 buyer exercises their option. Investors buy puts when they believe the
price of the underlying asset will decrease and sell puts if they believe it
will increase.

❖ Future Market: -

✓ A futures market is an auction market in which participants buy and sell

commodity and futures contracts for delivery on a specified future date.
Futures are exchange-traded derivatives contracts that lock in future
delivery of a commodity or security at a price set today.

39 | P a g e
 KNOW MARKET TRENDS

Market Terms are: -

➢ Bullish Market (Bull Market)

➢ Bearish Market (Bear Market)
➢ Sideline Market
➢ Volatile Market
➢ Dabba Market (Box Market)

➢ Bullish Market (Bull Market): -

• A bull market is the condition of a financial market in which prices are
rising or are expected to rise. The term "bull market" is most often used
to refer to the stock market but can be applied to anything that is traded,
such as bonds, real estate, currencies, and commodities.
• Because prices of securities rise and fall essentially continuously during
trading, the term "bull market" is typically reserved for extended periods
in which a large portion of security prices are rising. Bull markets tend
to last for months or even years.

➢ Bearish Market (Bear Market): -

• A bear market is when a market experiences prolonged price declines. It

typically describes a condition in which securities prices fall 20% or
more from recent highs amid widespread pessimism and negative
investor sentiment.

• Bear markets are often associated with declines in an overall market or

index like the S & P 500, but individual securities or commodities can
also be considered to be in a bear market if they experience a decline of
20% or more over a sustained period of time—typically two months or
more. Bear markets also may accompany general economic downturns
such as a recession. Bear markets may be contrasted with upward-
trending bull markets.

40 | P a g e
 ➢ Side-line Market: -

• Money on the sidelines refers to investment money that is held in either

cash or low-risk, low-yield investments, as opposed to higher-yield
investments, such as stocks.
• Investors keep money on the side-lines when the markets are
experiencing a downturn or the forecast for the economy looks negative.

➢ Volatile Market: -

• Volatility is a statistical measure of the dispersion of returns for a given

security or market index. In most cases, the higher the volatility, the
riskier the security. Volatility is often measured from the standard.
deviation or variance between returns from that same security or market
index.
• In the securities markets, volatility is often associated with big swings in
either direction. For example, when the stock market rises and falls more
than one percent over a sustained period, it is called a "volatile" market.
An asset's volatility is a key factor when pricing options contracts.

➢ Dabba Market (Box Market): -

• Dabba trading is a proxy market. Investors must open a Demat account

with a broker to buy and sell stocks on the stock exchange. But in bucket
trading, all translations happen outside of the market guidelines. It is
risky but profitable since there are no governing rules and regulations.
All trades in the dabba system are settled in cash. The operators in the
system take orders personally and book the transactions outside the stock
market.
• Since it is illegal, there is no income tax on profit. Traders also don’t pay
Commodity Transaction Tax (CTT) or Securities Transaction tax (STT)
on their transactions. SEBI has taken several steps to curb the dabba
trading system and encourage more investors to invest through the
mainstream.

41 | P a g e
 KNOW BULK DEAL and BLOCK DEAL

➢ BULK DEAL: -

• It is a trade where the total quantity bought or sold is more than 0.5% of
the number of equity share of the company. It can be executed within the
trading hours at any point of time on the same day.

➢ BOCK DEAL: -

• It is a trade, with a minimum quantity of 5lakhs shares or minimum level

of Rs 5 cr. Executed through a single transaction, on the special Block
Deal window. The window is opened only for 35 min. in the morning
trading hrs.

42 | P a g e
 KNOW OTHER IMPORTANT FACTORS

I. RBI and RBI POLCY

1. RBI MONETARY POLICY

II. POLICY RATES and RESERVE RATIO

1. BANK RATE
2. REPO RATE
3. RESERVE REPO RATE
4. CRR (CASH RESERVE RATIO)
5. SLR (STATUTORY LIQIUDITY RATIO)
6. BASE RATE
7. CURRENT RATE

43 | P a g e
 COMMODITY MARKET INDIA

❖ Commodity trading in India started much ahead as compared to many

other countries. However, years of rule, droughts and periods of scarcity
and Government policies caused the commodity trading in India to
diminish. Commodity trading was, however, re-started in India recently
from last years.
❖ Today, apart from numerous regional exchanges, India has six national
commodity exchanges namely Multi Commodity Exchange (MCX),
National Commodity and Derivative Exchange (NCDEX), National
Multi-Commodity Exchange (NMCE), Indian Commodity Exchange
(ICEX), The ACE Derivative Exchange (ACE). The University
Commodity Exchange (UCX)
❖ The regulatory body is Forward Markets Commission (FMC) which
started in 1953. In 2015 FMC was merged with SEBI.
❖ Just like other markets, the one for commodity futures plays a valuable
role in information pooling and risk sharing. The market mediates
between buyer and seller of commodities, and facilitates decisions
related to storage and consumption of commodities. In the process, they
make the underlying market more liquid.
❖ A trader can start trading with amount of Rs.5000. A trader needs to
money for the margin payable to exchanges through brokers. The margin
ranges from 5-10% of the value of the commodity contract. For trading
in bullion, like Gold and Silver, the minimum quantity required is as low
as only 19 grams for gold for 1 unit and for silver 1e kg for a1 unit.

❖ List of popular traded commodities:

❖ Gold Natural gas

❖ Silver Crude Oil
❖ Aluminum Copper
❖ Nickel Lead
❖ Zinc Coffee
❖ Plastic Sugar
❖ Cotton Methane Oil
❖ Cardamom Other Agriculture

44 | P a g e
 CURRENCY TRADING INDIA

At present currency trading is done in India which is supported by following

exchanges: mainly NSE and BSE, and MCX-SX Forex trading physical
currency trade is illegal because so far RBI restricted to trade in any kind of
overseas margin trading segment.

Now one can invest or trade in the overseas currency with proper way with stock
exchanges. Just like Equity (stock) future and option trading, a trade can trade
in various currency markets. Just like stock future, currency trade can be done
with various currency derivatives.

At present in following currency trading is possible in India:

• US Dollar INR -67

• Euro INR -75
• GB Pound INR -89
• Japan Yen INR -65

All the above 4 currency trade is possible in future as well as option trading. Lot
size, price etc. varies for each currency. At present most popular currency for
trading is USD-INR.

45 | P a g e
 GOLDEN WORDS FROM STOCK MARKET LEADERS

1) Locate hot stock which hits new highs.

2) Try trading in buy and short sell.
3) Book losses quickly.
4) Book partial or all profits.
5) Try new technologies.
6) Trade in liquid stock.
7) Don’t believe any rumour for any stock.
8) Don’t diversify and never use leverage.
9) Don’t wait to buy bottom or sell top.
10) Follow the trend.
11) Don’t trade with uncertain mind.
12) Don’t expect to make profit every day.
13) If you avoid stop loss, next day market will avoid you.
14) Sell short as often as you long.
15) Choose multiple sectors for trading.

46 | P a g e
 CHAPTER-4
DATA ANALYSIS

1) From how many years you are in the stock market?

Particular No. of Percentage

Respondent
0-2 Years 7 35%
2-4 Years 8 40%
4-6 Years 3 15%
More than 6 2 10%
Years

RESPONDENTS
45%

40%
40%
35%
35%
30%

25%

20%

15%
15%
10%
10%
5%

0%
0-2 Years 2-4 Years 4-6 Years More Than 6 Years

Interpretation: As shown above 35 % persons of my study have experience

of about 2 years, about 40 % persons of my study have experience about 2 to 4
years, 15 % persons of my study have experience about 4 to 6 years, about 10
% persons of my study have experience of more than 6 years in stock market.

47 | P a g e
 2) How much investment have you made in the market? (Approximate)

Particular No. of Percentage

Respondents
0-2 Years 10 50%
2-4 Years 6 30%
4-6 Years 3 15%
More Than 6 Years 1 5%

RESPONDENTS
0.6

0.5
50%
0.4

0.3
30%
0.2

0.1 15%

5%
0
0-2 Years 2-4 Years 4-6 Years More Than 6 Years

Series 2

Interpretation: As per my research about 50 % persons would like to invest up

to 2 lack while 30 % persons would like to invest 2 to 4 lack and about 15 %
persons would like to invest 4 to 6 lack while only 5 % persons would like to
invest more than 6 lack. So, company should focus on those customers who
would like to invest more in stock market.

48 | P a g e
 3) Who brings you in stock market?

Sources No. of Respondents Percentage

Friends & 14 70%
Relatives
Newspaper 4 20%
Advertise 0 0%
Mega 2 10%
Public Issue

RESPONDENTS
0.8
70%
0.7

0.6

0.5

0.4

0.3
20%
0.2
10%
0.1
0%
0
Friends & Relatives Newspaper Advertise Mega Public Issue

Interpretation: As per above chart about 70 % persons would like to invest in

stock market as per opinion of their friends and relatives while 20 % persons
would like to invest as per newspaper and magazines and persons do not like to
invest through advertising and about 10 % persons would like to invest as per
mega public issue. So, it can be conclude that most of the people invest as per
opinion of their friends and relatives.

49 | P a g e
 4) What you prefer more?
Particular No. of Respondent Percentage
Investment 12 60%
Trading 6 30%
Both 2 10%

RESPONDENTS

60%

30%

10%

INVESTMENT TRADING BOTH

Series 2

Interpretation: As per my research 60 % persons prefer investment while 30

% persons prefer trading and only 10 % persons prefer both investment and
trading. So, we can conclude that majority of the people prefer to invest rather
than trading in the stock market.

50 | P a g e
 5) How much investment experience do you have?
Experience No. of Respondents Percentage
Very little 2 10%
knowledge &
experience
Some 14 70%
Investment
knowledge &
understanding
Very huge 4 20%
experience &
good
knowledge of
investment

RESPONDENTS
70%
0.7
0.6
0.5
AXIS TITLE

0.4
0.3 20%
0.2 10%
0.1
0
Very little Some Investment Very huge
knowldege & knowledge & experience & good
experience understanding knowledge of
investment
RESPONDENTS

Interpretation: As per above chart 10% persons have Very little knowledge
and experience while about 70 % persons have Some investment knowledge and
understanding and about 20% persons have Very huge experience and good
knowledge of investment. From above information it is clear that the majority
of people who invest in stock market have average knowledge of investment.

51 | P a g e
 6) How frequently do you invest in the market?

Frequency No. of Respondents Percentage

of
Investment
Weekly 8 40
Monthly 6 30
Quarterly 5 25%
Half Yearly 1 5%

RESPONDENTS

40%

30%

25%

5%

WEEKLY MONTHLY QUARTERLY HALF YEARLY

Interpretation: As per my research about 40 % persons would like to invest

weekly in stock market while 30 % persons would like to invest monthly in
stock market and about 25 % persons would like to invest quarterly in stock
market while about 5% persons would like to invest half yearly in stock market.

52 | P a g e
 7) From total saving how much portion of amount you invest in stock
market?

Investment No. of Respondents Percentage

in stock
market
10-20% 4 20%
20-40% 8 40%
40-60% 6 30%
60-80% 1 5%
80-100% 1 5%

RESPONDENTS
40%

30%

20%

5% 5%

10-20% 20-40% 40-60% 60-80% 80-100%

Interpretation: As per above chart about 20% persons invest 10 to 20% of their
saving while about 40% persons invest 20 to 40% of their saving and about 30%
persons invest 40 to 60% of their saving and about 5% persons invest 60 to 80%
of their saving while about 5% persons invest 80 to 100% of their saving.

53 | P a g e
 8) How much do you invest at a time? (In1000Rs.)

Investment at No. of Respondents Percentage

a time
(In 1000 Rs.)
Up to 5 6 30%
5-10 6 30%
10-15 4 20%
15-20 1 5%
20-25 1 5%
More Than 25 2 10%

RESPONDENTS
Series 2
30% 30%

20%

10%

5% 5%

UP TO 5 5-10, 10-15, 15-20, 20-25, MORE THAN 25

Interpretation: As per my research about 30% persons invest up to 5000 Rs.

At a time and about 30% persons invest 5000 to 10000 Rs. At a time while about
20% persons invest 10000 to 15000 Rs. At a time and about 5% persons invest
15000 to 20000 Rs. At a time while another 5% persons would like to invest
20000 to 25000 Rs. At a time and about 10% persons invest more than 25000
Rs. at a time.

54 | P a g e
 9) For how much period you made investment?

Period of No. of Respondents Percentage

Investment
8-10 days 1 5%
1-3 Months 8 40%
3-6 Months 2 10%
6-12 Months 6 30%
More Than 1 Year 3 15%

RESPONDENTS

40%

30%

15%

10%

5%

8-10 DAYS 1-3 MONTHS 3-6 MONTHS 6-12 MONTRHS MORE THAN 1 YEAR

Interpretation: Above chart shows that about 5% persons invest for 8 to 10

days while about 40% persons invest for 1 month to 3 month and about 10%
persons invest for 3 months to 6 months while 30% persons invest for 6 month
to 12 month and about 15% persons invest for more than one year.

55 | P a g e
 10) How much return you expect on your investment decision?

Expected No. of Respondents Percentage

Return
8-12% 7 35%
12-16% 3 15%
16-20% 5 25%
More Than 5 25%
20%

RESPONDENTS

35%

25% 25%

15%

8-12% 12-16% 16-20% More Than 20%

Interpretation: As per my research 35% persons expect 8 to 12% return while

15% persons expect 12 to 16% return and about 25% expect 16 to 20% return
while 25% persons expect more than 2.

56 | P a g e
 11) On what basis you take your investment decision?

Base No. of Respondents Percentage

Broker’s 4 20%
Advice
Market 4 20%
Situation
Tips, Paid 2 10%
Service
Newspaper, 3 15%
Magazine
Company’s 2 10%
news, Result
Own Study 5 25%

RESPONDENTS

25% 20%
Broker's Advice
Market Situation

10% 20% Tips, Paid Service

Newspaper, Magazine
15% 10% Company's news, Result
Own Study

Interpretation: Above chart shown the various factors and its impact on
investment and how investor consider such factors while investing. The chart
suggest that people much like to invest according to their own study of stock
market.

57 | P a g e
 12) From below mentioned share price range which range do you prefer
for Buying share?

Price Range No. of Respondents Percentage

Below 2 10%
Rs.50
Rs.50-100 9 45%
Rs.100-500 5 25%
More Than 4 20%
Rs.500

RESPONDENTS
45%

25%

20%
10%

BELOW RS.50 RS.50-100 RS.100-500 MORE THAN RS.500

Interpretation: Above chart shows the price range preferred by various

persons. From the above chart it can be conclude that majority of people prefer
the price of share from 50 to 100.

58 | P a g e
 CHAPTER-5

5.1 Findings
5.2 Suggestions
5.3 Conclusion

59 | P a g e
 Chapter – 5

5.1 FINDINGS

❖ People who invest in stock market have experience of stock market

average 2 to 4 years.

❖ Most of the people do not want to invest in stock market more than 2
lacks.

❖ Many people take decision to invest in stock market as per opinion of

their friends and relatives.

❖ People prefer to invest in stock market rather than trading.

❖ People who invest in stock market have some investment knowledge and
understanding regarding stock market.

❖ Most of the people make investment in stock market weekly or monthly.

❖ People would like to invest about 40% of their saving in stock market.

❖ People like to invest up to 10,000 Rs. At a time.

❖ Most of the people would like to invest for 1 to 3 months in stock market.

❖ Most of the people expect 15 % return of their investment.

❖ Most of the people invest on the basis of their own study, broker’s advice
and market situation.

60 | P a g e
 ❖ Most of the people prefer to invest in energy and power sector and
banking and construction sector.

❖ Most of the people prefer price of share about 50 to 100 Rs.

❖ Invest in company which give good return to shareholder and have good
performance.

❖ Take delivery and wait up to sufficient return.

❖ Intention (market) environment-based selection of sector and in that

sector invest in powerful companies.

❖ Long term investment in powerful companies in recession time.

❖ Study the companies, make your own policies for investment, and do
not fall victim of fear and greed.

61 | P a g e
 5.2 SUGGESTIONS

➢ Don’t invest more than 40% of your income.

➢ Intention (market) environment-based selection of sector and in that
sector invest in powerful companies.
➢ Instalment type investment like SIP.
➢ Invest at every decline.
➢ Invest for long term.
➢ Invest in Blue Chip Company with good management.
➢ More investment, more money.
➢ Invest in company which give good return to shareholder and have good
performance.
➢ Invest in short-term profit-making companies.
➢ Take delivery and wait up to sufficient return.
➢ Buy when price of share is high.
➢ Don’t buy when price of share is low.
➢ Purchase according to own views and tips.
➢ Buy at every upside and sell at every decline.
➢ Invest money with understanding risk factor of sector and company
➢ Invest with patience.
➢ Avoid penny and speculative shares.
➢ Give more time to your investment.
➢ Invest your money systematically.
➢ Study the companies, make your own policies for investment and do not
fale victim of fear and greed.
➢ To make money, take chances.
➢ Buy shares when people sell and sell shares when people buy.

62 | P a g e
 5.3 CONCLUSION

It is a good experience for me to conduct research about study of investor

investment behaviour in stock market and suggesting good investment
strategy.

It will prove very helpful to me in my future career.

While conducting this research I can understand the strategies of the people who
invest in stock market, their preference for investment, their experience of stock
market, frequency of investment, expected return, on which basis they invest
and their views to about to make money in stock market.

63 | P a g e
 CHAPTER-6
BIBLIOGRAPHY

➢ WEBSITE

✓ www.motilalOswal.com
✓ www.google.com
✓ wwwfreeintraday.com

➢ BOOKS

✓ WIN DALAL STREET (THE STOCK MARKET GUIDE)

➢ ANNEXURE

✓ Questionnaire

64 | P a g e
 Dear Sir/ Madam,

I am a student of TYBMS (Finance) at HET CCSIT, Mahad. I am

conducting a survey on the study of investor investment behavior in stock
market and suggesting good investment strategy in Mahad city. Please help
me in this by answering the following simple questions. I will treat any
information you give me in strictest confidence and will use only for academic
purpose.

1) From how many years you are in the stock market?

0–2year 2-4 year

4-6 year more than 6 year

2) How much investment have you made in the market? (Approximate)

0-2 lakh 2-4 lakh

4-6 lakh more than 6 lakh

3) Who brings you in stock market?

Friends and Relative News paper

Advertise Mega public issue

4) What you prefer more?

Investment Trading Both

65 | P a g e
 5) How much investment experience do you have?

Very little knowledge and experience

Some investment knowledge and understanding

Very huge experience and good knowledge of investment

6) How frequently do you invest in the market?

Weekly Monthly

Quarterly Half yearly

7) From total saving how much portion of amount you invest in stock
market?

10-20% 20-40% 40-60%

60-80% 80-100%

8) How much do you invest at a time? (In1000Rs.)

Up to 5 5-10

10-15 15-20

20-25 More than 25

66 | P a g e
 9) For how much period you made investment?

8-10 Days 1-3 Month

3-6 Month 6-12 Month

More than 1year

10) How much return you expect on your investment decision?

8-12% 12-16%

16-20% More than 20%

11) On what basis you take your investment decision?

Broker’s advise

Market situation

Tips, paid service

Newspaper, Magazine

Company’s news, Result

Own Study

67 | P a g e
 12) From below mentioned share price range which range do you prefer for
Buying share?

Below Rs.50 Rs.50-100

Rs100-500 More than Rs.500

68 | P a g e
 13) What is your investment strategy?

-------------------------------------------------------------------------------------------

14) In your opinion what are the mistakes made by common investors?

----------------------------------------------------------------------------------------------

15) What are your views for making money in stock market?

---------------------------------------------------------------------------------------------

16) Give your opinion reasons for this major correction?

----------------------------------------------------------------------------------------------

--------------------------------------- PERSONAL INFORMATION------------------

NAME: ---------------------------------------------------------------------
ADDRESS: -------------------------------------------------------------
AGE: ------------ YEARS
PROFESSION:
A) BUSINESS B) SERVICE C) PROFESSION
D) OTHER

ANNUAL INCOME:
A) LESS THAN 50,000 B) 50,000 TO 1,00,000
C) 1, 00,001 TO 3, 00,000 D) 3, 00,001 TO 5, 00,000
E) MORE THAN 5, 00,000

69 | P a g e
70 | P a g e