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state the advantage of dtp software

Definition of DTP:

Desktop Publishing Desktop publishing (usually abbreviated as DTP) is a process for producing printed
content by using specialized software to link desktop computers with desktop and other printers. The
quality is designed to equal or exceed typeset printing in books. While desktop publishing can include
any office or home network that allows you to produce a printable document,

DTP usually refers to professional computerbased publishing from expert providers such as Artwork
Abode. Desktop publishing software makes it easy to vary typefaces and margins while embedding
graphs and illustrations — this feature involving images is especially important in an increasingly visual
business world. DTP applications allow users to create and alter page layouts such as a book layout or
magazine layout. With DTP, text formatting and typesetting can be accomplished with a click of a
computer mouse.

Advantages of Desktop Publishing Here are the primary desktop publishing advantages:

1. Increased productivity

2. Reduced production costs

3. Improved appearance of documents

4. Enhanced creativity with an element of fun

5. Ability to produce customized documents

6. Reduced time to print

Desktop publishing has effectively replaced the need for large printing presses. The ease of importing
images from various sources and then resizing images allows desktop publishing software to produce
professional-looking documents without graphic design skills.

If you thought that word processing is enough, then you will need to think again. Without Desktop
Publishing, your business will lose out to competitors who can impress customers with better-looking
documents and thereby generate more sales. If you are not convinced if DTP services are for your
business, then read on to find out the advantages of desktop publishing.

With desktop publishing, you can increase productivity, minimize production cost, enhance the
appearance of your documents, improve the level of creativity, reduce the time taken for printing and
produce customized documents. The best part about DTP is that you can create professional-looking
documents, without the need for graphic design.

Advantage # 1: Enhanced appearance with page layouts A page layout refers to the process of
arranging or re-arranging text/graphics on a page. A customer should read your content and then take
the next step of buying your products/services. With the help of DTP, you can improve the page layout
and create an effective design by balancing the contrast, space and colors that would grab the attention
of your customers. An enhanced appearance with an attractive page layout on your sales brochure,
booklet or flyer is sure to bring about an increase in sales.
Advantage # 2: Easy customization for any type of document DTP can revolutionize the way in which
your customers, suppliers, investors and employees think about your company. Trough desktop
publishing, you can improve and customize any type of document that you want to target towards a
specific audience. Whether it is a press release, menu, graph, statement, proposal, newsletter, flyer,
catalog, schedule or name tags, you can effectively use desktop publishing to customize any document
for your business.

Advantage # 3: Reduced production costs Advanced desktop publishing usually requires investments on
specialized publishing software like QuarkXpress, Adobe Photoshop, Adobe InDesign or Illustrator.
However, when you outsource DTP, you will not have to make any investment on DTP equipment
(Computers and printers) or the software and regular upgrades. This will minimize your production cost,
while giving you access to top-notch quality desktop publishing services. Desktop publishing and strong
graphic design make documents look better, but there's more to desktop publishing than just
appearance. Used properly, desktop publishing enhances visual communication and streamlines the
process of disseminating information of all kinds. It's also the method of file preparation that ensures
files print properly so that communications get out in a timely manner.

DESKTOP PUBLISHING IS AFFORDABLE Desktop publishing is important as a tool that enhances

DESKTOP PUBLISHING IS A DESIRABLE SKILL SET Employers are looking for employees with desktop
publishing skills for many of their job openings. That means office managers, teachers, administrative
assistants, real estate agents, restaurant managers, and just about any office or clerical job—and many
that aren't—require some level of desktop publishing skills. In the office environment, that may mean at
a minimum familiarity with the Microsoft Office Suite or Publisher. Students, individuals on a tight
budget and job-seekers can all save money by learning basic desktop publishing skills to improve the
look and clarity of their papers or resumes. Adding desktop publishing to your resume may give you that
extra something many employers look for.