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Multimedia Arts Midterm Reviewer

The document provides an overview of multimedia and hypermedia, detailing its various applications such as in advertisements, education, and entertainment. It outlines the basic elements of multimedia, advantages and disadvantages of its use, and types of presentations, as well as characteristics of hypermedia. Additionally, it offers tips for effective web design, including dos and don'ts, and discusses various file formats and shortcut keys related to multimedia tools.

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Kathiana Metro
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60 views4 pages

Multimedia Arts Midterm Reviewer

The document provides an overview of multimedia and hypermedia, detailing its various applications such as in advertisements, education, and entertainment. It outlines the basic elements of multimedia, advantages and disadvantages of its use, and types of presentations, as well as characteristics of hypermedia. Additionally, it offers tips for effective web design, including dos and don'ts, and discusses various file formats and shortcut keys related to multimedia tools.

Uploaded by

Kathiana Metro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Chapter 1 Multimedia’s lists of Usages:

▪ Advertisements
▪ Art
Introduction to Multimedia & Hypermedia
▪ Education
▪ Entertainment
Multimedia – it means that computer ▪ Engineering
information can be represented through ▪ Medicine
audio, video, and animation in addition to
▪ Mathematics
traditional media (e.g., texts,
graphics/drawings, images). ▪ Business
▪ Scientific Research
Basic Elements of Multimedia: ▪ References
▪ Simulation
➢ Text ▪ Virtual Reality
➢ Graphic ▪ Virtual Surgery
➢ Animation
▪ Information Kiosk
➢ Video
➢ Audio
Advantages of Using Multimedia:
Text – characters that are used to create
words, sentences, and paragraphs. ✓ User-friendly
✓ Multi-sensorial
Graphics – a digital representation of non-text
✓ Integrated & Interactive
information, such as drawing, chart, or
photograph. ✓ Flexible
✓ Can be used for a wide variety of
Animation – flipping through a series of still audiences.
images. It is a series of graphics that create an
illusion of motion. Disadvantages of Using Multimedia:

Video – photographic images that are


✓ Information Overload
played back at speeds of 15 to 30 frames a
second and provide the appearance of full ✓ Takes time to compile.
motion. ✓ Expensive
✓ Unpractical
Audio – music, speech, or any other sound.
Hypertext – text which contains links to other
There are 2 types of Multimedia presentation: texts. The term was invented by Ted Nelson
around 1965.
1. Linear Presentation – active content
progresses often without any
navigational control for the viewer Information is linked and cross-referenced in
such as cinema presentation. many different ways and is widely available
to end users.
2. Non-Linear Interactive – uses
interactivity to control progress as with
Hypertext also means that a database in
a video game or self-paced
computer-based training. Hypermedia which information has been organized
is an example of non-linear content. nonlinearly.
Link – is defined by source and destination
nodes, and by an anchor in the source node. Chapter 2
Two types of links: Multimedia in Web Design

1. Internal Link
Tips for Professional and Effective Web Design:
2. External Link
✓ Keep the site experience similar on all
Characteristics of Hypermedia: devices.

▪ Must be possible to use both for writing ✓ Design with your users’ needs in mind.
and reading information.
✓ Use consistent structure throughout.

▪ Comprises non-sequential structures. ✓ Ensure easy & simple navigation


around the site.
▪ Must follow natural associations.
✓ Use headings within the content.
▪ Hierarchically structures.
✓ Provide high-quality content.
Multimedia can be delivered using:
✓ Make use of white spaces.
➢ Optical Disk (CD-based)
✓ Optimize for search engines.
➢ Over a distributed network (Web-
based)
✓ Remove anything that slows down the
loading speed.

✓ Double-check all internal links.

Don’ts in Web Designing:

1. Auto-play videos with sounds.


2. Add blinking or flashy texts.
3. Prioritize beauty over usability.
4. Place ads in irrelevant places.
5. Use too many different colors.
6. Stuff the page with keywords.
7. Use different font styles on different
pages.
8. Forget to optimize images for search
engines.
9. Open internal pages in new tabs.
10. Think you can cheat Google’s
algorithms.
Tips for improving you Web Design: CMYK – Cyan, Magenta, Yellow, Key (Black)

✓ Have a plan. RGB – Red, Green, Blue

PPI – Pixels Per Inch


✓ Remove certain elements from your
websites. DPI – Dots Per Inch

✓ Include social share and follow Other file extensions that can be
buttons. saved/exported in Adobe Photoshop:

✓ Implement Calls-to-Action. ▪ PDF (Portable Document Format)


▪ JPG
✓ Use the Right Images.
▪ PNG
✓ Navigation ▪ GIF
▪ PSD
✓ Let your visitors scroll on your
homepage. ▪ TIFF (Tagged Image File Format)
▪ WebP
✓ Don’t be afraid of white spaces.
▪ RAW
✓ Mobile Optimization ▪ DDS (Direct Draw Surface)
▪ SVG (Scalable Vector Graphics)
✓ Get Found
▪ BMP
✓ Never stop testing.
Examples of Audio File Extensions:
✓ Identify unknown 404’s or broken links.
▪ MP3
✓ Create new or unique offerings. ▪ MIDI
▪ WAV
✓ Update your content to appeal to your ▪ WMA
persona.
Examples of Video File Extensions:

MP4
Tools & Shortcut Keys ▪
▪ MOV
▪ AVI
Abbreviations ▪ WebM
▪ MKV

JPG – Joint Photographic Group


Shortcut Keys
PNG – Portable Network Graphic

GIF – Graphic Interchange Format Ctrl + – Zoom in

PSD – Photoshop Document Ctrl - – Zoom out


Ctrl 0 – Fit to screen

V – Move tool

T – Type/Text tool

Ctrl R – Ruler

B – Brush tool

] – Increase brush size

[ – Decrease brush size

Ctrl Shift I – Inverse Selection

S – Clone Stamp tool

Hold Space Bar – Hand tool

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