An email request

for help
Do the preparation task first. Then read the text
and do the exercises.
1. Packaging (n): the material used to protect goods
and present them to the customer: sự đóng gói
hàng hóa
2. Product design (n): the process of producing or
improving a product to suit customers' needs: thiết
kế sản phẩm
3. to launch a product (v): to introduce a product to the
customers at the first time
4. to have a good eye of details: to be good at noticing
the smaller but important parts of things
5. to talk through something: to discuss something
carefully in detail
6. to clear something with somebody: to get permission
from somebody to do something
Reading text
To: james forrester
Date: november
Subject: possible help with product design
Dear James,
As you know, we have been working on the new
perfume that we are lauching in April and we are
unsure about some of the packaging details. We
have seen some of your creative work in the sales
department and we think you have a very good eye
for detail.
Do you have some time before close of business
this Friday to sit down with us and talk through
some of our designs? We would truly appreciate
you advice on this. It shouldn’t take longer than
two hours of your time and we would be happy to
clear it with Patricia, your department head, if
necessary.
Best regards,
Sarah Ford
Choose the best answers
1.What department does James work for?
Answer: Sales
2.Which department is working on the new
perfume?
Answer: Product Design
3.What is happening in April
Answer: The company will introduce the new
perfume to the public
4.What is Sarah requesting?
Answer: For James to have a meeting with the
product design department to help them with the
packaging of the perfume
 5.Who is the head of the sales department?
Answer: Patricia
6.Who would Sarah like to sit down with James?
Answer: Any time between today and the end of
Friday
Put the events in order
The product design department starts on the
design of the perfume
Sarah writes an email to James asking for help
Sarah asks Patricia for permission to use James
James has a meeting with Sarah and her team
Sarah and her team finalise the details of the
pakaging for the perfume
The product design department introduces the
new perfume to the public
 Digital
habits
across
generations
1. Social media: websites and apps like Facebook,
Twitter and instagram
2. Ironically: in a funny or strange way because it’s
unexpected
3. Unlike: different from
4. To miss out on: to not get the benefits of
5. Addiction: needing something too much or in an
unhealthy way
6. Early adopters: people who are the first to buy or
use new technology
7. Constantly: all the time without a break
8. To be cut off from: to have no access to
Reading text
 Today’s grandparents are joining their grandchildren
on social media, but the different generations’ online
habuts couldn’t be more different. In the UK the over –
55s are joining Facebook in increasing numbers, meaning
that they wil soon be the site’s second biggest user
group, with 3.5 milion users aged 55-64 and 2.9 over 65s.
Sheila, aged 59, says, ‘I joined to see what my
grandchildren are doing, as my daughter posts videos
and photos of them. It’s a much better way to see what
they’re doing than waiting for letters and photos in the
post. That’s how we did it when I was a child, but I think
I’m lucky I get to see so much more of the lives than my
grandparents did’
Ironically, Sheila’s grandchildren are less likely to use
Facebook them selves. Children unter 17 – but they’re
going far from their smartphones. Chloe, aged 15 even
sleeps with her phone. ‘It’s my alarm clock so I have to’,
she says, ‘I look at it before I go to sleep and as soon as I
wake up.
Unlike her grandmother’s generation, Chloe’s age
griup is spending so much time on their phones at home
thay they are missing out on spending time with their
friends in real life. Sheila, on the other hand, has made
contact with old friends from school she hasn’t heard in
forty years. ‘We use Facebook to arrange meet all over
the country’, she says. ‘It changed my social like
completely’.
Teenagers might have their parents to thank for their
smartphone and social media addiction as their parents
were the early adopters of the smartphone. Peter, 38 and
father of two teenagers, reports the he used to be on his
phone or laptop constantly. ‘I was always connected and I
felt like I was always working,’ he says. ‘How could I tell
my kids to get off their phones if I was always in front of
the screen myself’. So, in the eveningand at weekends,
he takes his Sim card out of his smartphone and puts it
into and old-style mobile phone that only make calls and
send text messages. ‘Im note completely cute off from
the world in case of emergencies, but the important
things is I’m setting a better example to my kids and
spending more quality time with them.’
Is it only a matter of time until generation above and
below Peter catches up with the new trend for a less
digital life.
Are these sentences true or falses
1.More people aged 55 or more use Facebook
than people aged 65 or more
Answer: True
2.Grandparents typically use Facebook less than
their grandparents
Answer: False
3.Sheila feels grateful to social media
Answer: True
4. Peter found his own smartphone use
affected how he felt about how much his
children used their phones.
Answer: True
 5.Peter has changed how much he uses his
phone during work day.
Answer: False
6.Peter feels that the changes make him a better
parent
Answer: True
Put the phrases in the correct group
Teens:
- are less keen on Facebook
- like to keep their phones near them
Grandparents:
- use social media to find old friends
- feel lucky to have the internet in their lives
Parents:
- were the first generation to get smartphones
- are turning to older technology

Encycloped
ia entry
 1.a dome: rounded roof with a circle-shaped base
2.a fountain: a structure in a garden or park that
pushes water into the air
3.marble: a type of hard smooth stone that is often
used for decoration
4.a archway: a curve structure, often over an entrance
or passage
Reading text
The Taj Mahal
1. The Taj Mahl is a famous mausoleum next to the river Taj Mahal
is large white dome in the centre. It is 35 metres high and is
surrounded by four smaller domes. The rooms inside the
building are decorated with beautiful archways and precious
stones in the walls. The buildings are surrounded by gardens
with pathways, pools, fountainss and green gardens.
2. The construction of the Taj Mahal began in 1632 and finished in
1653. It was built with materials from all over India and Assia,
but the man material is white amrble. Historians believe that
the materials were transported by over 1,000 elephants for
construction.

3. The emporor Shah Jahan built the Taj Mahal as a burial place
for his wife, Mumtaz Mahal. According to legend, he watned to
build another Taj Mahal in black on the other side of the rriver,
but this never happened. During the Indian Rebellion of the
1857, many parts of Taj Mahal ưere damaged by British
soldiers, who took some of the precious stones from its walls.
Over the years, the Taj Mahal was suffered from the
enviromental damge, and there have been many government
attempts to conserve its beauty.

4. The Taj Mahal is one of India’s most famous landmarks. There

are millions of visitors to the mausoleum every year. Te Taj
Mahial is almost always included in lists of famous buldings to
visit and considered one of the New Seven Wonders of the
World. It is also a UNESCO World Heritage Site.
 5. – Enclyclopedia Britannica article on the Taj Mahal:
http://www.britannia.com/topic/TajMahal
- UNESO Profile of the Taj Mahal:
http://whc.unesco.org/en/list/252

Match the paragraph with the best paragraph

headings. One heading is note needed
1. Architecture
2. Construction
3. History
4. Tourism
5. References
6. Gallery
Are the sentences true, false or not
mentioned
1. The Taj Mahal is contructed of white matble and a
small amount of black marble: The text doesn’t say

2. There are water features in the gardens of the Taj

Mahal: True

3. The construction of Taj Mahal never finished: False

4. The materials for Taj Mahal are not all from India:
True

5. There was a black Taj Mahal on the other side of the

river: False
6. The Britich destroyed the Taj Mahal in the 20th
century: False

7. The Indian government is trying to protect Taj Mahal:

True

8. The Taj Mahla is the most visited building in India: The

text doesn’t say

HOW TO SPOT
FAKE NEWS
1. A fake is something that is designed to look
real but isn’t.
2. If you bombard someone with messages or
information, you give them so much that it is
difficult to deal with it all
3. A phenomenon is a rare or important fact or
event
4. If something is subtle, it is not obvious and it is
difficult to notice
5. If you are fooled, you are tricked into believing
something that is not true
6. If you are sure about something, you are
confident that it is true or correct
 7. If something is unrelated to something else,
the two things have nothing to do with each
other
8. A source is a thing, person or place that
provides information
Reading text
Everytime you’re online, you are bombarded by
pictures, articles,links and video trying to tell
story. Unfortunately, not all of these stories are
true. Sometimes they want you to click on another
story or advertisement at their own site, other
times thay want to upset people for political
reasons. These stories circulate quickly, and the
result is … fake news.
There is a range of fake news: from crazy
stories which people easily recognise to more
subtles types of misinformation. Experts in media
studies and online psychology have been
examining the fakes news phenomenon. Read
these tips, and don’t get fooled!
1. Check the source
Look at the website where the sotry comes from.
Does it look real? Is the text well wrtten? Are there
a variety of other stories or is it just one story.
Fake news websites often use addresses that
sound like real newspapers, but don’t have many
real stories about other topcis. If you aren’t sure,
click on the “About” page and look for a clear
description of the organisation.
 2. Watch out for fake photos
Many fake news stories use images that are
Photoshopped or taken from an unrelated site.
Sometimes, if you just look closely at an image,
you can see if it has been changed. Or use a tool
lake oogle Reverse Image search. It will show you
if the same has been used in other contexts.
3. Check the story is in other places
Look to see if the story you are reading is on ther
news sites that you know and trust. If you do find
on many other sited, the it probably isn’t fake
(although there are some expections), as many big
news organisations try to check their sources
before they publish a story.
4. Look for other signs
There are other techniques that fake news uses.
These include using ALL CAPS and lots of ads that
pop up when you click on a link. Also, think about
how the story makes you fell. If the news story
angry, it’s probably designed to make you angry.
If you know these things about online news, and
can apply them in your everday life, then you have
the control over what to read, what to believe and
most importantly what to share, If you find a news
story that you know is fake, the most important
advice is: don’t share it!
What is the best title for the text? – Experts
share top tips resisting fake news
Choose the correct answers.
1.Which reason is NOT given for an online fake
news story?
Answer: To plant a virus in your computer
2.The text says some fake news …
Answer: is easy to regconise as fake
3.Which os these may mean that a news should
not be trust?
Answer: The sites “About” page does not clearly
describe the organisation
4.Some images on fake news
Answer: both the above includes “are real images,
but come from a different website” and “ are
images that have been changed”
5.Fake news stories …
Answer: are not usually only on fake news sites or
social media
6.Many fake news stories are written …
Answer: in a way that makes people upset
7.What should you do with fake news?
Answer: not show it to other people online
8.What is the purpose of this article?
Answer: to imform
 Innovation
in business
1. Innovation: using new ideas or ways of doing things
2. To review: to look at something again to change it if
necessary
3. R&D: research and development, the part of a
business that develops or improves its products
4. Profits: money that made by a business after all the
costs are paid
5. A demand: a need for something to be sold or
provided
6. To target: to direct a product at a particular person or
group
7. To be aware of: to know that something exists
8. Feedback: information about people’s opinions of
something that can be used to improve it
Reading text:
What does it mean to be innotive in business?
In order for a business to survive in today’s world, it is important that
we regularly review what we are doing it. By considering new ideas and new
ways of doing things, and trying to innovate, we can improve on our
products/services, increase sales, reduce costs and make our processes more
effective and efficient. Innovation is key to increasing profits.
There are several ways a company can be innovate with their products
and services. Today, we will look at four of them.

1.Using the lastest technology to improve your

product/service
When we think of innovation, we often think of new technologies. While
they might be impressive, we should not use new technologies just because
they are available. It is important to consider how the technology can
improve our product/service and make a difference to our customer.
Companies that produce cars, toiletries, household appliances, etc. often
have a large R&D department to work on making their products better.

2.Responding to customer demands by changing

what is on offer
By listening to customer feedback, we can get their opinions on how we
are doing and find out about what it is that they want. We also need to be
aware of changes in customer demands and keep up with the times. When
the fast – food restaurant McDonald’s realised that the market wanted
healthier choices, they introduced fruit and salads, while removing the
“super-sized” option from their menus.

3.Offering a new products/service to reach new

cosumers
Your business might be doing well, but there is no growth of development
and there is risk that your competitors might take away some of your
costomers. Innovation sometimes means developing a new product that
targets a different market. Although video games were often played by boys,
in 2006, video games giant Nintendo introduced the gome console Nintendo
Wii, successfully targetting girls and older constumers with games like
Cooking Mama and Brain Training.

4.Changing the way you provided a service

By looking at the changes to the costomer’s likestyle and needs, we
sometimes realise that there might be better ways to serve them. Costomers
who do not have a lot of time might preder to have their food or their
shopping delivered to their homes, or they might like to do their banking
online rather than in an actual pank.
 Not in all innovation will bring success to our businesses, but it can give
us the opportunity to grow and learn more about what we do and what our
costumers might want.

Fill the gaps with the correct word.