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Build

Building and managing a business website is crucial for online presence, involving steps such as obtaining a domain name, setting up email, finding a web host, designing, building, and managing content. Key considerations include ensuring the website is professional, user-friendly, and mobile-optimized. Regular updates and maintenance are essential for keeping content relevant and engaging for customers.

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26 views5 pages

Build

Building and managing a business website is crucial for online presence, involving steps such as obtaining a domain name, setting up email, finding a web host, designing, building, and managing content. Key considerations include ensuring the website is professional, user-friendly, and mobile-optimized. Regular updates and maintenance are essential for keeping content relevant and engaging for customers.

Uploaded by

Murali Mohan Reddy E
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Build and manage your website

Having a business website is an essential part of your online presence. Your website:

 is part of your business identity and branding


 allows you to communicate with your customers and enables them to get in touch
with you
 can enable you to sell products and deliver services online.

Steps
 Step 1: Get a domain name and URL
 Step 2: Set up an email address to match your domain name
 Step 3: Find a web hosting company
 Step 4: Design your website
 Step 5: Build your website
 Step 6: Add and manage your website content
 Step 7: Publish your website

Step 1: Get a domain name and URL


It's important to choose a good domain name. It affects:

 how easily customers can find your site


 how much customers will trust your website and brand
 your intellectual property and trademark protection.
Points to remember
Understand domain names and URLs
Keep it consistent with your brand
Make it easy to remember
Check the availability of social handles and domain names
Decide on a domain name extension
Buy your domain name
Remember to renew

Set up a reminder to renew your domain names and security certificates on time.
Step 2: Set up an email address to match your domain name
You can use free email services for your business, but using one that matches your domain
(and business) name, creates a more professional impression.

For example, your domain-name email will display as info@mybusiness.com, instead


of mybusiness@gmail.com.

The service provider who registers your domain name, or your web hosting company, may
provide an email service or include it as a paid add-on.

Step 3: Find a web hosting company


For your website to be published and accessible on the internet, it has to be hosted by a
web hosting company. These companies provide you with a secure space on their server
to store all your website content.

You can host your website with the same company you register your domain name with,
or you can choose a different host if this meets your business needs better.

Monthly fees for web hosting can vary depending on how big your website is and how
many visits you get.

Step 4: Design your website


When designing your website, think about:

 the information you want to give your customers


 what you want them to do on your site
 the questions they'll have
 the order they'll be doing things in.

Structure the site to make it easy for them to find and do the things they need. It might
help to look at websites of businesses like yours to see how they've designed their site and
what features they've added.

A well-designed and easy-to-use website will help your business stand out.

An easy way to understand what you may need for your website is to draw up a visual site
map.

Typically, you'd want a page dedicated to each product range or critical service you offer.
Quick reference: Create a visual site map

An easy way to understand what you may need for your website is to draw up a visual site
map. See our example of a site map (JPG, 140KB).

This example will show you how a visual map can:

 show the layout of every page on your proposed website and how these pages link
together
 give a clear overall picture of the website's scope
 help you decide if it will be easy to create it yourself or if a web developer may be a
better option.

Transcript of site map graphic

Step 5: Build your website


When deciding how to build your website, consider how it will be maintained and how
easy it will be to make changes. You might need to make regular changes to the content on
your website, for example:

 updating advertising and adding information on sales and special offers


 updating contact information
 reflecting changes in prices, products and services
 updating opening times, for example, for public holidays
 changing the look and feel of your website.

Building your website can be a do-it-yourself (DIY) or do-it-for-me (DIFM) project. You
can create your business website by:

 using a template-based website builder (DIY)


 using a CMS to build a customised website (DIY or DIFM)
 hiring a professional web developer (DIFM).
Considering the advantages and disadvantages of each option will help you decide which
one will work best for you.

Points to consider
Using a templated website-builder platform (DIY)
Using a CMS to build a customised website (DIY/DIFM)
Hiring a web developer to build your website (DIFM)
Remember mobile devices

Your website should display correctly on smart phones and other mobile devices.

 Web builders and CMS platforms automatically include mobile optimisation in


their products.
 If you hire a web developer, find out if mobile optimisation is included in the build,
or if they'll charge extra for it.

Step 6: Add and manage your website content


Once you've worked out what content you want on your website, you'll need to create or
buy the content.

Website content includes things like:

 images
 videos
 copy (written words)
 interactive tools, like calculators and estimators
 landing pages to support promotional campaigns.

Having relevant and professional content and images will help customers understand your
products and services and make them feel comfortable about doing business with you.

Just as you might hire a professional to design your site or make a video, you might also
want to consider hiring a professional to create images or write and structure your
content.

Adding images and videos

Images and videos can help:

 capture customer attention


 present your products, services, premises, or previous work in a positive way.
Photos of your actual products or services are best, but you can supplement this with
stock photography and graphics.

Writing website content

The wording on your website provides customers with the information they need to
understand your business, what you offer, and how to access it.

People read differently online, so make sure content is easy to read and understand. To do
this:

 put the most important information first


 use plain language
 make sure content is easy to scan
 use clear headings
 keep paragraphs short and easy to read.

Managing and updating content

It's important to keep your website content up to date. You should, for example, always
make sure that changes to opening hours and prices are reflected on your website.

New website content, like events, sales and seasonal product promotions, also:

 helps keep your customers interested and engaged


 supports your ranking position in search engine results pages.

You should:

 know how to update content yourself. This is particularly important if a web


developer has built your site for you
 include a request for basic training in updating content (if you think you need it)
when getting quotes from web developers
 write down the process and keep it secure if it involves login details.

Step 7: Publish your website


Once your site is ready, it will need to be published or made live so it can be found by
customers using your domain name.

It can take a day or two for your website to go live across the internet (a process known as
propagating). Take this into account if you've scheduled your website release to coincide
with other opening activities.

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