PROJECT BASED REPORT

On
BUSINESS PLAN
“REAL ESTATE”

Report to be Submitted for fulfillment of the requirement for the subject of

Entrpreneurship(K24MB17)

MASTER OF BUSINESS ADMINISTRATION-I SEM

Under the Supervision of Submitted by

Dr. Suman Rani Team:3D
Assistant Professor
KIET School of Management
KIET Group of Institutions, Ghaziabad.

Year 2024-25
KIET Group of Institutions, Delhi-NCR,Ghaziabad
KIET School of Management
th
13 KM stone, Ghaziabad- Meerut Road, Ghaziabad-201206(U.P)
 TEAM NO.- 3(D)

S.NO Name of Library ID University Sign.

Student Roll.No
1 Suhani 2426MBA744 202410115100204
Agrawal
2 Sonakshi Tyagi 2426MBA002 202410115100201
3 Sumit Kumar 2426MBA400 202410115100205
4 Sonal Goyal 2426MBA161 202410115100202
5 Sohan Rathi 2426MBA160 202410115100200
6 Suchismita 2426MBA728 202410115100203
 CERTIFICATE OF THE GUIDE

Mentor / Guide Name: Dr. Suman Rani

Designation: Assistant professor
This is to certify that the project report titled “REAL ESTATE” has been
prepared by Team-3D under my supervision and guidance, for the
fulfillment of master’s in business administration. His/her field work is
satisfactory.

Date:
Signature of Guide:

Signature of HOD
 DECLARATION

We do hereby declare that this project work titled “REAL ESTATE”

submitted by Team-3D for the fulfilment of the requirement for the award of
master’s in business administration (MBA) is a record of our own research
work. The report embodies the finding based on the study and observation
and has not been submitted earlier for the award of any degree or diploma to
any Institute or University.

Date:
 CERTIFICATE OF THE GUIDE

Mentor / Guide Name: Dr SUMAN KAPOOR

Designation: Professor
This is to certify that the project report titled “Dine-In Real estate” been

prepared by Team 3D

under my supervision and guidance, for the fulfillment of master’s in

business administration. There work is satisfactory.

Date: 21-11-2024

Signature of Guide:

Signature of HoD

DECLARATION
I do hereby declare that this project work titled “Real Estate” submitted by me
for the fulfilment of the requirement for the award of Masters in Business
Administration (MBA) is a record of my own research work. The report
embodies the finding based on my study and observation and has not been
submitted earlier for the award of any degree or diploma to any Institute or
University.

Date: 21-11-2024

Name: Sonakshi Tyagi, Suhani Aggrawal, Sohan Rathi, Sonal Goyal,

Suchismita Chaudhary, Sumit Kumar

Roll No:

ACKNOWLEDGEMENT
It is really a great pleasure to have this opportunity to describe the feeling of
gratitude imprisoned in the core of my heart.
I convey my sincere gratitude to KIET School of Management for giving me the
opportunity to prepare my project work on Real-Estate. I am thankful to Dr.
Suman Kapoor for his guidance during my project work and sparing his
valuable time for the same. I express my sincere obligation and thanks to all the
Faculties of KIET Department of Management Studies for their valuable advice
in guiding me at every stage in bringing out this report.

I am also thankful to my family for their kind co-operation which made my task
easy.

Roll no:
Date: 21-11-2024

TABLE OF CONTENTS
I: Executive Summary- (Page 7 to 10)
a .Business Overview
b .Success Factors
c .Financial Highlights
II: Company Overview (Page 11 to15)
a. Company Description / Business Overview
b. Organization and management
c. Products & Services
d. Uniqueness of Products & Services

III: Industry Analysis (Page 16)

a. Industry Trends

IV: Customer Analysis (Page 17 to 19)

a. Customer Segmentation

V: Competitive Analysis (Page 20 to 21)

a. Direct & Indirect Competitors
b. Competitive Advantage

VI: Marketing Plan (Page 22 to 23)

a. The [Company Name] Brand
b. Promotions Strategy
c. Pricing Strategy

VII: Operations Plan (Page 24 to 25)

a. Functional Roles
b. Goals and Milestones

VIII: Management Team (Page 27 to 30)

a. Management and Staffing
b. Hiring Plan

IX: Financial Plan (Page 32 to 33)

a. Revenue and Cost Drivers
b. Revenue and Cost Drivers
c. Key Assumptions & Forecasts

IX: Implementation Plan (Page 34 to 36)

a. SMART Analysis, SWOT Analysis
b. Feasibility Analysis
c. X: Appendix

I: Executive Summary
A. BUSINESS OVERVIEW:-

Our real estate company, [Company Name], aims to provide exceptional services to
buyers, sellers, and investors in the [Region/Market] area. We will leverage our
expertise, technology, and networking skills to deliver outstanding results and build
long-term relationships with our clients.
 B. SUCCESS FACTORS:-

Market and Industry

1. In-depth market knowledge
2. Strong network and connections
3. Adaptability to market changes

Business Operations
1. Effective business planning
2. Efficient transaction management
3. Strong financial management

Marketing and Sales

1. Professional branding and marketing
2. Effective lead generation
3. Excellent customer service

Technology and Innovation

1. Leveraging technology
2. Staying up-to-date with industry trends
3. Innovative problem-solving

Team and Leadership

1. Strong leadership
2. Talented and motivated team
3. Collaborative team culture

Risk Management
1. Identifying and mitigating risks
2. Maintaining compliance
 Page 12 of 43

C. FINANCIAL HIGHLIGHTS:-

The financial highlights of a Real Estate business are essential for tracking the
financial health and performance of our company. These highlights provide an
overview of the key financial metrics and achievements. Here are some of the
critical financial highlights for a Dine-in Real estate business:
Total funding required: Rs 4,50,00,000.
Funding sources: Investors, loans, and internal funding
Funding allocation:
40% for Agents and Brokers
30% for Office setup and Staff
15% for marketing and advertising
15% for working capital and contingency fund

Internal Funding
Internal funding: Rs 8,45,97,200. (20% of total funding)
Sources: Owner's equity, retained earnings, and internal loans

Net Profit (or Net Income)

Projected net profit: Rs 6,34,47,900 (year one), Rs. 10,15,18,634.16 (year
two), Rs 1,22,78,209 (year three)
Net profit margin: 15% (year one), 18% (year two), 20% (year three)

Revenue Expected
Projected revenue: Rs 37,50,00,000 (year one), Rs 5,92,86,000.(year two), Rs
76,13,82,000(year three)
Revenue streams: Ticket sales, Property and beverage sales, advertising
revenue

Cash Reserves
Initial cash reserves: Rs 4,22,99,000.
Ongoing cash reserves: 10% of monthly revenue
 Page 13 of 43

Budget vs Actual Analysis

Quarterly budget vs actual analysis to monitor expenses and revenue
Annual budget review and revision to ensure alignment with business goals

Financial Projections
Five-year financial projections, including revenue, expenses, net profit, and
cash flow
Break-even analysis: six to nine months after opening

Additional Financial Projections

Revenue growth rate: 15% per annum

Net profit growth rate: 20% per annum
Cash flow growth rate: 18% per annum
Return on investment (ROI): 20% per annum

Assumptions and Dependencies

Assumptions: steady revenue growth, controlled expenses, and stable market

conditions
Dependencies: successful marketing and advertising campaigns, effective cost
control, and favorable market trends
 Page 14 of 43

2. COMPANY OVERVIEW:-

Company Name: Real Estate

Company Description
Real Estate is a revolutionary Real estate concept that combines the magic of Properties
with the delight of fine facilities. Our mission is to provide an unparalleled Properties
experience that satisfies our customers' cravings for Good land.

Mission Statement
"At Real Estate, our mission is to revolutionize the entertainment industry by providing a
unique and enjoyable experience that combines high-quality of property with good
services.

Vision Statement
"Our vision is to become the leading real estate chain globally, renowned for our
exceptional quality, innovative approach, and customer-centric service. We aim to create a
loyal community of real estate enthusiasts who appreciate the art of properties and the
apartments."

Innovation
At real estate, we're committed to innovation and continuously strive to improve our
services and offerings. Some of our innovative features include:

1. Virtual and Augmented Reality: Virtual property tours and augmented reality
experiences to enhance property marketing.
2. Artificial Intelligence (AI): AI-powered chatbots and virtual assistants to improve
customer service and automate tasks.
3. Blockchain Technology: Secure and transparent property transactions using blockchain
technology.
4. Internet of Things (IoT): Smart home devices and IoT sensors to enhance property
management and energy efficiency.

Quality
At Real estate, we're dedicated to providing exceptional quality in every aspect of our
business. We ensure that:
 Page 15 of 43

- Our real estate technology is regularly updated and maintained to provide the best
possible viewing experience
- Our menu features high-quality, Plots, by experienced borkers
- Our staff is trained to provide exceptional customer service and ensure that every visit is
a memorable one

Affordability
At Real estate, we believe that luxury shouldn't have to break the bank. We offer
competitive pricing for our Plotss and menu items, ensuring that our customers can enjoy
a high-quality experience without sacrificing affordability.

Customer-Centric Approach
At Real estate, we're committed to putting our customers first. We strive to create a
welcoming and immersive environment that makes every visit a memorable one. Our
customer-centric approach includes:

- Providing exceptional customer service through our friendly and knowledgeable staff
- Offering a loyalty program that rewards our frequent customers
- Encouraging customer feedback and using it to improve our services and offerings
- Creating a sense of community through social media and in-real estate events

A. ORGANISATION AND MANAGEMENT:-

 Page 16 of 43

S. Department Name Leader

No
Sohan
1 Research and Rathi CEO
Development Suhani
Department Agrawal

Sonal Goyal
2 Marketing and CEO
HR
Department
Customer Sonakshi Tyagi
3 Support, CEO
Advertising
and IT
Department
Accounting Suchismita
4 and Finance CFO
Department

Marketing Sumit COO

5 Department &
CTO

B. PRODUCT AND SERVICES:-

Products:
1. Gourmet Meals: Our menu features a diverse range of gourmet meals, from classic real
estate snacks to fine dining options.
 Page 17 of 43

2. Specialty Drinks: We offer a variety of specialty drinks, including cocktails, wine, and
beer.
3. Desserts: Our dessert menu features a range of sweet treats, from classic real estate
snacks to gourmet desserts.
Services:

1. Plots Screenings: We offer a variety of Plots screenings, including the latest releases
and classic Apartments.
2. Property Experience: Our dine-in experience allows customers to enjoy a meal while
watching a Plots.
3. Private Events: We offer private event spaces for parties, corporate events, and other
functions.
4. Concessions: Our concessions stand offers a range of snacks and drinks for customers
to enjoy during the Plots.
5. Site visits: Customers can purchase tickets online through our website or mobile app.
 Page 18 of 43

2.UNIQUENESS OF PRODUCT AND SERVICES:-

Unique Property Options
1. Gourmet Real estate : Real estate offers a range of gourmet real estate snacks, such as
truffle popcorn and artisanal candy.
2. Fine Dining Meals: Our menu features a range of fine dining meals, including steak,
sea Property, and vegetarian options.
3. Specialty Drinks: We offer a variety of specialty drinks, including craft cocktails and
wine.

Unique Real estate Experience

1. Luxurious Seating: Real estate features luxurious reclining seats with ample legroom
and adjustable armrests.
2. State-of-the-Art Technology: Our real estate is equipped with state-of-the-art
technology, including 3D and IMAX screens.
3. Intimate Setting: Our real estate features an intimate setting, with a smaller number of
seats than traditional real estates.

Unique Services
1. Personalized Service: Our staff is trained to provide personalized service, including
taking Property and drink orders and delivering them to customers' seats.
2. Private Events: We offer private event spaces for parties, corporate events, and other
functions.
3. Membership Program: Our membership program offers rewards and discounts to
frequent customers.
 Page 19 of 43

3. INDUSTRY ANALYSIS:-
Industry Overview
The global real estate industry has experienced significant growth in recent years, driven
by increasing demand for entertainment and leisure activities. The industry is expected to
continue growing, with the global box office revenue projected to reach $50 billion by
2025.

Market Trends
1. Premiumization: The trend towards premium real estate experiences, including luxury
seating, fine dining, and immersive technologies, is driving growth in the industry.
2. Diversification: Real estates are increasingly diversifying their offerings, including the
provision of Property and beverage services, to enhance the overall customer experience.
3. Technological Advancements: The adoption of new technologies, such as 3D and
IMAX, is enhancing the real estatetic experience and driving growth in the industry.

Competitive Analysis
The real estate industry is highly competitive, with a large number of established players.
However, there is still room for innovation and differentiation, particularly in the
premium real estate segment.
 Page 20 of 43

Market Segmentation
1. Demographics: The target market for Real estate is likely to be urban, educated, and
middle- to upper-income individuals.
2. Psychographics: The target market is likely to be individuals who value premium
experiences, are interested in fine dining, and are looking for a unique and memorable
experience.

Market Size and Growth

The global real estate industry is expected to continue growing, with the global box office
revenue projected to reach $50 billion by 2025. The premium real estate segment is
expected to drive growth in the industry, with the global premium real estate market
projected to reach $10 billion by 2025.

Barriers to Entry
1. High Start-Up Costs: The start-up costs for a real estate are high, including the cost of
purchasing or leasing a property, installing real estate equipment, and hiring staff.
2. Regulatory Requirements: Real estates are subject to a range of regulatory
requirements, including health and safety regulations, building codes, and licensing
requirements.
3. Competition: The real estate industry is highly competitive, with a large number of
established players.

4. CUSTOMER ANALYSIS:-

Demographic Analysis

1. Age: 18-45 years old

2. Income: Middle to upper-income individuals Rs 42,25,000-Rs 1,26,89,700 per
year)
3. Occupation: Professionals, entrepreneurs, students, and individuals with a passion
for film and fine dining
4. Education: College-educated individuals with a focus on arts, entertainment, and
culture

Psychographic Analysis
1. Values: Quality, uniqueness, and memorable experiences
 Page 21 of 43

2. Interests: Film, fine dining, art, music, and entertainment

3. Lifestyle: Urban, active, and socially engaged individuals
4. Personality: Adventurous, open-minded, and appreciative of unique experiences

Behavioral Analysis
1. Purchase behavior: Willing to pay a premium for unique experiences and high-
quality products
2. Consumption behavior: Frequent diners and Plotsgoers who appreciate fine dining
and real estatetic experiences
3. Loyalty behavior: Loyal to brands that offer unique experiences, high-quality
products, and exceptional customer service

Customer Pain Point

1. Limited options for unique dining experiences
2. Poor quality Property and service at traditional real estates
3. Lack of immersive and engaging real estatetic experiences
4. Difficulty finding restaurants that offer a unique and memorable experience

Customer Goals

1. Experience unique and memorable dining experiences

2. Enjoy high-quality Property and exceptional customer service
3. Immerse themselves in engaging and interactive real estatetic experiences
4. Discover new restaurants and real estatetic experiences that offer something
unique and different

A. COSTUMER SEGMENTATION

Demographic Segmentation
1. Young Professionals: 25-40 years old, urban, middle to upper-income.
2. Couples: 25-55 years old, middle to upper-income, interested in romantic nights out.
3. Propertyies: 25-50 years old, urban, middle to upper-income, passionate about Property
and dining experiences.
4. Families: 25-55 years old, middle-income, interested in Properties.
 Page 22 of 43

Psychographic Segmentation
1. Experientialists: Value unique experiences, willing to pay premium for high-quality
experiences.
2. Property and Film Enthusiasts: Passionate about Property, film, and arts, interested in
exploring new experiences.
3. Socializers: Enjoy socializing, trying new things, and sharing experiences with friends
and family.
4. Romantics: Value intimate, affordable property experiences, interested.

Behavioral Segmentation
1. Frequent Diners: Dine out regularly, interested in trying new restaurants and
experiences.
2. Plotsgoers: Regularly attend Plots, interested in unique real estatetic experiences.
3. Special Occasion Celebrants: Celebrate special occasions, such as birthdays and
anniversaries, with unique experiences.
4. Loyal Customers: Value loyalty programs, rewards, and personalized experiences.

Firmographic Segmentation (Business Customers)

1. Corporate Event Planners: Plan corporate events, interested in unique venues and
experiences.
2. Marketing and Advertising Agencies: Interested in unique promotional opportunities
and brand partnerships.
3. Small Business Owners: Interested in unique networking opportunities and
business events

5. COMPETITIVE ANALYSIS:
A. Direct and Indirect Competitors
Direct Competitors

Local Real Estate Companies

1. Keller Williams Realty
2. Century 21 Real Estate
3. RE/MAX Holdings
 Page 23 of 43

4. Coldwell Banker Residential Real Estate

5. Berkshire Hathaway HomeServices

Online Real Estate Platforms

1. Zillow Group
2. Redfin Corporation
3. (link unavailable)
4. (link unavailable)
5. Movoto

Real Estate Brokerages

1. Douglas Elliman Real Estate
2. Sotheby's International Realty
3. Corcoran Group
4. Brown Harris Stevens
5. Halstead Property

Indirect Competitors
1. Construction Companies (new home builders)
2. Architecture and Design Firms (home design and planning)
3. Home Staging and Decorating Companies (home staging and design)
4. Moving and Storage Companies (relocation services)
5. Home Inspection and Appraisal Companies (home inspection and appraisal)

B. COMPETITIVE ADVANTAGES:
Unique Selling Proposition (USP)

1. Personalized Service: Offer tailored services to each client, providing a unique and personalized .
2. Expert Local Knowledge: Leverage in-depth knowledge of the local market, including trends.
3. Innovative Marketing Strategies: Utilize cutting-edge marketing techniques, such as virtual reality
 Page 24 of 43

Core Competencies

1. Strong Network and Connections: Foster a robust network of contacts, including other agents, lenders,
and industry professionals.
2. Negotiation and Communication Skills: Develop exceptional negotiation and communication skills to
effectively represent clients.
3. Market Analysis and Research: Conduct thorough market analysis and research to provide clients with
accurate and timely information.

Sustainable Competitive Advantages

1. Brand Reputation and Loyalty: Establish a strong brand reputation and foster loyalty among clients
and partners.
2. Proprietary Technology and Tools: Develop proprietary technology and tools that enhance the client
experience and provide a competitive edge.
3. Strategic Partnerships and Collaborations: Form strategic partnerships and collaborations that expand
the company's reach and capabilities.

Differentiation Strategies

1. Luxury or Niche Market Focus: Specialize in luxury or niche markets, such as high-end properties or
eco-friendly homes.
2. Community Involvement and Philanthropy: Demonstrate a commitment to community involvement
and philanthropy, enhancing the company's reputation and appeal.
3. Innovative Business Models: Explore innovative business models, such as flat-fee or subscription-
based services, to differentiate the company from traditional real estate firms.

6. MARKETING PLAN:
 Page 25 of 43

A. The Real estate Brand

- Brand Positioning: Real estate is a luxury real estate chain that offers a
unique blend of real estate and fine dining.
- Brand Identity: The Real estate brand is sophisticated, elegant, and
luxurious.
- Brand Messaging: "Experience the art of real estate and fine dining in a
luxurious setting."
- Brand Values: Quality, luxury, sophistication, and exceptional customer
service.

b. Promotion Strategy

- Promotional Objectives: Create awareness, drive ticket sales, and

establish Real estate as a leader in the luxury real estate market.
- Promotional Strategies:
1. Social Media Marketing: Utilize Instagram, Facebook, and Twitter to
create awareness and engage with customers.
2. Influencer Marketing: Partner with influencers and luxury brands to
promote Real estate.
3. Email Marketing: Develop an email marketing program to promote
new Plotss, events, and special offers.
4. Event Marketing: Host exclusive events, such as Plots premieres and
wine tastings, to create a unique experience for customers.
5. Public Relations: Utilize media coverage to create awareness and
establish Real estate as a leader in the luxury real estate market.

- Promotional Tactics:
1. Launch a social media campaign to create awareness and engage
with customers.
2. Partner with influencers and luxury brands to promote Real estate.
 Page 26 of 43

3. Develop an email marketing program to promote new Plotss, events,

and special offers.
4. Host a grand opening event to create buzz and attract media
attention.

c. Pricing Strategy

- Pricing Objectives: Maximize revenue, drive ticket sales, and establish

Real estate as a luxury real estate chain.
- Pricing Strategies:
1. Premium Pricing: Charge a premium price for tickets and Property
and beverage options to reflect the luxury experience offered by Real
estate.
2. Dynamic Pricing: Adjust ticket prices based on demand, with higher
prices charged during peak periods and lower prices charged during off-
peak periods.
3. Bundle Pricing: Offer bundled packages that include tickets,
Property, and beverage options at a discounted price to incentivize
customers to purchase more.

- Pricing Tactics:
1. Charge Rs 2,115-Rs 2,961 per ticket for premium Plotss and events.
2. Offer a discount of 10%-20% for bundled packages.
3. Adjust ticket prices based on demand, with higher prices charged
during peak periods and lower prices charged during off-peak periods.

7. Operations Plan:

A. Functional Roles
 Page 27 of 43

1. General Manager: Oversees overall operations, manages staff, and ensures excellent
customer service.

2. Real estate Manager: Responsible for real estate operations, including scheduling, ticketing,
and concessions.

3. Kitchen Manager: Oversees Property and beverage operations, including menu planning,
inventory management, and staff supervision.

4. Marketing Manager: Develops and implements marketing strategies to promote Real estate.

5. Events Coordinator: Plans and coordinates events, such as Plots premieres and corporate
events.

6. Customer Service Representatives: Provide exceptional customer service, handle customer

complaints, and respond to customer inquiries.

7. Real estate Staff: Operate real estate equipment, manage concessions, and maintain real
estate cleanliness.

8. Kitchen Staff: Prepare and serve Property and beverages, maintain kitchen cleanliness, and
follow health and safety protocols.

B. Goals and Milestones

Short-Term Goals (0-6 months)

1. Launch Real estate's website and social media platforms.

2. Hire and train staff.

3. Establish partnerships with Property Agents.

4. Host a grand opening event.

Mid-Term Goals (6-18 months)

 Page 28 of 43

1. Achieve an average attendance of 300 customers per week.

2. Introduce a loyalty program to reward repeat customers.

3. Expand Property and beverage options to include a full-service restaurant.

4. Host at least 2 events per month, including Plots premieres and corporate events.

Long-Term Goals (1-3 years)

1. Expand to at least 2 new locations.

2. Achieve an average attendance of 1,000 customers per week.

3. Introduce a premium membership program offering exclusive benefits.

4. Develop strategic partnerships with film studios and distributors to offer Exclusive contents.

8.Management Team:

S. Department Name Leader Responsibility

No
Research Sohan Overall
1 Development Rathi CEO vision,
Department mission and
strategic
direction of
the company.

Suhani Making a
2 Marketing and aggrawal CEO high-level
HR decisions
regarding the
Department business.
 Page 29 of 43

Customer Sonal Oversee the

3 Support, CEO leadership
Advertising team.

and IT
Department
Accounting and Suchismita Financial
4 Finance CFO management,
Department budgeting,
and financial
strategy.

Hospitality Sonakshi Tyagi COO Manages day-

department
5 Property and Sumit & to-day
Quality Control CTO operations
Department
and

ensures
efficient
production.
A.Management and Staffing:
Management Departments Responsibilities in
the company

Property staff Property according to demand

of consumers

Quality Control Quality control inspectors and

analysts to ensure the quality of
Property
 Page 30 of 43

Sales and Marketing Sales representatives,

marketing managers, and
digital marketing specialists
responsible for promoting and
selling our products.

Customer Support and Service Customer support agents, if

consumer have any issue or
feedback they can connect with
our team.

IT and Systems IT specialists responsible for

managing our
company's technology
infrastructure.

Research and Development Takes customer feedbacks and

analyse the market to know
what we have to add and what
we have to improve for future
prospectus

Finance and Administration: Accountants, Financial

analysts, and Administration
staff to manage finance and
daily business operations.

Employees:
Engineers or No. of Salary per Total
employee Salary
person’s Engineers
or person’s Expense
 Page 31 of 43

1. Sales Manager 5 18,000 90000

2.Real estate agents 6 17,000 1,02,000

3.Marketing 15 12,000 1,80,000

Manager

4. Social Media 12 8,000 96,000

Specialist
5. Guards 5 18,000 90,000

6.CEO 4 50,000 2,00,000

7.CFO 1 45,000 45,000
8.COO 1 45,000 45,000
Total 49 8,48,000

Hiring Plan:
Real estate Recruitment Strategy are:
I. Hiring Objectives

1. Hire a team of experienced professionals to launch and operate Real estate.

2. Attract top talent in the real estate, hospitality, and marketing industries.
3. Build a diverse and inclusive team that reflects the values and mission of
Real estate.

II. Hiring Timeline

 Page 32 of 43

1. Month 4-6: Hire senior management team, including Marketing Director,

Real estate Operations Director, Property and Beverage Director, and Events
Director.
2. Month 7-9: Hire front-of-house staff, including customer service
representatives, concession stand staff, and ushers.
3. Month 10-12: Hire back-of-house staff, including kitchen staff, bartenders,
and maintenance personnel.

III. Hiring Strategy

1. Recruitment Agencies: Partner with recruitment agencies specializing in real

estate, hospitality, and marketing to attract top talent.
2. Social Media: Utilize social media platforms to advertise job openings and
attract candidates.
3. Employee Referrals: Encourage current employees to refer friends and
family in exchange for incentives.
4. Job Fairs: Attend job fairs and industry events to connect with potential
candidates.
5. Online Job Boards: Post job openings on online job boards, such as
LinkedIn and Indeed.

IV. Hiring Process

1. Application: Candidates submit their application, including resume and

cover letter.
2. Initial Screening: HR team conducts initial screening to ensure candidates
meet minimum qualifications.
3. Phone Interview: Candidates who pass initial screening participate in a
phone interview with HR team.
 Page 33 of 43

4. In-Person Interview: Candidates who pass phone interview participate in an

in-person interview with hiring manager.
5. Reference Check: Hiring manager conducts reference check to verify
candidate's previous work experience.
6. Job Offer: Candidate receives job offer, including salary, benefits, and start
date.

V. Training and Onboarding

1. Comprehensive Training Program: Develop a comprehensive training

program to ensure new hires have the skills and knowledge necessary to
succeed in their role.
2. Onboarding Process: Develop an onboarding process to ensure new hires are
properly introduced to the company culture, policies, and procedures.
3. Mentorship Program: Establish a mentorship program to pair new hires with
experienced employees who can provide guidance and support.
 Page 34 of 43

9. FINANCIAL PLAN:-

a. Revenue and Cost Drivers

Revenue Drivers:

1. Ticket Sales: Revenue generated from ticket sales, accounting for 70% of total
revenue.
2. Property and Beverage Sales: Revenue generated from Property and beverage sales,
accounting for 20% of total revenue.
3. Advertising and Sponsorships: Revenue generated from advertising and
sponsorships, accounting for 5% of total revenue.
4. Membership and Loyalty Programs: Revenue generated from membership and
loyalty programs, accounting for 5% of total revenue.

Cost Drivers:

1. Staffing and Labor Costs: Costs associated with hiring and training staff,
accounting for 30% of total costs.
2. Rent and Utilities: Costs associated with renting and maintaining the real estate,
accounting for 20% of total costs.
3. Marketing and Advertising: Costs associated with promoting the real estate,
accounting for 15% of total costs.
4. Property and Beverage Costs: Costs associated with purchasing and preparing
Property and beverages, accounting for 10% of total costs.
 Page 35 of 43

5. Equipment and Maintenance: Costs associated with purchasing and maintaining

real estate equipment, accounting for 5% of total costs.

b. Key Assumptions & Forecasts

Assumptions:

1. Average ticket price: Rs 1,269

2. Average Property and beverage spend per customer: Rs 846
3. Average attendance per week: 500 customers
4. Growth rate: 10% per annum
5. Inflation rate: 2% per annum

Forecasts:

1. Revenue:
- Year 1: Rs 21,14,93,397
- Year 2: Rs 2,49,40,485
- Year 3: Rs 33,83,88,290
2. Expenses:
- Year 1: Rs 15,22,20,600
- Year 2: Rs 1,94,07,665
- Year 3: Rs 23,67,91,940
3. Net Income:
- Year 1: Rs 5,91,97,985
- Year 2: Rs 8,03,40,122
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- Year 3: 10,15,08,420
4. Break-Even Analysis: 6-8 months after launch

Note: These forecasts are based on the assumptions outlined above and are subject to
change based on various market and economic factors.

Current Assets-:
Cash and Cash equivalents Rs10,00,000
Short term investment Rs2,00,000
Net of reserve Rs8,00,000
Inventories Rs22,00,000
Equipment net Rs8,00,000
Total current assets Rs50,00,000

Initial Expenses-:
Market research Rs20,000
Legal expenses Rs42,000
Company logo Rs2,000
GST Registration Rs10,000
Trademark Rs2,000
Hiring and Training Rs45,000
Salary paid Rs8,48,000
Electricity bill paid per month Rs15,000
Advertisement cost Rs50,000
Labour wages cost per person Rs550
Total expenses Rs10,34,550
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9. IMPLEMENTATION PLAN:-

A. SMART Analysis:
The SMART framework stands for Specific, Measurable, Achievable,
Relevant, and Time-bound. It helps ensure the business goals and objectives
are clear, realistic, and actionable:

Measurable: Establish
Specific: Clearly define key performance
the company objectives. indicators (KPIs) that
For example, "Increase allow to company track
annual sales revenue by and measure our
20% within the next 12 progress. For instance,
months by expanding we can measure sales
into new geographic growth, market share, or
markets." customer acquisition
rates.
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Achievable: Ensure the Time-bound: Set clear

company goals are deadlines for each
realistically attainable objective. For instance,
within the company we could break our goals
resources and market into monthly or quarterly
conditions. Evaluate the targets, with a larger
capacity to meet the annual objective.
objectives and consider
potential challenges.

B. SWOT Analysis:

A SWOT analysis evaluates our business's internal strengths and weaknesses

and external opportunities and threats. Here's how to conduct a SWOT analysis
for our 3D printer business:
Strengths Weaknesses

Opportunities Threats

b. SWOT Analysis
Strengths
- Unique concept combining real estate.
- Experienced management team with a proven track record.
- Strong marketing and branding strategy.

Weaknesses
- High startup costs.
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- Limited locations.
- Dependence on a few key suppliers.

Opportunities
- Growing demand for premium entertainment.
- Increasing popularity of luxury real estates.
- Potential for partnerships with film studios and distributors.

Threats
- Competition from established real estate chains.
- Economic downturn affecting consumer spending.
- Changes in consumer preferences and trends.

c. Feasibility Analysis

Market Feasibility

- The demand for luxury real estates is growing, and there is a gap in the market for a
unique concept like Real estate.

Technical Feasibility

- The technology and equipment required to launch Real estate are available and
feasible to implement.

Financial Feasibility

- The startup costs for Real estate are estimated to be Rs 12,68,56,867, which can be
secured through investors and loans.

Operational Feasibility
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- The operational plan for Real estate is feasible and can be implemented with the
right management team and staff.

X: Appendix

Startup Costs

- Rs 12,68,56,867

Projected Revenue

- Rs 21,14,51,181(first year)
- Rs 42,29,02,362 (second year)
- Rs 63,43,44,422(third year)

Projected Expenses

- Rs 10,14,80,258 (first year)

- Rs 18,60,47,141(second year)
- Rs 27,06,14,023 (third year)

Break-Even Analysis

- 6-8 months after launch

Cash Flow Projections

- Positive cash flow projected from month 9 onwards

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RESULTS:-
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